Apple patent is for power cable with a security feature
TweetFollow Us on Twitter

Apple patent is for power cable with a security feature

An Apple patent (number 20120279780) for a power cable having a security feature feature has appeared at the U.S. Patent & Trademark Office.

The invention is for an pparatus that may help identify unauthorized removal of goods while maintaining a pleasing physical appearance, avoiding theft misidentifications, and allowing a high degree of customer interaction. One example may provide a signal path for conveying a signal that is active when a good or device is removed from a retail or other environment in an authorized manner. The signal path may be wired or wireless.

In another example, a signal path for a sensor may be inconspicuously combined with a power cable. In another example, theft misidentifications may be prevented by not relying on connections that a customer is likely to interact with to detect a theft. Another example may provide a security device that may allow a high degree of customer interaction by unobtrusively attaching a sensor to the back of a good to be protected.

Here's Apple's background on the invention: "Despite the growing popularity of web-based commerce, in-person retail experiences remain an important part of many people's decisions when purchasing electronic products. This is particularly true for products that provide a high-quality user experience. These products that have a sophisticated look and feel are best shown in person, where customers can interact with them, as opposed to simple on-line images.

"Since quality products are best shown in person, it may be desirable that customers have full access to them in the retail environment. For example, it may be desirable to allow customers to play with keyboards, monitors, and power plugs on such devices as laptop and netbook computers.

"Unfortunately, there is a downside in allowing customers such unfettered access to these high-quality products. On occasion, the products may be stolen. For this reason, it is desirable to be able to detect when a device is being removed from a retail environment in an unauthorized manner. Once an attempt at such an unauthorized removal is detected, steps can be initiated to stop the removal, to prevent other such removals, or to attempt to recover the removed devices at that or a later time.

"But it is also desirable to avoid "false alarms." That is, it may be desirable to avoid misidentifying mere customer activity and exploration as attempted theft. For example, it may be undesirable for an alarm to sound when a customer merely types on a keyboard or plays with a power connector. Such misidentification can embarrass customers, cause confusion, and create an unprofessional appearing environment, which may lead to customer dissatisfaction, reduced reputation, and a corresponding drop in sales.

"It may also be desirable to avoid product-loss counter measures that visually clutter or complicate a user's experience. For example, bolting a laptop, or tethering it using a thick cable, may prevent removal of the laptop, but may also inhibit a user from interacting with the device and provide an unpleasing appearance.

"Thus, what is needed are apparatus that help identify unauthorized removal of goods while maintaining a pleasing physical appearance, avoiding misidentifications, and allowing a high degree of customer interaction."

The inventors are Cesar Lozano Villarreal, Daniele De Iuliss, Matthew Dean Rohrbach, James Smeenge and Vicki Spielmann.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

How to deal with wind in Angry Birds Act...
Angry Birds Action! is a physics-based puzzler in which you're tasked with dragging and launching birds around an obstacle-littered field to achieve a set objective. It's simple enough at first, but when wind gets introduced things can get pretty... | Read more »
How to get three stars in every level of...
Angry Birds Action! is, essentially, a pinball-style take on the pull-and-fling action of the original games. When you first boot it up, you'll likely be wondering exactly what it is you have to do to get a good score. Well, never fear as 148Apps... | Read more »
The beginner's guide to Warbits
Warbits is a turn-based strategy that's clearly inspired by Nintendo's Advance Wars series. Since turn-based strategy games can be kind of tricky to dive into, see below for a few tips to help you in the beginning. Positioning is crucial [Read... | Read more »
How to upgrade your character in Spellsp...
So you’ve mastered the basics of Spellspire. By which I mean you’ve realised it’s all about spelling things in a spire. What next? Well you’re going to need to figure out how to toughen up your character. It’s all well and good being able to spell... | Read more »
5 slither.io mash-ups we'd love to...
If there's one thing that slither.io has proved, it's that the addictive gameplay of Agar.io can be transplanted onto basically anything and it will still be good fun. It wouldn't be surprising if we saw other developers jumping on the bandwagon,... | Read more »
How to navigate the terrain in Sky Charm...
Sky Charms is a whimsical match-'em up adventure that uses creative level design to really ramp up the difficulty. [Read more] | Read more »
Victorious Knight (Games)
Victorious Knight 1.3 Device: iOS Universal Category: Games Price: $1.99, Version: 1.3 (iTunes) Description: New challenges awaits you! Experience fresh RPG experience with a unique combat mechanic, packed with high quality 3D... | Read more »
Agent Gumball - Roguelike Spy Game (Gam...
Agent Gumball - Roguelike Spy Game 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Someone’s been spying on Gumball. What the what?! Two can play at that game! GO UNDERCOVERSneak past enemy... | Read more »
Runaway Toad (Games)
Runaway Toad 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: It ain’t easy bein’ green! Tap, hold, and swipe to help Toad hop to safety in this gorgeous new action game from the creators of... | Read more »
PsyCard (Games)
PsyCard 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: From the makers och Card City Nights, Progress To 100 and Ittle Dew PSYCARD is a minesweeper-like game set in a cozy cyberpunk... | Read more »

Price Scanner via MacPrices.net

Price drops on clearance 2015 13-inch MacBook...
B&H Photo has dropped prices on clearance 2015 13″ MacBook Airs by up to $250. Shipping is free, and B&H charges NY sales tax only: - 13″ 1.6GHz/4GB/128GB MacBook Air (MJVE2LL/A): $799, $200... Read more
Mac minis on sale for up to $100 off MSRP
B&H Photo has Mac minis on sale for up to $100 off MSRP including free shipping plus NY sales tax only: - 1.4GHz Mac mini: $449 $50 off MSRP - 2.6GHz Mac mini: $649 $50 off MSRP - 2.8GHz Mac mini... Read more
13-inch Retina MacBook Pros on sale for up to...
B&H Photo has 13″ Retina MacBook Pros on sale for $130-$200 off MSRP. Shipping is free, and B&H charges NY tax only: - 13″ 2.7GHz/128GB Retina MacBook Pro: $1169 $130 off MSRP - 13″ 2.7GHz/... Read more
Apple price trackers, updated continuously
Scan our Apple Price Trackers for the latest information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the trackers continuously: - 15″... Read more
SanDisk Half-Terabyte SSD Optimized for Every...
SanDisk Corporation has announced the SanDisk Z410 SSD, a cost-competitive, half-terabyte solid state drive (SSD) that enables manufacturers to design for a broad range of desktop PCs and laptops.... Read more
Churchill Downs Racetrack Selects VenueNext t...
Churchill Downs Racetrack has announced an agreement with VenueNext to implement its technology platform for the start of Churchill Downs 2016 Spring Meet, which includes the 142nd running of the... Read more
Record 700 Million Pounds of CE Recycled in 2...
The Consumer Technology Association (CTA) reports that a record-setting 700 million pounds of consumer electronics (CE) have been recycled under the eCycling Leadership Initiative (ELI). According to... Read more
Price drops on clearance 12-inch Retina MacBo...
B&H Photo has dropped prices on leftover 2015 12″ Retina MacBooks with models now available starting at $999. Shipping is free, and B&H charges NY tax only: - 12″ 1.1GHz Gray Retina MacBook... Read more
15-inch Retina MacBook Pros available for $20...
B&H Photo has 15″ Retina MacBook Pros on sale for up to $210 off MSRP. Shipping is free, and B&H charges NY tax only: - 15″ 2.2GHz Retina MacBook Pro: $1799 $200 off MSRP - 15″ 2.5GHz Retina... Read more
Target offers Apple Watch Sport for $50 off M...
Target has Apple Watch Sports on sale for $50 off MSRP for a limited time. Choose free shipping or free local store pickup (if available). Sale prices for online orders only, in-store prices may vary... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
Simply Mac *Apple* Specialist- Service Repa...
Simply Mac is the largest premier retailer of Apple products in the nation. In order to support our growing customer base, we are currently looking for a driven Read more
*Apple* Retail - Multiple Positions - Apple,...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.