Greg's Bite: Apple May Get Serious About TV
TweetFollow Us on Twitter

Greg's Bite: Apple May Get Serious About TV

By Greg Mills

Let me first make it very clear: Apple getting serious about TV does not mean they are going to try to compete with the always cheaper, large flat screen HDTV TV manufacturers. There is just no money in throwing low margin TV sets out the door to flood an already saturated retail TV market. I have read the stories in the press and still doubt Apple plans to launch Apple branded Flatscreen TV set. Something more like a more advanced Apple TV device with DVR features yes, expensive, low margine TVs, no this is why:

Apple is way too smart to do that. It is hard to imagine anything short of a projected, 3D, HD, full color hologram projector system that would be revolutionary enough to allow Apple to make money on TV sets. While a hologram projector system is the sort of thing Apple would work on, I don't think technology is there yet to make such a system ready for consumer sales.

With current known display technology it is hard to see such a significant breakthrough Apple could do to TVs what the iPhone did to cell phones. One of the secrets to the success of iPhone is that the cellular networks subsidize the price of iPhone and there isn't a business model that would support subsidizing large screen TV sets. That would mean the full price of an Apple HDTV would be paid by consumers. Apple is realistic and knows how markets work.

The constant leaks regarding the book titled "Steve Jobs," which portends to give a lot of inside information about the man and his life, has intriguing tidbits such as a claim that Steve said he had cracked the problem of producing an Apple sort of user interface for HDTV and the jungle of boxes and wires it takes to supply digital content. (See http://www.washingtonpost.com/business/technology/jobss-final-plan-an-in...). I quote:

“He very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant,” Isaacson wrote."I’d like to create an integrated television set that is completely easy to use,’ he told me. ‘It would be seamlessly synced with all of your devices and with iCloud.’ No longer would users have to fiddle with complex remotes for DVD players and cable channels. ‘It will have the simplest user interface you could imagine. I finally cracked it.’ ”

An improved user interface does not a full blown TV make.

I searched the US Patent Office web site to see if there was a patent pending for television as a word in the abstract and Jobs as inventor and came up blank. It takes a few months for patent applications to be filed and published so there may still be such an invention out there that is still under wraps. All I found were patents that relate to the Apple TV device. Steve Jobs is way too cryptic and secretive to have completely spilled the beans on the next big thing at Apple. Disinformation is more his speed.

If you read betweens the lines, you can still come up with an enhanced Apple TV box to end all other boxes. The notion that Apple is going to pump out flat screen TV sets is still nuts, in my opinion. There is no margin in them. That Jobs could fix problematic devices and revolutionize entire industries is a no-brainer. Given that, you still can't get around the ever declining market prices on large screen HDTV sets. Heck, I bought a 55--inch Visio HDTV last black Friday for $870 at Sams.

Could they lauch some sort of Apple quality DVR, cable, Internet capable, enhanced Apple TV device, yes. I think an Apple branded DVR would sell well, and I would certainly get one. I dumped Time Warner Cable in part due to a crappy DVR (really the crappy software) and went with Dish which has a better box. The Dish DVR is much better, but lacks a dual HDTV out ability. An Apple brand HDTV box that has power and internet in and HDMI out is called Apple TV. Add DVR features and you would have something worthwhile. Add some more Jobsian magic to the Apple TV and you would have a great Apple DVR product, but not a screen element.

We still have a drawer full of remote controls and the back of the TV set looks like a plate of black spagetti. Is there room to improve the industry and hardware? The answer to that is yes, will Apple sell a line of expensive HDTVs that have a 7% margin? Get real.

That is Greg's Bite.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Evernote 6.13.2 - Create searchable note...
Evernote allows you to easily capture information in any environment using whatever device or platform you find most convenient, and makes this information accessible and searchable at anytime, from... Read more
HoudahSpot 4.3.4 - Advanced file-search...
HoudahSpot is a versatile desktop search tool. Use HoudahSpot to locate hard-to-find files and keep frequently used files within reach. HoudahSpot will immediately feel familiar. It works just the... Read more
calibre 3.14.0 - Complete e-book library...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
Evernote 6.13.2 - Create searchable note...
Evernote allows you to easily capture information in any environment using whatever device or platform you find most convenient, and makes this information accessible and searchable at anytime, from... Read more
calibre 3.14.0 - Complete e-book library...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
HoudahSpot 4.3.4 - Advanced file-search...
HoudahSpot is a versatile desktop search tool. Use HoudahSpot to locate hard-to-find files and keep frequently used files within reach. HoudahSpot will immediately feel familiar. It works just the... Read more
Hopper Disassembler 4.3.10- - Binary dis...
Hopper Disassembler is a binary disassembler, decompiler, and debugger for 32- and 64-bit executables. It will let you disassemble any binary you want, and provide you all the information about its... Read more
Hopper Disassembler 4.3.10- - Binary dis...
Hopper Disassembler is a binary disassembler, decompiler, and debugger for 32- and 64-bit executables. It will let you disassemble any binary you want, and provide you all the information about its... Read more
Paparazzi! 1.0b7 - Make user-defined siz...
Paparazzi! is a small utility for OS X that makes screenshots of webpages. This very simple tool takes screenshots of websites which do not fit on one screen. You specify the desired width, minimal... Read more
Amadeus Pro 2.4.4 - Multitrack sound rec...
Amadeus Pro lets you use your Mac for any audio-related task, such as live audio recording, digitizing tapes and records, converting between a variety of sound formats, etc. Thanks to its outstanding... Read more

Latest Forum Discussions

See All

WWE Mayhem guide - beginner tips and tri...
WWE Mayhem brings all of the familiar faces from your favorite wrestling league to mobile in this exciting new fighting game. Build up a team of your favorite WWE superstars and fight your way to the championship title, or battle against your... | Read more »
The best new games we played this week -...
We've made it through another week, so let's treat ourselves to some of the best new games to launch in the past few days. It was another exciting week with some long-awaited indie games making their debut, and some big console titles making the... | Read more »
Match blocks to pull off dance moves in...
Ferdinand: Unstoppabull is a brand new match three puzzler based on the animated movie of (almost) the same name. As you can expect, you have to match blocks together to complete a bunch of puzzling levels and earn a high score. [Read more] | Read more »
Lineage 2: Revolution’s end of year upda...
Now available in 54 countries worldwide, Lineage 2: Revolution is continuing its global quest to be the most popular mobile MMORPG by launching a jam-packed end of year update. Complete with many subtle tweaks to help improve users’ online... | Read more »
The 5 best Star Wars games on iOS
The time has almost come.Star Wars: The Last Jedifinally hits theaters in the cinematic event that might be bigger than Christmas. To celebrate, we're taking a look at the best--and only the best--Star Warsmobile games to date. [Read more] | Read more »
Life Is Strange (Games)
Life Is Strange 1.1 Device: iOS Universal Category: Games Price: $2.99, Version: 1.1 (iTunes) Description: Life Is Strange is a five part episodic game that sets out to revolutionize story-based choice and consequence games by... | Read more »
Oddworld: New 'n' Tasty (Game...
Oddworld: New 'n' Tasty 1.0 Device: iOS Universal Category: Games Price: $7.99, Version: 1.0 (iTunes) Description: ** PLEASE NOTE: Requires 3.6GB free space to install. Runs at variable resolutions based on device capabilities.... | Read more »
Gorogoa (Games)
Gorogoa 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Gorogoa is an elegant evolution of the puzzle genre, told through a beautifully hand-drawn story designed and illustrated by Jason... | Read more »
Why Guns of Boom will be big for mobile...
Earlier this week, Game Insight, the minds that brought you Guns of Boom, revealed plans for an esports mode in the popular FPS title, with big implications for the game's future. Guns of Boom has been quite popular for some time now, so it's... | Read more »
The best mobile games to play on lazy ho...
With the holidays in full swing, there's hopefully going to be a lot of time off work lazing around the house. With all of that free time, it's a perfect opportunity to catch up on some mobile games that you might have missed out on earlier this... | Read more »

Price Scanner via MacPrices.net

Sunday flash sale: Beats Solo3 Wireless On-Ea...
Amazon has Beats Solo3 Wireless On-Ear Headphones on sale for $199.99 including free shipping. Their price is $100 off MSRP, and it’s the lowest price available for Beats Solo3. Multiple colors are... Read more
B&H Holiday sale: MacBooks for up to $300...
B&H Photo has Apple MacBook Pros, MacBook Airs, and 12″ MacBooks on sale for up to $300 off MSRP as part of their Holiday sale. B&H charges sales tax in NY & NJ only, and overnight... Read more
The lowest prices on Apple 13″ MacBook Pros t...
Save $300-$300 on the purchase of a 2017 13″ MacBook Pro this weekend with Certified Refurbished models at Apple. In many cases, Apple’s refurbished prices are the lowest available for each model... Read more
Lowest prices of the Holiday season: 15″ Appl...
Save $360-$420 on the purchase of a 2017 15″ MacBook Pro with Certified Refurbished models at Apple. In many cases, Apple’s refurbished prices are the lowest available for each model from any... Read more
Apple discounts Beats products by up to 30% t...
Apple has Beats by Dr. Dre (BeatsX, Powerbeats3 Wireless, and Beats Solo3 Wireless) on sale for up to 30% off their retail price from now until December 26th: – BeatsX: Was $149.95, now $99 –... Read more
Updated Price Trackers: Macs, iPads, iPhones,...
Scan our Apple Price Trackers for the latest information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the trackers continuously: – 15″... Read more
How to preorder a new iMac Pro and pay zero s...
B&H Photo and Adorama are accepting preorders on multiple configurations of the new Apple iMac Pro. Both resellers charge sales tax for residents of NY & NJ only, and shipping is free.... Read more
Apple Macs back in stock at Amazon with model...
Amazon has MacBook Pros, MacBook Airs, MacBooks, and iMacs on sale for up to $200 off MSRP as part of their Holiday/Christmas sale. Shipping is free. Note that stock of some Macs may come and go (and... Read more
Apple offering free overnight delivery on all...
Apple is now offering free overnight delivery on all in stock products until 3pm local time on December 22nd. This includes new as well as refurbished computers. Click here for more information. Read more
Beats Holiday sale at B&H, headphones and...
B&H Photo has Beats by Dr. Dre headphones, earphones, and speakers on sale for up to $80 off MSRP as part of their Holiday sale. Expedited shipping is free, and B&H charges sales tax to NY... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.