Greg's Bite: Apple's new, shorter product cycles
TweetFollow Us on Twitter

Greg's Bite: Apple's new, shorter product cycles

As the proud owner of an iPad 3 (the "new" iPad, as Apple calls it), I was a bit frustrated to hear that the new iPad 3.5 or 4, has twice the horsepower in its chip set as my now obsolete tablet. Keeping up with the latest round of Apple products is turning out to be an expensive hobby.  

Going from the Apple dual core 5 CPU to Apple's  quad core A6X ARM microprocessor was apparently just keeping up with Apple's ongoing chip development. There is simply too much money on the table for Apple to not keep pushing the envelope. The Samsungs are still way back in the rear view mirror, but they are working hard to catch up.

Focusing on what you don't have is a trap that blinds you to what you do have.  While each new Apple product has cool new features that continue to raise the bar and flummox the competition, the usefulness of functional Mac computers and, especially, iPads, continue to fill in gaps in our technology. Perhaps one reason Apple is slowly taking the industry over is the "Apple new device via software update" phenomenon.  

One of the frustrations with other platforms is the obsolescence factor. Relatively new Android phones and tablets are left out when newer operating systems come out. Microsoft cut Nokia off at the pass recently by announcing that the current Windows mobile smartphones would not be supported by the months away Windows Mobile 8.  

To gain nothing more than bragging rights, Blamer destroyed Nokia's sales on their current smartphones. People are smart about obsoleteness in electronics. Only Apple seems to get it. Due to developments that eventually obsolete hardware, there does come a time things get long-in-the-tooth, even for Apple products. 

In case you hadn't noticed, the operating system software for Apple devices has gotten cheaper over the last few years. The iOS software that is redefining computing to include the word "mobile" is free. The Mac OS X upgrades have gotten cheaper in the last few years as well.  Remember when you had to drop $80 or so for a DVD of the latest big cat Mac OS? Now it seems like you get a whole new computer for just  $20.

I was a bit disappointed when my iPad 3 came out and didn't include Siri. Not to fear, iOS 6 fixed that. I also took advantage of the decline in solid state hard drives that has taken place. I replaced my spinning disk sort of hard drive with the same size sold state version. Wow! But for the Retinal display that is becoming the standard for Apple laptops, my year old MacBook Pro is just dandy now, thank you.  

I had previously bumped the ram to 8GB, so the 2.4GHz Intel Core 2 Duo chipset is fast enough to not hamper anything I ever want to do with last year's computer. At some point processor speed bumps are statistically insignificant. We are certainly about there for most applications.

As I predicted, the Microsoft Surface computer is launching with a giant yawn from the tech writer's perspective. They "sold out" all 12 units they filled the pipeline with, but then they hit a snag on further sales as the unrealistic price point resinated with consumers. Why buy a Microsoft version of the iPad when you get so much more with the real thing?  

Take software for example. Just ask RIM (if they are still around by the end of the week): does a great piece of tablet hardware sell if there isn't a significant base of software to run on it? Microsoft's Windows 8 for the PC -- which comes out this week -- also seems to be getting a lot of bad press. A lot of big companies plan to sit out the Windows 8 cycle.

Microsoft and the PC industry thrived on the refresh cycle where ever more bloated operating systems ran ever more bloated programs, which demanded ever faster PCs with more and more memory. That cycle seems to be coming to an end.  This is the post-PC era, you know. Steve Jobs got it right.  

I am scratching my head on Apple's price point for the iPad mini. I think what is going on is that Apple is too shrewd to leave money on the table, and they know that they will sell all the iOS tablets of any description they can build. Apple doesn't need to compete with the bottom feeders to make a ton of money. Would a lower price point sell more tablets than you can build? If you still sell every tablet you can build at the higher price, the money you make is significant. The prospects for $1,000-per-share Apple stock seems to be going up.

Is there room to reduce the margin and undercut the competition with the new iPad mini? Yep, just wait and see. That is not likely to happen this year but the electronic industry needs to look out -- particularly the loss leader tablet makers. Apple has you in mind with this product.  

On another note, it should be noted, the Internet thieves are still phishing to get you to give up your credit card information to "update" your iCloud subscription. My thought process when I got the phony email, cleverly using Apple art and even showing a copyright notice for the document, was that any subscription should automatically bill to my Apple iTunes account automaticly. Then I remembered that the first 5GB of iCloud storage and the interactive functions of my iPhone, iPad and MacBook Pro are free. The knee jerk reaction is to fall for the professionally prepared trap. Think hard before disclosing your credit card information!  

Apple released an update of iBooks Author yesterday that took away some of the side rails that forced limited formats and limitations on authors. The potential for iPad text books is tremendous and Apple is selling the iPad Minis in 10 packs to educational customers.

My wife is getting her RN degree; hard copy textbooks and college book stores could teach the Mafia something about ripping people off.  Moving to the Apple textbook concept will sell millions of iPads of any description and make a mint selling affordable text books that also are interactive and easy to update.

That is Greg's Bite.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Logic Pro X 10.1.1 - Music creation and...
Apple Logic Pro X is the most advanced version of Logic ever. Sophisticated new tools for professional songwriting, editing, and mixing are built around a modern interface that's designed to get... Read more
VLC Media Player 2.2.0 - Popular multime...
VLC Media Player is a highly portable multimedia player for various audio and video formats (MPEG-1, MPEG-2, MPEG-4, DivX, MP3, OGG, ...) as well as DVDs, VCDs, and various streaming protocols. It... Read more
Sound Studio 4.7.8 - Robust audio record...
Sound Studio lets you easily record and professionally edit audio on your Mac. Easily rip vinyls and digitize cassette tapes, or record lectures and voice memos. Prepare for live shows with live... Read more
LibreOffice 4.4.1.2 - Free, open-source...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
Freeway Pro 7.0.3 - Drag-and-drop Web de...
Freeway Pro lets you build websites with speed and precision... without writing a line of code! With its user-oriented drag-and-drop interface, Freeway Pro helps you piece together the website of... Read more
Cloud 3.3.0 - File sharing from your men...
Cloud is simple file sharing for the Mac. Drag a file from your Mac to the CloudApp icon in the menubar and we take care of the rest. A link to the file will automatically be copied to your clipboard... Read more
Cyberduck 4.6.5 - FTP and SFTP browser....
Cyberduck is a robust FTP/FTP-TLS/SFTP browser for the Mac whose lack of visual clutter and cleverly intuitive features make it easy to use. Support for external editors and system technologies such... Read more
Firefox 36.0 - Fast, safe Web browser. (...
Firefox for Mac offers a fast, safe Web browsing experience. Browse quickly, securely, and effortlessly. With its industry-leading features, Firefox is the choice of Web development professionals and... Read more
Thunderbird 31.5.0 - Email client from M...
As of July 2012, Thunderbird has transitioned to a new governance model, with new features being developed by the broader free software and open source community, and security fixes and improvements... Read more
VOX 2.4 - Music player that supports man...
VoxIt just sounds better! The beauty is in its simplicity, yet behind the minimal exterior lies a powerful music player with a ton of features & support for all audio formats you should ever need... Read more

Get The Whole Story – Lone Wolf Complete...
Get The Whole Story – Lone Wolf Complete is Now Available and On Sale Posted by Jessica Fisher on February 27th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Who Wore it Best? The Counting Dead vs....
Like it or not, the “clicker” genre, popularized by cute distractions like Candy Box and Cookie Clicker, seems like it’s here to stay. So Who Wore it Best? takes a look at two recent examples: The Counting Dead and AdVenture Capitalist. | Read more »
Card Crawl, the Mini Deck Building Game,...
Card Crawl, the Mini Deck Building Game, is Coming Soon Posted by Jessica Fisher on February 27th, 2015 [ permalink ] Tinytouchtales and Mexer have announced their new game, | Read more »
Witness an all new puzzle mechanic in Bl...
Well, BlastBall MAX is not one of those games and is bucking trends such as timers, elements of randomness, and tacked-on mechanics in favor of pure puzzle gameplay. When you first boot up the game you’ll see a grid made up of squares that are each... | Read more »
This Princess Has a Dragon and She isn’t...
This Princess Has a Dragon and She isn’t Afraid to Useit. | Read more »
Mecha Showdown Review
Mecha Showdown Review By Lee Hamlet on February 27th, 2015 Our Rating: :: IN A SPINUniversal App - Designed for iPhone and iPad Mecha Showdown replaces traditional buttons with a slot machine mechanic in this robot fighting game,... | Read more »
Reliance Games and Dreamworks Unveil Rea...
Reliance Games and Dreamworks Unveil Real Steel Champions Posted by Ellis Spice on February 27th, 2015 [ permalink ] Reliance Games and Dreamworks have announced that a third game in | Read more »
Sum Idea Review
Sum Idea Review By Jennifer Allen on February 27th, 2015 Our Rating: :: TAXING NUMBERSUniversal App - Designed for iPhone and iPad Sum Idea is a fairly charming but taxing puzzle game.   | Read more »
A New Badland Update Brings Daydream Lev...
A New Badland Update Brings Daydream Levels to Co-Op Posted by Ellis Spice on February 27th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Slashing Demons Review
Slashing Demons Review By Lee Hamlet on February 27th, 2015 Our Rating: :: IT'S A LONG WAY TO THE TOPUniversal App - Designed for iPhone and iPad Slashing Demons lacks the depth or scope to take it beyond the point of being just... | Read more »

Price Scanner via MacPrices.net

Apple CEO Tim Cook to Deliver 2015 George Was...
Apple CEO Tim Cook will deliver the George Washington University’s Commencement address to GWU grads on May 17, at which time he will also be awarded an honorary doctorate of public service from the... Read more
Apple restocks refurbished Mac minis for up t...
The Apple Store has restocked Apple Certified Refurbished 2014 Mac minis, with models available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz... Read more
Save up to $50 on iPad Air 2s, NY tax only, f...
 B&H Photo has iPad Air 2s on sale for $50 off MSRP including free shipping plus NY sales tax only: - 16GB iPad Air 2 WiFi: $469.99 $30 off - 64GB iPad Air 2 WiFi: $549 $50 off - 128GB iPad Air 2... Read more
16GB iPad Air 2 on sale for $447, save $52
Walmart has the 16GB iPad Air 2 WiFi on sale for $446.99 on their online store for a limited time. Choose free shipping or free local store pickup (if available). Sale price for online orders only,... Read more
iMacs on sale for up to $205 off MSRP
B&H Photo has 21″ and 27″ iMacs on sale for up to $205 off MSRP including free shipping plus NY sales tax only: - 21″ 1.4GHz iMac: $1029 $70 off - 21″ 2.7GHz iMac: $1199 $100 off - 21″ 2.9GHz... Read more
Apple Takes 89 Percent Share of Global Smartp...
According to the latest research from Strategy Analytics, global smartphone operating profit reached US$21 billion in Q4 2014. The Android operating system captured a record-low 11 percent global... Read more
New Travel Health App “My Travel Health” iOS...
Rochester, Minnesota based Travel Health and Wellness LLC has announced that its new iOS app help safeguard the user’s health when traveling abroad — “My Travel Health” is now available on the Apple... Read more
Sale! MacBook Airs for up to $115 off MSRP
B&H Photo has MacBook Airs on sale for up to $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 11″ 128GB MacBook Air: $799 100 off MSRP - 11″ 256GB MacBook Air: $999 $100... Read more
15-inch 2.0GHz Retina MacBook Pro (refurbishe...
The Apple Store has Apple Certified Refurbished previous-generation 15″ 2.0GHz Retina MacBook Pros available for $1489 including free shipping plus Apple’s standard one-year warranty. Their price is... Read more
Wither The iPad mini? End Of The Road Imminen...
AppleDailyReport’s Dennis Sellers predicts that the iPad mini is going to be left to wither on the vine, as it were, and then just allowed to fade away — a casualty of the IPhone 6 Plus and other... Read more

Jobs Board

Sr. Technical Services Consultant, *Apple*...
**Job Summary** Apple Professional Services (APS) has an opening for a senior technical position that contributes to Apple 's efforts for strategic and transactional Read more
Event Director, *Apple* Retail Marketing -...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global engagement strategy and team. Delivering an overarching brand Read more
*Apple* Pay - Site Reliability Engineer - Ap...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.