Greg's Bite: Steve Jobs' Creativity
TweetFollow Us on Twitter

Greg's Bite: Steve Jobs' Creativity

By Greg Mills

We all knew Mr. Jobs is fighting cancer or the aftermath of it. Despite knowing he was on medical leave, it was very reassuring that he popped up at product releases to a thundering applause. Turning over the reins to Apple when there are still unreleased new products in the cue, that need refining, must be the hardest part of his work at Apple for him to relinquish. Steve Jobs is a compulsive perfectionist and he demanded a level of elegance unseen in so many products.

Demanding the impossible and forcing Apple engineers to find a way to do it was his strong suit. Being named as an inventor in numerous patents is only the tip of the iceberg of his creativity. Thinner, faster, smoother, more intuitive, fewer steps to operate, simpler, logical, cheaper to manufacture and fitting into an overall plan were the things Steve looks at in new product development.

The logic of Apple software icons and button placement alone is a science that is still not understood by the bulk of product designers. I have a microwave oven made by Sharp that has a giant icon button for popping popcorn, but the start and stop buttons are unremarkable and buried in a number of text only buttons making it hard to find the most used buttons in poor light or without reading glasses.

A lot of dumb mistakes made in product development cost nothing to do right, if anyone with the power to force a correction even notices the flaw. At one point I stuck a green dot over the start button and a red spot over the stop button and the microwave seemed a lot more compliant with the standards of icon use I expect from my Apple computer products. That microwave design would never have gotten by a Steve Jobs final inspection without that obvious defect in user interface being fixed.

The colored stickers eventually wore off, and we are back to the Microsoft sort of learning curve due to stupidity in design. We have owned that microwave for several years now, and it still ticks me off when I can't find the right button quickly.

Apple has actually developed a school for employees that teaches the Jobsian way of thinking. While his sarcastic and demeaning manner put off people who had more pride in themselves than was warranted, the market place repeatedly validated his opinions. While employees wetting their pants just accidentally taking the same elevator as Mr. Jobs seems a bit over the top, Steve is a powerful presence for good as well as bad.

The contribution to society Steve has made will live well beyond his mortal life. This is not an obituary, the man still lives and his brain is still the super computer of creativity it has always been. The plans for succession at Apple certainly will provide for a continuation of the vision Steve Jobs has had for Apple, the most valuable company in the world. What a fitting tribute to Steve Jobs that just days before he passed the reigns on to Tim Cook, Apple surpassed Mobile/Exxon in market cap valuation.

I expect some volatility in Apple share prices for the short term, but the iPhone 5, iPad 3 and the next big thing are certainly just around the corner. That it might take more than one person to fill in behind Steve Jobs isn't a problem. Tim Cook has proven to be able to lead the company from a business standpoint, and Jonathan Ives is an artist in the design area,

I expect the executives at Apple to recognize the talent of staff in the form of recognizing and promoting the people that think like Steve Jobs. I am still bullish on Apple and hope and pray that Steve Jobs is with us for a good while longer.

That is Greg's Bite for today


Community Search:
MacTech Search:

Software Updates via MacUpdate

World of Tanks Generals guide - Tips and...
World of Tanks Generals is a brand new card game by the developer behind the World of Tanks shooter franchise. It plays like a cross between chess and your typical card game. You have to keep in consideration where you place your tanks on the board... | Read more »
TruckSimulation 16 guide: How to succeed...
Remember those strangely enjoyable truck missions in Grand Theft Auto V whereit was a disturbing amount of fun to deliver cargo? TruckSimulation 16 is reminiscent of that, and has you play the role of a truck driver who has to deliver various... | Read more »
The best GIF making apps
Animated GIFs have exploded in popularity recently which is likely thanks to a combination of Tumblr, our shorter attention spans, and the simple fact they’re a lot of fun. [Read more] | Read more »
The best remote desktop apps for iOS
We've been sifting through the App Store to find the best ways to do computer tasks on a tablet. That gave us a thought - what if we could just do computer tasks from our tablets? Here's a list of the best remote desktop apps to help you use your... | Read more »
Warhammer 40,000: Freeblade guide - How...
Warhammer 40,000: Freebladejust launched in the App Store and it lets you live your childhood dream of blowing up and slashing a bunch of enemies as a massive, hulking Space Marine. It's not easy being a Space Marine though - and particularly if... | Read more »
Gopogo guide - How to bounce like the be...
Nitrome just launched a new game and, as to be expected, it's a lot of addictive fun. It's called Gopogo, and it challenges you to hoparound a bunch of platforms, avoiding enemies and picking up shiny stuff. It's not easy though - just like the... | Read more »
Sago Mini Superhero (Education)
Sago Mini Superhero 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: KAPOW! Jack the rabbit bursts into the sky as the Sago Mini Superhero! Fly with Jack as he lifts impossible weights,... | Read more »
Star Wars: Galaxy of Heroes guide - How...
Star Wars: Galaxy of Heroes is all about collecting heroes, powering them up, and using them together to defeat your foes. It's pretty straightforward stuff for the most part, but increasing your characters' stats can be a bit confusing because it... | Read more »
The best cooking apps (just in time for...
It’s that time of year again, where you’ll be gathering around the dinner table with your family and a huge feast in front of you. [Read more] | Read more »
Square Rave guide - How to grab those te...
Square Rave is an awesome little music-oriented puzzle game that smacks of games like Lumines, but with its own unique sense of gameplay. To help wrap your head around the game, keep the following tips and tricks in mind. [Read more] | Read more »

Price Scanner via

Cyber Monday: Apple MacBooks on sale for up t...
Apple resellers have MacBook Pros, MacBook Airs, and MacBooks on sale for up to $250 off MSRP for Cyber Monday 2015. The following is a roundup of the lowest prices available for new models from any... Read more
Cyber Monday: 15% off Apple products, and sto...
Use code CYBER15 on Cyber Monday only to take 15% on Apple products at Target, and store-wide. Choose free shipping or free local store pickup (if available). Sale prices for online orders only, in-... Read more
iPad Air 2 And iPad mini Among Top Five Black...
Adobe has released its 2015 online shopping data for Black Friday and Thanksgiving Day. The five best selling electronic products on Black Friday were Samsung 4K TVs, Apple iPad Air 2, Microsoft Xbox... Read more
All-in-one PC Shipments Projected To Drop Ove...
Digitimes’ Aaron Lee and Joseph Tsai report that all-in-one (AIO) PC shipments may drop a double-digit percentage on-year in 2015 due to weaker-than-expected demand, although second-largest AIO make... Read more
Sprint Offers iPad Pro
Sprint now offers Apple’s new iPad Pro with Wi-Fi + Cellular, featuring a 12.9-inch Retina display with 5.6 million pixels. Customers can pick up iPad Pro at select Sprint retail locations. It can... Read more
Cyber Monday: Target offers 15% discount on A...
Target has discounted Apple Watches by 15% for Cyber Monday. Choose free shipping or free local store pickup (if available). Sale prices for online orders only, in-store prices may vary: - Apple... Read more
Sunday roundup of Holiday weekend Mac sales:...
Take up to $500 off MSRP on the price of a new Mac at B&H Photo today as part of their Black Friday/Holiday weekend sale. Shipping is free, and B&H charges NY tax only. These prices are... Read more
Holiday weekend: Apple Watch on sale for $50-...
B&H Photo has the Apple Watch on sale today for $50-$100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - Apple Watch Sport: $50 off - Apple Watch: $50-$100 off Read more
Holiday weekend: iPad Air 2s on sale for up t...
B&H Photo has iPad Air 2s on sale for up to $80 off MSRP including free shipping plus NY sales tax only: - 16GB iPad Air 2 WiFi: $459 $40 off - 64GB iPad Air 2 WiFi: $569 $30 off - 128GB iPad Air... Read more
Holiday weekend Mac sales roundup: B&H Ph...
B&H Photo continues to have all new Macs on sale for up to $500 off MSRP as part of their Black Friday/Holiday weekend sale. Shipping is free, and B&H charges NY tax only: - 15″ 2.2GHz Retina... Read more

Jobs Board

Technical Program Manager, Strategic Merchant...
# Technical Program Manager, Strategic Merchants - Apple Pay Job Number: 44001177 Santa Clara Valley, Califo ia, United States Posted: Oct. 30, 2015 Weekly Hours: 40.00 Read more
Frameworks Engineer, *Apple* Watch - Apple...
# Frameworks Engineer, Apple Watch Job Number: 41403122 Santa Clara Valley, Califo ia, United States Posted: Jul. 1, 2015 Weekly Hours: 40.00 **Job Summary** Join the Read more
Software Engineer - *Apple* Pay - Apple (Un...
# Software Engineer - Apple Pay Job Number: 44003246 Santa Clara Valley, Califo ia, United States Posted: Nov. 16, 2015 Weekly Hours: 40.00 **Job Summary** Apple Pay Read more
Merchant Operations Manager: *Apple* Pay -...
# Merchant Operations Manager: Apple Pay Job Number: 43593822 Santa Clara Valley, Califo ia, United States Posted: Nov. 10, 2015 Weekly Hours: 40.00 **Job Summary** The Read more
Product Design Engineer - *Apple* Watch - A...
# Product Design Engineer - Apple Watch Job Number: 41727161 Santa Clara Valley, Califo ia, United States Posted: Jul. 22, 2015 Weekly Hours: 40.00 **Job Summary** Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.