Gartner: companies should deploy technologies to address IT accessibility
TweetFollow Us on Twitter

Gartner: companies should deploy technologies to address IT accessibility

Companies that address accessibility needs in their IT product development are better positioned to leverage those same assistive technologies to mass market solutions, according to Gartner, Inc. (http://www.gartner.com).

The research group says that people with disabilities (PWD) are an underserved market segment with one billion people worldwide. They and their immediate friends and family have an annual disposable income of more than IS$8 trillion.

"People with disabilities make up 15% of the world 's population and some of the assistive technology marketed to people with disabilities can also be sold to the other 85% of the population that is 'situationally disabled' by their environmental conditions, at work and at play," says Andrew Johnson, managing vice president at Gartner. "Every day situational disabilities include listening to a conference call in a noisy airport, or using a mobile phone while driving or while wearing gloves. In many cases, assistive technology features will not only help mitigate common environmental factors, but can be used as the foundation to improve security and enhance privacy for everyone."

Additionally, businesses that create a workplace environment that is accessible for PWD can realize increased productivity from non-disabled employees, he adds. Assistive tools by definition are designed to improve the work environment. Some employers fear that accommodating PWD will result in high accommodation costs, but evidence does not support these fears.

"Assistive technology" is a term used to describe products and services used by individuals with disabilities in order to perform functions that might otherwise be difficult or impossible. It includes hardware, software and peripherals that assist PWD in accessing computers or other information technologies, at home and in the workplace. Examples include keyboards with large keys, screen-reader software that reads text on a phone or a computer screen, software that enlarges screen content, and products such as a text telephone.

"The assistive technology market itself is vast, but the potential market size is considerably larger when devices designed as assistive technology can have applications for the mass market," says Johnson. "Consider the impact that regulations for accessibility in Web technology have had on device features. Text-to-speech recognition not only allows sight-impaired people to listen to the printed word, but also helps solve part of the distracted driving epidemic by delivering audio versions of text messages. Similarly, optical character recognition that began with creating devices for the blind, but has expanded into applications such as license plate recognition used by law enforcement."

He says the size of the PWD market segment will increase in the coming years, partially as a result of global aging. By 2050, 30% of the population of 64 countries will be more than 60 years old, an age where a greater percentage of people have disabilities. As the numbers of PWD increase, so does the market opportunity. Gartner has identified three basic approaches to the PWD market:

° Customized solutions narrowly targeted to specific PWD types: companies using this approach are usually smaller, have dedicated product development efforts and use resellers that focus on the PWD market. Assistive technology is their core business that might limit opportunities to the larger market but allows them to achieve their organizational goal of innovating for the PWD market.

° Mass-market solutions positioned with side benefits to PWD: companies using this approach are usually larger, leverage existing features, tweak messaging and use mass-market channels to appeal to disabled individuals and their family and support network. They do not create products for PWD; rather, they embed accessibility features into their products.

°  Line extensions with redesigned products for PWD: the line extension strategy is a hybrid approach where a mass-market product is modified to PWD.

While the approaches to accessibility may be varied, the trend toward IT consumption patterns that place users at the center will continue to drive consumer and enterprise IT requirements for the foreseeable future. With the trend toward more human-centric design, accessibility and overall usability for the largest percentage will become more important.

"Regardless of the go-to-market approach, the marketing organization needs a keen understanding of the PWD market and related government regulations," says Johnson. "Suppliers should designate a leadership position, such as a chief accessibility officer, to take the lead in educating the organization and customers on assistive technology. First step should be to evaluate your company's intellectual property and product portfolios to assess how they can be leveraged to the PWD market. Consider various business approaches ranging from licensing, manufacturing, partnerships and branded offerings."

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Kill the Plumber World guide - How to ou...
You already know how to hop around like Mario, but do you know how to defeat him? Those are your marching orders in Kill the Plumber, and it's not always as easy as it looks. Here are some tips to get you started. This is not a seasoned platform... | Read more »
Planar Conquest (Games)
Planar Conquest 1.0 Device: iOS Universal Category: Games Price: $12.99, Version: 1.0 (iTunes) Description: IMPORTANT: Planar Conquest is compatible only with iPad 3 & newer devices, iPhone 5 & newer. It’s NOT compatible with... | Read more »
We talk to Cheetah Mobile about its plan...
Piano Tiles 2 is a fast-paced rhythm action high score chaser out now on iOS and Android. You have to tap a series of black tiles that appear on the screen in time to the music, being careful not to accidentally hit anywhere else. Do that and it's... | Read more »
Ultimate Briefcase guide - How to dodge...
Ultimate Briefcase is a simple but tricky game that’s highly dependent on how fast you can react. We can still offer you a few tips and tricks on how to survive though. Guess what? That’s exactly what we’re going to do now. Take it easy [Read more... | Read more »
SoundPrism Link Edition (Music)
SoundPrism Link Edition 1.0 Device: iOS Universal Category: Music Price: $4.99, Version: 1.0 (iTunes) Description: ***Introductory price for a the first few days after launch - if you're reading this, get it while it's fresh out of... | Read more »
Pre-register now for hack and slasher An...
Fincon, which won Facebook's Studio to Watch award in 2015, has announced that pre-registration is now open for the massive 3.0 update for its award-winning hack and slasher Angel Stone. Angel Stone is a post-apocalyptic action RPG in which the... | Read more »
Google has named Piano Tiles 2 as its Be...
Google has named Piano Tiles 2, which launched back in August last year, as its Best Game of 2015. If you're yet to play it, now's a good time to do so. It's a sequel to the hugely successful viral hit Piano Tiles (Don't Tap the White Tile) but... | Read more »
Sago Mini Trucks and Diggers (Education...
Sago Mini Trucks and Diggers 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: Drive a dump truck with Rosie the hamster! Pile dirt high and dig deep in the ground with diggers, cranes and... | Read more »
Day One 2 Journal + Notes (Lifestyle)
Day One 2 Journal + Notes 2.0 Device: iOS Universal Category: Lifestyle Price: $4.99, Version: 2.0 (iTunes) Description: **New Release Sale—50% off for a Limited Time!** Capture life as you live it. From once-in-a-lifetime events to... | Read more »
Pull My Tongue (Games)
Pull My Tongue 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Meet Greg. A hungry little chameleon that loves popcorn! Help feed Greg by pulling his tongue through a series of fun puzzles... | Read more »

Price Scanner via MacPrices.net

Watch Super Bowl 50 Live On Your iPad For Fre...
Watch Super Bowl 50 LIVE on the CBS Sports app for iPad and Apple TV. Get the app and then tune in Sunday, February 7, 2016 at 6:30 PM ET to catch every moment of the big game. The CBS Sports app is... Read more
Two-thirds Of All Smart Watches Shipped In 20...
Apple dominated the smart watch market in 2015, accounting for over 12 million units and two-thirds of all shipments according to Canalys market research analysts’ estimates. Samsung returned to... Read more
12-inch 1.2GHz Retina MacBooks on sale for up...
B&H Photo has 12″ 1.2GHz Retina MacBooks on sale for $180 off MSRP. Shipping is free, and B&H charges NY tax only: - 12″ 1.2GHz Gray Retina MacBook: $1499 $100 off MSRP - 12″ 1.2GHz Silver... Read more
12-inch 1.1GHz Gray Retina MacBook on sale fo...
B&H Photo has the 12″ 1.1GHz Gray Retina MacBook on sale for $1199 including free shipping plus NY sales tax only. Their price is $100 off MSRP, and it’s the lowest price available for this model... Read more
Apple now offering full line of Certified Ref...
Apple now has a full line of Certified Refurbished 2015 21″ & 27″ iMacs available for up to $350 off MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are... Read more
Free GUI Speedometer – The Ultimate Digital D...
Miami, Florida based RMKapps has announced the official release of GUI Speedometer 1.0, their digital dashboard display developed for iOS devices. GUI Speedometer allows users to track their precise... Read more
FutureCalc: Ergonomic iOS Calculator App For...
London, United Kingdom based Independent software developer and entrepreneur, Hovik Melikyan has announced the release and immediate availability of FutureCalc 1.0, his new ergonomic calculator app... Read more
Save up to $600 with Apple refurbished Mac Pr...
Apple has Certified Refurbished Mac Pros available for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The following... Read more
Apple’s ‘Next Big Thing’ Drought And Mature M...
Apple’s first fiscal quarter 2016 financial results yielded both good news and bad news. In the positive column, Apple made another boatload of money, reporting record quarterly revenue of $75.9... Read more
Lifeproof NUUD For iPhone 6S, iPhone 6S Plus...
LifeProof NUUD was designed to defy more than the elements. It defies logic itself by combining legendary four-proof protection and screenless technology to survive mountaintop missions and seaside... Read more

Jobs Board

*Apple* Macintosh OSX - Net2Source Inc. (Uni...
…: * Work Authorization : * Contact Number(Best time to reach you) : Skills : Apple Macintosh OSX Location : New York, New York. Duartion : 6+ Months The associate would Read more
Computer Operations Technician ll - *Apple*...
# Web Announcement** Apple Technical Liaison**The George Mason University, Information Technology Services (ITS), Technology Support Services, Desktop Support Read more
Restaurant Manager - Apple Gilroy Inc./Apple...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
Simply Mac *Apple* Specialist- Service Repa...
Simply Mac is the largest premier retailer of Apple products in the nation. In order to support our growing customer base, we are currently looking for a driven Read more
*Apple* IOS / OS X Level 3 Support Analyst -...
Needed: Apple Support Analyst (OS X / IOS); 50k-60k/yr +…Horizon Technology Partners has an immediate opening for an Apple IOS / OS X LEVEL 3 Support Analyst. Your Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.