Greg's Bite: Microsoft vs Apple marketing 
TweetFollow Us on Twitter

Greg's Bite: Microsoft vs Apple marketing 

By Greg Mills

As a long term observer of the two companies, the differences between the Microsoft marketing style and Apple's approach couldn't be more stark. I submit that the differences are a lot of what has seen Apple soar while Microsoft flounders. Following-the-leader assumes you will never really get ahead of the leader, at least while playing that game.

Microsoft announces plans to do things, while Apple only announces things already being shipped from China to the US. Desperate to get positive press, Microsoft CEO Steve Ballmer's tongue often dangles like a dog with its head out the car window, constantly spills the beans on what they have planned, rather than what they have actually accomplished. Even the portion of the tech press favorable to Microsoft joke about the constant bragging about future products that consistently fail to measure up to the hype. 

Microsoft's success at marketing the PC operating system amounts to a franchise that is beginning to show its end stage. With 90% of the PC operating system business, Ballmer has run Microsoft into the ground with a profound lack of insight into what lies ahead.  The now famous quotation, "this is the post-PC era," didn't come from Ballmer ,who's livelihood depends on PCs, it came from the late Steve Jobs, whose company had already diversified into the hottest electronic markets.

Bill Gate stated in one of his more inspirational moments: "The company that fails to obsolete its own products, is doomed to see the competition do it." Not only has Microsoft failed to enter the mobile computer market, smartphone market and cloud computer markets in a timely fashion, they tend to consistently offer a stodgy product when they do offer such products. There is no zing to anything they do anymore. Even with decent hardware and operating systems, the lack of apps is killing the new Surface computer. Apple -- simply by selling the iPad mini -- is likely to pull the rug out from under the Surface tablet's market.  

The cash cow PC operating system upgrade path seems to have dwindled with a combination of irrelevant incremental improvements in PCs recently and a general fatigue in PC users upgrading their software. The ever more bloated PC software, with ever more irrelevant features, has hit the wall. PC sales are slowing so much, a lot of the fringe players have begun to lose money. Some of the biggest PC makers are likely considering getting out of the business.

At the same time all this is happening in the PC space, mobile computing, as in smartphones and tablet computers, has taken off.  Microsoft ought to have owned the market share in the mobile computing market that Apple does not control, but a few years ago Microsoft (Ballmer), slept at the switch while Google stole the bacon.

While many people find Apple fanboys' fascination with Apple amusing, Microsoft has its share of tech writers with endless enthusiasm for the latest vaporware Ballmer hints at. Never mind the Kin phone that lasted six weeks before being canned, the Zune ... and so on.  Ballmer has just announced that Microsoft is planning to follow the Surface tablet (which seems to have belly flopped) with another Microsoft branded smartphone. Being four or five years late to the party isn't fashionable, it is absolutely disastrous in the tech industry.

Jobs once stated that Microsoft doesn't need to fail for Apple to succeed. I am afraid that while that statement may be true for those two companies, I am of the opinion that Google's Android platform must fail for Microsoft's mobile aspirations to ever get above the irrelevant status it now holds.  

Ballmer may buy his way into the hardware market by buying Nokia. It is a cinch that the people at Microsoft are clueless, and outside help will be required to actually enter the mobile computing hardware business and capture a significant market share. Time will tell if money alone can buy enough of a market and brain power to sustain Microsoft in the post-PC era.  

That is Greg's Bite.  

 
AAPL
$101.58
Apple Inc.
+0.72
MSFT
$46.52
Microsoft Corpora
-0.24
GOOG
$584.77
Google Inc.
+4.82

MacTech Search:
Community Search:

Software Updates via MacUpdate

iExplorer 3.5.0.0 - View and transfer al...
iExplorer is an iPhone browser for Mac lets you view the files on your iOS device. By using a drag and drop interface, you can quickly copy files and folders between your Mac and your iPhone or... Read more
BusyCal 2.6 - Powerful calendar app with...
BusyCal is an award-winning desktop calendar that combines personal productivity features for individuals with powerful calendar sharing capabilities for families and workgroups. BusyCal's unique... Read more
Apple iOS 8.0 - The latest version of Ap...
The latest version of iOS can be downloaded through iTunes. Apple iOS 8 comes with big updates to apps you use every day, like Messages and Photos. A whole new way to share content with your family.... Read more
Apple Digital Camera RAW Compatibility 5...
Apple Digital Camera RAW Compatibility update adds RAW image compatibility to Aperture 3 and iPhoto '11. For more information on supported RAW formats, see here.Version 5.07: Adds RAW camera... Read more
Transmit 4.4.7 - Excellent FTP/SFTP clie...
Transmit is an excellent FTP (file transfer protocol), SFTP, S3 (Amazon.com file hosting) and iDisk/WebDAV client that allows you to upload, download, and delete files over the internet. With the... Read more
Macgo Blu-ray Player 2.10.8.1715 - Blu-r...
Macgo Mac Blu-ray Player can bring you the most unforgettable Blu-ray experience on your Mac. Overview Macgo Mac Blu-ray Player can satisfy just about every need you could possibly have in a Blu-ray... Read more
Capture One Pro 8.0.0.433 - RAW workflow...
Capture One Pro 8 is a professional RAW converter offering you ultimate image quality with accurate colors and incredible detail from more than 300 high-end cameras -- straight out of the box. It... Read more
Adobe Acrobat Pro 11.0.09 - Powerful PDF...
Adobe Acrobat allows users to communicate and collaborate more effectively and securely. Unify a wide range of content in a single organized PDF Portfolio. Collaborate through electronic document... Read more
Adobe Reader 11.0.09 - View PDF document...
Adobe Reader allows users to view PDF documents. You may not know what a PDF file is, but you've probably come across one at some point. PDF files are used by companies and even the IRS to... Read more
iFFmpeg 4.6.1 - Convert multimedia files...
iFFmpeg is a graphical front-end for FFmpeg, a command-line tool used to convert multimedia files between formats. The command line instructions can be very hard to master/understand, so iFFmpeg does... Read more

Latest Forum Discussions

See All

Paste+ | Clipboard Action Widget (Produ...
Paste+ | Clipboard Action Widget 1.0.0 Device: iOS iPhone Category: Productivity Price: $3.99, Version: 1.0.0 (iTunes) Description: Powerful clipboard widget for iOS 8. Reimagine what you can do with your clipboard! Paste+ is a... | Read more »
Agenda+ | Calendar & Reminder Widget...
Agenda+ | Calendar & Reminder Widget 1.0.0 Device: iOS iPhone Category: Productivity Price: $1.99, Version: 1.0.0 (iTunes) Description: Best Calendar and Reminder Widget Ever for iOS 8 | Read more »
Leg·end·ar·y (Games)
Leg·end·ar·y 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Simple and yet complex. Leg•end•dar•y is a grid-based puzzle game based on numbers. Discover the adventure of Leg•end•dar•y and... | Read more »
KuaiBoard (formerly QuickBoard) (Utilit...
KuaiBoard (formerly QuickBoard) 1.0 Device: iOS Universal Category: Utilities Price: $1.99, Version: 1.0 (iTunes) Description: KuaiBoard is currently 50% off for launch! Billing info. Signatures. Locations. KuaiBoard allows you to... | Read more »
Treasure Fetch - Adventure Time (Games)
Treasure Fetch - Adventure Time 1.0.1 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.1 (iTunes) Description: Adventure Time Treasure Fetch is a fresh take on the classic Snake game! STRETCHY JAKE Snake your way... | Read more »
Light in the Dark (Games)
Light in the Dark 1.1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.1.0 (iTunes) Description: Be enlightened by this delightful puzzle game that has never before seen the light of day! "A physics and color-blending... | Read more »
Transmit iOS (Utilities)
Transmit iOS 1.0 Device: iOS Universal Category: Utilities Price: $9.99, Version: 1.0 (iTunes) Description: >> LAUNCH SPECIAL: Transmit iOS is ONLY $10 for a LIMITED TIME. << THE #1 FILE TRANSFER CLIENT FOR THE MAC NOW... | Read more »
Minuum - The Little Keyboard for Big Fin...
Minuum - The Little Keyboard for Big Fingers 1.0 Device: iOS iPhone Category: Utilities Price: $1.99, Version: 1.0 (iTunes) Description: Type faster, see more of your screen, and take control of autocorrect with Minuum: the little... | Read more »
TextExpander 3 + custom keyboard (Utili...
TextExpander 3 + custom keyboard 3.0 Device: iOS Universal Category: Utilities Price: $4.99, Version: 3.0 (iTunes) Description: | Read more »
Swype - Keyboard (Utilities)
Swype - Keyboard 1.0.1411 Device: iOS Universal Category: Utilities Price: $.99, Version: 1.0.1411 (iTunes) Description: Why type when you can Swype? One of the most requested apps for iPhone is finally here. "If Swype itself ever... | Read more »

Price Scanner via MacPrices.net

Toshiba Introduces TransMemory ID High-Speed...
Toshiba’s Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today introduced the TransMemory ID USB 3.0 Flash Drive, a simpler storage solution for people who... Read more
New iPads and OS X Yosemite Release Coming Oc...
The DailyDot’s Micah Singleton reports that Apple is planning to hold its next product announcement event on Oct. 21, at which it will unveil the iPad Air 2 and iPad mini 3 and release a final build... Read more
Logitech Bluetooth Multi-Device Cross-Platfor...
Logitech has an enviable track record of making some of the best computer keyboards and mice. At least in my estimation, the best freestanding keyboards I’ve ever used have been Logitech units,... Read more
Roundup of Apple refurbished iPad Airs and iP...
Apple is offering Certified Refurbished iPad Airs for up to $140 off MSRP. Apple’s one-year warranty is included with each model, and shipping is free. Stock tends to come and go with some of these... Read more
Sprint offers 16GB iPad mini for $199.99 with...
Sprint is offering 1st generation 16GB iPad minis for $199.99 with a 2-year service agreement. Standard MSRP for this iPad is $429. Their price is the lowest available for this model. Read more
2.5GHz Mac mini remains on sale for $549, sav...
B&H Photo has the 2.5GHz Mac mini on sale for $549.99 including free shipping. That’s $50 off MSRP, and B&H will also include a free copy of Parallels Desktop software. NY sales tax only. Read more
Apple refurbished iMacs available for up to $...
The Apple Store has Apple Certified Refurbished iMacs available for up to $300 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free. These are the best prices on... Read more
13″ 2.5GHz MacBook Pro offered for $100 off M...
B&H Photo has the 13″ 2.5GHz MacBook Pro on sale for $999.99 including free shipping plus NY sales tax only. Their price is $100 off MSRP. Read more
Free GIMP Professional Grade Graphics App Ver...
The latest 2.8.14 version of the oddly-named GIMP (acronym for: GNU Image Manipulation Program) open source, high-end image editing and creation alternative to Adobe’s Photoshop and refuge from... Read more
Apple Announces Record Pre-orders for iPhone...
Apple has released metrics showing a record number of first day pre-orders of iPhone 6 and iPhone 6 Plus, with over four million sold in the first 24 hours. Demand for the new iPhones exceeds the... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.