Greg's Bite: Apple's evolution
TweetFollow Us on Twitter

Greg's Bite: Apple's evolution

By Greg Mills

There has been a lot of speculation in the press regarding the direction Apple will go under new leadership. New CEO Tim Cook, while presenting a firm hand on the day to day operations of Apple must rely upon the product instincts of his management team. The late Steve Jobs had the genius to see markets that begged to be fixed and had the gaul to revolutionize entire industries. Despite being a micromanager, Jobs' attention span was too short to follow up on minute details like Cook does. Apple needs Mr. Cook, but it also needs to boldly go where thinking different will lead Apple.

That it takes a team to replace Steve Jobs isn't a problem or even a liability; it will be a strength. The decision to encompass a new industry or market is a decision that has to be made crisply and timely to keep Apple relevant and growing. Apple has made some mistakes in the past; mistakes are survivable if not so major they take the company down due to the economic scale of the error.

More ominous than an overt mistake in doing something wrong is the nagging conclusion in retrospect that an opportunity was missed that could have been the next big thing. Synergy is doing those things that you know best. Apple's strong suit is creating an experience for users that transcends mere hardware. As the cell phone manufacturers can attest, anyone in the industry can reverse engineer Apple hardware but creating the software that makes Apple products magic is much harder to recreate.

The patent protection on what Apple has created is turning out to be critical in holding back the copy cats who would steal the innovation away from Apple. Steve Jobs declared war on Android and time will tell if that legal assault prevails.

I have advocated that Apple simply buy Sprint and fix it. The history of cellular phones and Apple go back to the Motorola iPod/phone that embarrassed Steve Jobs and convince him that the entire concept of cell phones needed to be rethought. The Apple iPhone founded the mobile revolution and set the stage for iPad. Apple has thrived on the notion of controlling the entire experience. Apple, make that Steve Jobs, forced AT&T to offer an iPhone package to consumers that included unlimited data. The notion that a cell phone manufacturer could call the shots on the plan that a carrier offered was revolutionary.

Apple has shown a tendency to grow vertically in everything they do. I submit that the market has opened up an opportunity that Apple ought not to ignore. Apple ought to takeover Sprint and create an Apple mobile experience that includes the carrier and its customer service. The fortunes of Sprint have declined to the point the profit alone on the cell phones Apple has sold Sprint for the next four years is enough to simply buy them out.

Fire everyone at Sprint and see if Tony Fadell, for example, might be willing come back to Apple and make Sprint into "Apple Mobile." I am of the opinion the market would go wild and validate that the problem at Sprint is crappy management. If simply being able to sell iPhone has begun to revive Sprint, imagine having Apple fix it. While the other carriers would cry foul, I doubt regulators would block the deal. I suspect Sprint stock would double in a week's time and fully pay off Apple's investment.

That is Greg's Bite.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

How to deal with wind in Angry Birds Act...
Angry Birds Action! is a physics-based puzzler in which you're tasked with dragging and launching birds around an obstacle-littered field to achieve a set objective. It's simple enough at first, but when wind gets introduced things can get pretty... | Read more »
How to get three stars in every level of...
Angry Birds Action! is, essentially, a pinball-style take on the pull-and-fling action of the original games. When you first boot it up, you'll likely be wondering exactly what it is you have to do to get a good score. Well, never fear as 148Apps... | Read more »
The beginner's guide to Warbits
Warbits is a turn-based strategy that's clearly inspired by Nintendo's Advance Wars series. Since turn-based strategy games can be kind of tricky to dive into, see below for a few tips to help you in the beginning. Positioning is crucial [Read... | Read more »
How to upgrade your character in Spellsp...
So you’ve mastered the basics of Spellspire. By which I mean you’ve realised it’s all about spelling things in a spire. What next? Well you’re going to need to figure out how to toughen up your character. It’s all well and good being able to spell... | Read more »
5 slither.io mash-ups we'd love to...
If there's one thing that slither.io has proved, it's that the addictive gameplay of Agar.io can be transplanted onto basically anything and it will still be good fun. It wouldn't be surprising if we saw other developers jumping on the bandwagon,... | Read more »
How to navigate the terrain in Sky Charm...
Sky Charms is a whimsical match-'em up adventure that uses creative level design to really ramp up the difficulty. [Read more] | Read more »
Victorious Knight (Games)
Victorious Knight 1.3 Device: iOS Universal Category: Games Price: $1.99, Version: 1.3 (iTunes) Description: New challenges awaits you! Experience fresh RPG experience with a unique combat mechanic, packed with high quality 3D... | Read more »
Agent Gumball - Roguelike Spy Game (Gam...
Agent Gumball - Roguelike Spy Game 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Someone’s been spying on Gumball. What the what?! Two can play at that game! GO UNDERCOVERSneak past enemy... | Read more »
Runaway Toad (Games)
Runaway Toad 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: It ain’t easy bein’ green! Tap, hold, and swipe to help Toad hop to safety in this gorgeous new action game from the creators of... | Read more »
PsyCard (Games)
PsyCard 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: From the makers och Card City Nights, Progress To 100 and Ittle Dew PSYCARD is a minesweeper-like game set in a cozy cyberpunk... | Read more »

Price Scanner via MacPrices.net

Price drops on clearance 2015 13-inch MacBook...
B&H Photo has dropped prices on clearance 2015 13″ MacBook Airs by up to $250. Shipping is free, and B&H charges NY sales tax only: - 13″ 1.6GHz/4GB/128GB MacBook Air (MJVE2LL/A): $799, $200... Read more
Mac minis on sale for up to $100 off MSRP
B&H Photo has Mac minis on sale for up to $100 off MSRP including free shipping plus NY sales tax only: - 1.4GHz Mac mini: $449 $50 off MSRP - 2.6GHz Mac mini: $649 $50 off MSRP - 2.8GHz Mac mini... Read more
13-inch Retina MacBook Pros on sale for up to...
B&H Photo has 13″ Retina MacBook Pros on sale for $130-$200 off MSRP. Shipping is free, and B&H charges NY tax only: - 13″ 2.7GHz/128GB Retina MacBook Pro: $1169 $130 off MSRP - 13″ 2.7GHz/... Read more
Apple price trackers, updated continuously
Scan our Apple Price Trackers for the latest information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the trackers continuously: - 15″... Read more
SanDisk Half-Terabyte SSD Optimized for Every...
SanDisk Corporation has announced the SanDisk Z410 SSD, a cost-competitive, half-terabyte solid state drive (SSD) that enables manufacturers to design for a broad range of desktop PCs and laptops.... Read more
Churchill Downs Racetrack Selects VenueNext t...
Churchill Downs Racetrack has announced an agreement with VenueNext to implement its technology platform for the start of Churchill Downs 2016 Spring Meet, which includes the 142nd running of the... Read more
Record 700 Million Pounds of CE Recycled in 2...
The Consumer Technology Association (CTA) reports that a record-setting 700 million pounds of consumer electronics (CE) have been recycled under the eCycling Leadership Initiative (ELI). According to... Read more
Price drops on clearance 12-inch Retina MacBo...
B&H Photo has dropped prices on leftover 2015 12″ Retina MacBooks with models now available starting at $999. Shipping is free, and B&H charges NY tax only: - 12″ 1.1GHz Gray Retina MacBook... Read more
15-inch Retina MacBook Pros available for $20...
B&H Photo has 15″ Retina MacBook Pros on sale for up to $210 off MSRP. Shipping is free, and B&H charges NY tax only: - 15″ 2.2GHz Retina MacBook Pro: $1799 $200 off MSRP - 15″ 2.5GHz Retina... Read more
Target offers Apple Watch Sport for $50 off M...
Target has Apple Watch Sports on sale for $50 off MSRP for a limited time. Choose free shipping or free local store pickup (if available). Sale prices for online orders only, in-store prices may vary... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
Simply Mac *Apple* Specialist- Service Repa...
Simply Mac is the largest premier retailer of Apple products in the nation. In order to support our growing customer base, we are currently looking for a driven Read more
*Apple* Retail - Multiple Positions - Apple,...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.