Mobility, cloud, big data drive innovation in social collaboration market
TweetFollow Us on Twitter

Mobility, cloud, big data drive innovation in social collaboration market

Social collaboration is expected to gather momentum over the next few years in Australia, and this trend is complementary to a more collaboration-focused business climate. This was the finding from the newly released "Frost & Sullivan Australian Social Collaboration Market 2012" (www.frost.com).

According to Audrey William, head of research, ICT Practice, Frost & Sullivan ANZ, one of the main factors accelerating the adoption of social collaboration solutions is the growing importance of smart devices in an enterprise environment.

"The proliferation of smart devices is driving a significant change in the way employees access corporate applications," she says. "Additionally we will start seeing more of the Unified Communications solutions incorporate social media and collaboration as part of its solution" she said. The consumerization of IT has brought about a new aspect of communicating in the marketplace and vendors are incorporating a more social collaboration in all aspects of new offerings and this is across contact centres, e-mail, videoconferencing, mobility, and collaboration."

Big data also brings about a whole new aspect to social collaboration. It will be very powerful in the future for companies to understand the deeper aspects of social collaboration in the cloud, through information on mobile devices, websites and social platforms. Social analytics will grow in importance as it will provide organizations with greater intelligence and measurements on social collaboration activities.

"That will be the foundation of helping them benchmark themselves against competition as well as deepen their understanding of what is currently lacking as part of their overall product, marketing or customer service strategy," says Williams. " It is still early days and this area will evolve over time and there will be huge opportunity for vendors in the analytics and business intelligence space to develop social collaboration analytical tools."

Social collaboration will also impact and transform other markets beyond enterprise collaboration. The integration of various communication channels, especially the e-mail and Instant Messaging (IM) is a result of the transformation.

"E-mail will continue to be relevant, however e-mail will be more social in nature in the coming years," Anand Balasubramanian, industry analyst, ICT Practice, Frost & Sullivan ANZ says. "We are already witnessing that sort of innovation from vendors in the marketplace."

The integration of social media with enterprise collaboration will also greatly benefit the contact centre industry, as the capabilities of contact centre agents will be improved by the integration of analytics with customer information, enabling agents to better collaborate with other agents and departments to assist the customer across multiple channels (voice, e-mail, chat).

The social collaboration market was initially identified as having a number of small players, each offering similar, identical services. However, the market is evolving towards an integrated platform approach in which the e-mail and IM forms are combined with social collaboration, voice, video and other applications. Unified-Communications (UC) vendors and Customer Relationship Management (CRM) providers are in a good position to leverage this demand and are beginning to include social collaboration capabilities and building these as strengths in their portfolios.

As part of the research, Frost & Sullivan surveyed 210 IT decision makers in Australia to understand market behaviour and views towards Social Collaboration. Some of the key findings include:

° Close to 34% of organizations are at the inception stage of social collaboration adoption and are in the process of evaluating the role and scope of social collaboration as a part of an overall strategy.

° Microsoft, Google, Cisco and IBM were rated as the preferred vendors for social collaboration solutions

Going forward, Frost & Sullivan expects further consolidation in the market, with only a small number of players dominant by end of 2013.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

SoftRAID 5.6.5 - High-quality RAID manag...
SoftRAID allows you to create and manage disk arrays to increase performance and reliability. SoftRAID allows the user to create and manage RAID 4 and 5 volumes, RAID 1+0, and RAID 1 (Mirror) and... Read more
Garmin Express 6.1.2.0 - Manage your Gar...
Garmin Express is your essential tool for managing your Garmin devices. Update maps, golf courses and device software. You can even register your device. Update maps Update software Register your... Read more
Airfoil 5.7.0 - Send audio from any app...
Airfoil allows you to send any audio to AirPort Express units, Apple TVs, and even other Macs and PCs, all in sync! It's your audio - everywhere. With Airfoil you can take audio from any... Read more
EtreCheck 4.0.4 - For troubleshooting yo...
EtreCheck is an app that displays the important details of your system configuration and allow you to copy that information to the Clipboard. It is meant to be used with Apple Support Communities to... Read more
WhatsApp 0.2.8361 - Desktop client for W...
WhatsApp is the desktop client for WhatsApp Messenger, a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger is available for... Read more
iClock 4.2 - Customize your menubar cloc...
iClock is a menu-bar replacement for Apple's default clock but with 100x features. Have your Apple or Google calendar in the menubar. Have the day, date, and time in different fonts and colors in the... Read more
Things 3.4 - Elegant personal task manag...
Things is a task management solution that helps to organize your tasks in an elegant and intuitive way. Things combines powerful features with simplicity through the use of tags and its intelligent... Read more
Dashlane 5.7.0 - Password manager and se...
Dashlane is an award-winning service that revolutionizes the online experience by replacing the drudgery of everyday transactional processes with convenient, automated simplicity - in other words,... Read more
HoudahSpot 4.3.5 - Advanced file-search...
HoudahSpot is a versatile desktop search tool. Use HoudahSpot to locate hard-to-find files and keep frequently used files within reach. HoudahSpot will immediately feel familiar. It works just the... Read more
Parallels Desktop 13.3.0 - Run Windows a...
Parallels allows you to run Windows and Mac applications side by side. Choose your view to make Windows invisible while still using its applications, or keep the familiar Windows background and... Read more

Latest Forum Discussions

See All

Here's everything you need to know...
Alto's Odyssey is a really, really good game. If you don't believe me, you should definitely check out our review by clicking this link right here. It takes the ideas from the original Alto's Adventure, then subtly builds on them, creating... | Read more »
Alto's Odyssey (Games)
Alto's Odyssey 1.0.1 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.1 (iTunes) Description: Just beyond the horizon sits a majestic desert, vast and unexplored. Join Alto and his friends and set off on an endless... | Read more »
Vainglory 5v5: Everything you need to kn...
Vainglory just got bigger. [Read more] | Read more »
Check out these 5 games that are a lot l...
So you're in love with Minecraft, but you're looking for something else to play as well? You've come to the right place then, because this list is all about games that are a bit like Minecraft. Some of them, more than others. [Read more] | Read more »
Our top 5 characters from casual RPG Cre...
Creature Quest definitely lives up to its name with a host of collectible creatures based on fantasy tales and world mythologies. To celebrate Creature Quest’s first birthday, we’re going to lay out what we think are the five best characters in the... | Read more »
Around the Empire: What have you missed...
Did you know that Steel Media has a whole swathe of other sites dedicated to all aspects of mobile gaming? Sure you'll get the very best iPhone news, reviews, and opinions right here at 148Apps, but we don't want you missing out on a single piece... | Read more »
All the best games on sale for iPhone an...
Oh hi there, and welcome to our round-up of the best games that are currently on sale for iPhone and iPad. You thought I didn't see you there, did you, skulking behind the bushes? Trust me though, the bushes aren't where the best deals are. The... | Read more »
The Battle of Polytopia Guide - How to H...
A new update just released for The Battle of Polytopia (formerly Super Tribes), which introduces online multiplayer. For all the fans of Midjiwan’s lite take on Civilization, this is certainly welcome news, but playing online isn’t as easy and... | Read more »
Here are the very best mobile games to p...
It's Valentine's Day! Did you get loads of cards and chocolates and other tacky, simple expressions of human affection? Did you send out tat because you find it almost impossible to express emotion unless there's a section dedicated to it at your... | Read more »
Florence (Games)
Florence 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Florence is an interactive storybook from the award-winning lead designer of Monument Valley about the heart-racing highs and... | Read more »

Price Scanner via MacPrices.net

Lowest sale price available for 13″ 1.8GHz Ma...
Focus Camera has the 2017 13″ 1.8GHz/128GB Apple MacBook Air on sale today for $829 including free shipping. Their price is $170 off MSRP, and it’s the lowest price available for a current 13″... Read more
21-inch 2.3GHz iMac on sale for $999, $100 of...
B&H Photo has the 2017 21″ 2.3GHz iMac (MMQA2LL/A) in stock and on sale for $999 including free shipping plus NY & NJ tax only. Their price is $100 off MSRP. Read more
Apple refurbished Mac minis in stock again st...
Apple has restocked Certified Refurbished Mac minis starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: – 1.4GHz Mac mini: $419 $80 off MSRP – 2.6GHz Mac... Read more
Tuesday MacBook Deals: $250 off 15″ 2.9GHz Ma...
Adorama has the Silver 15″ 2.9GHz Apple MacBook Pro on sale today for $250 off MSRP. Shipping is free, and Adorama charges sales tax for residents in NY & NJ only: – 15″ 2.9GHz Silver MacBook Pro... Read more
Save up to $350 with these Apple Certified Re...
Apple has a full line of Certified Refurbished iMacs available for up to $350 off original MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are available: – 27... Read more
B&H offers $200 discount on Silver 15″ Ma...
B&H Photo has Silver 15″ Apple MacBook Pros on sale for $200 off MSRP. Shipping is free, and B&H charges sales tax for NY & NJ residents only: – 15″ 2.8GHz Touch Bar MacBook Pro Silver (... Read more
12″ Apple iPad Pro Sale of the Year! Models u...
B&H Photo has 12″ #iPad Pros on sale for up to $150 off MSRP. Shipping is free, and B&H charges sales tax in NY & NJ only: – 12″ 64GB WiFi iPad Pro: $719 $80 off MSRP – 12″ 256GB WiFi... Read more
Deals on 32GB 9″ iPads: Up to $50 off MSRP, s...
B&H Photo has 2017 9.7″ 32GB iPads on sale for $299 including free shipping plus NY & NJ sales tax only. Their price is $30 off MSRP, and it’s currently the lowest price available for these... Read more
15″ 2.2GHz Retina MacBook Pro available for o...
Apple has Certified Refurbished 15″ 2.2GHz Retina MacBook Pros available for $1699. That’s $300 off MSRP for this model, and it’s the lowest price available for a 15″ MacBook Pro currently offered by... Read more
13″ 3.1GHz/256GB Silver Touch Bar MacBook Pro...
Amazon has the Silver 13″ 3.1GHz/256GB Touch Bar MacBook Pro (MPXX2LL/A) on sale for $1649.99 including free shipping. Their price is $150 off MSRP, and it’s the lowest price available for a new 13″... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Strategist, *Apple* Media Products, Content...
# Strategist, Apple Media Products, Content and Marketing Job Number: 113399632 Santa Clara Valley, California, United States Posted: 20-Feb-2018 Weekly Hours: 40.00 Read more
*Apple* Store Leader - Retail District Manag...
Job Description:Job SummaryAs more and more people discover Apple , they visit our retail stores seeking ways to incorporate our products into their lives. It's your Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.