Greg's Bite: Apple May Get Serious About TV
TweetFollow Us on Twitter

Greg's Bite: Apple May Get Serious About TV

By Greg Mills

Let me first make it very clear: Apple getting serious about TV does not mean they are going to try to compete with the always cheaper, large flat screen HDTV TV manufacturers. There is just no money in throwing low margin TV sets out the door to flood an already saturated retail TV market. I have read the stories in the press and still doubt Apple plans to launch Apple branded Flatscreen TV set. Something more like a more advanced Apple TV device with DVR features yes, expensive, low margine TVs, no this is why:

Apple is way too smart to do that. It is hard to imagine anything short of a projected, 3D, HD, full color hologram projector system that would be revolutionary enough to allow Apple to make money on TV sets. While a hologram projector system is the sort of thing Apple would work on, I don't think technology is there yet to make such a system ready for consumer sales.

With current known display technology it is hard to see such a significant breakthrough Apple could do to TVs what the iPhone did to cell phones. One of the secrets to the success of iPhone is that the cellular networks subsidize the price of iPhone and there isn't a business model that would support subsidizing large screen TV sets. That would mean the full price of an Apple HDTV would be paid by consumers. Apple is realistic and knows how markets work.

The constant leaks regarding the book titled "Steve Jobs," which portends to give a lot of inside information about the man and his life, has intriguing tidbits such as a claim that Steve said he had cracked the problem of producing an Apple sort of user interface for HDTV and the jungle of boxes and wires it takes to supply digital content. (See http://www.washingtonpost.com/business/technology/jobss-final-plan-an-in...). I quote:

“He very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant,” Isaacson wrote."I’d like to create an integrated television set that is completely easy to use,’ he told me. ‘It would be seamlessly synced with all of your devices and with iCloud.’ No longer would users have to fiddle with complex remotes for DVD players and cable channels. ‘It will have the simplest user interface you could imagine. I finally cracked it.’ ”

An improved user interface does not a full blown TV make.

I searched the US Patent Office web site to see if there was a patent pending for television as a word in the abstract and Jobs as inventor and came up blank. It takes a few months for patent applications to be filed and published so there may still be such an invention out there that is still under wraps. All I found were patents that relate to the Apple TV device. Steve Jobs is way too cryptic and secretive to have completely spilled the beans on the next big thing at Apple. Disinformation is more his speed.

If you read betweens the lines, you can still come up with an enhanced Apple TV box to end all other boxes. The notion that Apple is going to pump out flat screen TV sets is still nuts, in my opinion. There is no margin in them. That Jobs could fix problematic devices and revolutionize entire industries is a no-brainer. Given that, you still can't get around the ever declining market prices on large screen HDTV sets. Heck, I bought a 55--inch Visio HDTV last black Friday for $870 at Sams.

Could they lauch some sort of Apple quality DVR, cable, Internet capable, enhanced Apple TV device, yes. I think an Apple branded DVR would sell well, and I would certainly get one. I dumped Time Warner Cable in part due to a crappy DVR (really the crappy software) and went with Dish which has a better box. The Dish DVR is much better, but lacks a dual HDTV out ability. An Apple brand HDTV box that has power and internet in and HDMI out is called Apple TV. Add DVR features and you would have something worthwhile. Add some more Jobsian magic to the Apple TV and you would have a great Apple DVR product, but not a screen element.

We still have a drawer full of remote controls and the back of the TV set looks like a plate of black spagetti. Is there room to improve the industry and hardware? The answer to that is yes, will Apple sell a line of expensive HDTVs that have a 7% margin? Get real.

That is Greg's Bite.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Dash 4.0.0 - Instant search and offline...
Dash is an API documentation browser and code snippet manager. Dash helps you store snippets of code, as well as instantly search and browse documentation for almost any API you might use (for a full... Read more
Bookends 12.7.9 - Reference management a...
Bookends is a full-featured bibliography/reference and information-management system for students and professionals. Bookends uses the cloud to sync reference libraries on all the Macs you use.... Read more
TrailRunner 3.8.834 - Route planning for...
TrailRunner is the perfect companion for runners, bikers, hikers, and all people wandering under the sky. Plan routes on a geographical map. Import GPS or workout recordings and journalize your... Read more
iFFmpeg 6.2.5 - Convert multimedia files...
iFFmpeg is a comprehensive media tool to convert movie, audio and media files between formats. The FFmpeg command line instructions can be very hard to master/understand, so iFFmpeg does all the hard... Read more
DaisyDisk 4.4 - $9.99
DaisyDisk allows you to visualize your disk usage and free up disk space by quickly finding and deleting big unused files. The program scans your disk and displays its content as a sector diagram... Read more
iFFmpeg 6.2.5 - Convert multimedia files...
iFFmpeg is a comprehensive media tool to convert movie, audio and media files between formats. The FFmpeg command line instructions can be very hard to master/understand, so iFFmpeg does all the hard... Read more
DaisyDisk 4.4 - $9.99
DaisyDisk allows you to visualize your disk usage and free up disk space by quickly finding and deleting big unused files. The program scans your disk and displays its content as a sector diagram... Read more
BetterTouchTool 2.07 - Customize Multi-T...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom... Read more
BetterTouchTool 2.071 - Customize Multi-...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom... Read more
BetterTouchTool 2.07 - Customize Multi-T...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom... Read more

Latest Forum Discussions

See All

Last week on Pocket Gamer
What’s going on in the wider world of portable gaming? Each week we ask that question of our sister website Pocket Gamer. The PG team covers iOS gaming, just like 148Apps, but it also strays into the world of Android games and handheld consoles... | Read more »
Pokémon GO Generation 2 evolution guide
At long last, Niantic Labs finally unleashed the Generation 2 Pokémon into the wild. Pokémon GO trainers are scrambling to grab up this new set of 80 Pokémon. There are some special new tricks required to catch all of these new beasties, though.... | Read more »
The best new games we played this week
It feels as though the New Year got off to a creaking start as far as mobile games go, but that's changed over the past few weeks. The last few days alone have seen the debut of a number of wonderful games, so we thought we'd take the time to... | Read more »
Recruit more scallywags and discover new...
Get ready to show off your sea legs all over again in Oceans & Empires’ new grand update, which aims to make the act of rising to the role of seven seas ruler even more fresh and appealing, thanks to a richness of new content on both iOS and... | Read more »
Mage the Ascension: Refuge (Games)
Mage the Ascension: Refuge 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: The groundbreaking roleplaying game Mage: The Ascension manifests in our turbulent present with Refuge, an... | Read more »
Vampire: Prelude (Games)
Vampire: Prelude 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: The classic roleplaying game Vampire: The Masquerade returns to digital games with a Prelude of things to come. Experience a... | Read more »
Digby Forever Guide: How to dig to the d...
Digby Forever is a sparkling homage to arcade classics, and while you may be tiring of the number of arcade games being thrown at you, this endless digger finds many ways to stand out from the rest of the pack. The game manages to be challenging... | Read more »
The best sales on the App Store this wee...
It's been quite the week in mobile games, but if the latest releases(there were some pretty darn good ones, in case you missed out) aren't really doing the trick, perhaps some of these discounted games will. Many of these premium games had their... | Read more »
Why the new Fire Emblem Heroes update sh...
It’s exciting to see Nintendo delving into the mobile sphere, regardless of whether it’s to give fans another platform to enjoy their fans or simply a sound business venture. Two of the company's announced mobile games have finally come to... | Read more »
New Fire Emblem Heroes update adds new h...
Fire Emblem Heroes received a sizeable update first thing this morning. The update features a batch of fresh content along with a few updates to the game's systems. [Read more] | Read more »

Price Scanner via MacPrices.net

13-inch 2.0GHz Space Gray MacBook Pro on sale...
Adorama has the non-Touch Bar 13″ 2.0GHz Space Gray MacBook Pro in stock today for $100 off MSRP. Shipping is free, and Adorama charges NY & NJ sales tax only: - 13″ 2.0GHz MacBook Pro Space Gray... Read more
13-inch Touch Bar MacBook Pros on sale for $1...
B&H Photo has select 2016 Apple 13″ Touch Bar MacBook Pros in stock today and up to $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.9GHz/512GB Touch Bar MacBook... Read more
KSI-1802R SX Disinfect-able Keyboard With Wav...
KSI has unveiled a new, innovative medical keyboard, the KSI-1802R SX, at HIMSS 2017, running February 19-22 in Orlando, Florida. KSI-1802R SX is the only keyboard that combines dual factor... Read more
15-inch Touch Bar MacBook Pros on sale for up...
Amazon has 15″ Touch Bar MacBook Pros in stock today and on sale for up to $150 off MSRP including free shipping: - 15″ 2.7GHz Touch Bar MacBook Pro Space Gray: $2720.38 $79 off MSRP - 15″ 2.7GHz... Read more
Apple’s Education discount saves up to $300 o...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free: -... Read more
13-inch 1.6GHz/256GB MacBook Air on sale for...
Newegg has the 13″ 1.6GHz/256GB MacBook Air (MMGG2LL/A) on sale for $1029.99 including free shipping. Their price is $170 off MSRP, and it’s the lowest price available for this model. Choose Newegg... Read more
Save up to $600 with Apple refurbished Mac Pr...
Apple has Certified Refurbished Mac Pros available for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The following... Read more
12-inch 1.1GHz Retina MacBooks on sale for $1...
B&H has 12″ 1.1GHz Retina MacBooks on sale for $150 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 12″ 1.1GHz Space Gray Retina MacBook: $1149 $150 off MSRP - 12″ 1.1GHz... Read more
InTouch Health Expands iOS And Windows Produc...
Specialty telehealth enterprise provider InTouch Health has announced an expanded range of FDA Class I listed medical devices and software solutions for ambulatory, non-acute and non-emergent... Read more
iMobie Airs World’s 1st iCloud Manager with M...
iMobie Inc., an Apple-related software company, announced their newly-updated iPhone manager AnyTrans with exclusive feature to sync and manage contents across multiple iCloud accounts. With it,... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Manager *Apple* Systems Administration - Pu...
Req ID 3315BR Position Title Manager, Apple Systems Administration Job Description The Manager of Apple Systems Administration oversees the administration and Read more
*Apple* Technician - nfrastructure (United S...
Let’s Work Together Apple Technician This position is based in Portland, ME Life at nfrastructure At nfrastructure, we understand that our success results from our Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Manager *Apple* Systems Administration - Pu...
Req ID 3315BR Position Title Manager, Apple Systems Administration Job Description The Manager of Apple Systems Administration oversees the administration and Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.