The Internet is becoming more important to our daily lives, but many Americans believe it has also become more risky over the last five years, especially for seniors.

Having felt the pain of an online scam, they want the nation's top Internet companies to take a bigger role in making the Internet safer, according to a new survey by the Digital Citizens (digitalcitizensaction.org), a coalition "focused on educating the public and policy makers about the threats that consumers face on the Internet, and the importance for government and Internet companies to make the Web a safer place."

The survey, conducted by Hart Research Associates, found that 77% of Americans think the Internet has become more risky for seniors. Trend Micro statistics show that there are now over 10 million virus infected Web links and dozens of scams used by cyber criminals attempting to steal information and money from unsuspecting shoppers. These statistics point out that as the Internet becomes more prevalent so do its criminal elements.

According to the Hart research conducted this fall, many Americans have firsthand knowledge of how dangerous the Internet can be. One in three Americans said they or someone they know has been a victim of an online scam. One in eight Americans report that they or someone they know purchased over the Internet a false or counterfeit product, such as medicines or merchandise or a product or software that turned out to be fake and not what was promised. 

"The Internet is an essential part of our lives, yet it also can be a risky place, especially for society's most vulnerable. We need to help consumers so they don't become victims -- from counterfeit drugs, online scams or virus-laden videos or software," says Tom Galvin , executive director of Digital Citizens. "As a nation, we have to take this threat seriously. There is a role for individuals, to better protect themselves; for government, to create stiffer penalties and enforce the laws against those who harm Americans; and, for the companies, to work together despite competing interests to find solutions that Internet users desperately need."

He says that Americans want the companies that drive the Internet's future to do more to protect them. Sixty-three percent of Americans believe that top Internet companies are not doing enough to combat illegal activities on the Web. Two out of every three Americans (62%) think that the nation's top Internet companies are making money off illicit activities such as online scams and theft of creative content such as movies and music, and illegal prescription drugs.  Of that group, 38 % believe the companies unknowingly make money off illicit activities, but 24% believe they know it and do it anyway.

These efforts are needed because online criminals are becoming more sophisticated in how they dupe Americans. Earlier this year, for example, it was reported that men claiming to be agents of the Drug Enforcement Administration threatened Americans who bought prescription drugs online. Threatening arrest, the "DEA Agents" would agree to not pursue charges if the victim forked over thousands of dollars. In one case, a woman committed suicide when faced with the threats.

Scams and illicit online activities are seemingly becoming increasingly connected. In fact, four in 10 Americans say that Internet crimes such as selling illegal prescription drugs, theft of creative content like movies and music, financial scams and online child pornography are conducted by the same perpetrators, according to the survey. Hart Research Associates conducted the online survey of 801 Americans from Sept. 11-13, 2012, on behalf of Digital Citizens. The margin of error is 3.86.