Greg's Bite: Microsoft vs Apple marketing 
TweetFollow Us on Twitter

Greg's Bite: Microsoft vs Apple marketing 

By Greg Mills

As a long term observer of the two companies, the differences between the Microsoft marketing style and Apple's approach couldn't be more stark. I submit that the differences are a lot of what has seen Apple soar while Microsoft flounders. Following-the-leader assumes you will never really get ahead of the leader, at least while playing that game.

Microsoft announces plans to do things, while Apple only announces things already being shipped from China to the US. Desperate to get positive press, Microsoft CEO Steve Ballmer's tongue often dangles like a dog with its head out the car window, constantly spills the beans on what they have planned, rather than what they have actually accomplished. Even the portion of the tech press favorable to Microsoft joke about the constant bragging about future products that consistently fail to measure up to the hype. 

Microsoft's success at marketing the PC operating system amounts to a franchise that is beginning to show its end stage. With 90% of the PC operating system business, Ballmer has run Microsoft into the ground with a profound lack of insight into what lies ahead.  The now famous quotation, "this is the post-PC era," didn't come from Ballmer ,who's livelihood depends on PCs, it came from the late Steve Jobs, whose company had already diversified into the hottest electronic markets.

Bill Gate stated in one of his more inspirational moments: "The company that fails to obsolete its own products, is doomed to see the competition do it." Not only has Microsoft failed to enter the mobile computer market, smartphone market and cloud computer markets in a timely fashion, they tend to consistently offer a stodgy product when they do offer such products. There is no zing to anything they do anymore. Even with decent hardware and operating systems, the lack of apps is killing the new Surface computer. Apple -- simply by selling the iPad mini -- is likely to pull the rug out from under the Surface tablet's market.  

The cash cow PC operating system upgrade path seems to have dwindled with a combination of irrelevant incremental improvements in PCs recently and a general fatigue in PC users upgrading their software. The ever more bloated PC software, with ever more irrelevant features, has hit the wall. PC sales are slowing so much, a lot of the fringe players have begun to lose money. Some of the biggest PC makers are likely considering getting out of the business.

At the same time all this is happening in the PC space, mobile computing, as in smartphones and tablet computers, has taken off.  Microsoft ought to have owned the market share in the mobile computing market that Apple does not control, but a few years ago Microsoft (Ballmer), slept at the switch while Google stole the bacon.

While many people find Apple fanboys' fascination with Apple amusing, Microsoft has its share of tech writers with endless enthusiasm for the latest vaporware Ballmer hints at. Never mind the Kin phone that lasted six weeks before being canned, the Zune ... and so on.  Ballmer has just announced that Microsoft is planning to follow the Surface tablet (which seems to have belly flopped) with another Microsoft branded smartphone. Being four or five years late to the party isn't fashionable, it is absolutely disastrous in the tech industry.

Jobs once stated that Microsoft doesn't need to fail for Apple to succeed. I am afraid that while that statement may be true for those two companies, I am of the opinion that Google's Android platform must fail for Microsoft's mobile aspirations to ever get above the irrelevant status it now holds.  

Ballmer may buy his way into the hardware market by buying Nokia. It is a cinch that the people at Microsoft are clueless, and outside help will be required to actually enter the mobile computing hardware business and capture a significant market share. Time will tell if money alone can buy enough of a market and brain power to sustain Microsoft in the post-PC era.  

That is Greg's Bite.  

 
AAPL
$102.99
Apple Inc.
+0.00
MSFT
$44.38
Microsoft Corpora
+0.00
GOOG
$532.71
Google Inc.
+0.00

MacTech Search:
Community Search:

Software Updates via MacUpdate

jAlbum Pro 12.2.4 - Organize your digita...
jAlbum Pro has all the features you love in jAlbum, but comes with a commercial license. With jAlbum, you can create gorgeous custom photo galleries for the Web without writing a line of code!... Read more
jAlbum 12.2.4 - Create custom photo gall...
With jAlbum, you can create gorgeous custom photo galleries for the Web without writing a line of code! Beginner-friendly, with pro results Simply drag and drop photos into groups, choose a design... Read more
ExpanDrive 4.1.7 - Access remote files o...
ExpanDrive builds cloud storage in every application, acts just like a USB drive plugged into your Mac. With ExpanDrive, you can securely access any remote file server directly from the Finder or... Read more
Evernote 5.6.2 - Create searchable notes...
Evernote allows you to easily capture information in any environment using whatever device or platform you find most convenient, and makes this information accessible and searchable at anytime, from... Read more
OmniOutliner 4.1.3 - Organize your ideas...
OmniOutliner is a flexible program for creating, collecting, and organizing information. Give your creativity a kick start by using an application that's actually designed to help you think. It's... Read more
BBEdit 11.0 - Powerful text and HTML edi...
BBEdit is the leading professional HTML and text editor for the Mac. Specifically crafted in response to the needs of Web authors and software developers, this award-winning product provides a... Read more
Apple Security Update 2014-005 - For OS...
Apple Security Update is recommended for all users and improves the security of Mac OS X. For information on the security content of this update, please visit this website: http://support.apple.com/... Read more
EyeTV 3.6.6 - Watch and record TV on you...
EyeTV brings a rich TV experience to your Mac. Watch live TV on your Mac. Pause, rewind, and record whenever you want. EyeTV gives you powerful control over what you watch and how you watch it. Put... Read more
RapidWeaver 6.0 - Create template-based...
RapidWeaver is a next-generation Web design application to help you easily create professional-looking Web sites in minutes. No knowledge of complex code is required, RapidWeaver will take care of... Read more
NTFS 12.0.39 - Provides full read and wr...
Paragon NTFS breaks down the barriers between Windows and OS X. Paragon NTFS effectively solves the communication problems between the Mac system and NTFS, providing full read and write access to... Read more

Latest Forum Discussions

See All

Jam Messenger Review
Jam Messenger Review By Jennifer Allen on October 23rd, 2014 Our Rating: :: SIMPLE MESSAGINGiPhone App - Designed for the iPhone, compatible with the iPad Want a very quick way to send push-based messages? Jam Messenger is basic... | Read more »
Felllice (Games)
Felllice 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: EXCLUSIVE PRICE DROP! 50% OFF FOR A LIMITED TIME! EAT EAT EAT AND GROW ! | Read more »
The Arrow Game: by Grazie Media (Games)
The Arrow Game: by Grazie Media 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Guide a flying arrow through skyscrapers and city streets to hit a distant target. Experience an endless... | Read more »
Worldly (Games)
Worldly 1.2 Device: iOS Universal Category: Games Price: $2.99, Version: 1.2 (iTunes) Description: | Read more »
Money Pro - EASY! Bills, Budgets and Acc...
Money Pro - EASY! Bills, Budgets and Accounts w/ Sync 1.0 Device: iOS Universal Category: Finance Price: $4.99, Version: 1.0 (iTunes) Description: Manage money like a pro. Money Pro is the next generation of Money app (over 2 million... | Read more »
Pro Strategy Football 2014 (Games)
Pro Strategy Football 2014 2014.141001 Device: iOS Universal Category: Games Price: $4.99, Version: 2014.141001 (iTunes) Description: Take the proven strategy of the PSF franchise and add in Casual Play, improved graphics and... | Read more »
Super Glyph Quest (Games)
Super Glyph Quest 1.01 Device: iOS Universal Category: Games Price: $2.99, Version: 1.01 (iTunes) Description: Adventure is back Questers! Combine elemental glyphs together to cast powerful spells and vanquish adorable monsters in... | Read more »
Fighting Fantasy: Caverns of the Snow Wi...
Fighting Fantasy: Caverns of the Snow Witch 1.0 Device: iOS Universal Category: Games Price: $5.99, Version: 1.0 (iTunes) Description: Travel to Northern Allansia’s perilous Icefinger Mountains to defeat the wicked Snow Witch in this... | Read more »
Star Warfare 2: Payback Review
Star Warfare 2: Payback Review By Blake Grundman on October 22nd, 2014 Our Rating: :: ONE-TRICK PONYUniversal App - Designed for iPhone and iPad Unfortunately, it doesn’t take long for Star Warfare 2’s free-firing fun to turn into... | Read more »
TinType by Hipstamatic (Photography)
TinType by Hipstamatic 1.0 Device: iOS iPhone Category: Photography Price: $.99, Version: 1.0 (iTunes) Description: Create hauntingly beautiful, soul capturing portraits with TinType by Hipstamatic. Inspired by daguerreotypes,... | Read more »

Price Scanner via MacPrices.net

Save with Best Buy’s College Student Deals
Take an additional $50 off all MacBooks and iMacs at Best Buy Online with their College Students Deals Savings, valid through November 1st. Anyone with a valid .EDU email address can take advantage... Read more
iPad Air 2 & iPad mini 3 Best Tablets Yet...
The new iPads turned out to be pretty much everything I’d been hoping for and more than I’d expected.”More” particularly in terms of a drinking-from-a-firehose choice of models and configurations,... Read more
Drafts 4 Reinvents iOS Productivity App
N Richland Hills, Texas based Agile Tortoise has announced the release of Drafts 4 for iPhone and iPad. Drafts is a quick capture note taking app with flexible output actions. Drafts 4 scales from... Read more
AT&T accepting preorders for new iPads fo...
AT&T Wireless is accepting preorders for the new iPad Air 2 and iPad mini 3, cellular models, for $100 off MSRP with a 2-year service agreement: - 16GB iPad Air 2 WiFi + Cellular: $529.99 - 64GB... Read more
Apple offering refurbished Mac Pros for up to...
The Apple Store is offering Apple Certified Refurbished 2013 Mac Pros for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The... Read more
Select MacBook Airs $100 off MSRP, free shipp...
B&H Photo has 2014 a couple of MacBook Airs on sale for $100 off MSRP. Shipping is free, and B&H charges NY sales tax only. They also include free copies of Parallels Desktop and LoJack for... Read more
13-inch 2.5GHz MacBook Pro on sale for $100 o...
B&H Photo has the 13″ 2.5GHz MacBook Pro on sale for $999.99 including free shipping plus NY sales tax only. Their price is $100 off MSRP. Read more
Strong iPhone, Mac And App Store Sales Drive...
Apple on Monday announced financial results for its fiscal 2014 fourth quarter ended September 27, 2014. The Company posted quarterly revenue of $42.1 billion and quarterly net profit of $8.5 billion... Read more
Apple Posts How-To For OS X Recovery
OS X 10.7 Lion and later include OS X Recovery. This feature includes all of the tools you need to reinstall OS X, repair your disk, and even restore from a Time Machine backup. OS X Recovery... Read more
Mac OS X Versions (Builds) Supported By Vario...
Apple Support has posted a handy resource explaining which Mac OS X versions (builds) originally shipped with or are available for your computer via retail discs, downloads, or Software Update. Apple... Read more

Jobs Board

Senior Event Manager, *Apple* Retail Market...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global event strategy. Delivering an overarching brand story; in-store, Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Position Opening at *Apple* - Apple (United...
…customers purchase our products, you're the one who helps them get more out of their new Apple technology. Your day in the Apple Store is filled with a range of Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.