Is Apple planning to reinvent TV?
TweetFollow Us on Twitter

Is Apple planning to reinvent TV?

Apple may be planning to reinvent TV if a new report (http://macte.ch/RwOTV) by research firm Jefferies & Company analyst Peter Misek is on target. Reinventing TV would be a MAJOR undertaking, but if any company could, it would be Apple, which turned the music world upside down.

Misek predicts that Apple is preparing a cloud-based video service that could go well beyond what the current Apple TV already offers. And, in fact, would challenge services such as Netflix and even the cable/satellite TV companies.

I've said before that I'd love to have an a la carte service in which I could pay for the TV programs and/or channels I want to watch rather than be forced to sign up for "bundles" of stations. Could Apple finally make it happen?

The "GigaOm" (http://macte.ch/EpmBJ) site says that all Apple has to do to make a service such as Misek is predicting a hit is to provide exactly what cable and satellite don’t: "a highly customizable, on-demand and live streaming hybrid with a total focus on consumer choice." In short, Apple just needs to give TV the App Store treatment. Of course, as "GigaOm" notes, that’s much easier said than done, as licensing deals would make such an offering a nightmare from a negotiations standpoint. No one has ever managed to pull off a stunt like this before? Does Apple? If so, it would certainly be another feather in the company's (and CEO Steve Jobs') hat.

Some folks think Apple's head honcho does indeed want to "reinvent" TV. Jonny Evans writing for "Computerworld" (http://macte.ch/bjFIQ) says that ever since Jobs appeared at D8 last year to tell us that any innovation in the TV market will need to alter the existing business structure "we've been wondering what the company plans to bring to the table."

Evans thinks that should Apple offer a service such as Misek predicts, you'll be able to access the TV shows you want. There might be an iAds element involved -- an attempt to replicate the kind of ads revenues networks gain when offering broadcast content, he adds. I think Evans is onto something. I don't think iAds has been the ginormous success Apple expected it would be. An Apple television/video/iAds service could jump start iAds, the Apple TV hardware and more.

If such a system arrives, and I think it will within two years (if not sooner), you'll be able to begin watching a TV show on your Apple TV-connected television, then on your Mac or your iPad or your iPhone or your iPod touch. This strategy will keep the Mac as the center of your digital lifestyle, as well as help Apple sell more computers and iOS devices.

Of course, the Apple TV could disappear if, as Misek and others predict, Apple comes out with its own brand of television sets. I'm still dubious that Jobs & Company will do this. But I'm less dubious than I was six months ago now that I am considering the potential of an Apple television/video service.

And even if Apple did roll out their own brand of television sets, the Apple TV might still have a future. It could be the connecting device in homes that don't have an Apple television.

Of course, an Apple television/video service would mean even more bandwidth consumption for both wireless networks and cable providers. That could mean higher cable bills -- unless Apple uses some iAd money or some other form of payment to help defray the cost.

Regardless, I'll be willing to pay more for Internet service when the day arrives that I can pick and choose the channels and programs I want to watch instead of forking out for a cable or satellite packed filled with dozens of channels I never watch.

-- Dennis Sellers

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

The beginner's guide to Warbits
Warbits is a turn-based strategy that's clearly inspired by Nintendo's Advance Wars series. Since turn-based strategy games can be kind of tricky to dive into, see below for a few tips to help you in the beginning. Positioning is crucial [Read... | Read more »
How to upgrade your character in Spellsp...
So you’ve mastered the basics of Spellspire. By which I mean you’ve realised it’s all about spelling things in a spire. What next? Well you’re going to need to figure out how to toughen up your character. It’s all well and good being able to spell... | Read more »
5 slither.io mash-ups we'd love to...
If there's one thing that slither.io has proved, it's that the addictive gameplay of Agar.io can be transplanted onto basically anything and it will still be good fun. It wouldn't be surprising if we saw other developers jumping on the bandwagon,... | Read more »
How to navigate the terrain in Sky Charm...
Sky Charms is a whimsical match-'em up adventure that uses creative level design to really ramp up the difficulty. [Read more] | Read more »
Victorious Knight (Games)
Victorious Knight 1.3 Device: iOS Universal Category: Games Price: $1.99, Version: 1.3 (iTunes) Description: New challenges awaits you! Experience fresh RPG experience with a unique combat mechanic, packed with high quality 3D... | Read more »
Agent Gumball - Roguelike Spy Game (Gam...
Agent Gumball - Roguelike Spy Game 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Someone’s been spying on Gumball. What the what?! Two can play at that game! GO UNDERCOVERSneak past enemy... | Read more »
Runaway Toad (Games)
Runaway Toad 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: It ain’t easy bein’ green! Tap, hold, and swipe to help Toad hop to safety in this gorgeous new action game from the creators of... | Read more »
PsyCard (Games)
PsyCard 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: From the makers och Card City Nights, Progress To 100 and Ittle Dew PSYCARD is a minesweeper-like game set in a cozy cyberpunk... | Read more »
Sago Mini Robot Party (Education)
Sago Mini Robot Party 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: -- Children's Technology Review Editor's Choice -- | Read more »
How to get a high score in every level o...
Sky Charms is an adorable match three puzzler that provides a decent challenge thanks to its creative level design. It regularly presents something new, forcing you to think on your feet. [Read more] | Read more »

Price Scanner via MacPrices.net

Apple restocks Certified Refurbished Mac mini...
Apple has restocked Certified Refurbished 2014 Mac minis, with models available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz Mac mini: $419 $... Read more
15-inch 2.2GHz Retina MacBook Pro on sale for...
Amazon.com has the 15″ 2.2GHz Retina MacBook Pro on sale for $1699.99 including free shipping. Their price is $300 off MSRP, and it’s the lowest price available for this model from any reseller (and... Read more
Apple Beats Microsoft at Own Game; Amazon Pri...
First quarter seasonality combined with an overall disinterested customer base led to an annual decline of 14.7% in worldwide tablet shipments during the first quarter of 2016 (1Q16). Worldwide... Read more
Tablets Had Worst Quarter Since 2012, says St...
The global tablet market began 2016 just as 2015 left off, down. Tablet shipments fell 10% to 46.5 million units during the Q1 2016, according to the new “Preliminary Global Tablet Shipments and... Read more
Clearance 13-inch MacBook Airs, Apple refurbi...
Apple recently dropped prices on certified refurbished 2015 13″ MacBook Airs with 4GB of RAM with models now available starting at $759. An Apple one-year warranty is included with each MacBook, and... Read more
Clearance 12-inch Retina MacBooks, Apple refu...
Apple has dropped prices on Certified Refurbished 2015 12″ Retina MacBooks with models now available starting at $929. Apple will include a standard one-year warranty with each MacBook, and shipping... Read more
Aleratec Releases Mac Software Upgrade for 1...
California based Aleratec Inc., designer, developer and manufacturer of Portable Device Management (PDM) charge/sync products for mobile devices and professional-grade duplicators for hard disk... Read more
Sale! Amazon offers 27-inch iMac, 13-inch 2.9...
Amazon has the 27″ 3.2GHz 5K iMac and the 13″ 3.9GHz Retina MacBook Pro on sale for $300 off MSRP, each including free shipping, for a limited time: - 27″ 3.2GHz/1TB HD 5K iMac (model MK462LL/A): $... Read more
Apple refurbished 13-inch Retina MacBook Pros...
Apple has Certified Refurbished 13″ Retina MacBook Pros available for up to $270 off the cost of new models. An Apple one-year warranty is included with each model, and shipping is free: - 13″ 2.7GHz... Read more
13-inch 2.7GHz/128GB Retina MacBook Pro on sa...
Take $200 off MSRP on the price of a new 13″ 2.7GHz/128GB Retina MacBook Pro (model MF839LL/A) at Amazon. Shipping is free: - 13″ 2.7GHz/128GB Retina MacBook Pro: $1099.99 $200 off MSRP Act now if... Read more

Jobs Board

Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
Automotive Sales Consultant - Apple Ford Linc...
…you. The best candidates are smart, technologically savvy and are customer focused. Apple Ford Lincoln Apple Valley is different, because: $30,000 annual salary Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Solutions Consultant - Apple (United...
# Apple Solutions Consultant Job Number: 48260200 Phoenix, Arizona, United States Posted: Apr. 22, 2016 Weekly Hours: 40.00 **Job Summary** As an Apple Solutions Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.