Could widespread adoption of HTML5 hurt Apple?
TweetFollow Us on Twitter

Could widespread adoption of HTML5 hurt Apple?

The widespread adoption of HTML5 for Web apps could cut Apple’s operation profit growth by 30%, with Microsoft, Google and carriers benefiting, Bernstein Research (https://www.bernsteinresearch.com) predicted -- as noted by "Macworld" (http://macte.ch/6CLU8). Which, if true, would be pretty ironic since Apple has touted HTML5 over Flash.

When the iPad was introduced in early 2009, Steve Jobs famously rejected Adobe Flash in favor of HTML 5 for providing media c

The financial researchers at Bernstein Research envision widespread adoption of HTML5 will affect iPhones and iPads, reducing margins for the former and lowering market share for the latter, the article adds.

"Rough scenario analyses says that even a modest impact in each of these areas could cut our estimated Op. profit growth forecast for Apple through 2015 by about 30%," senior analyst Toni Sacconaghi Jr. wrote in a research paper. This could reduce the compound annual growth rate (CGAR) from around 19% to 13%.

According to Sacconaghi, HTML5 has the potential to undermine profit margins and market share in Apple’s iPhone and iPad franchises. HTML 5-based Web apps don’t require Apple's approval in any way while remaining accessible from any iOS based device. Plus, it's appealing to developers and businesses since it can be used to build Web apps that target all mobile platforms at once, according to "Macworld." It also allows developers and publishers to circumnavigate the 30% commission charged by Apple and Google for selling apps through their app stores.

What's more, Apple also takes a 30% cut on subscriptions sold through the App Store. Both cuts could be obviated with HTML5-based apps, the report pointed out, according to Bernstein Research.

However, some folks think the HTML5 threat is overblown. "i-Programmer" (http://macte.ch/I2UFE) has this to say: "... in situations where Apple is acting as a retailer for an existing retailer moving to HTML5, and so avoiding the 30% charge, is essential to making a profit. On ther other hand, for manufacturers looking for a high volume outlet, Apple is a highly attractive retailer. Given the downside of pure web apps - they can't access the phone's hardware and services and they aren't easy to sell to an end user without the help of an app store - you really do need a good reason to abandon the native app. Amazon, as a retailer, clearly has a good reason for doing just this, but I doubt many others do. In short the idea that HTML5 apps will impact Apple's profits doesn't seems to be more a misunderstanding of the situation than a good prediction.

"Digital Arts Online" (http://macte.ch/rur99) says: "At the moment, HTML5 apps have some problems that native apps do not. HTML5 apps are typically slower than native apps, which is a particularly important issue for games. An estimated 20 percent of mobile games will most likely never be Web apps ... Furthermore, there are currently differences in Web browsers across mobile platforms that can raise development costs for HTML5 apps. They can also pose a greater security risk. This can result in restricting access to underlying hardware by handset manufacturers to reduce the possible impact of these risks."

And "Tech.pinions" (http://macte.ch/inl4e) notes: "While Apple’s 'control-freakery' has been much criticized, this curation has maintained fairly highly minimum standards for iPhone and iPad apps and has avoided the chaos of the Android Market. HTML 5 will loosen control somewhat, but I suspect that Apple will find a way to keep that user experience coming."

And Apple doesn't seem to worried about HTML5; heck, the company endorses it. On one of their web sites they say:"Every new Apple mobile device and every new Mac -- along with the latest version of Apple’s Safari web browser -- supports web standards including HTML5, CSS3, and JavaScript. These web standards are open, reliable, highly secure, and efficient. They allow web designers and developers to create advanced graphics, typography, animations, and transitions. Standards aren’t add-ons to the web. They are the web. And you can start using them today."

-- Dennis Sellers

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Airmail 3.3.2 - Powerful, minimal email...
Airmail is an mail client with fast performance and intuitive interaction. Support for iCloud, MS Exchange, Gmail, Google Apps, IMAP, POP3, Yahoo!, AOL, Outlook.com, Live.com. Airmail was designed... Read more
Numi 3.15.1 - Menu-bar calculator suppor...
Numi is a calculator that magically combines calculations with text, and allows you to freely share your computations. Numi combines text editor and calculator Support plain English. For example, '5... Read more
TextSoap 8.4.1 - Automate tedious text d...
TextSoap can automatically remove unwanted characters, fix up messed up carriage returns, and do pretty much anything else that we can think of to text. Save time and effort. Be more productive. Stop... Read more
TextSoap 8.4.1 - Automate tedious text d...
TextSoap can automatically remove unwanted characters, fix up messed up carriage returns, and do pretty much anything else that we can think of to text. Save time and effort. Be more productive. Stop... Read more
Backblaze 4.3.0.44 - Online backup servi...
Backblaze is an online backup service designed from the ground-up for the Mac. With unlimited storage available for $5 per month, as well as a free 15-day trial, peace of mind is within reach with... Read more
Numi 3.15 - Menu-bar calculator supports...
Numi is a calculator that magically combines calculations with text, and allows you to freely share your computations. Numi combines text editor and calculator Support plain English. For example, '5... Read more
EtreCheck 3.3.3 - For troubleshooting yo...
EtreCheck is an app that displays the important details of your system configuration and allow you to copy that information to the Clipboard. It is meant to be used with Apple Support Communities to... Read more
BusyContacts 1.1.8 - Fast, efficient con...
BusyContacts is a contact manager for OS X that makes creating, finding, and managing contacts faster and more efficient. It brings to contact management the same power, flexibility, and sharing... Read more
TunnelBear 3.0.14 - Subscription-based p...
TunnelBear is a subscription-based virtual private network (VPN) service and companion app, enabling you to browse the internet privately and securely. Features Browse privately - Secure your data... Read more
Apple Final Cut Pro X 10.3.4 - Professio...
Apple Final Cut Pro X is a professional video editing solution.Completely redesigned from the ground up, Final Cut Pro adds extraordinary speed, quality, and flexibility to every part of the post-... Read more

Latest Forum Discussions

See All

The best new games we played this week
We were quite busy this week. A bunch of big mobile games launched over the past few days, alongside a few teeny surprises. There're lots of quality games to load your phone with. We've gone and picked out five of our favorites for the week. [... | Read more »
Magikarp Jump beginner's guide
Magikarp Jump is a mystifying little game. Part Tamagotchi, part idle clicker, there's not a whole lot of video game there, per se, but for some reason we can't help coming back to it again and again. Your goal is to train up a little Magikarp to... | Read more »
Goat Simulator PAYDAY (Games)
Goat Simulator PAYDAY 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: ** IMPORTANT - SUPPORTED DEVICES **iPhone 4S, iPad 2, iPod Touch 5 or better Goat Simulator: Payday is the most... | Read more »
GRID Autosport delayed until autumn
Sorry mobile racing fans -- GRID Autosport has been delayed a few months. The game is now expected to launch this fall on iOS. Feral Interactive announced that they wanted more time to work on the game's UI and overall performance before launching... | Read more »
Zombie Gunship Survival Beginner's...
The much anticipated Zombie Gunship Survival is here. In this latest entry in the Zombie Gunship franchise, you're tasked with supporting ground troops and protecting your base from the zombie horde. There's a lot of rich base building fun, and... | Read more »
Mordheim: Warband Skirmish (Games)
Mordheim: Warband Skirmish 1.2.2 Device: iOS Universal Category: Games Price: $3.99, Version: 1.2.2 (iTunes) Description: Explore the ruins of the City of Mordheim, clash with other scavenging warbands and collect Wyrdstone -... | Read more »
Mordheim: Warband Skirmish brings tablet...
Legendary Games has just launched Mordheim: Warband Skirmish, a new turn-based action game for iOS and Android. | Read more »
Magikarp Jump splashes onto Android worl...
If you're tired ofPokémon GObut still want something to satisfy your mobilePokémon fix,Magikarp Jumpmay just do the trick. It's out now on Android devices the world over. While it looks like a simple arcade jumper, there's quite a bit more to it... | Read more »
Purrfectly charming open-world RPG Cat Q...
Cat Quest, an expansive open-world RPG from former Koei-Tecmo developers, got a new gameplay trailer today. The video showcases the combat and exploration features of this feline-themed RPG. Cat puns abound as you travel across a large map in a... | Read more »
Jaipur: A Card Game of Duels (Games)
Jaipur: A Card Game of Duels 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: ** WARNING: iPad 2, iPad Mini 1 & iPhone 4S are NOT compatible. ** *** Special Launch Price for a limited... | Read more »

Price Scanner via MacPrices.net

Memorial Day savings: 13-inch Touch Bar MacBo...
B&H Photo has the 2016 Apple 13″ Touch Bar MacBook Pros in stock today and on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY & NJ sales tax only: - 13″ 2.9GHz/512GB... Read more
Apple refurbished 13-inch MacBook Airs availa...
Apple has Certified Refurbished 2016 13″ MacBook Airs available starting at $849. An Apple one-year warranty is included with each MacBook, and shipping is free: - 13″ 1.6GHz/8GB/128GB MacBook Air: $... Read more
Apple restocks refurbished 11-inch MacBook Ai...
Apple has Certified Refurbished 11″ MacBook Airs (the latest models recently discontinued by Apple), available for up to $170 off original MSRP. An Apple one-year warranty is included with each... Read more
12-inch 1.2GHz Retina MacBooks on sale for up...
B&H has 12″ 1.2GHz Retina MacBooks on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY & NJ sales tax only: - 12″ 1.2GHz Space Gray Retina MacBook: $1449.99 $150 off... Read more
15-inch 2.7GHz Silver Touch Bar MacBook Pro o...
MacMall has the 15-inch 2.7GHz Silver Touch Bar MacBook Pro (MLW82LL/A) on sale for $2569 as part of their Memorial Day sale. Shipping is free. Their price is $230 off MSRP. Read more
Free Tread Wisely Mobile App Endorsed By Fath...
Just in time for the summer driving season, Cooper Tire & Rubber Company has announced the launch of a new Tread Wisely mobile app. Designed to promote tire and vehicle safety among teens and... Read more
Commercial Notebooks And Detachable Tablets W...
Worldwide shipments of personal computing devices (PCDs), comprised of traditional PCs (a combination of desktop, notebook, and workstations) and tablets (slates and detachables), are forecast to... Read more
Best value this Memorial Day weekend: Touch B...
Apple has Certified Refurbished 2016 15″ and 13″ MacBook Pros available for $230 to $420 off original MSRP. An Apple one-year warranty is included with each model, and shipping is free: - 15″ 2.6GHz... Read more
13-inch MacBook Airs on sale for up to $130 o...
Overstock.com has 13″ MacBook Airs on sale for up to $130 off MSRP including free shipping: - 13″ 1.6GHz/128GB MacBook Air (sku MMGF2LL/A): $869.99 $130 off MSRP - 13″ 1.6GHz/256GB MacBook Air (sku... Read more
2.8GHz Mac mini available for $973 with free...
Adorama has the 2.8GHz Mac mini available for $973, $16 off MSRP, including a free copy of Apple’s 3-Year AppleCare Protection Plan. Shipping is free, and Adorama charges sales tax in NY & NJ... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Media Products - Commerce Engineerin...
Apple Media Products - Commerce Engineering Manager Job Number: 57037480 Santa Clara Valley, California, United States Posted: Apr. 18, 2017 Weekly Hours: 40.00 Job Read more
*Apple* Media Products - Commerce Engineerin...
Apple Media Products - Commerce Engineering Manager Job Number: 57037480 Santa Clara Valley, California, United States Posted: Apr. 18, 2017 Weekly Hours: 40.00 Job Read more
Best Buy *Apple* Computing Master - Best Bu...
**509643BR** **Job Title:** Best Buy Apple Computing Master **Location Number:** 001482- Apple Valley-Store **Job Description:** **What does a Best Buy Apple Read more
*Apple* Media Products - Commerce Engineerin...
Apple Media Products - Commerce Engineering Manager Job Number: 57037480 Santa Clara Valley, California, United States Posted: Apr. 18, 2017 Weekly Hours: 40.00 Job Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.