Greg's Bite: Apple's evolution
TweetFollow Us on Twitter

Greg's Bite: Apple's evolution

By Greg Mills

There has been a lot of speculation in the press regarding the direction Apple will go under new leadership. New CEO Tim Cook, while presenting a firm hand on the day to day operations of Apple must rely upon the product instincts of his management team. The late Steve Jobs had the genius to see markets that begged to be fixed and had the gaul to revolutionize entire industries. Despite being a micromanager, Jobs' attention span was too short to follow up on minute details like Cook does. Apple needs Mr. Cook, but it also needs to boldly go where thinking different will lead Apple.

That it takes a team to replace Steve Jobs isn't a problem or even a liability; it will be a strength. The decision to encompass a new industry or market is a decision that has to be made crisply and timely to keep Apple relevant and growing. Apple has made some mistakes in the past; mistakes are survivable if not so major they take the company down due to the economic scale of the error.

More ominous than an overt mistake in doing something wrong is the nagging conclusion in retrospect that an opportunity was missed that could have been the next big thing. Synergy is doing those things that you know best. Apple's strong suit is creating an experience for users that transcends mere hardware. As the cell phone manufacturers can attest, anyone in the industry can reverse engineer Apple hardware but creating the software that makes Apple products magic is much harder to recreate.

The patent protection on what Apple has created is turning out to be critical in holding back the copy cats who would steal the innovation away from Apple. Steve Jobs declared war on Android and time will tell if that legal assault prevails.

I have advocated that Apple simply buy Sprint and fix it. The history of cellular phones and Apple go back to the Motorola iPod/phone that embarrassed Steve Jobs and convince him that the entire concept of cell phones needed to be rethought. The Apple iPhone founded the mobile revolution and set the stage for iPad. Apple has thrived on the notion of controlling the entire experience. Apple, make that Steve Jobs, forced AT&T to offer an iPhone package to consumers that included unlimited data. The notion that a cell phone manufacturer could call the shots on the plan that a carrier offered was revolutionary.

Apple has shown a tendency to grow vertically in everything they do. I submit that the market has opened up an opportunity that Apple ought not to ignore. Apple ought to takeover Sprint and create an Apple mobile experience that includes the carrier and its customer service. The fortunes of Sprint have declined to the point the profit alone on the cell phones Apple has sold Sprint for the next four years is enough to simply buy them out.

Fire everyone at Sprint and see if Tony Fadell, for example, might be willing come back to Apple and make Sprint into "Apple Mobile." I am of the opinion the market would go wild and validate that the problem at Sprint is crappy management. If simply being able to sell iPhone has begun to revive Sprint, imagine having Apple fix it. While the other carriers would cry foul, I doubt regulators would block the deal. I suspect Sprint stock would double in a week's time and fully pay off Apple's investment.

That is Greg's Bite.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Bookends 12.8 - Reference management and...
Bookends is a full-featured bibliography/reference and information-management system for students and professionals. Bookends uses the cloud to sync reference libraries on all the Macs you use.... Read more
Apple iTunes 12.6 - Play Apple Music and...
Apple iTunes lets you organize and stream Apple Music, download and watch video and listen to Podcasts. It can automatically download new music, app, and book purchases across all your devices and... Read more
Default Folder X 5.1.4 - Enhances Open a...
Default Folder X attaches a toolbar to the right side of the Open and Save dialogs in any OS X-native application. The toolbar gives you fast access to various folders and commands. You just click on... Read more
Amazon Chime 4.1.5587 - Amazon-based com...
Amazon Chime is a communications service that transforms online meetings with a secure, easy-to-use application that you can trust. Amazon Chime works seamlessly across your devices so that you can... Read more
CrossOver 16.2 - Run Windows apps on you...
CrossOver can get your Windows productivity applications and PC games up and running on your Mac quickly and easily. CrossOver runs the Windows software that you need on Mac at home, in the office,... Read more
Adobe Creative Cloud 4.0.0.185 - Access...
Adobe Creative Cloud costs $19.99/month for a single app, or $49.99/month for the entire suite. Introducing Adobe Creative Cloud desktop applications, including Adobe Photoshop CC and Illustrator CC... Read more
MegaSeg 6.0.2 - Professional DJ and radi...
MegaSeg is a complete solution for pro audio/video DJ mixing, radio automation, and music scheduling with rock-solid performance and an easy-to-use design. Mix with visual waveforms and Magic... Read more
Bookends 12.8 - Reference management and...
Bookends is a full-featured bibliography/reference and information-management system for students and professionals. Bookends uses the cloud to sync reference libraries on all the Macs you use.... Read more
Adobe Creative Cloud 4.0.0.185 - Access...
Adobe Creative Cloud costs $19.99/month for a single app, or $49.99/month for the entire suite. Introducing Adobe Creative Cloud desktop applications, including Adobe Photoshop CC and Illustrator CC... Read more
Default Folder X 5.1.4 - Enhances Open a...
Default Folder X attaches a toolbar to the right side of the Open and Save dialogs in any OS X-native application. The toolbar gives you fast access to various folders and commands. You just click on... Read more

The best deals on the App Store this wee...
Deals, deals, deals. We're all about a good bargain here on 148Apps, and luckily this was another fine week in App Store discounts. There's a big board game sale happening right now, and a few fine indies are still discounted through the weekend.... | Read more »
The best new games we played this week
It's been quite the week, but now that all of that business is out of the way, it's time to hunker down with some of the excellent games that were released over the past few days. There's a fair few to help you relax in your down time or if you're... | Read more »
Orphan Black: The Game (Games)
Orphan Black: The Game 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Dive into a dark and twisted puzzle-adventure that retells the pivotal events of Orphan Black. | Read more »
The Elder Scrolls: Legends is now availa...
| Read more »
Ticket to Earth beginner's guide: H...
Robot Circus launched Ticket to Earth as part of the App Store's indie games event last week. If you're not quite digging the space operatics Mass Effect: Andromeda is serving up, you'll be pleased to know that there's a surprising alternative on... | Read more »
Leap to victory in Nexx Studios new plat...
You’re always a hop, skip, and a jump away from a fiery death in Temple Jump, a new platformer-cum-endless runner from Nexx Studio. It’s out now on both iOS and Android if you’re an adventurer seeking treasure in a crumbling, pixel-laden temple. | Read more »
Failbetter Games details changes coming...
Sunless Sea, Failbetter Games' dark and gloomy sea explorer, sets sail for the iPad tomorrow. Ahead of the game's launch, Failbetter took to Twitter to discuss what will be different in the mobile version of the game. Many of the changes make... | Read more »
Splish, splash! The Pokémon GO Water Fes...
Niantic is back with a new festival for dedicated Pokémon GO collectors. The Water Festival officially kicks off today at 1 P.M. PDT and runs through March 29. Magikarp, Squirtle, Totodile, and their assorted evolved forms will be appearing at... | Read more »
Death Road to Canada (Games)
Death Road to Canada 1.0 Device: iOS Universal Category: Games Price: $7.99, Version: 1.0 (iTunes) Description: Get it now at the low launch price! Price will go up a dollar every major update. Update news at the bottom of this... | Read more »
Bean's Quest Beginner's Guide:...
Bean's Quest is a new take on both the classic platformer and the endless runner, and it's free on the App Store for the time being. Instead of running constantly, you can't stop jumping. That adds a surprising new level of challenge to the game... | Read more »

Price Scanner via MacPrices.net

2.6GHz Mac mini on sale for $559, $140 off MS...
Guitar Center has the 2.6GHz Mac mini (MGEN2LL/A) on sale for $559 including free shipping. Their price is $140 off MSRP, and it’s the lowest price available for this model. Read more
SSD Speeder RAM Disk SSD Life Extender App Fo...
Fehraltorf, Switzerland based B-Eng has announced they are making their SSD Speeder app for macOS publicly available for purchase on their website. SSD Speeder is a RAM disk utility that prevents... Read more
iPhone Scores Highest Overall in Smartphone D...
Customer satisfaction is much higher among smartphone owners who use their device to operate other connected home services such as smart thermostats and smart appliances, according to the J.D. Power... Read more
Swipe CRM Free Photo-Centric CRM Sales DEal C...
Swipe CRM LLC has introduced Swipe CRM: Visual Sales 1.0 for iPad, an app for creating, managing, and sharing visually stunning sales deals. Swipe CRM is targeted to small-and-medium creative... Read more
13-inch 2.0GHz Apple MacBook Pros on sale for...
B&H has the non-Touch Bar 13″ 2.0GHz MacBook Pros in stock today and on sale for $150 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.0GHz MacBook Pro Space Gray (... Read more
15-inch Touch Bar MacBook Pros on sale for up...
B&H Photo has the new 2016 15″ Apple Touch Bar MacBook Pros in stock today and on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.7GHz Touch Bar... Read more
Apple’s iPhone 6s Tops Best-Selling Smartphon...
In terms of shipments, the iPhone 6s from Apple bested all competitors for sales in 2016, according to new analysis from IHS Markit, a world leader in critical information, analytics and solutions.... Read more
Logitech Rugged Combo Protective iPad Case an...
Logitech has announced its Logitech Rugged Combo, Logitech Rugged Case, and Logitech Add-on Keyboard for Rugged Case for Apple’s new, more affordable $329 9.7-inch iPad, a complete solution designed... Read more
T-Mobile To Offer iPhone 7 and iPhone 7 Plus...
T-Mobile has announced it will offer iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition in a vibrant red aluminum finish. The introduction of this special edition iPhone celebrates Apple’s 10... Read more
9-inch 128GB iPad Pros on sale for $50-$70 of...
B&H Photo has 9.7″ 128GB Apple WiFi iPad Pros on sale for up to $70 off MSRP, each including free shipping. B&H charges sales tax in NY only: - 9″ Space Gray 128GB WiFi iPad Pro: $649 $50... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Fulltime aan de slag als shopmanager in een h...
Ben jij helemaal gek van Apple -producten en vind je het helemaal super om fulltime shopmanager te zijn in een jonge en hippe elektronicazaak? Wil jij werken in Read more
Starte Dein Karriere-Abenteuer in den Hauptst...
…mehrsprachigen Teams betreust Du Kunden von bekannten globale Marken wie Apple , Mercedes, Facebook, Expedia, und vielen anderen! Funktion Du wolltest schon Read more
*Apple* Retail - Multiple Positions- Chicago...
SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Fulltime aan de slag als shopmanager in een h...
Ben jij helemaal gek van Apple -producten en vind je het helemaal super om fulltime shopmanager te zijn in een jonge en hippe elektronicazaak? Wil jij werken in Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.