Greg's Bite: Apple's new, shorter product cycles
TweetFollow Us on Twitter

Greg's Bite: Apple's new, shorter product cycles

As the proud owner of an iPad 3 (the "new" iPad, as Apple calls it), I was a bit frustrated to hear that the new iPad 3.5 or 4, has twice the horsepower in its chip set as my now obsolete tablet. Keeping up with the latest round of Apple products is turning out to be an expensive hobby.  

Going from the Apple dual core 5 CPU to Apple's  quad core A6X ARM microprocessor was apparently just keeping up with Apple's ongoing chip development. There is simply too much money on the table for Apple to not keep pushing the envelope. The Samsungs are still way back in the rear view mirror, but they are working hard to catch up.

Focusing on what you don't have is a trap that blinds you to what you do have.  While each new Apple product has cool new features that continue to raise the bar and flummox the competition, the usefulness of functional Mac computers and, especially, iPads, continue to fill in gaps in our technology. Perhaps one reason Apple is slowly taking the industry over is the "Apple new device via software update" phenomenon.  

One of the frustrations with other platforms is the obsolescence factor. Relatively new Android phones and tablets are left out when newer operating systems come out. Microsoft cut Nokia off at the pass recently by announcing that the current Windows mobile smartphones would not be supported by the months away Windows Mobile 8.  

To gain nothing more than bragging rights, Blamer destroyed Nokia's sales on their current smartphones. People are smart about obsoleteness in electronics. Only Apple seems to get it. Due to developments that eventually obsolete hardware, there does come a time things get long-in-the-tooth, even for Apple products. 

In case you hadn't noticed, the operating system software for Apple devices has gotten cheaper over the last few years. The iOS software that is redefining computing to include the word "mobile" is free. The Mac OS X upgrades have gotten cheaper in the last few years as well.  Remember when you had to drop $80 or so for a DVD of the latest big cat Mac OS? Now it seems like you get a whole new computer for just  $20.

I was a bit disappointed when my iPad 3 came out and didn't include Siri. Not to fear, iOS 6 fixed that. I also took advantage of the decline in solid state hard drives that has taken place. I replaced my spinning disk sort of hard drive with the same size sold state version. Wow! But for the Retinal display that is becoming the standard for Apple laptops, my year old MacBook Pro is just dandy now, thank you.  

I had previously bumped the ram to 8GB, so the 2.4GHz Intel Core 2 Duo chipset is fast enough to not hamper anything I ever want to do with last year's computer. At some point processor speed bumps are statistically insignificant. We are certainly about there for most applications.

As I predicted, the Microsoft Surface computer is launching with a giant yawn from the tech writer's perspective. They "sold out" all 12 units they filled the pipeline with, but then they hit a snag on further sales as the unrealistic price point resinated with consumers. Why buy a Microsoft version of the iPad when you get so much more with the real thing?  

Take software for example. Just ask RIM (if they are still around by the end of the week): does a great piece of tablet hardware sell if there isn't a significant base of software to run on it? Microsoft's Windows 8 for the PC -- which comes out this week -- also seems to be getting a lot of bad press. A lot of big companies plan to sit out the Windows 8 cycle.

Microsoft and the PC industry thrived on the refresh cycle where ever more bloated operating systems ran ever more bloated programs, which demanded ever faster PCs with more and more memory. That cycle seems to be coming to an end.  This is the post-PC era, you know. Steve Jobs got it right.  

I am scratching my head on Apple's price point for the iPad mini. I think what is going on is that Apple is too shrewd to leave money on the table, and they know that they will sell all the iOS tablets of any description they can build. Apple doesn't need to compete with the bottom feeders to make a ton of money. Would a lower price point sell more tablets than you can build? If you still sell every tablet you can build at the higher price, the money you make is significant. The prospects for $1,000-per-share Apple stock seems to be going up.

Is there room to reduce the margin and undercut the competition with the new iPad mini? Yep, just wait and see. That is not likely to happen this year but the electronic industry needs to look out -- particularly the loss leader tablet makers. Apple has you in mind with this product.  

On another note, it should be noted, the Internet thieves are still phishing to get you to give up your credit card information to "update" your iCloud subscription. My thought process when I got the phony email, cleverly using Apple art and even showing a copyright notice for the document, was that any subscription should automatically bill to my Apple iTunes account automaticly. Then I remembered that the first 5GB of iCloud storage and the interactive functions of my iPhone, iPad and MacBook Pro are free. The knee jerk reaction is to fall for the professionally prepared trap. Think hard before disclosing your credit card information!  

Apple released an update of iBooks Author yesterday that took away some of the side rails that forced limited formats and limitations on authors. The potential for iPad text books is tremendous and Apple is selling the iPad Minis in 10 packs to educational customers.

My wife is getting her RN degree; hard copy textbooks and college book stores could teach the Mafia something about ripping people off.  Moving to the Apple textbook concept will sell millions of iPads of any description and make a mint selling affordable text books that also are interactive and easy to update.

That is Greg's Bite.

 
AAPL
$104.81
Apple Inc.
-0.02
MSFT
$45.73
Microsoft Corpora
+0.71
GOOG
$538.73
Google Inc.
-5.25

MacTech Search:
Community Search:

Software Updates via MacUpdate

BusyCal 2.6.3 - Powerful calendar app wi...
BusyCal is an award-winning desktop calendar that combines personal productivity features for individuals with powerful calendar sharing capabilities for families and workgroups. BusyCal's unique... Read more
calibre 2.7 - Complete e-library managem...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital... Read more
Skitch 2.7.3 - Take screenshots, annotat...
With Skitch, taking, annotating, and sharing screenshots or images is as fun as it is simple.Communicate and collaborate with images using Skitch and its intuitive, engaging drawing and annotating... Read more
Delicious Library 3.3.2 - Import, browse...
Delicious Library allows you to import, browse, and share all your books, movies, music, and video games with Delicious Library. Run your very own library from your home or office using our... Read more
Art Text 2.4.8 - Create high quality hea...
Art Text is an OS X application for creating high quality textual graphics, headings, logos, icons, Web site elements, and buttons. Thanks to multi-layer support, creating complex graphics is no... Read more
Live Interior 3D Pro 2.9.6 - Powerful an...
Live Interior 3D Pro is a powerful yet very intuitive interior designing application. View Video Tutorials It has every feature of Live Interior 3D Standard, plus some exclusive ones: Create multi... Read more
The Hit List 1.1.7 - Advanced reminder a...
The Hit List manages the daily chaos of your modern life. It's easy to learn - it's as easy as making lists. And it's powerful enough to let you plan, then forget, then act when the time is right.... Read more
jAlbum Pro 12.2.4 - Organize your digita...
jAlbum Pro has all the features you love in jAlbum, but comes with a commercial license. With jAlbum, you can create gorgeous custom photo galleries for the Web without writing a line of code!... Read more
jAlbum 12.2.4 - Create custom photo gall...
With jAlbum, you can create gorgeous custom photo galleries for the Web without writing a line of code! Beginner-friendly, with pro results Simply drag and drop photos into groups, choose a design... Read more
ExpanDrive 4.1.7 - Access remote files o...
ExpanDrive builds cloud storage in every application, acts just like a USB drive plugged into your Mac. With ExpanDrive, you can securely access any remote file server directly from the Finder or... Read more

Latest Forum Discussions

See All

I Am Dolphin Review
I Am Dolphin Review By Jennifer Allen on October 24th, 2014 Our Rating: :: NEARLY FIN-TASTICUniversal App - Designed for iPhone and iPad Swim around and eat nearly everything that moves in I Am Dolphin, a fun Ecco-ish kind of game... | Read more »
nPlayer looks to be the ultimate choice...
Developed by Newin Inc, nPlayer may seem like your standard video player – but is aiming to be the best in its field by providing high quality video play performance and support for a huge number of video formats and codecs. User reviews include... | Read more »
Fighting Fantasy: Caverns of the Snow Wi...
Fighting Fantasy: Caverns of the Snow Witch Review By Jennifer Allen on October 24th, 2014 Our Rating: :: CLASSY STORYTELLINGUniversal App - Designed for iPhone and iPad Fighting Fantasy: Caverns of the Snow Witch is a sterling... | Read more »
A Few Days Left (Games)
A Few Days Left 1.01 Device: iOS Universal Category: Games Price: $3.99, Version: 1.01 (iTunes) Description: Screenshots are in compliance to App Store's 4+ age rating! Please see App Preview for real game play! **Important: Make... | Read more »
Toca Boo (Education)
Toca Boo 1.0.2 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0.2 (iTunes) Description: BOO! Did I scare you!? My name is Bonnie and my family loves to spook! Do you want to scare them back? Follow me and I'll... | Read more »
Intuon (Games)
Intuon 1.1 Device: iOS Universal Category: Games Price: $.99, Version: 1.1 (iTunes) Description: Join the battle with your intuition in a new hardcore game Intuon! How well do you trust your intuition? Can you find a needle in a... | Read more »
Ravenous Rampage (Games)
Ravenous Rampage 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: | Read more »
Partia 2 (Games)
Partia 2 1.0.1 Device: iOS Universal Category: Games Price: $5.99, Version: 1.0.1 (iTunes) Description: Partia 2 is a SRPG (Strategy Role-playing) video game inspired by Fire Emblem and Tear Ring Saga series. In a high fantasy... | Read more »
Puzzle to the Center of the Earth Review
Puzzle to the Center of the Earth Review By Campbell Bird on October 23rd, 2014 Our Rating: :: SPELUNKING PUZZLESUniversal App - Designed for iPhone and iPad Do some puzzles to make some platforms in this smart and fun free-to-play... | Read more »
Puzzle to the Center of the Earth – Tips...
Dig this: Would you like to know what we thought of all this puzzling-around the deep recesses of the planet? Check out our Puzzle to the Center of the Earth review! Puzzle to the Center of the Earth is a surprisingly deep and challenging puzzle... | Read more »

Price Scanner via MacPrices.net

Apple Planning To Sacrifice Gross Margins To...
Digitimes Research’s Jim Hsiao says its analysts believe Apple is planning to sacrifice its gross margins to save its tablet business, which has recently fallen into decline. They project that Apple’... Read more
Who’s On Now? – First Instant-Connect Search...
It’s nighttime and your car has broken down on the side of the highway. You need a tow truck right away, so you open an app on your iPhone, search for the closest tow truck and send an instant... Read more
13-inch 2.5GHz MacBook Pro on sale for $949,...
Best Buy has the 13″ 2.5GHz MacBook Pro available for $949.99 on their online store. Choose free shipping or free instant local store pickup (if available). Their price is $150 off MSRP. Price is... Read more
Save up to $125 on Retina MacBook Pros
B&H Photo has the new 2014 13″ and 15″ Retina MacBook Pros on sale for up to $125 off MSRP. Shipping is free, and B&H charges NY sales tax only. They’ll also include free copies of Parallels... Read more
Apple refurbished Time Capsules available sta...
The Apple Store has certified refurbished Time Capsules available for up to $60 off MSRP. Apple’s one-year warranty is included with each Time Capsule, and shipping is free: - 2TB Time Capsule: $255... Read more
Textilus New Word, Notes and PDF Processor fo...
Textilus is new word-crunching, notes, and PDF processor designed exclusively for the iPad. I haven’t had time to thoroughly check it out yet, but it looks great and early reviews are positive.... Read more
WD My Passport Pro Bus-Powered Thunderbolt RA...
WD’s My Passport Pro RAID solution is powered by an integrated Thunderbolt cable for true portability and speeds as high as 233 MB/s. HighlightsOverviewSpecifications Transfer, Back Up And Edit In... Read more
Save with Best Buy’s College Student Deals
Take an additional $50 off all MacBooks and iMacs at Best Buy Online with their College Students Deals Savings, valid through November 1st. Anyone with a valid .EDU email address can take advantage... Read more
iPad Air 2 & iPad mini 3 Best Tablets Yet...
The new iPads turned out to be pretty much everything I’d been hoping for and more than I’d expected.”More” particularly in terms of a drinking-from-a-firehose choice of models and configurations,... Read more
Drafts 4 Reinvents iOS Productivity App
N Richland Hills, Texas based Agile Tortoise has announced the release of Drafts 4 for iPhone and iPad. Drafts is a quick capture note taking app with flexible output actions. Drafts 4 scales from... Read more

Jobs Board

*Apple* Solutions Consultant - Apple Inc. (U...
…important role that the ASC serves is that of providing an excellent Apple Customer Experience. Responsibilities include: * Promoting Apple products and solutions Read more
Senior Event Manager, *Apple* Retail Market...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global event strategy. Delivering an overarching brand story; in-store, Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.