Greg's Bite: Apple May Get Serious About TV
TweetFollow Us on Twitter

Greg's Bite: Apple May Get Serious About TV

By Greg Mills

Let me first make it very clear: Apple getting serious about TV does not mean they are going to try to compete with the always cheaper, large flat screen HDTV TV manufacturers. There is just no money in throwing low margin TV sets out the door to flood an already saturated retail TV market. I have read the stories in the press and still doubt Apple plans to launch Apple branded Flatscreen TV set. Something more like a more advanced Apple TV device with DVR features yes, expensive, low margine TVs, no this is why:

Apple is way too smart to do that. It is hard to imagine anything short of a projected, 3D, HD, full color hologram projector system that would be revolutionary enough to allow Apple to make money on TV sets. While a hologram projector system is the sort of thing Apple would work on, I don't think technology is there yet to make such a system ready for consumer sales.

With current known display technology it is hard to see such a significant breakthrough Apple could do to TVs what the iPhone did to cell phones. One of the secrets to the success of iPhone is that the cellular networks subsidize the price of iPhone and there isn't a business model that would support subsidizing large screen TV sets. That would mean the full price of an Apple HDTV would be paid by consumers. Apple is realistic and knows how markets work.

The constant leaks regarding the book titled "Steve Jobs," which portends to give a lot of inside information about the man and his life, has intriguing tidbits such as a claim that Steve said he had cracked the problem of producing an Apple sort of user interface for HDTV and the jungle of boxes and wires it takes to supply digital content. (See http://www.washingtonpost.com/business/technology/jobss-final-plan-an-in...). I quote:

“He very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant,” Isaacson wrote."I’d like to create an integrated television set that is completely easy to use,’ he told me. ‘It would be seamlessly synced with all of your devices and with iCloud.’ No longer would users have to fiddle with complex remotes for DVD players and cable channels. ‘It will have the simplest user interface you could imagine. I finally cracked it.’ ”

An improved user interface does not a full blown TV make.

I searched the US Patent Office web site to see if there was a patent pending for television as a word in the abstract and Jobs as inventor and came up blank. It takes a few months for patent applications to be filed and published so there may still be such an invention out there that is still under wraps. All I found were patents that relate to the Apple TV device. Steve Jobs is way too cryptic and secretive to have completely spilled the beans on the next big thing at Apple. Disinformation is more his speed.

If you read betweens the lines, you can still come up with an enhanced Apple TV box to end all other boxes. The notion that Apple is going to pump out flat screen TV sets is still nuts, in my opinion. There is no margin in them. That Jobs could fix problematic devices and revolutionize entire industries is a no-brainer. Given that, you still can't get around the ever declining market prices on large screen HDTV sets. Heck, I bought a 55--inch Visio HDTV last black Friday for $870 at Sams.

Could they lauch some sort of Apple quality DVR, cable, Internet capable, enhanced Apple TV device, yes. I think an Apple branded DVR would sell well, and I would certainly get one. I dumped Time Warner Cable in part due to a crappy DVR (really the crappy software) and went with Dish which has a better box. The Dish DVR is much better, but lacks a dual HDTV out ability. An Apple brand HDTV box that has power and internet in and HDMI out is called Apple TV. Add DVR features and you would have something worthwhile. Add some more Jobsian magic to the Apple TV and you would have a great Apple DVR product, but not a screen element.

We still have a drawer full of remote controls and the back of the TV set looks like a plate of black spagetti. Is there room to improve the industry and hardware? The answer to that is yes, will Apple sell a line of expensive HDTVs that have a 7% margin? Get real.

That is Greg's Bite.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

VueScan 9.5.75 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more
Opera 44.0.2510.1449 - High-performance...
Opera is a fast and secure browser trusted by millions of users. With the intuitive interface, Speed Dial and visual bookmarks for organizing favorite sites, news feature with fresh, relevant content... Read more
Opera 44.0.2510.1449 - High-performance...
Opera is a fast and secure browser trusted by millions of users. With the intuitive interface, Speed Dial and visual bookmarks for organizing favorite sites, news feature with fresh, relevant content... Read more
Skim 1.4.29 - PDF reader and note-taker...
Skim is a PDF reader and note-taker for OS X. It is designed to help you read and annotate scientific papers in PDF, but is also great for viewing any PDF file. Skim includes many features and has a... Read more
FontExplorer X Pro 6.0.2 - Font manageme...
FontExplorer X Pro is optimized for professional use; it's the solution that gives you the power you need to manage all your fonts. Now you can more easily manage, activate and organize your... Read more
1Password 6.7.1 - Powerful password mana...
1Password is a password manager that uniquely brings you both security and convenience. It is the only program that provides anti-phishing protection and goes beyond password management by adding Web... Read more
Vivaldi 1.9.818.44 - An advanced browser...
Vivaldi is a browser for our friends. In 1994, two programmers started working on a web browser. Our idea was to make a really fast browser, capable of running on limited hardware, keeping in mind... Read more
Vivaldi 1.9.818.44 - An advanced browser...
Vivaldi is a browser for our friends. In 1994, two programmers started working on a web browser. Our idea was to make a really fast browser, capable of running on limited hardware, keeping in mind... Read more
Skim 1.4.29 - PDF reader and note-taker...
Skim is a PDF reader and note-taker for OS X. It is designed to help you read and annotate scientific papers in PDF, but is also great for viewing any PDF file. Skim includes many features and has a... Read more
1Password 6.7.1 - Powerful password mana...
1Password is a password manager that uniquely brings you both security and convenience. It is the only program that provides anti-phishing protection and goes beyond password management by adding Web... Read more

Latest Forum Discussions

See All

Fire Emblem Heroes event announces new m...
As reported yesterday, Nintendo was gearing up a live press event for their popular mobile game,Fire Emblem Heroes. While the stream revealed a lot of new things, the event was entirely in Japanese. Luckily we have a rundown of what was announced... | Read more »
Best games we played this week
Another week, another slate of new mobile games. Although there weren't as many big name releases as last week, there were plenty of unique video game titles that came out that's sure to keep you interested over the weekend. Everything from classic... | Read more »
Olli by Tinrocket (Photography)
Olli by Tinrocket 1.0 Device: iOS iPhone Category: Photography Price: $2.99, Version: 1.0 (iTunes) Description: Get drawn in with Olli by TinrocketOlli instantly turns your everyday moments into hand-drawn art and animations. • Watch... | Read more »
Penarium (Games)
Penarium 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: | Read more »
Fire Emblem Heroes is way more profitabl...
Profits for Nintendo's mobile game Fire Emblem Heroes are apparently impressive enough to beat out other Nintendo titles likeSuper Mario Run, despite having 10 times fewer downloads. [Read more] | Read more »
Classic series Robot Unicorn Attack 3 no...
The classic Adult Swim browser game, Robot Unicorn Attack, branched off into a series of popular mobile games. Now, the latest entry into the series, Robot Unicorn Attack 3, is available for iOS and Android mobile devices. [Read more] | Read more »
Sudoku Sweeper (Games)
Sudoku Sweeper 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: A minimalist mashup of Minesweeper and Sudoku. Logic puzzle perfection. Every row, column and zone contains a bomb and one of... | Read more »
Under Leaves (Games)
Under Leaves 1.0.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.0 (iTunes) Description: Journey into the forest, the jungle or the depths of the deep blue sea. Find chestnuts for the pigs, a caterpillar for the... | Read more »
Ninja Pizza Girl (Games)
Ninja Pizza Girl 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: In the not-so-distant future, rampart traffic congestion has resulted in only one way to deliver pizzas across town in thirty... | Read more »
SCRAP (Games)
SCRAP 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: That day, for no apparent reason, SCRAP decided to wake up and run. He had to, because his activation was a mistake the "Factory" could... | Read more »

Price Scanner via MacPrices.net

13-inch 2.7GHz Retina MacBook Pro, Apple refu...
Apple has Certified Refurbished 13″ 2.7GHz/128GB Retina MacBook Pros available for $200 off MSRP. An Apple one-year warranty is included with each model, and shipping is free: - 13″ 2.7GHz/128GB... Read more
13-inch Gray 2.9GHz/512GB Touch Bar MacBook P...
Amazon has the 13″ Space Gray 2.9GHz/512GB Touch Bar MacBook Pro (model MNQF2LL/A) in stock today and on sale for $150 off MSRP. Shipping is free: - 13″ 2.9GHz/512GB Touch Bar MacBook Pro Space Gray... Read more
15-inch 2.7GHz Space Gray Touch Bar MacBook P...
B&H Photo has the 15″ 2.7GHz Space Gray Touch Bar MacBook Pro in stock today and on sale for $2599…$200 off MSRP. Shipping is free, and B&H charges NY & NJ sales tax only: - 15″ 2.7GHz... Read more
13-inch 2.9GHz/256GB Space Gray Touch Bar Mac...
B&H Photo has the 13″ 2.9GHz/256GB Space Gray Touch Bar MacBook Pro in stock today and on sale for $150 off MSRP including free shipping plus NY & NJ sales tax only: - 13″ 2.9GHz/256GB Touch... Read more
21-inch iMacs on sale for up to $151 off MSRP
B&H Photo has 21″ iMacs on sale for up to $151 off MSRP, each including free shipping plus NY sales tax only: - 21″ 3.1GHz iMac 4K: $1348 $151 off MSRP - 21″ 2.8GHz iMac: $1199.99 $100 off MSRP... Read more
Weekend deal: Up to $420 off new MacBook Pros...
Apple has Certified Refurbished 2016 15″ and 13″ MacBook Pros available for $230 to $420 off original MSRP. An Apple one-year warranty is included with each model, and shipping is free: - 15″ 2.6GHz... Read more
Price drop: 15-inch 2.2GHz Retina MacBook Pro...
Amazon has dropped their price on 15″ 2.2GHz Retina MacBook Pros (MJLQ2LL/A) to $1709.99 including free shipping. Their price is $290 off MSRP for this model. Note that stock may sell out quickly at... Read more
2.8GHz Mac mini on sale for $899, save $100
B&H Photo has the 2.8GHz Mac mini (model number MGEQ2LL/A) on sale for $899 including free shipping plus NY & NJ sales tax only. Their price is $100 off MSRP. Read more
Check Apple prices on any device with the iTr...
MacPrices is proud to offer readers a free iOS app (iPhones, iPads, & iPod touch) and Android app (Google Play and Amazon App Store) called iTracx, which allows you to glance at today’s lowest... Read more
New System Clock for macOS by B-Eng Now Avail...
Fehraltorf, Switzerland based B-Eng has announced the release and immediate availability of System Clock, the company’s new system monitor and information app developed exclusively for macOS. System... Read more

Jobs Board

Product Manager, *Apple* Platforms - Viacom...
…Product Manager to drive the execution of its iOS and AppleTV experiences. The Apple Platform Product Manager will be a leader in our Agile/Scrum environment and Read more
*Apple* Mobile Master - Best Buy (United Sta...
**493714BR** **Job Title:** Apple Mobile Master **Location Number:** 001024-Weatherford-Store **Job Description:** **What does a Best Buy Apple Mobile Master Read more
*Apple* OS X Server Administrator (Active Se...
** Apple OS X Server Administrator \(Active Secret Clearance\)** **Description** Come be a part of a top notch team, apply today\!\! Tuva TUVA provides turnkey Read more
*Apple* Mac Computer Technician - GeekHampto...
…complex computer issues over the phone and in person? GeekHampton, Long Island's Apple Premium Service Provider, is looking for you! Come work with our crew Read more
Best Buy *Apple* Computing Master - Best Bu...
**501846BR** **Job Title:** Best Buy Apple Computing Master **Location Number:** 001126-South Bay Center-Store **Job Description:** **What does a Best Buy Apple Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.