Mobile advertising to account for 4.4% of total global ad spend by 2017
TweetFollow Us on Twitter

Mobile advertising to account for 4.4% of total global ad spend by 2017

According to new data from Research and Markets (www.researchandmarkets.com), the total value of the global mobile marketing and advertising market will grow from 3.8 billion in 2011 at a compound annual growth rate (CAGR) of 31% to 19.7 billion in 2017.

This will then correspond to 15.5% of the total online advertising market or 4.4 percent of the total global ad spend for all media, notes the research group. As the digital convergence blurs the differences between devices, the definition used for mobile advertising is that it comprises the digital ads exposed on a mobile handset screen.

Consumers are currently devoting a quarter of their media consumption time on mobile devices, yet the channel only attracts slightly more than 1% of the ad dollars, says Rickard Andersson, telecom analyst, Research and Markets.

While the transition of advertising expenditure from traditional media to digital channels has not kept up with the changes in consumer behavior, the direction of the development is clear. The unique targeting possibilities and new creative ad units suitable for mobile devices will spur mobile ad spend to increase severalfold in the medium-term, says Andersson. He adds that advertisers are keen on exploring opportunities with real-time bidding enabling automation in the ad buying process.

The mobile marketing value chain is still developing and there are a large number of players dedicated to different activities related to mobile advertising, according to Research and Markets. Since the value chain is fragmented and the industry has not yet reached maturity, many different roles are involved.

The major mobile OS providers, Apple and Google, already hold major market shares offering their AdMob and iAd platforms. Microsoft and Yahoo! are also in fierce competition over market shares in the mobile advertising space. Facebook has moreover made a first inroad into the mobile ad market and may surface as an important player if combining advanced user targeting with innovative mobile ad formats. There is further a wide range of specialized mobile actors. Examples include the major independent ad networks Millennial Media and InMobi, the ad exchange Smaato and the operator-centric advertising solution provider Amobee which is now part of Singtel.

The mobile advertising industry continues to demonstrate a high level of acquisition activity and further consolidation is expected to bring about an ecosystem consisting of a few dominant digital advertising networks spanning all types of devices, notes Research and Markets.

 
AAPL
$101.66
Apple Inc.
+0.23
MSFT
$46.70
Microsoft Corpora
-0.31
GOOG
$575.62
Google Inc.
-5.73

MacTech Search:
Community Search:

Software Updates via MacUpdate

Screenshot Path 1.2.1 - Change the defau...
Screenshot Path lets you change the folder where OS X saves screenshots. Screenshots are saved by default to the user’s desktop. This is handy for the occasional screenshot but those looking to take... Read more
Fantastical 1.3.16 - Create calendar eve...
Fantastical is the Mac calendar you'll actually enjoy using. Creating an event with Fantastical is quick, easy, and fun: Open Fantastical with a single click or keystroke Type in your event details... Read more
GIMP 2.8.14 - Powerful, free image editi...
GIMP is a multi-platform photo manipulation tool. GIMP is an acronym for GNU Image Manipulation Program. The GIMP is suitable for a variety of image manipulation tasks, including photo retouching,... Read more
HoudahSpot 3.9.3 - Advanced front-end fo...
HoudahSpot is an advanced file search tool built upon MacOS X Spotlight. Spotlight unleashed Create detailed queries to locate the exact file you need Narrow down searches. Zero in on files Save... Read more
djay 4.2.3 - Transform your Mac into a f...
djay transforms your Mac into a full-fledged DJ system, allowing you to mix your iTunes music library on a hyper-realistic turntable interface. Perform live, record mixes on-the-go, or enable... Read more
iDefrag 2.2.8 - Disk defragmentation and...
iDefrag helps defragment and optimize your disk for improved performance. Features include: Supports HFS and HFS+ (Mac OS Extended). Supports case sensitive and journaled filesystems. Supports... Read more
Bookends 12.2.3 - Reference management a...
Bookends is a full-featured bibliography/reference and information-management system for students and professionals. Access the power of Bookends directly from Mellel, Nisus Writer Pro, or MS Word (... Read more
Copy 1.47.0410 - Cloud storage and file...
Note: You must first sign up to use Copy (get a 5GB sign-up bonus through our 'Download' link above). Copy lets you sync, protect, and share. Everywhere. Want to bring some files home? No problem!... Read more
Stacks 2.6.3 - New way to create pages i...
Stacks is a new way to create pages in RapidWeaver: A plugin designed to combine drag-and-drop simplicity with the power of fluid layout. Features: Fluid Layout: Stacks lets you build pages that... Read more
RestoreMeNot 2.0 - Disable window restor...
RestoreMeNot provides a simple way to disable the window restoration for individual applications so that you can fine-tune this behavior to suit your needs. Please note that RestoreMeNot is designed... Read more

Latest Forum Discussions

See All

This Week at 148Apps: September 8-12, 20...
Expert App Reviewers   So little time and so very many apps. What’s a poor iOS devotee to do? Fortunately, 148Apps is here to give you the rundown on the latest and greatest releases. And we even have a tremendous back catalog of reviews; just check... | Read more »
Rejoice, Kittens! Kitty Powers’ Matchmak...
Rejoice, Kittens! | Read more »
Upcoming Digital Board Game SettleForge...
Upcoming Digital Board Game SettleForge is Headed to iOS Posted by Jessica Fisher on September 12th, 2014 [ permalink ] SettleForge is a single-player board game where players take on the role of the king as they try to | Read more »
Air Supply SOS Set to Bring Retro Sheep...
Air Supply SOS Set to Bring Retro Sheep Rescuing to iOS Soon Posted by Ellis Spice on September 12th, 2014 [ permalink ] Quantum Sheep has announced that the latest entry in the | Read more »
Star Wars: Commander Reveals Who is Winn...
Star Wars: Commander Reveals Who is Winning the Galactic Civil War Posted by Jessica Fisher on September 12th, 2014 [ permalink ] Disney Interactive has released a new infographic detailing the stat | Read more »
The New MOGA REBEL iOS Controller is Set...
The New MOGA REBEL iOS Controller is Set to Be Released on September 17 Posted by Jessica Fisher on September 12th, 2014 [ permalink ] MO | Read more »
Scuba Dupa Review
Scuba Dupa Review By Rob Thomas on September 12th, 2014 Our Rating: :: BUBBLE TROUBLEUniversal App - Designed for iPhone and iPad Scuba Dupa is cute and simple fun, but you’re going to have to part with a bit too much sunken... | Read more »
Get Ready for the iPhone 6 – Amazon Trad...
Get Ready for the iPhone 6 – Amazon Trade-in Program Locks in Used Gadget Prices Until October 10 Posted by Ellis Spice on September 12th, 2014 [ permalink ] | Read more »
Kings of the Realm Review
Kings of the Realm Review By Jennifer Allen on September 12th, 2014 Our Rating: :: STANDARD BASE BUILDINGUniversal App - Designed for iPhone and iPad Kings of the Realm offers some handy tweaks, but it’s still the familiar format... | Read more »
Five Nights at Freddy's (Games)
Five Nights at Freddy's 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »

Price Scanner via MacPrices.net

Save $75 on the 16GB iPad mini with Retina Di...
Best Buy has the 16GB iPad mini with Retina Display on sale for $324.99 on their online store for a limited time. Their price is $75 off MSRP, and it’s the lowest price available for this mini.... Read more
21-inch 1.4GHz iMac on sale for $979, $120 of...
B&H Photo has the new 21″ 1.4GHz iMac on sale for $979.99 including free shipping plus NY sales tax only. Their price is $120 off MSRP. B&H will also include free copies of Parallels Desktop... Read more
Apple restocks refurbished 21-inch 1.4GHz iMa...
The Apple Store has restocked Apple Certified Refurbished 21″ 1.4GHz iMacs for $929 including free shipping plus Apple’s standard one-year warranty. Their price is $170 off the cost of new models,... Read more
13-inch 2.6GHz/256GB Retina MacBook Pro on sa...
Adorama has the 13″ 2.6GHz/256GB Retina MacBook Pro on sale for $1379 including free shipping plus NY & NJ sales tax only. Their price is $120 off MSRP, and it’s the lowest price available for... Read more
Macally iPhone 6 Cases
Macally has introduced a Line of Snap-On Shell Cases, Frame Bumper Cases and a Rugged Protective Case for iPhone 6 with 4.7inch Screen, such as the SNAP case in a variety of brilliant metallic... Read more
Belkin Launches New Accessories iPhone 6 and...
Belkin has unveiled a new collection of products for iPhone 6 and iPhone Plus. Belkin’s new iPhone 6 and iPhone 6 Plus accessories include athletic-inspired armbands, classic phone cases and advanced... Read more
Skinit Debuts Customizable Apple iPhone 6 Cas...
Skinit, pioneer creators of protective personalized solutions for consumer electronic devices, has introduced its new collection of customizable Skinit cases and skins for the new Apple iPhone 6.... Read more
Apple refurbished MacBook Pros available for...
The Apple Store has Apple Certified Refurbished 13″ and 15″ MacBook Pros available starting at $929. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.5GHz MacBook Pros (4GB RAM/... Read more
Save $200 with Apple refurbished 27-inch Thun...
The Apple Store has Apple Certified Refurbished 27″ Thunderbolt Displays available for $799 including free shipping. That’s $200 off the cost of new models. Read more
Free $25 iTunes gift card with purchase of Ap...
The Apple Store is offering a free $25 iTunes Gift Card with the purchase of a $99 Apple TV for a limited time. Shipping is free. Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.