Greg's Bite: Microsoft vs Apple marketing 
TweetFollow Us on Twitter

Greg's Bite: Microsoft vs Apple marketing 

By Greg Mills

As a long term observer of the two companies, the differences between the Microsoft marketing style and Apple's approach couldn't be more stark. I submit that the differences are a lot of what has seen Apple soar while Microsoft flounders. Following-the-leader assumes you will never really get ahead of the leader, at least while playing that game.

Microsoft announces plans to do things, while Apple only announces things already being shipped from China to the US. Desperate to get positive press, Microsoft CEO Steve Ballmer's tongue often dangles like a dog with its head out the car window, constantly spills the beans on what they have planned, rather than what they have actually accomplished. Even the portion of the tech press favorable to Microsoft joke about the constant bragging about future products that consistently fail to measure up to the hype. 

Microsoft's success at marketing the PC operating system amounts to a franchise that is beginning to show its end stage. With 90% of the PC operating system business, Ballmer has run Microsoft into the ground with a profound lack of insight into what lies ahead.  The now famous quotation, "this is the post-PC era," didn't come from Ballmer ,who's livelihood depends on PCs, it came from the late Steve Jobs, whose company had already diversified into the hottest electronic markets.

Bill Gate stated in one of his more inspirational moments: "The company that fails to obsolete its own products, is doomed to see the competition do it." Not only has Microsoft failed to enter the mobile computer market, smartphone market and cloud computer markets in a timely fashion, they tend to consistently offer a stodgy product when they do offer such products. There is no zing to anything they do anymore. Even with decent hardware and operating systems, the lack of apps is killing the new Surface computer. Apple -- simply by selling the iPad mini -- is likely to pull the rug out from under the Surface tablet's market.  

The cash cow PC operating system upgrade path seems to have dwindled with a combination of irrelevant incremental improvements in PCs recently and a general fatigue in PC users upgrading their software. The ever more bloated PC software, with ever more irrelevant features, has hit the wall. PC sales are slowing so much, a lot of the fringe players have begun to lose money. Some of the biggest PC makers are likely considering getting out of the business.

At the same time all this is happening in the PC space, mobile computing, as in smartphones and tablet computers, has taken off.  Microsoft ought to have owned the market share in the mobile computing market that Apple does not control, but a few years ago Microsoft (Ballmer), slept at the switch while Google stole the bacon.

While many people find Apple fanboys' fascination with Apple amusing, Microsoft has its share of tech writers with endless enthusiasm for the latest vaporware Ballmer hints at. Never mind the Kin phone that lasted six weeks before being canned, the Zune ... and so on.  Ballmer has just announced that Microsoft is planning to follow the Surface tablet (which seems to have belly flopped) with another Microsoft branded smartphone. Being four or five years late to the party isn't fashionable, it is absolutely disastrous in the tech industry.

Jobs once stated that Microsoft doesn't need to fail for Apple to succeed. I am afraid that while that statement may be true for those two companies, I am of the opinion that Google's Android platform must fail for Microsoft's mobile aspirations to ever get above the irrelevant status it now holds.  

Ballmer may buy his way into the hardware market by buying Nokia. It is a cinch that the people at Microsoft are clueless, and outside help will be required to actually enter the mobile computing hardware business and capture a significant market share. Time will tell if money alone can buy enough of a market and brain power to sustain Microsoft in the post-PC era.  

That is Greg's Bite.  


Community Search:
MacTech Search:

Software Updates via MacUpdate

AirPort Utility 6.3.6 - Set up and manag...
Note: Most recent release available only within OS X 10.11 El Capitan update. Use AirPort Utility to set up and manage your Wi-Fi network and AirPort base stations, including AirPort Express, AirPort... Read more
Quicksilver 1.3.1 - Application launcher...
Quicksilver is a light, fast and free Mac application that gives you the power to control your Mac with keystrokes alone. Quicksilver allows you to find what you need quickly and easily, then act... Read more
Tidy Up (Five Users) 4.1.5 - Find duplic...
Tidy Up is a complete duplicate finder and disk-tidiness utility. With Tidy Up you can search for duplicate files and packages by the owner application, content, type, creator, extension, time... Read more
Mellel 3.4.3 - The word processor of cho...
Mellel is the leading word processor for OS X and has been widely considered the industry standard since its inception. Mellel focuses on writers and scholars for technical writing and multilingual... Read more
Skype - Voice-over-internet p...
Skype allows you to talk to friends, family and co-workers across the Internet without the inconvenience of long distance telephone charges. Using peer-to-peer data transmission technology, Skype... Read more
Bookends 12.6.0 - Reference management a...
Bookends is a full-featured bibliography/reference and information-management system for students and professionals. Access the power of Bookends directly from Mellel, Nisus Writer Pro, or MS Word (... Read more
Apple iBooks Author 2.4 - Create and pub...
Apple iBooks Author helps you create and publish amazing Multi-Touch books for iPad. Now anyone can create stunning iBooks textbooks, cookbooks, history books, picture books, and more for iPad. All... Read more
Web Snapper 3.3.9 - Capture entire Web p...
Web Snapper lets you capture Web pages exactly as they appear in your browser. You can send them to a file as images or vector-based, multi-page PDFs. It captures the whole Web page - eliminating the... Read more
Tunnelblick 3.6beta10 - GUI for OpenVPN...
Tunnelblick is a free, open source graphic user interface for OpenVPN on OS X. It provides easy control of OpenVPN client and/or server connections. It comes as a ready-to-use application with all... Read more
EtreCheck 2.5.1 - For troubleshooting yo...
EtreCheck is a simple little app to display the important details of your system configuration and allow you to copy that information to the Clipboard. It is meant to be used with Apple Support... Read more

Camel Up (Games)
Camel Up 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: | Read more »
The Martian: Bring Him Home (Games)
The Martian: Bring Him Home 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Based on the best selling novel and critically acclaimed film, THE MARTIAN tells the story of Astronaut Mark... | Read more »
This Week at 148Apps: September 21-30, 2...
Leap Into Fall With 148Apps How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you're looking for. The ones we love become Editor’s Choice, standing out above... | Read more »
Tweetbot 4 for Twitter (Social Networki...
Tweetbot 4 for Twitter 4.0 Device: iOS Universal Category: Social Networking Price: $4.99, Version: 4.0 (iTunes) Description: *** 50% off for a limited time. *** | Read more »
Mori (Games)
Mori 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Stop, rewind and unwind with Mori. Time is always running, take a moment to take control. Mori is an action puzzle game about infinitely... | Read more »
100 Years' War (Games)
100 Years' War 1.0 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0 (iTunes) Description: | Read more »
Tower in the Sky (Games)
Tower in the Sky 0.0.60 Device: iOS Universal Category: Games Price: $1.99, Version: 0.0.60 (iTunes) Description: | Read more »
hocus. (Games)
hocus. 1.0.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0.0 (iTunes) Description: New, polished, mind-bending, minimal puzzle game with dozens of levels and extra-ordinary design Features:- Beautifully crafted... | Read more »
Mos Speedrun 2 (Games)
Mos Speedrun 2 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Mos is back, in her biggest and most exciting adventure ever! Wall-jump to victory through 30 mysterious, action packed levels... | Read more »
3D Touch could be a game-changer, but it...
Were you one of the lucky/financially secure enough ones to buy a new iPhone 6s or iPhone 6s Plus over the weekend? Yup, me too (I’m not convinced I was either of those two things, but let’s go with lucky for now), so I thought I’d delve into just... | Read more »

Price Scanner via

Apple offering refurbished 2015 13-inch Retin...
Apple is offering Certified Refurbished 2015 13″ Retina MacBook Pros for up to $270 (15%) off the cost of new models. An Apple one-year warranty is included with each model, and shipping is free: -... Read more
Apple refurbished 2015 MacBook Airs available...
Apple has Certified Refurbished 2015 11″ and 13″ MacBook Airs (the latest models), available for up to $180 off the cost of new models. An Apple one-year warranty is included with each MacBook, and... Read more
Adobe Photoshop Elements 14 Gets Haze Removal...
The latest iteration of Adobe’s powerful consumer image editing appliction Photoshop Elements 14 analyzes your photo and removes background haze, so your shot looks sharp all the way to the horizon... Read more
Apple refurbished 15-inch Retina MacBook Pros...
Apple has Certified Refurbished 2015 15″ Retina MacBook Pros available for up to $380 off the cost of new models. An Apple one-year warranty is included with each model, and shipping is free: - 15″ 2... Read more
21-inch iMacs on sale for up to $120 off MSRP
B&H Photo has 21″ iMacs on sale for up to $100 off MSRP including free shipping plus NY sales tax only: - 21″ 1.4GHz iMac: $1029.99 $70 off - 21″ 2.7GHz iMac: $1229 $70 off - 21″ 2.9GHz iMac: $... Read more
Bare Bones Software Releases TextWrangler 5.0...
Bare Bones Software has announced the release and immediate availability of TextWrangler 5.0, a major upgrade to its free, high performance, general purpose text editor for Mac OS X. Built on a new,... Read more
Apple refurbished iPad Air 2s available for u...
Apple has Certified Refurbished iPad Air 2s available for up to $140 off the price of new models. Apple’s one-year warranty is included with each model, and shipping is free: - 128GB Wi-Fi iPad Air 2... Read more
Save up to $100 on Mac AppleCare Protection P...
Adorama has 3-Year AppleCare Warranties on sale for up to $100 off MSRP including free shipping plus NY & NJ sales tax only: - Mac Laptops 15″ and Above: $249 $100 off MSRP - Mac Laptops 13″ and... Read more
Updated Mac Price Trackers
We’ve updated our Mac Price Trackers with the latest information on prices, bundles, and availability on systems from Apple’s authorized internet/catalog resellers: - 15″ MacBook Pros - 13″ MacBook... Read more
27-inch 3.5GHz 5K iMac on sale for $81 off MS...
Adorama has the 27″ 3.5GHz 5K iMac on sale for $2218.99, $81 off MSRP, including a free copy of Apple’s 3-Year AppleCare Protection Plan, plus a free external DVD/CD drive, and a copy of Corel... Read more

Jobs Board

Senior Payments Security Manager - *Apple*...
**Job Summary** Apple , Inc. is looking for a highly motivated, innovative and hands-on senior payments security manager to join the Apple Pay security team. You will Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
*Apple* Site Security Manager - Apple (Unite...
**Job Summary** The Site Security Manager is a high-profile security position at Apple . The Site Manager is the face of Apple Global Security (GS) and primary point Read more
*Apple* Fulfillment Operations Execution Ana...
**Job Summary** The AMR Apple Fulfillment Operations Team is seeking a talented team player to drive the Apple Online Store (AOS) fulfillment performance to ensure a Read more
*Apple* Distinguished Educator (ADE) Communi...
**Job Summary** Apple is seeking candidates for a new position on the Apple Distinguished Educator (ADE) Program team as ADE Community Support Manager. Join a team Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.