Ovum finds Big Data vendor market perception remains positive in 2012
TweetFollow Us on Twitter

Ovum finds Big Data vendor market perception remains positive in 2012

Sentiment surrounding Big Data vendors remained positive last year, despite sceptics’ suggestions that the subject had been ‘over-hyped’, according to Ovum (www.ovum.com). The Big Data buzz word even managed to transcend from the enterprise IT world to become a hot topic for business publications and journals in 2012, with MongoDB claiming considerable mindshare among web developers who traditionally relied on MySQL, according to the research group.

In a research note, Ovum analyses data gathered by DataSift, which ranked Twitter mentions and sentiment of vendors (and open source organizations) associated with the Big Data market in 2012.  The global analysts were surprised to find that while Hadoop garners much of the spotlight as a Big Data platform, the vendor 10gen, which develops MongoDB, came in second in mentions to Apache, which hosts the Hadoop project.

"Given the level of build-up and suggested hype, it surprised us that sentiment expressed about Big Data vendors still remained so positive in 2012," says Tony Baer, principal analyst for Ovum. "What’s also interesting is the degree to which Big Data became a business, not just a technology story in 2012. Some business portals, such as Forbes and Harvard Business Review, edged out popular IT news portals, in terms of coverage of this traditionally 'techy' subject.

While positive mentions of Big Data vendors outnumbered negative mentions by 3:1, negative sentiment spiked in November with headlines over HP’s troubled acquisition of Autonomy. Not surprisingly, given that vendors accelerated the pace of product announcements during 2012, 60% of Twitter activity occurred in the second half of the year.

The Twitter data provided a good glimpse into vendor brand recognition with Big Data. 10gen, which developers the popular MongoDB document-oriented NoSQL database, scored high in mentions, trailing only the Apache Foundation. Others such as IBM and Teradata were also well represented in the Twitter stream, trailing only behind Apache and 10gen in positive mentions. Splunk, which is associated with machine data and, like 10gen, is also popular among developers, also scored high, showing that there is growing awareness about harnessing "the Internet of things" to generate business insights.

"While Twitter streams are not a scientific focus group for detecting brand awareness, they provide a valuable window on market thinking," says Baer. "The data showed that while some players, such as IBM and Teradata, successfully scored high recognition in Twitter mentions, other enterprise players need to better focus their message to get Big Data recognition."

 
AAPL
$119.00
Apple Inc.
+1.40
MSFT
$47.75
Microsoft Corpora
+0.28
GOOG
$540.37
Google Inc.
-0.71

MacTech Search:
Community Search:

Software Updates via MacUpdate

Skype 7.2.0.412 - Voice-over-internet ph...
Skype allows you to talk to friends, family and co-workers across the Internet without the inconvenience of long distance telephone charges. Using peer-to-peer data transmission technology, Skype... Read more
HoudahSpot 3.9.6 - Advanced file search...
HoudahSpot is a powerful file search tool built upon MacOS X Spotlight. Spotlight unleashed Create detailed queries to locate the exact file you need Narrow down searches. Zero in on files Save... Read more
RapidWeaver 6.0.3 - Create template-base...
RapidWeaver is a next-generation Web design application to help you easily create professional-looking Web sites in minutes. No knowledge of complex code is required, RapidWeaver will take care of... Read more
iPhoto Library Manager 4.1.10 - Manage m...
iPhoto Library Manager lets you organize your photos into multiple iPhoto libraries. Separate your high school and college photos from your latest summer vacation pictures. Or keep some photo... Read more
iExplorer 3.5.1.9 - View and transfer al...
iExplorer is an iPhone browser for Mac lets you view the files on your iOS device. By using a drag and drop interface, you can quickly copy files and folders between your Mac and your iPhone or... Read more
MacUpdate Desktop 6.0.3 - Discover and i...
MacUpdate Desktop 6 brings seamless 1-click installs and version updates to your Mac. With a free MacUpdate account and MacUpdate Desktop 6, Mac users can now install almost any Mac app on macupdate.... Read more
SteerMouse 4.2.2 - Powerful third-party...
SteerMouse is an advanced driver for USB and Bluetooth mice. It also supports Apple Mighty Mouse very well. SteerMouse can assign various functions to buttons that Apple's software does not allow,... Read more
iMazing 1.1 - Complete iOS device manage...
iMazing (was DiskAid) is the ultimate iOS device manager with capabilities far beyond what iTunes offers. With iMazing and your iOS device (iPhone, iPad, or iPod), you can: Copy music to and from... Read more
PopChar X 7.0 - Floating window shows av...
PopChar X helps you get the most out of your font collection. With its crystal-clear interface, PopChar X provides a frustration-free way to access any font's special characters. Expanded... Read more
OneNote 15.4 - Free digital notebook fro...
OneNote is your very own digital notebook. With OneNote, you can capture that flash of genius, that moment of inspiration, or that list of errands that's too important to forget. Whether you're at... Read more

Latest Forum Discussions

See All

Lucha Amigos (Games)
Lucha Amigos 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Forget Ninja Turtles, and meet Wrestlers Turtles! Crazier, Spicier and…Bouncier! Sling carapaces of 7 Luchadores to knock all... | Read more »
Raby (Games)
Raby 1.0.3 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.3 (iTunes) Description: ***WARNING - Raby runs on: iPhone 5, iPhone 5C, iPhone 5S, iPhone 6, iPhone 6 Plus, iPad Mini Retina, iPad Mini 3, iPad 4, iPad Air,... | Read more »
Oddworld: Stranger's Wrath (Games)
Oddworld: Stranger's Wrath 1.0 Device: iOS Universal Category: Games Price: $5.99, Version: 1.0 (iTunes) Description: ** PLEASE NOTE: Oddworld Stranger's Wrath requires at least an iPhone 4S, iPad 2, iPad Mini or iPod Touch 5th gen... | Read more »
Bounce On Back (Games)
Bounce On Back 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »
Dwelp (Games)
Dwelp 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: === 50% off for a limited time, to celebrate release === Dwelp is an elegant little puzzler with a brand new game mechanic. To complete a... | Read more »
Make Way for Fat Chicken, from the Maker...
Make Way for Fat Chicken, from the Makers of Scrap Squad Posted by Jessica Fisher on November 26th, 2014 [ permalink ] Relevant Games has announced they will be releasing their reverse tower defense game, | Read more »
Tripnary Review
Tripnary Review By Jennifer Allen on November 26th, 2014 Our Rating: :: TRAVEL BUCKET LISTiPhone App - Designed for the iPhone, compatible with the iPad Want to create a travel bucket list? Tripnary is a fun way to do exactly that... | Read more »
Ossian Studios’ RPG, The Shadow Sun, is...
Ossian Studios’ RPG, The Shadow Sun, is Now Available for $4.99 Posted by Jessica Fisher on November 26th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Mmmm, Tasty – Having the Angry Birds for...
The very first Angry Birds debuted on iOS back in 2009. When you sit back and tally up the number of Angry Birds games out there and the impact they’ve had on pop culture as a whole, you just need to ask yourself: “How would the birds taste... | Read more »
Rescue Quest Review
Rescue Quest Review By Jennifer Allen on November 26th, 2014 Our Rating: :: PATH BASED MATCH-3Universal App - Designed for iPhone and iPad Guide a wizard to safety by matching gems. Rescue Quest might not be an entirely original... | Read more »

Price Scanner via MacPrices.net

Apple Store Black Friday sale for 2014: $100...
BLACK FRIDAY The Apple Store has posted their Black Friday deals for 2014. Receive a $100 PRODUCT(RED) branded iTunes gift card with the purchase of select Macs, $50 with iPads, and $25 with iPods,... Read more
Black Friday: 15% off iTunes Gift Cards
Staples is offering 15% off $50 and $100 iTunes Gift Cards on their online store as part of their Black Friday sale. Click here for more information. Shipping is free. Best Buy is offering $100... Read more
BEVL Releases Dock Tailored for iPhone 6 and...
Seattle based BEVL has released their first product: an iPhone dock that is divergent in build quality, rock-solid function and visual simplicity to complement the iPhone. BEVL is now accepting... Read more
Black Friday: $150 off 13-inch Retina MacBook...
 Best Buy has 13-inch 2.6GHz Retina MacBook Pros on sale for $150 off MSRP on their online store as part of their Black Friday sale. Choose free shipping or free local store pickup (if available).... Read more
Black Friday: $300 off 15-inch Retina MacBook...
 B&H Photo has the new 2014 15″ Retina MacBook Pros on sale for $300 off MSRP as part of their Black Friday sale. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.2GHz Retina... Read more
Black Friday: Up to $140 off MacBook Airs, fr...
 B&H Photo has 2014 MacBook Airs on sale for up to $140 off MSRP as part of their Black Friday sale. Shipping is free, and B&H charges NY sales tax only: - 11″ 128GB MacBook Air: $799 $100... Read more
Black Friday: 13-inch 2.5GHz MacBook Pro on s...
 Best Buy has the 13″ 2.5GHz MacBook Pro on sale for $899.99 on their online store as part of their Black Friday sale. Choose free shipping or free instant local store pickup (if available). Their... Read more
Black Friday: 21-inch 1.4GHz iMac on sale for...
 Best Buy has the 21″ 1.4GHz iMac on sale for $899.99 on their online store as part of their Black Friday sale. Their price is $200 off MSRP. Choose free shipping or free local store pick up. Price... Read more
Black Friday iPad Air 2 sale prices, $100 off...
 Best Buy has iPad Air 2s on sale for $100 off MSRP on their online store for Black Friday. Choose free shipping or free local store pickup (if available). Sale prices available for online orders... Read more
2014 1.4GHz Mac mini on sale for $449, save $...
 B&H Photo has the new 1.4GHz Mac mini on sale for $449.99 including free shipping plus NY tax only. Their price is $50 off MSRP, and it’s the lowest price available for this new model. Adorama... Read more

Jobs Board

*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Senior Event Manager, *Apple* Retail Market...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global event strategy. Delivering an overarching brand story; in-store, Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.