Greg's Bite: Apple's new, shorter product cycles
TweetFollow Us on Twitter

Greg's Bite: Apple's new, shorter product cycles

As the proud owner of an iPad 3 (the "new" iPad, as Apple calls it), I was a bit frustrated to hear that the new iPad 3.5 or 4, has twice the horsepower in its chip set as my now obsolete tablet. Keeping up with the latest round of Apple products is turning out to be an expensive hobby.  

Going from the Apple dual core 5 CPU to Apple's  quad core A6X ARM microprocessor was apparently just keeping up with Apple's ongoing chip development. There is simply too much money on the table for Apple to not keep pushing the envelope. The Samsungs are still way back in the rear view mirror, but they are working hard to catch up.

Focusing on what you don't have is a trap that blinds you to what you do have.  While each new Apple product has cool new features that continue to raise the bar and flummox the competition, the usefulness of functional Mac computers and, especially, iPads, continue to fill in gaps in our technology. Perhaps one reason Apple is slowly taking the industry over is the "Apple new device via software update" phenomenon.  

One of the frustrations with other platforms is the obsolescence factor. Relatively new Android phones and tablets are left out when newer operating systems come out. Microsoft cut Nokia off at the pass recently by announcing that the current Windows mobile smartphones would not be supported by the months away Windows Mobile 8.  

To gain nothing more than bragging rights, Blamer destroyed Nokia's sales on their current smartphones. People are smart about obsoleteness in electronics. Only Apple seems to get it. Due to developments that eventually obsolete hardware, there does come a time things get long-in-the-tooth, even for Apple products. 

In case you hadn't noticed, the operating system software for Apple devices has gotten cheaper over the last few years. The iOS software that is redefining computing to include the word "mobile" is free. The Mac OS X upgrades have gotten cheaper in the last few years as well.  Remember when you had to drop $80 or so for a DVD of the latest big cat Mac OS? Now it seems like you get a whole new computer for just  $20.

I was a bit disappointed when my iPad 3 came out and didn't include Siri. Not to fear, iOS 6 fixed that. I also took advantage of the decline in solid state hard drives that has taken place. I replaced my spinning disk sort of hard drive with the same size sold state version. Wow! But for the Retinal display that is becoming the standard for Apple laptops, my year old MacBook Pro is just dandy now, thank you.  

I had previously bumped the ram to 8GB, so the 2.4GHz Intel Core 2 Duo chipset is fast enough to not hamper anything I ever want to do with last year's computer. At some point processor speed bumps are statistically insignificant. We are certainly about there for most applications.

As I predicted, the Microsoft Surface computer is launching with a giant yawn from the tech writer's perspective. They "sold out" all 12 units they filled the pipeline with, but then they hit a snag on further sales as the unrealistic price point resinated with consumers. Why buy a Microsoft version of the iPad when you get so much more with the real thing?  

Take software for example. Just ask RIM (if they are still around by the end of the week): does a great piece of tablet hardware sell if there isn't a significant base of software to run on it? Microsoft's Windows 8 for the PC -- which comes out this week -- also seems to be getting a lot of bad press. A lot of big companies plan to sit out the Windows 8 cycle.

Microsoft and the PC industry thrived on the refresh cycle where ever more bloated operating systems ran ever more bloated programs, which demanded ever faster PCs with more and more memory. That cycle seems to be coming to an end.  This is the post-PC era, you know. Steve Jobs got it right.  

I am scratching my head on Apple's price point for the iPad mini. I think what is going on is that Apple is too shrewd to leave money on the table, and they know that they will sell all the iOS tablets of any description they can build. Apple doesn't need to compete with the bottom feeders to make a ton of money. Would a lower price point sell more tablets than you can build? If you still sell every tablet you can build at the higher price, the money you make is significant. The prospects for $1,000-per-share Apple stock seems to be going up.

Is there room to reduce the margin and undercut the competition with the new iPad mini? Yep, just wait and see. That is not likely to happen this year but the electronic industry needs to look out -- particularly the loss leader tablet makers. Apple has you in mind with this product.  

On another note, it should be noted, the Internet thieves are still phishing to get you to give up your credit card information to "update" your iCloud subscription. My thought process when I got the phony email, cleverly using Apple art and even showing a copyright notice for the document, was that any subscription should automatically bill to my Apple iTunes account automaticly. Then I remembered that the first 5GB of iCloud storage and the interactive functions of my iPhone, iPad and MacBook Pro are free. The knee jerk reaction is to fall for the professionally prepared trap. Think hard before disclosing your credit card information!  

Apple released an update of iBooks Author yesterday that took away some of the side rails that forced limited formats and limitations on authors. The potential for iPad text books is tremendous and Apple is selling the iPad Minis in 10 packs to educational customers.

My wife is getting her RN degree; hard copy textbooks and college book stores could teach the Mafia something about ripping people off.  Moving to the Apple textbook concept will sell millions of iPads of any description and make a mint selling affordable text books that also are interactive and easy to update.

That is Greg's Bite.

 
AAPL
$102.90
Apple Inc.
+1.84
MSFT
$46.64
Microsoft Corpora
-0.42
GOOG
$583.44
Google Inc.
-3.93

MacTech Search:
Community Search:

Software Updates via MacUpdate

GarageSale 6.8 - Create outstanding eBay...
GarageSale is a slick, full-featured client application for the eBay online auction system. Create and manage your auctions with ease. With GarageSale, you can create, edit, track, and manage... Read more
ScreenFlow 4.5.3 - Create screen recordi...
Save 5% with the MacUpdate coupon code: 68031AE15F -- Buy now! ScreenFlow is powerful, easy-to-use screencasting software for the Mac. With ScreenFlow you can record the contents of your entire... Read more
NeoOffice 2014.3 - Mac-tailored, OpenOff...
NeoOffice is a complete office suite for OS X. With NeoOffice, users can view, edit, and save OpenOffice documents, PDF files, and most Microsoft Word, Excel, and PowerPoint documents. NeoOffice 3.x... Read more
Typinator 6.2 - Speedy and reliable text...
Typinator turbo-charges your typing productivity. Type a little. Typinator does the rest. We've all faced projects that require repetitive typing tasks. With Typinator, you can store commonly used... Read more
PopChar X 6.7 - Floating window shows av...
PopChar X helps you get the most out of your font collection. With its crystal-clear interface, PopChar X provides a frustration-free way to access any font's special characters. Expanded... Read more
Evernote 5.6.0 - Create searchable notes...
Evernote allows you to easily capture information in any environment using whatever device or platform you find most convenient, and makes this information accessible and searchable at anytime, from... Read more
Monosnap 2.2.2 - Versatile screenshot ut...
Monosnap allows you to save screenshots easily, conveniently, and quickly, sharing them with friends and colleagues at once. It's the ideal choice for anyone who is looking for a smart and fast... Read more
Tunnelblick 3.4beta36 - GUI for OpenVPN...
Tunnelblick is a free, open source graphic user interface for OpenVPN on OS X. It provides easy control of OpenVPN client and/or server connections. It comes as a ready-to-use application with all... Read more
SoftRAID 5.0.4 - High-quality RAID manag...
SoftRAID allows you to create and manage disk arrays to increase performance and reliability. SoftRAID's intuitive interface and powerful feature set makes this utility a must have for any Mac OS X... Read more
Audio Hijack Pro 2.11.3 - Record and enh...
Audio Hijack Pro drastically changes the way you use audio on your computer, giving you the freedom to listen to audio when you want and how you want. Record and enhance any audio with Audio Hijack... Read more

Latest Forum Discussions

See All

Why I Don’t Want to Upgrade to the iPhon...
I’ve been living with my iPhone 4S for the past two years or so, and if I was living in a world where I wasn’t bombarded with new phone announcements and people of the general public caring enough to upgrade constantly, I wouldn’t think my phone... | Read more »
Tictail Review
Tictail Review By Jennifer Allen on September 23rd, 2014 Our Rating: :: CLASSY SHOPPINGiPhone App - Designed for the iPhone, compatible with the iPad Tictail is an attractive and stylish way of looking for some great new clothes... | Read more »
Super Glyph Quest is Bringing More Match...
Super Glyph Quest is Bringing More Match-3 Magics to the App Store Soon Posted by Jessica Fisher on September 23rd, 2014 [ permalink ] Fans of Glyph Quest, by Alex Trowers and Leanne Bayley, | Read more »
Sword King Review
Sword King Review By Jennifer Allen on September 23rd, 2014 Our Rating: :: WEAK, SO WEAKUniversal App - Designed for iPhone and iPad Ever wanted to tap on a screen and assume you’ve killed a monster or two? Probably not, but just... | Read more »
Pangea Software Unveil Bundles and iOS 8...
Pangea Software Unveil Bundles and iOS 8 Updates Posted by Ellis Spice on September 23rd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Race Team Manager Review
Race Team Manager Review By Jennifer Allen on September 23rd, 2014 Our Rating: :: LIGHT RACINGUniversal App - Designed for iPhone and iPad Want to be in charge of a racing team but not be overwhelmed by tactics and options? Race... | Read more »
Kobojo Works with Creative Minds from Fi...
Kobojo has announced details for their newest game, Zodiac – a 2D persistent online RPG. Kobojo has put together a crack team of developers including composer Hitoshi Sakimoto and scenario writer Kazushige Nojima, whose work includes many of the... | Read more »
PlayHaus Review
PlayHaus Review By Amy Solomon on September 23rd, 2014 Our Rating: iPad Only App - Designed for the iPad PlayHaus is a interesting, stylish app for young children, full of cause-and-effect interactions.   | Read more »
Astropolo Review
Astropolo Review By Amy Solomon on September 23rd, 2014 Our Rating: Universal App - Designed for iPhone and iPad Astropolo is a space-themed children’s app with a great sense of style.   | Read more »
New E*TRADE Update Includes Touch ID and...
New E*TRADE Update Includes Touch ID and Home Screen Widget for iOS 8 Posted by Jessica Fisher on September 23rd, 2014 [ permalink ] | Read more »

Price Scanner via MacPrices.net

Razer DeathAdder Chroma Gaming Mouse Upgraded...
Razer has announced the launch of their new Razer DeathAdder Chroma gaming mouse. Even if you’re not a gamer, the DeathAdder bears considering. I’m a fan of the hard-wired tracking accuracy,... Read more
Check Apple prices on your device with iTracx
MacPrices is proud to offer readers a free iOS app (iPhones, iPads, & iPod touch) and Android app (Google Play and Amazon App Store) called iTracx, which allows you to glance at today’s lowest... Read more
Refurbished 2013 MacBook Pros available for u...
The Apple Store has Apple Certified Refurbished 13″ and 15″ MacBook Pros available starting at $929. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.5GHz MacBook Pros (4GB RAM/... Read more
New iPhones Score Big in SquareTrade Breakabi...
SquareTrade has announced the iPhone 6 and its larger sibling, iPhone 6 Plus, performed impressively in Breakability testing, and each carries the top Breakability Score in their respective category... Read more
10 Million + First Weekend Sales Set New iPho...
Apple has announced it sold over 10 million new iPhone 6 and iPhone 6 Plus models, a new record, just three days after the launch on September 19. iPhone 6 and iPhone 6 Plus are now available in the... Read more
Betty Crocker Launches New Cookbook for iOS
Betty Crocker, a General Mills brand, an established food industry leader, has announced its free digital cookbook app has been refreshed to make cooking with iPhone, iPad and iPod touch even easier... Read more
Apple restocks some refurbished 2014 MacBook...
The Apple Store has restocked some Apple Certified Refurbished 2014 MacBook Airs, with prices starting at $769. An Apple one-year warranty is included with each MacBook, and shipping is free. These... Read more
13-inch 128GB MacBook Air on sale for $949, s...
B&H Photo has the new 2014 13″ 1.4GHz/128GB MacBook Air on sale for $949.99 including free shipping plus NY tax only. Their price is $50 off MSRP. B&H will also include free copies of... Read more
Apple offering free $25 iTunes Gift Card with...
The Apple Store is offering a free $25 iTunes Gift Card with the purchase of a $99 Apple TV for a limited time. Shipping is free. Read more
Apple refurbished iPod touch available for up...
The Apple Store has Apple Certified Refurbished 5th generation iPod touches available starting at $149. Apple’s one-year warranty is included with each model, and shipping is free. Most colors are... Read more

Jobs Board

Senior Event Manager, *Apple* Retail Market...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global event strategy. Delivering an overarching brand story; in-store, Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Position Opening at *Apple* - Apple (United...
…customers purchase our products, you're the one who helps them get more out of their new Apple technology. Your day in the Apple Store is filled with a range of Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.