Greg's Bite: Apple's evolution
TweetFollow Us on Twitter

Greg's Bite: Apple's evolution

By Greg Mills

There has been a lot of speculation in the press regarding the direction Apple will go under new leadership. New CEO Tim Cook, while presenting a firm hand on the day to day operations of Apple must rely upon the product instincts of his management team. The late Steve Jobs had the genius to see markets that begged to be fixed and had the gaul to revolutionize entire industries. Despite being a micromanager, Jobs' attention span was too short to follow up on minute details like Cook does. Apple needs Mr. Cook, but it also needs to boldly go where thinking different will lead Apple.

That it takes a team to replace Steve Jobs isn't a problem or even a liability; it will be a strength. The decision to encompass a new industry or market is a decision that has to be made crisply and timely to keep Apple relevant and growing. Apple has made some mistakes in the past; mistakes are survivable if not so major they take the company down due to the economic scale of the error.

More ominous than an overt mistake in doing something wrong is the nagging conclusion in retrospect that an opportunity was missed that could have been the next big thing. Synergy is doing those things that you know best. Apple's strong suit is creating an experience for users that transcends mere hardware. As the cell phone manufacturers can attest, anyone in the industry can reverse engineer Apple hardware but creating the software that makes Apple products magic is much harder to recreate.

The patent protection on what Apple has created is turning out to be critical in holding back the copy cats who would steal the innovation away from Apple. Steve Jobs declared war on Android and time will tell if that legal assault prevails.

I have advocated that Apple simply buy Sprint and fix it. The history of cellular phones and Apple go back to the Motorola iPod/phone that embarrassed Steve Jobs and convince him that the entire concept of cell phones needed to be rethought. The Apple iPhone founded the mobile revolution and set the stage for iPad. Apple has thrived on the notion of controlling the entire experience. Apple, make that Steve Jobs, forced AT&T to offer an iPhone package to consumers that included unlimited data. The notion that a cell phone manufacturer could call the shots on the plan that a carrier offered was revolutionary.

Apple has shown a tendency to grow vertically in everything they do. I submit that the market has opened up an opportunity that Apple ought not to ignore. Apple ought to takeover Sprint and create an Apple mobile experience that includes the carrier and its customer service. The fortunes of Sprint have declined to the point the profit alone on the cell phones Apple has sold Sprint for the next four years is enough to simply buy them out.

Fire everyone at Sprint and see if Tony Fadell, for example, might be willing come back to Apple and make Sprint into "Apple Mobile." I am of the opinion the market would go wild and validate that the problem at Sprint is crappy management. If simply being able to sell iPhone has begun to revive Sprint, imagine having Apple fix it. While the other carriers would cry foul, I doubt regulators would block the deal. I suspect Sprint stock would double in a week's time and fully pay off Apple's investment.

That is Greg's Bite.

 
AAPL
$116.31
Apple Inc.
+1.64
MSFT
$48.70
Microsoft Corpora
+0.48
GOOG
$534.83
Google Inc.
-2.16

MacTech Search:
Community Search:

Software Updates via MacUpdate

Firetask 3.7 - Innovative task managemen...
Firetask uniquely combines the advantages of classical priority-and-due-date-based task management with GTD. Stay focused and on top of your commitments - Firetask's "Today" view shows all relevant... Read more
TechTool Pro 7.0.6 - Hard drive and syst...
TechTool Pro is now 7, and this is the most advanced version of the acclaimed Macintosh troubleshooting utility created in its 20-year history. Micromat has redeveloped TechTool Pro 7 to be fully 64... Read more
PhotoDesk 3.0.1 - Instagram client for p...
PhotoDesk lets you view, like, comment, and download Instagram pictures/videos! (NO Uploads! / Image Posting! Instagram forbids that! AND you *need* an *existing* Instagram account). But you can do... Read more
SuperDuper! 2.7.3 - Advanced disk clonin...
SuperDuper! is an advanced, yet easy to use disk copying program. It can, of course, make a straight copy, or "clone" -- useful when you want to move all your data from one machine to another, or do... Read more
MacJournal 6.1.5 - Create, maintain, and...
MacJournal is the world's most popular journaling software for the Mac. MacJournal 6 adds a calendar mode that show entries from any journal, geolocation, word count, and progress tracking, as well... Read more
Skim 1.4.10 - PDF Reader and note-taker...
Skim is a PDF reader and note-taker for OS X. It is designed to help you read and annotate scientific papers in PDF, but is also great for viewing any PDF file. Skim includes many features and has a... Read more
FontExplorer X Pro 4.2.2 - Font manageme...
FontExplorer X Pro is optimized for professional use; it's the solution that gives you the power you need to manage all your fonts. Now you can more easily manage, activate and organize your... Read more
SoftRAID 5.0.5 - High-quality RAID manag...
SoftRAID allows you to create and manage disk arrays to increase performance and reliability. SoftRAID's intuitive interface and powerful feature set makes this utility a must have for any Mac OS X... Read more
DEVONthink Pro 2.8.2 - Knowledge base, i...
Save 10% with our exclusive coupon code: MACUPDATE10 DEVONthink Pro is your essential assistant for today's world, where almost everything is digital. From shopping receipts to important research... Read more
Airmail 2.0.1 - Powerful, minimal email...
Airmail 2 is a new mail client designed for OS X 10.10 Yosemite with fast performance and intuitive interaction. Support for iCloud, MS Exchange, Gmail, Google Apps, IMAP, POP3, Yahoo!, AOL, Outlook.... Read more

Latest Forum Discussions

See All

New Tower Defense Game, Kingdom Rush: Or...
New Tower Defense Game, Kingdom Rush: Origins, is Available Today Posted by Jessica Fisher on November 20th, 2014 [ permalink ] iPad Only App - Designed for the iPad | Read more »
Sunburn! (Games)
Sunburn! 1.0.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.0 (iTunes) Description: Your ship is gone. Your crew is scattered. One option remains. Gather your crew... and jump into the sun. Reunite your... | Read more »
Tapventures Review
Tapventures Review By Jennifer Allen on November 20th, 2014 Our Rating: :: ODDLY COMPELLINGUniversal App - Designed for iPhone and iPad Tapventures is an increasingly hands-off one-tap RPG, but expect it to hook you despite your... | Read more »
Who Wore it Best? The Hunger Games: Girl...
With The Hunger Games: Mockingjay Part 1 out this weekend, Who Wore it Best? pits two Hunger Games tie-ins, Girl on Fire and Panem Run, against each other in a brutal and pointless fight to the death. I wonder where we got that idea from? | Read more »
Ironkill Review
Ironkill Review By Jennifer Allen on November 20th, 2014 Our Rating: :: LACKLUSTER PUNCHINGUniversal App - Designed for iPhone and iPad Ironkill is a freemium focused fighting game that doesn’t offer particularly thrilling fights... | Read more »
Real-Time Multiplayer Match-3 RPG Crusad...
Real-Time Multiplayer Match-3 RPG Crusaders Quest Set to Launch Next Month Posted by Ellis Spice on November 20th, 2014 [ permalink ] | Read more »
Checkpoint Champion Review
Checkpoint Champion Review By Jennifer Allen on November 20th, 2014 Our Rating: :: SPEEDY DRIFTINGUniversal App - Designed for iPhone and iPad Checkpoint Champion is a drift-focused racing game that’s ideal for short but fun gaming... | Read more »
MediaFire iOS 8 Native Update Brings New...
MediaFire iOS 8 Native Update Brings New “Power Upload” Feature to iPad and iPhone Posted by Jessica Fisher on November 20th, 2014 [ | Read more »
Mark of the Dragon Review
Mark of the Dragon Review By Nadia Oxford on November 20th, 2014 Our Rating: :: TRAIN YOUR DRAGON FOR WARUniversal App - Designed for iPhone and iPad Mark of the Dragon is a bit rough and scaly, but flying into battle on the backs... | Read more »
My PlayHome School (Entertainment)
My PlayHome School 1.0.1 Device: iOS Universal Category: Entertainment Price: $2.99, Version: 1.0.1 (iTunes) Description: New from the creators of the award winning "My PlayHome"! "My PlayHome School" expands the PlayHome world into... | Read more »

Price Scanner via MacPrices.net

64GB iPod touch on sale for $249, save $50
Best Buy has the 64GB iPod touch on sale for $249 on their online store for a limited time. Their price is $50 off MSRP. Choose free shipping or free local store pickup (if available). Sale price for... Read more
15″ 2.2GHz Retina MacBook Pro on sale for $17...
 B&H Photo has the 2014 15″ 2.2GHz Retina MacBook Pro on sale for $1799.99 for a limited time. Shipping is free, and B&H charges NY sales tax only. B&H will also include free copies of... Read more
New Logitech AnyAngle Case/Stand Brings Flexi...
Logitec has announced the newest addition to its suite of tablet products — the Logitech AnyAngle. A protective case with an any-angle stand for iPad Air 2 and all iPad mini models, AnyAngle is the... Read more
2013 15-inch 2.0GHz Retina MacBook Pro availa...
B&H Photo has leftover previous-generation 15″ 2.0GHz Retina MacBook Pros available for $1499 including free shipping plus NY sales tax only. Their price is $500 off original MSRP. B&H will... Read more
16GB Retina iPad mini on sale today for $199,...
 Staples has 2nd generation 16GB Retina iPad minis on sale for $199 on their online store for a limited time. Their price is $100 off MSRP. Choose free shipping or free local store pickup (if... Read more
Developers Start Designing Apps for Apple Wat...
Apple has announced the availability of WatchKit, software that gives developers a set of tools to easily create experiences designed specifically for Apple Watch. Apple’s developer community can now... Read more
C Spire Launches iPad Air 2 and iPad Mini 3 o...
C Spire has announced that iPad Air 2 with Wi-Fi + Cellular and iPad mini 3 with Wi-Fi + Cellular are now available on its 4G LTE network. C Spire offers both new iPads with a range of data plans... Read more
Are You On Your Last PC? – The ‘Book Mystique
Will your current PC be your last? Quite possibly so if you define “personal computer” as a traditional desktop or laptop form factor machine according to some commentators. So then, the upshot that... Read more
Save up to $180 on MacBook Airs with Apple re...
The Apple Store has Apple Certified Refurbished 2014 MacBook Airs available for up to $180 off the cost of new models. An Apple one-year warranty is included with each MacBook, and shipping is free.... Read more
16GB iPad mini available for $219, save $30
Walmart has 16GB iPad minis (1st generation) available for $219 on their online store. Their price is $30 off MSRP. Choose free shipping or free store pickup (if available). Price for online orders... Read more

Jobs Board

*Apple* Store Leader Program - College Gradu...
Job Description: Job Summary As an Apple Store Leader Program agent, you can continue your education as you major in the art of leadership at the Apple Store. You'll Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Senior Event Manager, *Apple* Retail Market...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global event strategy. Delivering an overarching brand story; in-store, Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.