There's a need for mobile wallets, services targeted at retail
TweetFollow Us on Twitter

There's a need for mobile wallets, services targeted at retail

SAP AG (www.sap.com) has announced the findings of its third consecutive GSMA Mobile World Congress survey, which found that 53% of industry leaders believed that improving customers' retail experience would be essential to creating a successful mobile payments scheme.

The survey is aimed at addressing top issues facing mobile commerce service providers and reflects the sentiments of mobile operators, fixed telecommunication providers, over-the-top (OTT) players and other global mobile industry executives.

Survey results revealed that the "secret sauce" for creating a better retail experience includes location-based point-of-sale offerings (24%), point-of-sale services such as near field communication (NFC) (28%) and facilitating universal acceptance of mobile payments (25%). Less popular services included targeted offers based on consumer preferences and shopping history (12%) and integration with mass transit (95).

"We are seeing a maturing of the mobile payments market, as we move from a service that is driven by person-to-person payments to one that must tackle the challenges of the retail environment," says Diarmuid Mallon , lead, Global Mobile Marketing Programs, SAP. "It is clear from our survey that in addition to improving the payment experience, mobile wallet apps need to support a multitude of services such as loyalty and couponing."

The anticipated leaders of future successful mobile payments offerings included banks (29%); online payment schemes, such as PayPal, Apple iTunes or Amazon Payments (28%); credit cards (26%) or a consortium of operators (26%). This statistic diverged slightly from the 2012 SAP Mobile World Congress Survey, which anticipated banks (24%) and mobile operators (26%) would be important catalysts, but placed lower expectations on credit cards (10%) and online payment networks (19%).

The survey found that 34% of the respondents felt that applications like Apple Passbook will speed up brands offering wallet services. In regard to changes in the mobile wallet, only 28% of mobile insiders expected new ticketing and coupon services, such as Apple Passbook, Google Now and the Samsung wallet app, could become an alternative to true mobile wallets; and still, 38% believed that the lack of consumer awareness and too much confusion around the offerings were holding back mobile wallet services.

The survey was conducted on-site at the GSMA Mobile World Congress 2013 in Barcelona, Spain, with responses collected from Feb. 25-26. The survey included 300 respondents, representing a cross-section of attendees, including mobile operators (14%), fixed telecommunication operators (12%), OTT players (9%), vendors (22%) and other mobile industry leaders (43%). Respondents represented a wide swath of geographies including Europe, the Middle East, Africa (60%), the Americas (25%) and Asia (15%).

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

How to get a high score in every level o...
Sky Charms is an adorable match three puzzler that provides a decent challenge thanks to its creative level design. It regularly presents something new, forcing you to think on your feet. [Read more] | Read more »
Apestorm: Full Bananas (Games)
Apestorm: Full Bananas 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: ***Launch sale – limited time only!*** Fugitive Apes have taken to the skies in search of revenge after humans have... | Read more »
How to create bigger words in Spellspire
Words have power. At least they do in Spellspire,a game about blasting out magical attacks by making words out of a jumble of letters. And it's a lot of fun. But if you want to be the best, you're going to have to think tactically when you start... | Read more »
Steel Media and DeePoon have partnered f...
Virtual reality is the next big thing, and 148Apps's publisher,Steel Media, wants to know what the hottest upcoming games are. [Read more] | Read more »
Airline Director 2 - Tycoon Game (Games...
Airline Director 2 - Tycoon Game 1.2.1 Device: iOS Universal Category: Games Price: $2.99, Version: 1.2.1 (iTunes) Description: Airline Director 2 is a management game set in the challenging field of commercial aviation. As the... | Read more »
Dog Mendonca (Games)
Dog Mendonca 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: [ Solve a criminal case beyond believe in this supernatural adventure game based on the popular graphic novel trilogy published... | Read more »
Amidakuji Knight (Games)
Amidakuji Knight 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Ghost leg rules meets RPG!Select the best path and save a princess! A long long time ago, there was a beautiful and peaceful... | Read more »
The 5 best mobile games like Game of Thr...
Everyone's favourite weekly dosage of medieval depression, Game of Thrones, is back for its sixth season. An excellent time for the bloodthirsty! [Read more] | Read more »
How to approach quests in Fallen London
Sitting at over 1.5 million words, Fallen London is filled to the brim with intriguing tales and mysterious characters. From the start, you’ll find a slew of quests ripe for the taking. [Read more] | Read more »
How to survive in LOUD on Planet X
LOUD on Planet X is a hybrid of a tower defense and rhythm game that pits famous indie acts against invading aliens. You need timing and strategy in this game in order to succeed, things can get pretty overwhelming pretty quickly. Here are some... | Read more »

Price Scanner via MacPrices.net

Aleratec Releases Mac Software Upgrade for 1...
California based Aleratec Inc., designer, developer and manufacturer of Portable Device Management (PDM) charge/sync products for mobile devices and professional-grade duplicators for hard disk... Read more
Sale! Amazon offers 27-inch iMac, 13-inch 2.9...
Amazon has the 27″ 3.2GHz 5K iMac and the 13″ 3.9GHz Retina MacBook Pro on sale for $300 off MSRP, each including free shipping, for a limited time: - 27″ 3.2GHz/1TB HD 5K iMac (model MK462LL/A): $... Read more
Apple refurbished 13-inch Retina MacBook Pros...
Apple has Certified Refurbished 13″ Retina MacBook Pros available for up to $270 off the cost of new models. An Apple one-year warranty is included with each model, and shipping is free: - 13″ 2.7GHz... Read more
13-inch 2.7GHz/128GB Retina MacBook Pro on sa...
Take $200 off MSRP on the price of a new 13″ 2.7GHz/128GB Retina MacBook Pro (model MF839LL/A) at Amazon. Shipping is free: - 13″ 2.7GHz/128GB Retina MacBook Pro: $1099.99 $200 off MSRP Act now if... Read more
Apple refurbished clearance 15-inch Retina Ma...
Apple has Certified Refurbished 2014 15″ 2.2GHz Retina MacBook Pros available for $1609, $390 off original MSRP. Apple’s one-year warranty is included, and shipping is free. They have refurbished 15... Read more
27-inch 5K iMacs on sale for up to $150 off M...
B&H Photo has 27″ 5K iMacs on sale for up to $150 off MSRP including free shipping plus NY sales tax only: - 27″ 3.3GHz iMac 5K: $2199 $100 off MSRP - 27″ 3.2GHz/1TB Fusion iMac 5K: $1849.99 $150... Read more
What Does The Refreshed 12-Inch MacBook Tell...
A lot of commentators are complaining that Apple’s update of the 12-Inch MacBook last week is a bit of a damp squib. I don’t know what they were expecting, since it would be very unlike Apple to do a... Read more
Free Wittify Keyboard Now Available On The Ap...
A team of Harvard Business School students have announced that the Wittify Keyboard, a new app utility for iOS devices, is now available on the Apple App Store. The Wittify keyboard and application... Read more
Apple Reports First Year-Over-Year Quarterly...
Apple on TUesday announced financial results for its fiscal 2016 second quarter ending March 26, 2016. The Company posted quarterly revenue of $50.6 billion and quarterly net income of $10.5 billion... Read more
13-inch 2.7GHz Retina MacBook Pros on sale fo...
Take $130-$150 off MSRP on the price of a new 13″ 2.7GHz Retina MacBook Pro at Amazon. Shipping is free: - 13″ 2.7GHz/128GB Retina MacBook Pro: $1169 $130 off MSRP - 13″ 2.7GHz/256GB Retina MacBook... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
*Apple* Solutions Consultant - … (United Sta...
Job Summary As an Apple Solutions Consultant, you'll be the link between our future customers and our products. You'll showcase your entrepreneurial spirit as you Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.