Greg's Bite: Microsoft's new tablets, Fragmented by design
TweetFollow Us on Twitter

Greg's Bite: Microsoft's new tablets, Fragmented by design

By Greg Mills

Famous for pre-launching visionary vaporware products, still way back in the pipeline, that either don't actually launch or have serious flaws that slowly become apparent, Microsoft did it again.  

Hopeful that the Windows fan boys would stir up iPad killer anticipation and raise Microsoft's fortunes, CEO Steve Ballmer showed off yet another prototype tablet. Despite declaring Apple's iPad's market a "rounding error sized challenge to Windows," Microsoft now sees that Apple is indeed taking significant business sales away from them and their partners.  

The first thing you notice is that the latest iPad killer is 9 x16 in shape, due to the HDTV format screen. RIM picked that format for their failed PlayBook tablets, as well. Not only is the screen real-estate truncated for uses other than watching video, for reasons only Microsoft can fathom, they plan to release two versions of the Surface tablet that are platform incompatible, right off the bat. You read that right.  

In addition to the new tablet's built-in platform fragmentation due to two using different chip sets, the move to touch screen has really been diluted by Microsoft with a detachable keypad (likely to cost a good bit more than a bare tablet alone) that is sure to be required for numerous applications users are likely to want. The keyboard is thin and attached mechanically to an edge of the new tablet rather than designed to work with Bluetooth, it appears. Microsoft picked gosh awful colors for their "Smartcover with a keypad" that is very reminiscent of Apple's magnetic iPad cover.  

Consumers, prepare to be very confused. Buyers of the new tablets ought to have a good sense of humor and expect a flurry of patches and recalls common to half-baked Microsoft products.  

When the keyboard is attached to the new tablet what you get looks for all the world like one of those cheap netbooks that are gathering dust at your local electronics store. I have a Kensington Bluetooth keyboard for iPad that I picked up for $50 on Ebay, but don't really use it much. Microsoft, in a sort of neurotic frenzy, is desperate to compete with Apple's iPad but can't seem to grasp the basic concepts that make the tablet magical.

How likely is Apple to launch an iPad that will run the Mac OS but won't run the iOS? Imagine a higher priced version of iPad that runs a lame touch version of the Mac OS instead of the iOS.  For many of the features that would push a consumer into buying an Intel chip set iPad, a keyboard would really be necessary. A major tweaking of every Mac OS app that would run on the bastard iPad tablet would also be required to make the concept work. Duh, why not just get a MacBook Air instead of an expensive iPad with Intel chips if you really want a physical keypad and to run Mac OS apps?  

The intoxicating habit of using an iPad has gotten me to reach out and touch the screen of my MacBook Pro on a number of occasions. That Apple might actually launch a notebook with a touch screen in addition to the built in keyboard is possible, but really not compelling, since they have done such a good job with iOS touch screen technology.  Touch screen technology that is seriously patented,I might add. The natural and easy way to do touch screen intuitively is already owned by Apple. Microsoft is entering an intellectual property quicksand bog at this point. Apple is so far ahead in touch screen technology, Microsoft will never catch up.

Back to the fragmentation issue. The reason for the two versions of the Microsoft tablet is that one is to run a pared down mobile touch version of the latest Windows release on an ARM chipset. The other tablet is running a Intel chipset found in conventional tablets. Microsoft can't ignore a legacy based on what has worked for them in the past. Rather than give up on ever making the Windows PC OS run well on a tablet, they continue to try, so legacy PC programs will still run on the new tablets (how well they will actually run is to be determined).   

The other Mobile Windows OS, which was designed to run on a tablet will suffer from the classic "empty app store" problem. Compatibility of Windows phone apps and the new Microsoft ARM tablet remain to be disclosed. Prepare for serious fragmentation, by design. Microsoft will be Microsoft, after all.

Microsoft ought to be comfortable just milking the Windows PC OS cow until she dies of old age. Every time they try to follow Apple's lead they get burned.  

There are three categories of people and companies in the world. There are those that are able to innovate and invent new and mind-blowing technology. Think Steve Jobs and Apple. There are those that understand ground-breaking innovation when they see it and know when they can't match it. Think HP and the Palm OS.  Then there are the companies that not only fail to actually invent futuristic technology, but can't really understand it when they hold it in their hands. Think Microsoft.

Microsoft History 101: The Apple iPod ate Zune alive, Zune is dead. The Apple iPhone has destroyed Microsoft's Kin phone, (which was discontinued and its OS orphaned after about a month on the market) and even the new Nokia smart phones running Microsoft's newest Windows Mobile platform are failing badly, to the extent Nokia might just go under. Nokia might have at least survived had they gone with the Android platform.  

Apple's iPad is certainly going to eat Microsoft's new tablets for lunch as well.  Even if the Microsoft tablet is okay from a hardware standpoint, the platform fragmentation and lack of a substantial mobile app inventory and likely problems getting anything Microsoft to run well on a touch screen make me discount Microsoft's table prospects. Hey, even RIM's PlayBook was technically pretty good but failed miserably for compelling reasons Microsoft will soon rediscover. Apple isn't taking a break from innovating, thus Microsoft will never catch up in the tablet market.

Software compatibility of iPod touch, iPhones and iPads makes an app written for one iOS device pretty compatible with any other iOS device. While there are two versions of a lot of apps, the fragmentation of Android apps and likely fragmented Microsoft apps has been avoided by Apple. That means a lot to developers.  

Apple has always been a very hard act to follow. I will certainly not put my new iPad up for sale, just yet.  

That is Greg's Bite. 

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

BusyContacts 1.0.2 - Fast, efficient con...
BusyContacts is a contact manager for OS X that makes creating, finding, and managing contacts faster and more efficient. It brings to contact management the same power, flexibility, and sharing... Read more
Capture One Pro 8.2.0.82 - RAW workflow...
Capture One Pro 8 is a professional RAW converter offering you ultimate image quality with accurate colors and incredible detail from more than 300 high-end cameras -- straight out of the box. It... Read more
Backblaze 4.0.0.872 - Online backup serv...
Backblaze is an online backup service designed from the ground-up for the Mac.With unlimited storage available for $5 per month, as well as a free 15-day trial, peace of mind is within reach with... Read more
Little Snitch 3.5.2 - Alerts you about o...
Little Snitch gives you control over your private outgoing data. Track background activity As soon as your computer connects to the Internet, applications often have permission to send any... Read more
Monolingual 1.6.4 - Remove unwanted OS X...
Monolingual is a program for removing unnecesary language resources from OS X, in order to reclaim several hundred megabytes of disk space. If you use your computer in only one (human) language, you... Read more
CleanApp 5.0 - Application deinstaller a...
CleanApp is an application deinstaller and archiver.... Your hard drive gets fuller day by day, but do you know why? CleanApp 5 provides you with insights how to reclaim disk space. There are... Read more
Fantastical 2.0 - Create calendar events...
Fantastical is the Mac calendar you'll actually enjoy using. Creating an event with Fantastical is quick, easy, and fun: Open Fantastical with a single click or keystroke Type in your event details... Read more
Cocktail 8.2 - General maintenance and o...
Cocktail is a general purpose utility for OS X that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more
Direct Mail 4.0.4 - Create and send grea...
Direct Mail is an easy-to-use, fully-featured email marketing app purpose-built for OS X. It lets you create and send great looking email campaigns. Start your newsletter by selecting from a gallery... Read more
jAlbum Pro 12.6 - Organize your digital...
jAlbum Pro has all the features you love in jAlbum, but comes with a commercial license. With jAlbum, you can create gorgeous custom photo galleries for the Web without writing a line of code!... Read more

MLB Manager 2015 (Games)
MLB Manager 2015 5.0.14 Device: iOS Universal Category: Games Price: $4.99, Version: 5.0.14 (iTunes) Description: Guide your favorite MLB franchise to glory! MLB Manager 2015, officially licensed by MLB.com and based on the award-... | Read more »
Breath of Light (Games)
Breath of Light 1.0.1421 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.1421 (iTunes) Description: Hold a quiet moment. Breath of Light is a meditative and beautiful puzzle game with a hypnotic soundtrack by... | Read more »
WWE WrestleMania Tags into the App Store
Are You ready to rumble? The official WWE WrestleMania app, by World Wrestling Entertainment, is now available. Now you can get all your WrestleMania info in one place before anyone else. The app offers details on superstar signings, interactive... | Read more »
Bio Inc's New Expansion is Infectin...
Bio Inc., by DryGin Studios, is the real time strategy game where you infect a human body with the worst virus your evil brain can design. Recently, the game was updated to add a whole lot of new features. Now you can play the new “Lethal”... | Read more »
The Monocular Minion is Here! Despicable...
Despicable Me: Minion Rush, by Gameloft, is introducing a new runner to the mix in their latest update. Now you can play as Carl, the prankster minion. Carl has a few new abilities to play with, including running at a higher speed from the start.... | Read more »
Dungeon of Madness (Games)
Dungeon of Madness 1.0.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.0 (iTunes) Description: Dungeon of Madness is an action game where you rotate tiles to create our own route. Help the hero by connecting the... | Read more »
Filters for iPhone (Photography)
Filters for iPhone 1.0 Device: iOS iPhone Category: Photography Price: $.99, Version: 1.0 (iTunes) Description: | Read more »
Jump'N'Shoot Attack (Games)
Jump'N'Shoot Attack 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: A mobile game for gamers! Join Louise Lightfoot, the legendary "Master of Jumping and Shooting", on her mission to save... | Read more »
Space Bounties Inc. (Games)
Space Bounties Inc. 1.4 Device: iOS Universal Category: Games Price: $1.99, Version: 1.4 (iTunes) Description: SuperGameDroid: 4/5 "Satisfying futuristic RPG combat, high replay value, and a heavy dose of nostalgia make Space... | Read more »
Gamebook: Pocket RPG (Games)
Gamebook: Pocket RPG 1.0.11 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.11 (iTunes) Description: Walk into the Land of Lanthir Lamath ruled by wicked skeletons and fight for your life in a thrilling adventure.... | Read more »

Price Scanner via MacPrices.net

iMacs on sale for up to $205 off MSRP
B&H Photo has 21″ and 27″ iMacs on sale for up to $205 off MSRP including free shipping plus NY sales tax only: - 21″ 1.4GHz iMac: $1019 $80 off - 21″ 2.7GHz iMac: $1189 $110 off - 21″ 2.9GHz... Read more
Färbe Technik Offers iPhone Battery Charge LI...
Färbe Technik, which manufactures and markets of mobile accessories for Apple, Blackberry and Samsung mobile devices, is offering tips on how to keep your iPhone charged while in the field: •... Read more
Electronic Recyclers International CEO Urges...
Citing a recent story on CNBC about concerns some security professionals have about the forthcoming Apple Watch, John Shegerian, Chairman and CEO of Electronic Recyclers International (ERI), the... Read more
Save up to $380 with Apple refurbished iMacs
The Apple Store has Apple Certified Refurbished iMacs available for up to $380 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free: - 27″ 3.5GHz 5K iMac – $2119 $... Read more
Logitech Says MX Master Is Its Most Advanced...
Logitech’s new MX Master Wireless Mouse incorporates the best of Logitech’s many computer mouse innovations into a striking hand-sculpted design. The company claims that the MX Master creates a new... Read more
Save up to $300 on a new Mac, $30 on an iPad,...
Purchase a new Mac or iPad at The Apple Store for Education and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free,... Read more
Apple refurbished 2014 MacBook Airs available...
The Apple Store lowered prices on Apple Certified Refurbished 2014 MacBook Airs recently, with models now available starting at $679. An Apple one-year warranty is included with each MacBook, and... Read more
Mac Notebook Evolution; A Desktop Replacement...
More often than not right from the beginning, Apple’s Macs have tended to skew toward small. The original Macs were called “compacts,”, and notwithstanding a few exceptions like the honking Big Mac... Read more
13-inch 1.4GHz/128GB MacBook Air (Apple refur...
The Apple Store has Apple Certified Refurbished 2014 13″ 1.4GHz/128GB MacBook Airs available for $759 including free shipping plus Apple’s standard one-year warranty. Their price is $240 off original... Read more
YEP! Alternative Browser for iOS Now Supports...
Pfaeffikon, Switzerland based Power App AG has announced the release of an update to their Yep! Web Browser (v1.3.0) for iOS8 iPhone and iPad. Yep! hit the App Store shortly after the release of iOS... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Sr. Technical Services Consultant, *Apple*...
**Job Summary** Apple Professional Services (APS) has an opening for a senior technical position that contributes to Apple 's efforts for strategic and transactional Read more
Lead *Apple* Solutions Consultant - Retail...
**Job Summary** Job Summary The Lead ASC is an Apple employee who serves as the Apple business manager and influencer in a hyper-business critical Reseller's store Read more
*Apple* Pay - Site Reliability Engineer - Ap...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.