Greg's Bite: Samsung whines, Google blinks and patents trump
TweetFollow Us on Twitter

Greg's Bite: Samsung whines, Google blinks and patents trump

By Greg Mills

In the wake of a devastating loss to Apple in Federal Court, Samsung has blustered with threats and a publicity campaign that simply whines lies. There have been stories in even the national press that "Apple seeks to limit customer choice" in the smart phone and tablet market. Nothing could be further from the truth. The only thing Apple seeks to limit is Samsung and other companies freeloading on Apple technology and innovation.  

I was surprised to see, in a recent on-line poll, that among young adults, a majority think Apple was not entitled to have won in court and that Samsung ought to be able to sell infringing phones. They just don't get it. It costs money to run research labs and hire smart people to come up with the iPhone magic we carry in our pockets. Even those Apple does this so well, we shouldn't reduce their ability to protect their inventions from others who steal those ideas. 

As the attorney for Apple so eloquently put it, what took Apple four years of hard work and substantial risk took Samsung 90 days to emulate. The issue is that the risk in putting the "magical devices" Apple is famous for costs a lot of money.  Once Apple spends the money to come up with the wow factor, it simply isn't fair for other companies to cash in on Apple's market share with copy cat devices.  

Patents give inventors a monopoly, established by the US Constitution, for the sole right to use their technology for a period of time. That the technology is broadly accepted and spawns a new market that doesn't diminish the validity of the underlying patent. That is actually the purpose of intellectual property protection.  Apple simply asserted its rights to only a small sample of its patents and won a major damage award.

The issues are both hardware and software related. Android is turning out to be a "bucket of hurt" for smartphone hardware companies, much to Google's chagrin.  Having won a battle with Oracle over unlicensed Java code used in the Android OS, patents that have recently been issued are cropping up that will force Apple-protected touchscreen gestures and logical interface out of upcoming Android operating systems.  

Apple's patents are holding up better than Google hoped. Even Google has whined that Apple wants to corner the market on smartphones ... duh. Apple invented the modern smartphone and patented the most logical and best solution to a lot of system features that Android needed to compete.  

News reports are coming out that Google, presumably with hat in hand, has approached Tim Cook with cross-licensing and licensing negotiations. Apple is likely to stand firm on some very basic iOS features but might bend on other issues. Putting Android back in the can isn't going to happen. Apple getting paid for each Android phone that uses certain licensed technology might happen.

Apple had found itself fighting former friends in a bitter battle over infringement that friends wouldn't do. Samsung finds its component business in a downward spiral for the long term with the world's largest consumer of electrical components.  Apple is sourcing parts elsewhere, whenever possible.  Google is seeing its map function going away with the coming iOS since Apple bought their own technology for that money-making part of the smartphone industry.  

Apple is now so big, even getting into making their own chips might be a viable option. While it costs billions of dollars to build a state-of-the-art chip facility, Apple has been hiring the right people to design and someday even mint their own silicon. Apple uses so much flash memory and so many system-on-a-chip microprocessors that producing proprietary chips might someday be the right thing to do. In addition to controlling the leakage of functions the copy cats want to steal, there is a lot of money to be saved in part costs that goes into the coffers of component manufactures that sell to Apple.

Patents are not perfect by any means and even Federal judges who understand intellectual property the most agree that the system is broken. The latency period from the filing of patents until issuance is so long little timely protection is available to inventors and their companies, like Apple. Keeping their technology a secret turns out to be a far cheaper and more effective way to have some time in the sun, selling the new technology they come up with. However, patents are the only show in town, and Apple will continue to support an army of attorneys and do battle in courts and with trade authorities around the world to beat the Samsungs.

Samsung needs to find another way to overcome the "crisis of design" other than stealing proven innovation that also happens to be patented.  

That is Greg's Bite.


Community Search:
MacTech Search:

Software Updates via MacUpdate

Planet Diver guide - How to survive long...
Planet Diver is an endless arcade game about diving through planets while dodging lava, killing bats, and collecting Starstuff. Here are some tips to help you go the distance. [Read more] | Read more »
KORG iDS-10 (Music)
KORG iDS-10 1.0.0 Device: iOS iPhone Category: Music Price: $9.99, Version: 1.0.0 (iTunes) Description: ** Debut Discount: 50% OFF! Sale Price US$9.99 (Regular price US$19.99). Other all Korg apps are also 50% OFF until Dec 28! **... | Read more »
World of Tanks Generals guide - Tips and...
World of Tanks Generals is a brand new card game by the developer behind the World of Tanks shooter franchise. It plays like a cross between chess and your typical card game. You have to keep in consideration where you place your tanks on the board... | Read more »
TruckSimulation 16 guide: How to succeed...
Remember those strangely enjoyable truck missions in Grand Theft Auto V whereit was a disturbing amount of fun to deliver cargo? TruckSimulation 16 is reminiscent of that, and has you play the role of a truck driver who has to deliver various... | Read more »
The best GIF making apps
Animated GIFs have exploded in popularity recently which is likely thanks to a combination of Tumblr, our shorter attention spans, and the simple fact they’re a lot of fun. [Read more] | Read more »
The best remote desktop apps for iOS
We've been sifting through the App Store to find the best ways to do computer tasks on a tablet. That gave us a thought - what if we could just do computer tasks from our tablets? Here's a list of the best remote desktop apps to help you use your... | Read more »
Warhammer 40,000: Freeblade guide - How...
Warhammer 40,000: Freebladejust launched in the App Store and it lets you live your childhood dream of blowing up and slashing a bunch of enemies as a massive, hulking Space Marine. It's not easy being a Space Marine though - and particularly if... | Read more »
Gopogo guide - How to bounce like the be...
Nitrome just launched a new game and, as to be expected, it's a lot of addictive fun. It's called Gopogo, and it challenges you to hoparound a bunch of platforms, avoiding enemies and picking up shiny stuff. It's not easy though - just like the... | Read more »
Sago Mini Superhero (Education)
Sago Mini Superhero 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: KAPOW! Jack the rabbit bursts into the sky as the Sago Mini Superhero! Fly with Jack as he lifts impossible weights,... | Read more »
Star Wars: Galaxy of Heroes guide - How...
Star Wars: Galaxy of Heroes is all about collecting heroes, powering them up, and using them together to defeat your foes. It's pretty straightforward stuff for the most part, but increasing your characters' stats can be a bit confusing because it... | Read more »

Price Scanner via

World’s First USB-C Adapter For MacBook Suppo...
Innergie, a brand of Delta Electronics, has announced its official release of the world’s first USB-C adapter supporting four DC output voltages, the PowerGear USB-C 45. This true Type C adapter... Read more
13-inch and 11-inch MacBook Airs on sale for...
B&H Photo has 13″ and 11″ MacBook Airs on sale for up to $120 off MSRP as part of their Holiday sale including free shipping plus NY sales tax only: - 11″ 1.6GHz/128GB MacBook Air: $819 $90 off... Read more
13-inch MacBook Pros on sale for up to $150 o...
Take up to $150 off MSRP on the price of a new 13″ MacBook Pro at B&H Photo today as part of their Holiday sale. Shipping is free, and B&H charges NY tax only. These prices are currently the... Read more
13-inch 128GB MacBook Air now on sale for $79...
Best Buy has just lowered their price on the 2015 13″ 1.6GHz/128GB MacBook Air to $799.99 on their online store for Cyber Monday. Choose free shipping or free local store pickup (if available). Sale... Read more
Best Buy lowers 13-inch MacBook Pro prices, n...
Best Buy has lowered prices on select 13″ MacBook Pros this afternoon. Now save up to $200 off MSRP for Cyber Monday on the following models. Choose free shipping or free local store pickup (if... Read more
Cyber Monday: Apple MacBooks on sale for up t...
Apple resellers have MacBook Pros, MacBook Airs, and MacBooks on sale for up to $250 off MSRP for Cyber Monday 2015. The following is a roundup of the lowest prices available for new models from any... Read more
Cyber Monday: Apple Watch on sale for up to $...
B&H Photo has the Apple Watch on sale for Cyber Monday for $50-$100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - Apple Watch Sport: $50 off - Apple Watch: $50-$100 off B... Read more
Cyber Monday: 15% off Apple products, and sto...
Use code CYBER15 on Cyber Monday only to take 15% on Apple products at Target, and store-wide. Choose free shipping or free local store pickup (if available). Sale prices for online orders only, in-... Read more
iPad Air 2 And iPad mini Among Top Five Black...
Adobe has released its 2015 online shopping data for Black Friday and Thanksgiving Day. The five best selling electronic products on Black Friday were Samsung 4K TVs, Apple iPad Air 2, Microsoft Xbox... Read more
All-in-one PC Shipments Projected To Drop Ove...
Digitimes’ Aaron Lee and Joseph Tsai report that all-in-one (AIO) PC shipments may drop a double-digit percentage on-year in 2015 due to weaker-than-expected demand, although second-largest AIO make... Read more

Jobs Board

*Apple* New Products Tester Needed - Apple (...
…we therefore look forward to put out products to quality test for durability. Apple leads the digital music revolution with its iPods and iTunes online store, continues Read more
Software Engineer, *Apple* Watch - Apple (U...
# Software Engineer, Apple Watch Job Number: 33362459 Santa Clara Valley, Califo ia, United States Posted: Jul. 28, 2015 Weekly Hours: 40.00 **Job Summary** Join the Read more
SW Engineer - *Apple* Music - Apple (United...
# SW Engineer - Apple Music Job Number: 40899104 San Francisco, Califo ia, United States Posted: Aug. 18, 2015 Weekly Hours: 40.00 **Job Summary** Join the Android Read more
Sr Software Engineer *Apple* Pay - Apple (U...
# Sr Software Engineer Apple Pay Job Number: 44003019 Santa Clara Valley, Califo ia, United States Posted: Nov. 13, 2015 Weekly Hours: 40.00 **Job Summary** Apple Read more
*Apple* Site Security Manager - Apple (Unite...
# Apple Site Security Manager Job Number: 42975010 Culver City, Califo ia, United States Posted: Oct. 2, 2015 Weekly Hours: 40.00 **Job Summary** The Apple Site Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.