Greg's Bite: Microsoft vs Apple marketing 
TweetFollow Us on Twitter

Greg's Bite: Microsoft vs Apple marketing 

By Greg Mills

As a long term observer of the two companies, the differences between the Microsoft marketing style and Apple's approach couldn't be more stark. I submit that the differences are a lot of what has seen Apple soar while Microsoft flounders. Following-the-leader assumes you will never really get ahead of the leader, at least while playing that game.

Microsoft announces plans to do things, while Apple only announces things already being shipped from China to the US. Desperate to get positive press, Microsoft CEO Steve Ballmer's tongue often dangles like a dog with its head out the car window, constantly spills the beans on what they have planned, rather than what they have actually accomplished. Even the portion of the tech press favorable to Microsoft joke about the constant bragging about future products that consistently fail to measure up to the hype. 

Microsoft's success at marketing the PC operating system amounts to a franchise that is beginning to show its end stage. With 90% of the PC operating system business, Ballmer has run Microsoft into the ground with a profound lack of insight into what lies ahead.  The now famous quotation, "this is the post-PC era," didn't come from Ballmer ,who's livelihood depends on PCs, it came from the late Steve Jobs, whose company had already diversified into the hottest electronic markets.

Bill Gate stated in one of his more inspirational moments: "The company that fails to obsolete its own products, is doomed to see the competition do it." Not only has Microsoft failed to enter the mobile computer market, smartphone market and cloud computer markets in a timely fashion, they tend to consistently offer a stodgy product when they do offer such products. There is no zing to anything they do anymore. Even with decent hardware and operating systems, the lack of apps is killing the new Surface computer. Apple -- simply by selling the iPad mini -- is likely to pull the rug out from under the Surface tablet's market.  

The cash cow PC operating system upgrade path seems to have dwindled with a combination of irrelevant incremental improvements in PCs recently and a general fatigue in PC users upgrading their software. The ever more bloated PC software, with ever more irrelevant features, has hit the wall. PC sales are slowing so much, a lot of the fringe players have begun to lose money. Some of the biggest PC makers are likely considering getting out of the business.

At the same time all this is happening in the PC space, mobile computing, as in smartphones and tablet computers, has taken off.  Microsoft ought to have owned the market share in the mobile computing market that Apple does not control, but a few years ago Microsoft (Ballmer), slept at the switch while Google stole the bacon.

While many people find Apple fanboys' fascination with Apple amusing, Microsoft has its share of tech writers with endless enthusiasm for the latest vaporware Ballmer hints at. Never mind the Kin phone that lasted six weeks before being canned, the Zune ... and so on.  Ballmer has just announced that Microsoft is planning to follow the Surface tablet (which seems to have belly flopped) with another Microsoft branded smartphone. Being four or five years late to the party isn't fashionable, it is absolutely disastrous in the tech industry.

Jobs once stated that Microsoft doesn't need to fail for Apple to succeed. I am afraid that while that statement may be true for those two companies, I am of the opinion that Google's Android platform must fail for Microsoft's mobile aspirations to ever get above the irrelevant status it now holds.  

Ballmer may buy his way into the hardware market by buying Nokia. It is a cinch that the people at Microsoft are clueless, and outside help will be required to actually enter the mobile computing hardware business and capture a significant market share. Time will tell if money alone can buy enough of a market and brain power to sustain Microsoft in the post-PC era.  

That is Greg's Bite.  

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

FotoMagico 5.4.1 - Powerful slideshow cr...
FotoMagico lets you create professional slideshows from your photos and music with just a few, simple mouse clicks. It sports a very clean and intuitive yet powerful user interface. High image... Read more
Espresso 3.0 - Powerful HTML, XML, CSS,...
Espresso is back. For people who make delightful, innovative, and fast websites -- in an app to match. Espresso helps you write, code, design, build, and publish with flair and efficiency.... Read more
Spotify 1.0.51.693. - Stream music, crea...
Spotify is a streaming music service that gives you on-demand access to millions of songs. Whether you like driving rock, silky R&B, or grandiose classical music, Spotify's massive catalogue puts... Read more
Gutenprint 5.2.12 - Quality drivers for...
Gutenprint is a suite of printer drivers that may be used with most common UNIX print spooling systems, including CUPS, lpr, LPRng, or others. Gutenprint currently supports over 2000 printer models.... Read more
Firefox 52.0.2 - Fast, safe Web browser.
Firefox offers a fast, safe Web browsing experience. Browse quickly, securely, and effortlessly. With its industry-leading features, Firefox is the choice of Web development professionals and casual... Read more
Google Chrome 57.0.2987.133 - Modern and...
Google Chrome is a Web browser by Google, created to be a modern platform for Web pages and applications. It utilizes very fast loading of Web pages and has a V8 engine, which is a custom built... Read more
RapidWeaver 7.3.3 - Create template-base...
RapidWeaver is a next-generation Web design application to help you easily create professional-looking Web sites in minutes. No knowledge of complex code is required, RapidWeaver will take care of... Read more
Chromium 57.0.2987.133 - Fast and stable...
Chromium is an open-source browser project that aims to build a safer, faster, and more stable way for all Internet users to experience the web. Version 27.0.2987.133: Note: This update has no Flash... Read more
Lyn 1.8.8 - Lightweight image browser an...
Lyn is a fast, lightweight image browser and viewer designed for photographers, graphic artists, and Web designers. Featuring an extremely versatile and aesthetically pleasing interface, it delivers... Read more
Adobe Animate CC 2017 16.2.0 - Advanced...
Animate CC 2017 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous Flash Professional customer). Animate CC 2017 (was Flash CC) lets you... Read more

Dynasty Warriors: Unleashed arrives on m...
No one does mindless hack and slash quite like a Musou game. What's more fun than single-handedly chopping your way through hundreds of enemies? Now, for the first time ever, that unrivaled experience goes mobile with Dynasty Warriors: Unleashed.... | Read more »
Crash of Cars beginner's guide
Crash of Cars is a fun new entry in the realm of multiplayer beat 'em ups. It's basically bumper cars off the rails -- players drive around in vehicles of their choosing -- anything from a mini-van to the weinermobile in all of its glory --... | Read more »
Dynasty Blades new update introduces a n...
Sharpen your weapons -- Dynasty Blades is back with new and improved hack n’ slash stylings. The Romance of the Three Kingdoms-inspired action MMORPG introduces a bunch of fun new features in its latest update. For the uninitiated, Dynasty Blades... | Read more »
Meganoid(2017) (Games)
Meganoid(2017) 1.0 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0 (iTunes) Description: LAUNCH DISCOUNT 20% UNTIL APRIL 2nd! Support, tip and tricks: http://www.orangepixel.net/forum/ Subscribe to our newsletter... | Read more »
Telltale's Guardians of the Galaxy...
Telltale will be releasing their rendition of Guardians of the Galaxy later this month. The first episode, Tangled Up in Blue, features familiar faces including Star-Lord, Groot, Rocket, Gamora, and Drax. If the first episode's title is any... | Read more »
Royal Dungeon (Games)
Royal Dungeon 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: The king and his queen are trapped in their castle which suddenly turned out as a very dangerous place. The goal is to escape... | Read more »
Tom Clancy's ShadowBreak is a real-...
Ubisoft is treating Tom Clancy fans to the series' very first mobile-exclusive game in ShadowBreak, a real-time, multiplayer shooter in which players snipe at enemies in fast-paced tactics-driven combat. [Read more] | Read more »
Power Rangers: Legacy Wars beginner...
Rita Repulsa is back, but this time she's invading your mobile phone in Power Rangers: Legacy Wars. What looks to be a straightforward beat 'em up is actually a tough-as-nails multiplayer strategy game that requires some deft tactical maneuvering.... | Read more »
Hearthstone celebrates the upcoming Jour...
Hearthstone gets a new expansion, Journey to Un'Goro, in a little over a week, and they'll be welcoming the Year of the Mammoth, the next season, at the same time. There's a lot to be excited about, so Blizzard is celebrating in kind. Players will... | Read more »
4 smart and stylish puzzle games like Ty...
TypeShift launched a little over a week ago, offering some puzzling new challenges for word nerds equipped with an iOS device. Created by Zach Gage, the mind behind Spelltower, TypeShift boasts, like its predecessor, a sleak design and some very... | Read more »

Price Scanner via MacPrices.net

The True Color Of iPhone 7 and iPhone 7 Plus...
The vibrant color of iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition makes it hard to cover these attractive devices in a case. Let the true color shine through with Symmetry Series clear... Read more
Deal alert! 13-inch 2.0GHz MacBook Pros now f...
B&H Photo has lowered their price on 13″ Apple 2.0GHz MacBook Pros to $225 off MSRP through midnight tonight (3/30/17). Shipping is free, and B&H charges NY sales tax only: - 13″ 2.0GHz... Read more
1.4GHz Mac mini on sale for $399, $100 off MS...
B&H Photo has the 1.4GHz Mac mini on sale for $100 off MSRP including free shipping plus NY sales tax only: - 1.4GHz Mac mini: $399 $100 off MSRP Sale ends on March 31st. Read more
13-inch 128GB MacBook Air on sale for $849, s...
B&H Photo has lowered their price on the 13″ 1.6GHz/128GB MacBook Air to $849, or $150 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 1.6GHz/128GB MacBook Air (MMGF2LL/A... Read more
Is Apple Planning An iPhone Based Modular Doc...
Today’s more powerful and larger-screened smartphones and phablets are becoming the default anchor computing device for more and more users computing devices, but even a five or six inch panel is not... Read more
Razer Launches New Razer Blade Pro World’s Fi...
Razer, the gaming and high performance hardware specialists, have announced the new Razer Blade Pro laptop — the first laptop to be qualified for THX Mobile Certification, an accreditation reserved... Read more
Gro CRM’s Apple Small Business Mac And iOS CR...
Gro Software, developers of the Mac CRM software for small business and enterprise, are included in FinancesOnline 2017 CRM Rising Stars and Great User Experience lists by business software review... Read more
Deal alert! 15-inch and 13-inch MacBook Pros...
B&H Photo has the new 2016 15″ and 13″ Apple MacBook Pros in stock today and on sale for up to $200 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.7GHz Touch Bar... Read more
Save up to $420 on a new MacBook Pro with App...
Apple is offering Certified Refurbished 2016 15″ and 13″ MacBook Pros, including some Touch Bar models, for up to $420 off original MSRP. An Apple one-year warranty is included with each model, and... Read more
12-inch 1.2GHz Retina MacBooks on sale for $1...
B&H has 12″ 1.2GHz Retina MacBooks on sale for up to $200 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 12″ 1.2GHz Space Gray Retina MacBook: $1449 $150 off MSRP - 12″ 1.... Read more

Jobs Board

Fulltime aan de slag als shopmanager in een h...
Ben jij helemaal gek van Apple -producten en vind je het helemaal super om fulltime shopmanager te zijn in een jonge en hippe elektronicazaak? Wil jij werken in Read more
Fulltime aan de slag als shopmanager in een h...
Ben jij helemaal gek van Apple -producten en vind je het helemaal super om fulltime shopmanager te zijn in een jonge en hippe elektronicazaak? Wil jij werken in Read more
Fulltime aan de slag als shopmanager in een h...
Ben jij helemaal gek van Apple -producten en vind je het helemaal super om fulltime shopmanager te zijn in een jonge en hippe elektronicazaak? Wil jij werken in Read more
Desktop Analyst - *Apple* Products - Montef...
…technology to improve patient care. JOB RESPONSIBILITIES: Provide day-to-day support for Apple Hardware and Software in the environment based on the team's support Read more
*Apple* Mobile Master - Best Buy (United Sta...
**493168BR** **Job Title:** Apple Mobile Master **Location Number:** 000827-Denton-Store **Job Description:** **What does a Best Buy Apple Mobile Master do?** At Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.