Greg's Bite: Microsoft's new tablets, Fragmented by design
TweetFollow Us on Twitter

Greg's Bite: Microsoft's new tablets, Fragmented by design

By Greg Mills

Famous for pre-launching visionary vaporware products, still way back in the pipeline, that either don't actually launch or have serious flaws that slowly become apparent, Microsoft did it again.  

Hopeful that the Windows fan boys would stir up iPad killer anticipation and raise Microsoft's fortunes, CEO Steve Ballmer showed off yet another prototype tablet. Despite declaring Apple's iPad's market a "rounding error sized challenge to Windows," Microsoft now sees that Apple is indeed taking significant business sales away from them and their partners.  

The first thing you notice is that the latest iPad killer is 9 x16 in shape, due to the HDTV format screen. RIM picked that format for their failed PlayBook tablets, as well. Not only is the screen real-estate truncated for uses other than watching video, for reasons only Microsoft can fathom, they plan to release two versions of the Surface tablet that are platform incompatible, right off the bat. You read that right.  

In addition to the new tablet's built-in platform fragmentation due to two using different chip sets, the move to touch screen has really been diluted by Microsoft with a detachable keypad (likely to cost a good bit more than a bare tablet alone) that is sure to be required for numerous applications users are likely to want. The keyboard is thin and attached mechanically to an edge of the new tablet rather than designed to work with Bluetooth, it appears. Microsoft picked gosh awful colors for their "Smartcover with a keypad" that is very reminiscent of Apple's magnetic iPad cover.  

Consumers, prepare to be very confused. Buyers of the new tablets ought to have a good sense of humor and expect a flurry of patches and recalls common to half-baked Microsoft products.  

When the keyboard is attached to the new tablet what you get looks for all the world like one of those cheap netbooks that are gathering dust at your local electronics store. I have a Kensington Bluetooth keyboard for iPad that I picked up for $50 on Ebay, but don't really use it much. Microsoft, in a sort of neurotic frenzy, is desperate to compete with Apple's iPad but can't seem to grasp the basic concepts that make the tablet magical.

How likely is Apple to launch an iPad that will run the Mac OS but won't run the iOS? Imagine a higher priced version of iPad that runs a lame touch version of the Mac OS instead of the iOS.  For many of the features that would push a consumer into buying an Intel chip set iPad, a keyboard would really be necessary. A major tweaking of every Mac OS app that would run on the bastard iPad tablet would also be required to make the concept work. Duh, why not just get a MacBook Air instead of an expensive iPad with Intel chips if you really want a physical keypad and to run Mac OS apps?  

The intoxicating habit of using an iPad has gotten me to reach out and touch the screen of my MacBook Pro on a number of occasions. That Apple might actually launch a notebook with a touch screen in addition to the built in keyboard is possible, but really not compelling, since they have done such a good job with iOS touch screen technology.  Touch screen technology that is seriously patented,I might add. The natural and easy way to do touch screen intuitively is already owned by Apple. Microsoft is entering an intellectual property quicksand bog at this point. Apple is so far ahead in touch screen technology, Microsoft will never catch up.

Back to the fragmentation issue. The reason for the two versions of the Microsoft tablet is that one is to run a pared down mobile touch version of the latest Windows release on an ARM chipset. The other tablet is running a Intel chipset found in conventional tablets. Microsoft can't ignore a legacy based on what has worked for them in the past. Rather than give up on ever making the Windows PC OS run well on a tablet, they continue to try, so legacy PC programs will still run on the new tablets (how well they will actually run is to be determined).   

The other Mobile Windows OS, which was designed to run on a tablet will suffer from the classic "empty app store" problem. Compatibility of Windows phone apps and the new Microsoft ARM tablet remain to be disclosed. Prepare for serious fragmentation, by design. Microsoft will be Microsoft, after all.

Microsoft ought to be comfortable just milking the Windows PC OS cow until she dies of old age. Every time they try to follow Apple's lead they get burned.  

There are three categories of people and companies in the world. There are those that are able to innovate and invent new and mind-blowing technology. Think Steve Jobs and Apple. There are those that understand ground-breaking innovation when they see it and know when they can't match it. Think HP and the Palm OS.  Then there are the companies that not only fail to actually invent futuristic technology, but can't really understand it when they hold it in their hands. Think Microsoft.

Microsoft History 101: The Apple iPod ate Zune alive, Zune is dead. The Apple iPhone has destroyed Microsoft's Kin phone, (which was discontinued and its OS orphaned after about a month on the market) and even the new Nokia smart phones running Microsoft's newest Windows Mobile platform are failing badly, to the extent Nokia might just go under. Nokia might have at least survived had they gone with the Android platform.  

Apple's iPad is certainly going to eat Microsoft's new tablets for lunch as well.  Even if the Microsoft tablet is okay from a hardware standpoint, the platform fragmentation and lack of a substantial mobile app inventory and likely problems getting anything Microsoft to run well on a touch screen make me discount Microsoft's table prospects. Hey, even RIM's PlayBook was technically pretty good but failed miserably for compelling reasons Microsoft will soon rediscover. Apple isn't taking a break from innovating, thus Microsoft will never catch up in the tablet market.

Software compatibility of iPod touch, iPhones and iPads makes an app written for one iOS device pretty compatible with any other iOS device. While there are two versions of a lot of apps, the fragmentation of Android apps and likely fragmented Microsoft apps has been avoided by Apple. That means a lot to developers.  

Apple has always been a very hard act to follow. I will certainly not put my new iPad up for sale, just yet.  

That is Greg's Bite. 

 
AAPL
$97.67
Apple Inc.
+0.64
MSFT
$44.50
Microsoft Corpora
+0.10
GOOG
$589.02
Google Inc.
-4.33

MacTech Search:
Community Search:

Software Updates via MacUpdate

Vienna 3.0.0 RC 2 :be5265e: - RSS and At...
Vienna is a freeware and Open-Source RSS/Atom newsreader with article storage and management via a SQLite database, written in Objective-C and Cocoa, for the OS X operating system. It provides... Read more
VLC Media Player 2.1.5 - Popular multime...
VLC Media Player is a highly portable multimedia player for various audio and video formats (MPEG-1, MPEG-2, MPEG-4, DivX, MP3, OGG, ...) as well as DVDs, VCDs, and various streaming protocols. It... Read more
Default Folder X 4.6.7 - Enhances Open a...
Default Folder X attaches a toolbar to the right side of the Open and Save dialogs in any OS X-native application. The toolbar gives you fast access to various folders and commands. You just click... Read more
TinkerTool 5.3 - Expanded preference set...
TinkerTool is an application that gives you access to additional preference settings Apple has built into Mac OS X. This allows to activate hidden features in the operating system and in some of the... Read more
Audio Hijack Pro 2.11.0 - Record and enh...
Audio Hijack Pro drastically changes the way you use audio on your computer, giving you the freedom to listen to audio when you want and how you want. Record and enhance any audio with Audio Hijack... Read more
Intermission 1.1.1 - Pause and rewind li...
Intermission allows you to pause and rewind live audio from any application on your Mac. Intermission will buffer up to 3 hours of audio, allowing users to skip through any assortment of audio... Read more
Autopano Giga 3.6 - Stitch multiple imag...
Autopano Giga allows you to stitch 2, 20, or 2,000 images. Version 3.0 integrates impressive new features that will definitely make you adopt Autopano Pro or Autopano Giga: Choose between 9... Read more
Airfoil 4.8.7 - Send audio from any app...
Airfoil allows you to send any audio to AirPort Express units, Apple TVs, and even other Macs and PCs, all in sync! It's your audio - everywhere. With Airfoil you can take audio from any... Read more
Microsoft Remote Desktop 8.0.8 - Connect...
With Microsoft Remote Desktop, you can connect to a remote PC and your work resources from almost anywhere. Experience the power of Windows with RemoteFX in a Remote Desktop client designed to help... Read more
xACT 2.30 - Audio compression toolkit. (...
xACT stands for X Aaudio Compression Toolkit, an application that encodes and decodes FLAC, SHN, Monkey’s Audio, TTA, Wavpack, and Apple Lossless files. It also can encode these formats to MP3, AAC... Read more

Latest Forum Discussions

See All

This Week at 148Apps: July 21-25, 2014
Another Week of Expert App Reviews   At 148Apps, we help you sort through the great ocean of apps to find the ones we think you’ll like and the ones you’ll need. Our top picks become Editor’s Choice, our stamp of approval for apps with that little... | Read more »
Reddme for iPhone - The Reddit Client (...
Reddme for iPhone - The Reddit Client 1.0 Device: iOS iPhone Category: News Price: $.99, Version: 1.0 (iTunes) Description: Reddme for iPhone is an iOS 7-optimized Reddit client that offers a refreshing new way to experience Reddit... | Read more »
Jacob Jones and the Bigfoot Mystery : Ep...
Jacob Jones and the Bigfoot Mystery : Episode 2 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Jacob Jones is back in Episode 2 of one of Apples 'Best of 2013' games and an App Store... | Read more »
New Trailer For Outcast Odyssey, A New K...
New Trailer For Outcast Odyssey, A New Kind of Card Battler Posted by Jennifer Allen on July 25th, 2014 [ permalink ] Out this Fall is a new kind of card battle game: Outcast Odyssey. | Read more »
Hay Day – Tip, Tricks, Strategies, and C...
Recently got into Supercell’s other huge hit, Hay Day and could do with some advice on what to do? We’ve got you covered with some helpful trips and tricks to bear in mind! Ticking Along One of the key things to keep in mind while building up that... | Read more »
Monster Head Review
Monster Head Review By Nadia Oxford on July 25th, 2014 Our Rating: :: FEEDING TIMEUniversal App - Designed for iPhone and iPad Racking up a high score with Monster Head is trickier than it first appears. The appeal wears out fairly... | Read more »
Garfield: Survival of the Fattest Coming...
Garfield: Survival of the Fattest Coming to iOS this Fall Posted by Jennifer Allen on July 25th, 2014 [ permalink ] Who loves lasagna? Me. Also everyone’s favorite grumpy fat cat, Garfield. | Read more »
Happy Flock Review
Happy Flock Review By Andrew Fisher on July 25th, 2014 Our Rating: :: HERD IT ALL BEFOREUniversal App - Designed for iPhone and iPad Underneath the gloss of Happy Flock’s visuals is a game of very little substance. It’s cute, but... | Read more »
Square Register Updates Adds Offline Pay...
Square Register Updates Adds Offline Payments Posted by Ellis Spice on July 25th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Looking For Group – Hearthstone’s Curse...
For the first time since its release (which has thankfully been a much shorter window for iPad players than their PC counterparts), Blizzard’s wildly successful Hearthstone: Heroes of Warcraft CCG is sporting some brand new content: the single... | Read more »

Price Scanner via MacPrices.net

Record Mac Shipments In Q2/14 Confound Analys...
A Seeking Alpha Trefis commentary notes that Apple’s fiscal Q3 2014 results released July 22, beat market predictions on earnings, although revenues were slightly lower than anticipated. Apple’s Mac’... Read more
Intel To Launch Core M Silicon For Use In Not...
Digitimes’ Monica Chen and Joseph Tsai, report that Intel will launch 14nm-based Core M series processors specifically for use in fanless notebook/tablet 2-in-1 models in Q4 2014, with many models to... Read more
Apple’s 2014 Back to School promotion: $100 g...
 Apple’s 2014 Back to School promotion includes a free $100 App Store Gift Card with the purchase of any new Mac (Mac mini excluded), or a $50 Gift Card with the purchase of an iPad or iPhone,... Read more
iMacs on sale for $150 off MSRP, $250 off for...
Best Buy has iMacs on sale for up to $160 off MSRP for a limited time. Choose free home shipping or free instant local store pickup (if available). Prices are valid for online orders only, in-store... Read more
Mac minis on sale for $100 off MSRP, starting...
Best Buy has Mac minis on sale for $100 off MSRP. Choose free shipping or free instant local store pickup. Prices are for online orders only, in-store prices may vary: 2.5GHz Mac mini: $499.99 2.3GHz... Read more
Global Tablet Market Grows 11% in Q2/14 Notwi...
Worldwide tablet sales grew 11.0 percent year over year in the second quarter of 2014, with shipments reaching 49.3 million units according to preliminary data from the International Data Corporation... Read more
New iPhone 6 Models to Have Staggered Release...
Digitimes’ Cage Chao and Steve Shen report that according to unnamed sources in Apple’s upstream iPhone supply chain, the new 5.5-inch iPhone will be released several months later than the new 4.7-... Read more
New iOS App Helps People Feel Good About thei...
Mobile shoppers looking for big savings at their favorite stores can turn to the Goodshop app, a new iOS app with the latest coupons and deals at more than 5,000 online stores. In addition to being a... Read more
Save on 5th generation refurbished iPod touch...
The Apple Store has Apple Certified Refurbished 5th generation iPod touches available starting at $149. Apple’s one-year warranty is included with each model, and shipping is free. Many, but not all... Read more
What Should Apple’s Next MacBook Priority Be;...
Stabley Times’ Phil Moore says that after expanding its iMac lineup with a new low end model, Apple’s next Mac hardware decision will be how it wants to approach expanding its MacBook lineup as well... Read more

Jobs Board

*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
WW Sales Program Manager, *Apple* Online St...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
Lead Software Engineer, *Apple* Online Stor...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
Manager, *Apple* Fullfillment Operation (AF...
…cross-functional teams to drive the highest level of program management quality for Apple . You will help plan launch strategy and demand generation programs with Read more
Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.