Airlines missing chance to sell ancillary services to business travelers
TweetFollow Us on Twitter

Airlines missing chance to sell ancillary services to business travelers

Airlines are missing a major opportunity to drive more ancillary revenue from business travelers, according to a recent survey of 902 business travelers by FlightView, the day-of-travel information company.

According to FlightView's survey, more than half of all business travelers would consider purchasing in-flight amenities and services if offers were pushed to their mobile devices before they boarded the plane. Specifically, business travelers would consider mobile, day-of-travel purchases of:

In-flight WiFi 65.3%

Seat with extra legroom 55.4%

Business- or first-class ticket upgrade 50.2%

Early boarding privileges 43.0%

However, in the last 12 months, only 45 percent of business travelers have actually purchased a seat upgrade or add-on (such as in-flight WiFi) using an airline's mobile website or app.

"There is major opportunity to increase revenue and improve the travel experience by pushing relevant services via mobile," says Mike Benjamin, CEO of FlightView. "Our research shows that business travelers tend to purchase extras on an as-needed, opportunistic basis, which makes deciding how and when to present ancillary service offers a complex challenge for airlines."

Beyond day-of-travel purchases, business travelers are also leveraging mobile devices to search for and book travel-related services. Of the 75% of respondents that reported owning a tablet:

69.5% use their tablet to search for flights

55.7% leverage their tablet to check hotel options

35.8% search for ground transportation

Mobile search, however, doesn't always translate to mobile purchases. Only 61.8 percent of business travelers have actually booked a ticket using their tablet, and even less (52.9%) have purchased tickets on a smart phone.

"Mobile adoption has taken a strong hold amongst the travel-savvy, and now airlines must focus on converting mobile usage to mobile purchases," says Benjamin. "The key is simplifying the purchasing process and making it more relevant and timely for business travelers, and that can only be accomplished by putting forth a reliable, highly-functional offering."

While airlines have made great strides to improve the overall usability and functionality of their apps, almost half of all business travelers (48.3) are still underwhelmed. Of that group:

43.3% are most dissatisfied with the usability

28.9% want more advanced functionality, like itinerary sharing, mobile boarding, etc.

27.8% are frustrated with inaccurate or slow flight information

As a result, only 42% of business travelers routinely use their preferred airline's app while traveling, and almost 17 percent never use it. For more of FlightView’s survey findings and additional industry insights, visit FlightViewFromtheSky.com .

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

TunnelBear 3.0.15 - Subscription-based p...
TunnelBear is a subscription-based virtual private network (VPN) service and companion app, enabling you to browse the internet privately and securely. Features Browse privately - Secure your data... Read more
Carbon Copy Cloner 4.1.16 - Easy-to-use...
Carbon Copy Cloner backups are better than ordinary backups. Suppose the unthinkable happens while you're under deadline to finish a project: your Mac is unresponsive and all you hear is an ominous,... Read more
Day One 2.3 - Maintain a daily journal.
Day One is the easiest and best-looking way to use a journal / diary / text-logging application for the Mac. Day One is well designed and extremely focused to encourage you to write more through... Read more
Sketch 45 - Design app for UX/UI for iOS...
Sketch is an innovative and fresh look at vector drawing. Its intentionally minimalist design is based upon a drawing space of unlimited size and layers, free of palettes, panels, menus, windows, and... Read more
NeoFinder 7.1 - Catalog your external me...
NeoFinder (formerly CDFinder) rapidly organizes your data, either on external or internal disks, or any other volumes. It catalogs all your data, so you stay in control of your data archive or disk... Read more
Day One 2.3 - Maintain a daily journal.
Day One is the easiest and best-looking way to use a journal / diary / text-logging application for the Mac. Day One is well designed and extremely focused to encourage you to write more through... Read more
Carbon Copy Cloner 4.1.16 - Easy-to-use...
Carbon Copy Cloner backups are better than ordinary backups. Suppose the unthinkable happens while you're under deadline to finish a project: your Mac is unresponsive and all you hear is an ominous,... Read more
Sketch 45 - Design app for UX/UI for iOS...
Sketch is an innovative and fresh look at vector drawing. Its intentionally minimalist design is based upon a drawing space of unlimited size and layers, free of palettes, panels, menus, windows, and... Read more
NeoFinder 7.1 - Catalog your external me...
NeoFinder (formerly CDFinder) rapidly organizes your data, either on external or internal disks, or any other volumes. It catalogs all your data, so you stay in control of your data archive or disk... Read more
TunnelBear 3.0.15 - Subscription-based p...
TunnelBear is a subscription-based virtual private network (VPN) service and companion app, enabling you to browse the internet privately and securely. Features Browse privately - Secure your data... Read more

Latest Forum Discussions

See All

Kalimba™ (Games)
Kalimba™ 1.0 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0 (iTunes) Description: ** BAFTA-nominated ‘Best New Property’ 2015 ** Jump, slide and fly your way through a beautiful, mind-bending world in this award-... | Read more »
All That Remains: Part 1 (Games)
All That Remains: Part 1 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: “Duncan Price is paranoid” they used to say. He’s just a “local nut” they said. They used to say a lot of things about... | Read more »
Super Samurai Rampage (Games)
Super Samurai Rampage 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Super Samurai Rampage is a bloody, retro pixel style high score chaser. You play as a legendary Samurai warrior provoked... | Read more »
You can now travel to Skyrim in The Elde...
The Elder Scrolls: Legends' new expansion has opened up Skyrim's craggy mountains and snowy plains for exploration today. Heroes of Skyrim is out now, adding a bunch of new Skyrim content to Bethesda's recent CCG. [Read more] | Read more »
High-stakes solitaire game 'Missile...
Missile Command and Solitaire might seem like an odd couple, but indie developer Nathan Meunier has brought them together to create his first game, Missile Cards, which launched on the App Store today. [Read more] | Read more »
Eos 2 (Music)
Eos 2 2.0.2 Device: iOS Universal Category: Music Price: $5.99, Version: 2.0.2 (iTunes) Description: | Read more »
Supercell celebrates Hay Day's comm...
Before there was Clash Royale or Clash of Clans, there was Hay Day. Now, Supercell's first game is celebrating its fifth anniversary, and the developer is commemorating the event with this touching new video. Supercell picked one long-running Hay... | Read more »
Dive into epic summer adventure with Oce...
Summer may be the best time to enjoy ocean adventures, and now you don’t even have to leave the comfort of your own home, thanks to the folks at Joycity, creators of Oceans & Empires. The old-timey naval MMO is getting a sizable new June Grand... | Read more »
Missile Cards (Games)
Missile Cards 1.0.9 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.9 (iTunes) Description: "Missile Command meets Solitaire...only with more doomlasers, death, and explosions." | Read more »
Collect mini assassins in 'Assassin...
Assassin's Creed is traveling back in time to the Spanish Inquisition for its latest mobile entry, Assassin's Creed Rebellion. The game is giving the series a look that's a huge departure from its past design, recreating classic characters in a... | Read more »

Price Scanner via MacPrices.net

Will iPad Running iOS 11 Be The ‘Ute’ Of The...
Steve Jobs’ analogy comparing iPads and PCs to cars and trucks respectively is seven years old but still stimulates discussion and debate. Appearing on an All Things D panel in 2010 shortly after the... Read more
Free CarePassport App gives Patients control...
Boston based CarePassport is on a mission to enable patients to take control of their medical records by allowing patients to aggregate, store, share and manage all their medical data including... Read more
Western Digital Launches New My Passport Ultr...
Western Digital Corporation has expanded its WD brand My Passport portable drive line with the redesigned My Passport Ultra drive. In addition to a new metallic look, the drive offers intuitive WD... Read more
Clearance 2016 13-inch MacBook Pros available...
B&H Photo has clearance 2016 13″ MacBook Pros in stock today for up to $210 off original MSRP. Shipping is free, and B&H charges NY & NJ sales tax only: - 13″ 2.9GHz/512GB Touch Bar... Read more
Apple Releases iOS 11 Public Beta; How To Get...
The official release of Apple’s latest mobile operating system iOS 11 is vaguely slated for the fall, but as of June 26, ordinary users can download an iOS 11 public beta. To download the iOS 11... Read more
Extend Life of MacBook Pro Retina 2.0TB With...
MacSales.com/Other World Computing has announced availability of the new OWC 2.0TB Aura Pro Solid State Drive for mid-2012 to early 2013 Apple MacBook Pro with Retina display. One of the fastest... Read more
BBEdit SummerFest 2017 Discount Ends Friday,...
You can get 20% off BBEdit for a limited time in Bare Bones Software’s http://www.eastgate.com/Tinderbox/Specials/SummerFest.html?mc_cid=f2101ca260&mc_eid=[UNIQID]SummerFest 2017 sale and... Read more
Use Apple’s Education discount to save up to...
Purchase a new Mac using Apple’s Education discount, and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free: - 15″ 2... Read more
Clearance 27-inch 3.3GHz 5K iMac available fo...
Amazon clearance 27″ 3.3GHz 5K iMacs (MK482LL/A) available for $1799.90 including free shipping. Their price is $500 off original MSRP, and it’s the lowest price available for this model from any... Read more
13-inch 1.8GHz/256GB MacBook Air on sale for...
B&H Photo has the updated 2017 13″ 1.8GHz/256GB MacBook Air (MQD42LL/A) in stock and on sale for $1129 including free shipping plus NY & NJ tax only. Their price is $70 off MSRP. Read more

Jobs Board

*Apple* Online Store WW Customer Insights -...
…with data mining tools: R, SAS, etc.Experience with common shell scripting tools: unix, python, apple script, Swift etc. Apple Online is one of the largest and Read more
Engineering Project Manager, *Apple* Online...
…the electronic commerce (eCommerce) systems and solutions that enable and support the Apple Online Store (AOS) - one of world's largest online retail businesses, Read more
*Apple* News Product Marketing Mgr., Publish...
…organizational consensus on strategy and vision for publisher tools, authoring, and Apple News Format.Carries this strategy and vision across the organization to Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Security Data Analyst - *Apple* Information...
…data sources need to be collected to allow Information Security to better protect Apple employees and customers from a wide range of threats.Act as the subject matter Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.