Greg's Bite: Microsoft's new tablets, Fragmented by design
TweetFollow Us on Twitter

Greg's Bite: Microsoft's new tablets, Fragmented by design

By Greg Mills

Famous for pre-launching visionary vaporware products, still way back in the pipeline, that either don't actually launch or have serious flaws that slowly become apparent, Microsoft did it again.  

Hopeful that the Windows fan boys would stir up iPad killer anticipation and raise Microsoft's fortunes, CEO Steve Ballmer showed off yet another prototype tablet. Despite declaring Apple's iPad's market a "rounding error sized challenge to Windows," Microsoft now sees that Apple is indeed taking significant business sales away from them and their partners.  

The first thing you notice is that the latest iPad killer is 9 x16 in shape, due to the HDTV format screen. RIM picked that format for their failed PlayBook tablets, as well. Not only is the screen real-estate truncated for uses other than watching video, for reasons only Microsoft can fathom, they plan to release two versions of the Surface tablet that are platform incompatible, right off the bat. You read that right.  

In addition to the new tablet's built-in platform fragmentation due to two using different chip sets, the move to touch screen has really been diluted by Microsoft with a detachable keypad (likely to cost a good bit more than a bare tablet alone) that is sure to be required for numerous applications users are likely to want. The keyboard is thin and attached mechanically to an edge of the new tablet rather than designed to work with Bluetooth, it appears. Microsoft picked gosh awful colors for their "Smartcover with a keypad" that is very reminiscent of Apple's magnetic iPad cover.  

Consumers, prepare to be very confused. Buyers of the new tablets ought to have a good sense of humor and expect a flurry of patches and recalls common to half-baked Microsoft products.  

When the keyboard is attached to the new tablet what you get looks for all the world like one of those cheap netbooks that are gathering dust at your local electronics store. I have a Kensington Bluetooth keyboard for iPad that I picked up for $50 on Ebay, but don't really use it much. Microsoft, in a sort of neurotic frenzy, is desperate to compete with Apple's iPad but can't seem to grasp the basic concepts that make the tablet magical.

How likely is Apple to launch an iPad that will run the Mac OS but won't run the iOS? Imagine a higher priced version of iPad that runs a lame touch version of the Mac OS instead of the iOS.  For many of the features that would push a consumer into buying an Intel chip set iPad, a keyboard would really be necessary. A major tweaking of every Mac OS app that would run on the bastard iPad tablet would also be required to make the concept work. Duh, why not just get a MacBook Air instead of an expensive iPad with Intel chips if you really want a physical keypad and to run Mac OS apps?  

The intoxicating habit of using an iPad has gotten me to reach out and touch the screen of my MacBook Pro on a number of occasions. That Apple might actually launch a notebook with a touch screen in addition to the built in keyboard is possible, but really not compelling, since they have done such a good job with iOS touch screen technology.  Touch screen technology that is seriously patented,I might add. The natural and easy way to do touch screen intuitively is already owned by Apple. Microsoft is entering an intellectual property quicksand bog at this point. Apple is so far ahead in touch screen technology, Microsoft will never catch up.

Back to the fragmentation issue. The reason for the two versions of the Microsoft tablet is that one is to run a pared down mobile touch version of the latest Windows release on an ARM chipset. The other tablet is running a Intel chipset found in conventional tablets. Microsoft can't ignore a legacy based on what has worked for them in the past. Rather than give up on ever making the Windows PC OS run well on a tablet, they continue to try, so legacy PC programs will still run on the new tablets (how well they will actually run is to be determined).   

The other Mobile Windows OS, which was designed to run on a tablet will suffer from the classic "empty app store" problem. Compatibility of Windows phone apps and the new Microsoft ARM tablet remain to be disclosed. Prepare for serious fragmentation, by design. Microsoft will be Microsoft, after all.

Microsoft ought to be comfortable just milking the Windows PC OS cow until she dies of old age. Every time they try to follow Apple's lead they get burned.  

There are three categories of people and companies in the world. There are those that are able to innovate and invent new and mind-blowing technology. Think Steve Jobs and Apple. There are those that understand ground-breaking innovation when they see it and know when they can't match it. Think HP and the Palm OS.  Then there are the companies that not only fail to actually invent futuristic technology, but can't really understand it when they hold it in their hands. Think Microsoft.

Microsoft History 101: The Apple iPod ate Zune alive, Zune is dead. The Apple iPhone has destroyed Microsoft's Kin phone, (which was discontinued and its OS orphaned after about a month on the market) and even the new Nokia smart phones running Microsoft's newest Windows Mobile platform are failing badly, to the extent Nokia might just go under. Nokia might have at least survived had they gone with the Android platform.  

Apple's iPad is certainly going to eat Microsoft's new tablets for lunch as well.  Even if the Microsoft tablet is okay from a hardware standpoint, the platform fragmentation and lack of a substantial mobile app inventory and likely problems getting anything Microsoft to run well on a touch screen make me discount Microsoft's table prospects. Hey, even RIM's PlayBook was technically pretty good but failed miserably for compelling reasons Microsoft will soon rediscover. Apple isn't taking a break from innovating, thus Microsoft will never catch up in the tablet market.

Software compatibility of iPod touch, iPhones and iPads makes an app written for one iOS device pretty compatible with any other iOS device. While there are two versions of a lot of apps, the fragmentation of Android apps and likely fragmented Microsoft apps has been avoided by Apple. That means a lot to developers.  

Apple has always been a very hard act to follow. I will certainly not put my new iPad up for sale, just yet.  

That is Greg's Bite. 

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

CleanMyMac 3.9.2 - $39.95
CleanMyMac makes space for the things you love. Sporting a range of ingenious new features, CleanMyMac lets you safely and intelligently scan and clean your entire system, delete large, unused files... Read more
CleanMyMac 3.9.2 - $39.95
CleanMyMac makes space for the things you love. Sporting a range of ingenious new features, CleanMyMac lets you safely and intelligently scan and clean your entire system, delete large, unused files... Read more
Printopia 3.0.4 - Share Mac printers wit...
Run Printopia on your Mac to share its printers to any capable iPhone, iPad, or iPod Touch. Printopia will also add virtual printers, allowing you to save print-outs to your Mac and send to apps.... Read more
Tinderbox 7.3.1 - Store and organize you...
Tinderbox is a personal content management assistant. It stores your notes, ideas, and plans. It can help you organize and understand them. And Tinderbox helps you share ideas through Web journals... Read more
ExpanDrive 6.1.6 - Access cloud storage...
ExpanDrive builds cloud storage in every application, acts just like a USB drive plugged into your Mac. With ExpanDrive, you can securely access any remote file server directly from the Finder or... Read more
Printopia 3.0.4 - Share Mac printers wit...
Run Printopia on your Mac to share its printers to any capable iPhone, iPad, or iPod Touch. Printopia will also add virtual printers, allowing you to save print-outs to your Mac and send to apps.... Read more
Tinderbox 7.3.1 - Store and organize you...
Tinderbox is a personal content management assistant. It stores your notes, ideas, and plans. It can help you organize and understand them. And Tinderbox helps you share ideas through Web journals... Read more
ExpanDrive 6.1.6 - Access cloud storage...
ExpanDrive builds cloud storage in every application, acts just like a USB drive plugged into your Mac. With ExpanDrive, you can securely access any remote file server directly from the Finder or... Read more
VOX 3.0.1 - Music player that supports m...
VOX just sounds better! The beauty is in its simplicity, yet behind the minimal exterior lies a powerful music player with a ton of features and support for all audio formats you should ever need.... Read more
Merlin Project 4.3.3 - $289.00
Merlin Project is the leading professional project management software for OS X. If you plan complex projects on your Mac, you won’t get far with a simple list of tasks. Good planning raises... Read more

Latest Forum Discussions

See All

5 reasons Kingdoms of Heckfire is your n...
Kingdoms of Heckfire is a brand new kingdom battler by A Thinking Ape, and it's one that aims to make the genre accessible for new players. But that doesn't mean it's easier or shallower. No, the developer has worked hard to streamline the... | Read more »
The best Black Friday mobile game deals...
With Black Friday in full swing, more and more mobile games have been going on sale. Many of mobile's finest games are available at crazy discounts. If you haven't yet, check out part one of our Black Friday game discount roundup. Here are the... | Read more »
Animal Crossing: Pocket Camp mid-game gu...
By this point, you've probably hit or surpassed mid-way inAnimal Crossing: Pocket Camp.The game changes quite a bit as your focus slowly shifts from endlessly fulfilling requests for campsite buddies to improving your amenities. Here are a few tips... | Read more »
Mille Bornes (Games)
Mille Bornes 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: | Read more »
Blob gets a new look in Give It Up! 3
Blob makes his triumphant return, as Yoozoo Games and Invictus Gaming have joined forces to create Give It Up! 3, the third in a series of delightful action-adventure games featuring our wobbly friend Blob. In this newest adventure, you’ll get to... | Read more »
148Apps' Ultimate Guide to Black Fr...
Black Friday is here, and there are a whole lot of discounts running right now for folks on the lookout for new mobile devices, accessories, and yes, even games. Here's a helpful rundown of what you'll find both in stores and online. Happy... | Read more »
The best Black Friday mobile game deals
Black Friday's upon us, and if you've happened to nab a fancy new phone during the week's big savings, you might be searching for some new games to fill up space on your new gadget. There are a lot of great games on sale right now for Black Friday... | Read more »
The best mobile games to play while your...
Thanksgiving is a time to reconnect with loved ones, eat lots of food, and all of that jazz, but once the festivities start to wind down, folks tend to head to the couch to watch whatever football is happening for Turkey Day. | Read more »
The best Black Friday deals for Apple ga...
Black Friday is hours away at this point, but many popular retailers are getting a jump on things with plenty of pre-Black Friday sales already available. Many of those early bird sales including some sharp discounts on the latest Apple phones... | Read more »
The Inner World 2 (Games)
The Inner World 2 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Solve mind-bending puzzles in a world full of mystery and save the family of the flute-noses! Their dynasty has been... | Read more »

Price Scanner via MacPrices.net

Apple 9″ 32GB iPad for $80 off on Walmart onl...
Snag a 9.7″ 32GB WiFi iPad for $249 on Walmart’s online store as part of their Black Friday sale. That’s $80 off MSRP, and it’s the lowest price available for an iPad so far this season. Sale price... Read more
Apple Black Friday sale for 2017: $150 Apple...
BLACK FRIDAY Apple has posted their Black Friday deals for 2017. Receive a $150 Apple gift card with the purchase of select Macs and up to $100 with various iPads, iPhones, and Apple Watches. The... Read more
Black Friday 2017: Where to find the best dea...
B&H Photo has 15″ and 13″ MacBook Pros on sale for up to $200 off MSRP as part of the Black Friday and Holiday sale. Shipping is free, and B&H charges sales tax for NY & NJ residents only... Read more
Black Friday 2017: Where to find the best dea...
B&H Photo has 12″ MacBooks on sale for $150 off MSRP as part of the Black Friday and Holiday sale. Shipping is free, and B&H charges sales tax for NY & NJ residents only: – 12″ 1.2GHz... Read more
Black Friday 2017: Where to find the best dea...
B&H Photo has 10.5″ iPad Pros in stock today and on sale for up to $130 off MSRP. Each iPad includes free shipping, and B&H charges sales tax in NY & NJ only: – 10.5″ 64GB WiFi iPad Pro... Read more
Black Friday 2017: Where to find the best dea...
B&H Photo has 13″ MacBook Airs on sale for up to $150 off MSRP as part of the Black Friday and Holiday sale. Shipping is free, and B&H charges sales tax for NY & NJ residents only: – 13″... Read more
Black Friday 2017: Where to find the best dea...
B&H Photo has 27″ and 21″ iMacs on sale for up to $200 off MSRP as part of the Black Friday and Holiday sale. Shipping is free, and B&H charges sales tax for NY & NJ residents only: – 27... Read more
Black Friday 2017: Where to find the best dea...
B&H Photo has Mac minis on sale for $100 off MSRP as part of their Black Friday sale, each including free shipping plus NY & NJ sales tax only: – 1.4GHz Mac mini: $399 $100 off MSRP – 2.6GHz... Read more
Black Friday 2017: Find the best deals and lo...
Scan our exclusive price trackers for the latest Black Friday 2017 sales & deals and the lowest prices available on Apple Macs, iPads, and gear from Apple’s authorized resellers. We update the... Read more
Black Friday: 27″ 3.4GHz iMac for $1599, save...
Amazon has the 27″ 3.4GHz Apple iMac on sale for $1599.99 as part of their Black Friday sale. That’s $200 off MSRP, and shipping is free. Their price is currently the lowest price available for this... Read more

Jobs Board

Information Systems Engineer, *Apple* Retai...
# Information Systems Engineer, Apple Retail Engineering Job Number: 112895982 Santa Clara Valley, California, United States Posted: 02-Oct-2017 Weekly Hours: 40.00 Read more
Commerce Engineer, *Apple* Media Products (...
# Commerce Engineer, Apple Media Products (New York City) Job Number: 113028813 New York City, New York, United States Posted: 20-Sep-2017 Weekly Hours: 40.00 **Job Read more
Business Development Manager, *Apple* Pay -...
# Business Development Manager, Apple Pay Job Number: 112919084 Santa Clara Valley, California, United States Posted: 18-Aug-2017 Weekly Hours: 40.00 **Job Summary** Read more
Digital Marketing Media Planner, *Apple* Se...
# Digital Marketing Media Planner, Apple Services Job Number: 113080212 Culver City, California, United States Posted: 03-Oct-2017 Weekly Hours: **Job Summary** Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.