Greg's Bite: Microsoft's new tablets, Fragmented by design
TweetFollow Us on Twitter

Greg's Bite: Microsoft's new tablets, Fragmented by design

By Greg Mills

Famous for pre-launching visionary vaporware products, still way back in the pipeline, that either don't actually launch or have serious flaws that slowly become apparent, Microsoft did it again.  

Hopeful that the Windows fan boys would stir up iPad killer anticipation and raise Microsoft's fortunes, CEO Steve Ballmer showed off yet another prototype tablet. Despite declaring Apple's iPad's market a "rounding error sized challenge to Windows," Microsoft now sees that Apple is indeed taking significant business sales away from them and their partners.  

The first thing you notice is that the latest iPad killer is 9 x16 in shape, due to the HDTV format screen. RIM picked that format for their failed PlayBook tablets, as well. Not only is the screen real-estate truncated for uses other than watching video, for reasons only Microsoft can fathom, they plan to release two versions of the Surface tablet that are platform incompatible, right off the bat. You read that right.  

In addition to the new tablet's built-in platform fragmentation due to two using different chip sets, the move to touch screen has really been diluted by Microsoft with a detachable keypad (likely to cost a good bit more than a bare tablet alone) that is sure to be required for numerous applications users are likely to want. The keyboard is thin and attached mechanically to an edge of the new tablet rather than designed to work with Bluetooth, it appears. Microsoft picked gosh awful colors for their "Smartcover with a keypad" that is very reminiscent of Apple's magnetic iPad cover.  

Consumers, prepare to be very confused. Buyers of the new tablets ought to have a good sense of humor and expect a flurry of patches and recalls common to half-baked Microsoft products.  

When the keyboard is attached to the new tablet what you get looks for all the world like one of those cheap netbooks that are gathering dust at your local electronics store. I have a Kensington Bluetooth keyboard for iPad that I picked up for $50 on Ebay, but don't really use it much. Microsoft, in a sort of neurotic frenzy, is desperate to compete with Apple's iPad but can't seem to grasp the basic concepts that make the tablet magical.

How likely is Apple to launch an iPad that will run the Mac OS but won't run the iOS? Imagine a higher priced version of iPad that runs a lame touch version of the Mac OS instead of the iOS.  For many of the features that would push a consumer into buying an Intel chip set iPad, a keyboard would really be necessary. A major tweaking of every Mac OS app that would run on the bastard iPad tablet would also be required to make the concept work. Duh, why not just get a MacBook Air instead of an expensive iPad with Intel chips if you really want a physical keypad and to run Mac OS apps?  

The intoxicating habit of using an iPad has gotten me to reach out and touch the screen of my MacBook Pro on a number of occasions. That Apple might actually launch a notebook with a touch screen in addition to the built in keyboard is possible, but really not compelling, since they have done such a good job with iOS touch screen technology.  Touch screen technology that is seriously patented,I might add. The natural and easy way to do touch screen intuitively is already owned by Apple. Microsoft is entering an intellectual property quicksand bog at this point. Apple is so far ahead in touch screen technology, Microsoft will never catch up.

Back to the fragmentation issue. The reason for the two versions of the Microsoft tablet is that one is to run a pared down mobile touch version of the latest Windows release on an ARM chipset. The other tablet is running a Intel chipset found in conventional tablets. Microsoft can't ignore a legacy based on what has worked for them in the past. Rather than give up on ever making the Windows PC OS run well on a tablet, they continue to try, so legacy PC programs will still run on the new tablets (how well they will actually run is to be determined).   

The other Mobile Windows OS, which was designed to run on a tablet will suffer from the classic "empty app store" problem. Compatibility of Windows phone apps and the new Microsoft ARM tablet remain to be disclosed. Prepare for serious fragmentation, by design. Microsoft will be Microsoft, after all.

Microsoft ought to be comfortable just milking the Windows PC OS cow until she dies of old age. Every time they try to follow Apple's lead they get burned.  

There are three categories of people and companies in the world. There are those that are able to innovate and invent new and mind-blowing technology. Think Steve Jobs and Apple. There are those that understand ground-breaking innovation when they see it and know when they can't match it. Think HP and the Palm OS.  Then there are the companies that not only fail to actually invent futuristic technology, but can't really understand it when they hold it in their hands. Think Microsoft.

Microsoft History 101: The Apple iPod ate Zune alive, Zune is dead. The Apple iPhone has destroyed Microsoft's Kin phone, (which was discontinued and its OS orphaned after about a month on the market) and even the new Nokia smart phones running Microsoft's newest Windows Mobile platform are failing badly, to the extent Nokia might just go under. Nokia might have at least survived had they gone with the Android platform.  

Apple's iPad is certainly going to eat Microsoft's new tablets for lunch as well.  Even if the Microsoft tablet is okay from a hardware standpoint, the platform fragmentation and lack of a substantial mobile app inventory and likely problems getting anything Microsoft to run well on a touch screen make me discount Microsoft's table prospects. Hey, even RIM's PlayBook was technically pretty good but failed miserably for compelling reasons Microsoft will soon rediscover. Apple isn't taking a break from innovating, thus Microsoft will never catch up in the tablet market.

Software compatibility of iPod touch, iPhones and iPads makes an app written for one iOS device pretty compatible with any other iOS device. While there are two versions of a lot of apps, the fragmentation of Android apps and likely fragmented Microsoft apps has been avoided by Apple. That means a lot to developers.  

Apple has always been a very hard act to follow. I will certainly not put my new iPad up for sale, just yet.  

That is Greg's Bite. 

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

DiskCatalogMaker 6.4.12 - Catalog your d...
DiskCatalogMaker is a simple disk management tool which catalogs disks. Simple, light-weight, and fast. Finder-like intuitive look and feel. Super-fast search algorithm. Can compress catalog data... Read more
Macs Fan Control 1.3.0.0 - Monitor and c...
Macs Fan Control allows you to monitor and control almost any aspect of your computer's fans, with support for controlling fan speed, temperature sensors pane, menu-bar icon, and autostart with... Read more
Lyn 1.5.11 - Lightweight image browser a...
Lyn is a lightweight and fast image browser and viewer designed for photographers, graphic artists and Web designers. Featuring an extremely versatile and aesthetically pleasing interface, it... Read more
NeoOffice 2014.11 - Mac-tailored, OpenOf...
NeoOffice is a complete office suite for OS X. With NeoOffice, users can view, edit, and save OpenOffice documents, PDF files, and most Microsoft Word, Excel, and PowerPoint documents. NeoOffice 3.x... Read more
LaunchBar 6.4 - Powerful file/URL/email...
LaunchBar is an award-winning productivity utility that offers an amazingly intuitive and efficient way to search and access any kind of information stored on your computer or on the Web. It provides... Read more
Remotix 3.1.4 - Access all your computer...
Remotix is a fast and powerful application to easily access multiple Macs (and PCs) from your own Mac. Features Complete Apple Screen Sharing support - including Mac OS X login, clipboard... Read more
DesktopLyrics 2.6.6 - Displays current i...
DesktopLyrics is an application that displays the lyrics of the song currently playing in "iTunes" right on your desktop. The lyrics for the song have to be set in iTunes; DesktopLyrics does nothing... Read more
VOX 2.5.1 - Music player that supports m...
VOX is a beautiful music player that supports many filetypes. The beauty is in its simplicity, yet behind the minimal exterior lies a powerful music player with a ton of features and support for all... Read more
NetNewsWire 4.0.0 - RSS and Atom news re...
NetNewsWire is the best way to keep up with the sites and authors you read most regularly. Let NetNewsWire pull down the latest articles, and read them in a distraction-free and Mac-like way. Native... Read more
MacUpdate Desktop 6.0.6 - Search and ins...
MacUpdate Desktop 6 brings seamless 1-click installs and version updates to your Mac. With a free MacUpdate account and MacUpdate Desktop 6, Mac users can now install almost any Mac app on macupdate.... Read more

Biz Builder Delux (Games)
Biz Builder Delux 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: Ah, there's nothing like the rhythmic bustle of a burgeoning business burg... especially when you're the one building it... | Read more »
Auroch Digital is Bringing Back Games Wo...
| Read more »
Carbo - Handwriting in the Digital Age...
Carbo - Handwriting in the Digital Age 1.0 Device: iOS Universal Category: Productivity Price: $3.99, Version: 1.0 (iTunes) Description: | Read more »
Draggy Dead (Games)
Draggy Dead 1.1 Device: iOS Universal Category: Games Price: $.99, Version: 1.1 (iTunes) Description: Ditch your dead end job and take up a rewarding career in Grave Robbing today!Guide the recently deceased to a fun filled life of... | Read more »
Bad Dinos (Games)
Bad Dinos 1.0.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.0 (iTunes) Description: | Read more »
The Apple Watch isn't Great as a Fi...
| Read more »
Show the World What You See With Stre.am...
Live broadcasting is getting popular on mobile devices, which is why you can now get Stre.am, by Infinite Takes. [Read more] | Read more »
PhotoTime's 2.1 Update Adds Apple W...
The latest PhotoTime update is adding even more functionality to the handy photo organizing app. Yep, including Apple Watch support. [Read more] | Read more »
Oh My Glob! Adventure Time Puzzle Quest...
Finn and Jake are taking over D3 Go!'s popular puzzle game series in the upcoming Adventure Time Puzzle Quest. [Read more] | Read more »
Earthcore: Shattered Elements - Tips, Tr...
At first glance, Earthcore: Shattered Elements seems like a rather simple card-battling game. Once you’re introduced to skills that will change quite a bit. Even more so once you start to acquire hero cards. But it’s not so complicated that we... | Read more »

Price Scanner via MacPrices.net

OtterBox Maximizes Portability, Productivity...
From the kitchen recipe book to the boarsroom presentation, the OtterBox Agility Tablet System turns tablets into one of the most versatile pieces of handheld technology available. Available now, the... Read more
Launch of New Car App Gallery and Open Develo...
Automatic, a company on a mission to bring the power of the Internet into every car, has announced the launch of the Automatic App Gallery, an app store for nearly every car or truck on the road... Read more
Memorial Day Weekend Sale: 13-inch 1.6GHz Mac...
Best Buy has the new 13″ 1.6GHz/128GB MacBook Air on sale for $849 on their online store this weekend. Choose free shipping or free local store pickup (if available). Sale price for online orders... Read more
Memorial Day Weekend Sale: 27-inch 3.5GHz 5K...
Best Buy has the 27″ 3.5GHz 5K iMac on sale for $2099.99 this weekend. Choose free shipping or free local store pickup (if available). Sale price for online orders only, in-store prices may vary.... Read more
Sale! 16GB iPad mini 3 for $349, save $50
B&H Photo has the 16GB iPad mini 3 WiFi on sale for $349 including free shipping plus NY sales tax only. Their price is $50 off MSRP, and it’s the lowest price available for this model. Read more
Price drop on 2014 15-inch Retina MacBook Pro...
B&H Photo has dropped prices on 2014 15″ Retina MacBook Pros by $200. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $1799.99 save $200 - 15″ 2.5GHz... Read more
With a Mission to Make Mobile Free, Scratch W...
Scratch Wireless, claiming to be the world’s first truly free mobile service, has announced the availability of a new Scratch-enabled Android smartphone, the Coolpad Arise. The smartphone is equipped... Read more
First-Ever Titanium Alloy Curved iPhone 6 Scr...
One of the most common problems with mobile phones is damage to the screens. The slightest drop can cause a dreaded spider web of gashes and cracks in the glass panel surface that can cost $hundreds... Read more
Preorder new 12-inch MacBook, $10 off, save o...
Adorama has new 12″ Retina MacBooks available for preorder for $10 off MSRP including free shipping plus NY & NJ sales tax only. For a limited time, Adorama will include a free Apple USB-C to USB... Read more
Will iOS 9 Finally Bring Productivity Friendl...
Ah, the irony. From its original announcement in 2010, Apple has doggedly insisted that the iPad remain “simple,” thus arbitrarily limiting its considerable potential as a content creation and... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Architect / Senior Software Engineer, *Apple...
Changing the world is all in a day039s work at Apple . If you love innovation, here039s your chance to make a career of it. You039ll work hard. But the job comes with Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
*Apple* Pay Support Readiness Project Manage...
Changing the world is all in a day039s work at Apple . If you love innovation, here039s your chance to make a career of it. You039ll work hard. But the job comes with Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.