Tablet usage for TV viewing continues to go up
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Tablet usage for TV viewing continues to go up

The iPad continues its march toward world domination. But Macs will continue to rule, as well, it seems.

Use of tablets such as the iPad and Android-based devices by consumers for viewing TV/video content more than doubled in 14 regional markets surveyed, according to the latest "Global TV Replacement Study," conducted by NPD DisplaySearch ( The widespread tablet adoption was driven by improved connectivity infrastructure has facilitated use of these devices as alternate content-viewing devices, notes the research group.

Besides tablets, consumers are also leveraging other alternate electronic devices such as laptops and mobile phones to view TV/video content. The study indicates that more than 70% of consumers use alternate electronic devices such as tablets (about 12%) , laptops (42%), smart phones (22%), MP3 players such as the iPod touch (12%) and desktop computers (42%) to view TV/video content.

Despite increasing use of tablets and alternate smart devices, TV replacement cycles were shorter in 2012 than in 2011 in all the countries surveyed as consumers expressed the desire for improved picture quality, larger size and HD performance, all of which are fulfilled with their adoption of flat panels. That could be good news if and when Apple releases the rumored "iTV." Increasing availability of these sets in a range of sizes and declining prices meet up with consumer needs and preferences globally. LCD continues to dominate global markets as the flat panel technology of choice.

(The NPD DisplaySearch "Global TV Replacement Study" offers a focused view of TV replacement trends in 14 global markets. It provides country-level insights and information based on nationally representative samples of more than 14,000 TV owners.)

-- Dennis Sellers


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