Greg's bite: At Apple, the details matter (take note, Nokia)
TweetFollow Us on Twitter

Greg's bite: At Apple, the details matter (take note, Nokia)

By Greg Mills

The uproar was tremendous when Apple refused to support Adobe Flash with the iOS. I will admit some frustration as web pages loaded on iPad with the admonition to load Flash to view the content. I knew I couldn't do that. Oh, well, I figured I didn't need to see that content any way or bother with web sites that didn't support compatible graphic display software.  

Steve Jobs took the extraordinary step of explaining why Adobe Flash wasn't up to the standards Apple required for content players in great detail. While everyone has to admit that Jobs is as anal as you can get, that means Apple product users don't have to be that way to get products that are completely polished and just work. Jobs has taken the frustration out of our experience for us. Thank you, Steve.

Adobe wrung its hands in anguish, claiming everything from industrial warfare to malicious slander. Recently, Adobe launched an updated version of Flash that hopefully fixes the problems.  In addition to being a chip cycle hog running down battery life, there is also an irregularity in special Flash cookies that are essentially hidden from users in a different place than regular browser cookies. Apple had just cause to ban Flash. Let's see if the new version passes muster and, if so, future iOS updates will certainly support it. Apple is deliberate, not defiant.

Video codec standards really matter. The other day I built a web site with a 30-second movie in it and it used up so much memory it just about filled up my .Mac  account memory allotment (I hate the MobileMe name). I use my Apple hosted, online web space to temporarily mount web sites under development to show clients until we are ready to put the site online.  

I loaded the offending movie into iMove and "shared it" as an MPEG and shrunk the movie from 150 to 5MB. Then, I posted the slimmed-down movie, and the difference in memory required to host the site was amazing. My client whined, "Why do I have to load QuickTime to see the movie?" I told her why, and she did. Some PCs don't come with QuickTime loaded, but they should. Microsoft has a history of ignoring competitive elements for its browsers and then screaming the loudest when other companies don't support their codecs.

AT&T Dumb as Hammers saga, part 2. Rather than simply close an existing post pay account and open a new post pay to support his wife's new AT&T iPhone 4, AT&T so frustrated my brother-in-law that he returned the perfectly good iPhone and walked down the street to Verizon. I have supported AT&T's customer service despite the "No Bars in More Places" problem. That is over. It is absurd that it should be so hard to fix an account issue.  

The Daily has launched a newer app to support their online newspaper.  It is reportedly designed to load the content faster and make the experience better.  I will load it and report back.

Nokia has taken drastic steps to counter the Apple iPhone and iPad's iOS by firing their software team. Nokia slashed R&D to zip and plunged into bed with Microsoft. Nokia Stock dropped off 10% overnight and is poised for further erosion today. They still hope to sell 150,000,000 Symbian-based dumb phones despite announcing their OS is a dead end.  They threw the MeeGo OS into the open source pot and raised the white flag.  

Nokia investors are appalled as billions of dollars of R&D spent on proprietary operating systems have effectively been flushed down the toilet. Even Nokia figures it will take at least two years to mount a recovery. Two years in the fast developing cell phone industry is a very long time and spells doom for Nokia. Who can catch up with Apple, with what would then be a four-year head start? Dumb phones and dumb phone manufactures are history and will soon be irrelevant.

If nothing else Nokia CEO Stephen Elop, a former Microsoft executive who came on board a seriously troubled company last September, is a realist. For a long time the company has been pumping phony sunshine out to the media. The numbers showing Nokia's rapid decline in market share finally woke them up. In a recent speech Elop compared his companies situation as being like a man on a burning off-shore oil platform. Do you wait and get burned to a crisp by Apple and Android or jump into the frigid sea and partner with an off the shelf smartphone platform?  They jumped into the sea (the arms of Microsoft's Steve Ballmer).   

Finland is a small country and the footprint of Nokia is huge there. Nokia, as were the rest of the cell phone manufacturing companies around the world caught with their pants down when Apple launched the iPhone. Two or three years ago the fundamentals of the market were suddenly changed, and dumb phones' days were numbered. Nokia failed to move quickly enough to counter Apple and then Google when the Android handsets were launched by every competitor but RIM.

Microsoft is poised to benefit from the huge move by Nokia in making the Windows 7 Mobile OS their platform. As RIM also is falling off, the three remaining players are Apple, Google and Microsoft, in that order. The touch screen OS patent shakedown by Apple will really get under way soon ,and I expect Android to get the silver bullet from Federal Court cases already filed by Apple against every single Android handset manufacturer.  

At a minimum, Android handsets and the OS will be changed, if possible, to avoid infringement of Apple's patented technology. However, should Apple prevail, the decision to license Apple technology to Android handset companies or Google is for Apple alone to make. My money is on the patent infringement-based order to cease and desist infringement with multi-billion dollar damages. Apple is as likely to license the iOS as they have been the Mac OS.  

To further darken the gloom at Nokia, there are rumors that Apple has developed an iPhone Mini which will offer the basics of the iPhone experience at a lower price than the full blown iPhone. Hitting a price point where the cell phone companies can give them away with a two-year contract would nail the coffin shut on Nokia and other dumb phone companies. It would match the low entry investment of the Android.  

There is a pincer action going on, as Apple is well aware of the surge in the Android. One side of the pincer is the market that Apple will support by offering universal iPhones in more markets and to more cell phone networks. The other side of the pincer is the patent infringement issue.  Android is a dead man walking despite what you read in the press.        

That's another Greg's bite for today.

(Greg Mills is currently a graphic and Faux Wall Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. Greg is an Extra Class Ham Radio Operator, AB6SF, iOS developer and web site designer. He's also working on a solar energy startup using a patent pending process for turning waste dual pane glass window units into thermal solar panels used to heat water see: www.CottageIndustySolar.com Married, with one daughter, Greg writes for intellectual property web sites and on Mac/Tech related issues. See Greg's art web site at
www.gregmills.info He can be emailed at gregmills@mac.com)

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

NetShade 6.3.1 - Browse privately using...
NetShade is an anonymous proxy and VPN app+service for Mac. Unblock your Internet through NetShade's high-speed proxy and VPN servers spanning seven countries. NetShade masks your IP address as you... Read more
Dragon Dictate 4.0.7 - Premium voice-rec...
With Dragon Dictate speech recognition software, you can use your voice to create and edit text or interact with your favorite Mac applications. Far more than just speech-to-text, Dragon Dictate lets... Read more
Persecond 1.0.2 - Timelapse video made e...
Persecond is the easy, fun way to create a beautiful timelapse video. Import an image sequence from any camera, trim the length of your video, adjust the speed and playback direction, and you’re done... Read more
GIMP 2.8.14p2 - Powerful, free image edi...
GIMP is a multi-platform photo manipulation tool. GIMP is an acronym for GNU Image Manipulation Program. The GIMP is suitable for a variety of image manipulation tasks, including photo retouching,... Read more
Sandvox 2.10.2 - Easily build eye-catchi...
Sandvox is for Mac users who want to create a professional looking website quickly and easily. With Sandvox, you don't need to be a Web genius to build a stylish, feature-rich, standards-compliant... Read more
LibreOffice 5.0.1.2 - Free, open-source...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
f.lux 36.1 - Adjusts the color of your d...
f.lux makes the color of your computer's display adapt to the time of day, warm at night and like sunlight during the day. Ever notice how people texting at night have that eerie blue glow? Or wake... Read more
VirtualBox 5.0.2 - x86 virtualization so...
VirtualBox is a family of powerful x86 virtualization products for enterprise as well as home use. Not only is VirtualBox an extremely feature rich, high performance product for enterprise customers... Read more
File Juicer 4.43 - Extract images, video...
File Juicer is a drag-and-drop can opener and data archaeologist. Its specialty is to find and extract images, video, audio, or text from files which are hard to open in other ways. In computer... Read more
Apple MainStage 3.2 - Live performance t...
MainStage 3 makes it easy to bring to the stage all the same instruments and effects that you love in your recording. Everything from the Sound Library and Smart Controls you're familiar with from... Read more

ReBoard: Revolutionary Keyboard (Utilit...
ReBoard: Revolutionary Keyboard 1.0 Device: iOS Universal Category: Utilities Price: $1.99, Version: 1.0 (iTunes) Description: Do everything within the keyboard without switching apps! If you are in WhatsApp, how do you schedule a... | Read more »
Tiny Empire (Games)
Tiny Empire 1.1.3 Device: iOS Universal Category: Games Price: $2.99, Version: 1.1.3 (iTunes) Description: Launch cannonballs and blow tiny orcs into thousands of pieces in this intuitive fantasy-themed puzzle shooter! Embark on an... | Read more »
Astropad Mini (Productivity)
Astropad Mini 1.0 Device: iOS iPhone Category: Productivity Price: $4.99, Version: 1.0 (iTunes) Description: *** 50% off introductory price! ​*** Get the high-end experience of a Wacom tablet at a fraction of the price with Astropad... | Read more »
Emo Chorus (Music)
Emo Chorus 1.0.0 Device: iOS Universal Category: Music Price: $1.99, Version: 1.0.0 (iTunes) Description: Realistic Choir simulator ranging from simple Chorus emulation to full ensemble Choir with 128 members. ### introductory offer... | Read more »
Forest Spirit (Games)
Forest Spirit 1.0.5 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.5 (iTunes) Description: | Read more »
Ski Safari 2 (Games)
Ski Safari 2 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: The world's most fantastical, fun, family-friendly skiing game is back and better than ever! Play as Sven's sister Evana, share... | Read more »
Lara Croft GO (Games)
Lara Croft GO 1.0.47768 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.47768 (iTunes) Description: Lara Croft GO is a turn based puzzle-adventure set in a long-forgotten world. Explore the ruins of an ancient... | Read more »
Whispering Willows (Games)
Whispering Willows 1.23 Device: iOS Universal Category: Games Price: $4.99, Version: 1.23 (iTunes) Description: **LAUNCH SALE 50% OFF** - Whispering Willows is on sale for 50% off ($4.99) until September 9th. | Read more »
Calvino Noir (Games)
Calvino Noir 1.1 Device: iOS iPhone Category: Games Price: $3.99, Version: 1.1 (iTunes) Description: The film noir stealth game. Calvino Noir is the exploratory, sneaking adventure through the 1930s European criminal underworld.... | Read more »
Angel Sword (Games)
Angel Sword 1.0 Device: iOS Universal Category: Games Price: $6.99, Version: 1.0 (iTunes) Description: Prepare to adventure in the most epic full scale multiplayer 3D RPG for mobile! Experience amazing detailed graphics in full HD.... | Read more »

Price Scanner via MacPrices.net

Big Grips Lift Handle For iPad Air and iPad A...
KEM Ventures, Inc. which pioneered the extra-large, super-protective iPad case market with the introduction of Big Grips Frame and Stand in 2011, is launching Big Grips Lift featuring a new super-... Read more
Samsung Launches Galaxy Tab S2, Its Most Powe...
Samsung Electronics America, Inc. has announced the U.S. release of the Galaxy Tab S2, its thinnest, lightest, ultra-fast tablet. Blending form and function, elegant design and multitasking power,... Read more
Tablet Screen Sizes Expanding as iPad Pro App...
Larger screen sizes are gaining favor as the tablet transforms into a productivity device, with shipments growing 185 percent year-over-year in 2015. According to a new Strategy Analytics’ Tablet... Read more
Today Only: Save US$50 on Adobe Elements 13;...
Keep the memories. lose the distractions. Summer’s winding down and it’s time to turn almost perfect shots into picture perfect memories with Elements 13. And get the power to edit both photos and... Read more
1.4GHz Mac mini on sale for $449, save $50
Best Buy has the 1.4GHz Mac mini on sale for $50 off MSRP on their online store. Choose free shipping or free local store pickup (if available). Price for online orders only, in-store price may vary... Read more
12-inch 1.1GHz Gold MacBook on sale for $1149...
B&H Photo has the 12″ 1.1GHz Gold Retina MacBook on sale for $1149.99 including free shipping plus NY sales tax only. Their price is $150 off MSRP, and it’s the lowest price available for this... Read more
27-inch 3.3GHz 5K iMac on sale for $1849, sav...
Best Buy has the 27″ 3.3GHz 5K iMac on sale for $1849.99. Their price is $150 off MSRP, and it’s the lowest price available for this model. Choose free shipping or free local store pickup (if... Read more
Worldwide Tablet Shipments Expected to Declin...
Does Apple badly need a touchscreen convertible/hybrid laptop MacBook? Yes, judging from a new market forecast from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker, which... Read more
Continued PC Shipment Shrinkage Expected Thro...
Worldwide PC shipments are expected to fall by -8.7 percent in 2015 and not stabilize until 2017, according to the latest International Data Corporation (IDC) Worldwide Quarterly PC Tracker data. The... Read more
Imminent iPhone 6s Announcement Leads To 103%...
NextWorth Solutions, with its online and in-store electronics trade-in programs including http://NextWorth.com, reports that it has experienced a 103 percent surge in quoted trade-in values over the... Read more

Jobs Board

*Apple* Retail Online Store: Customer Insigh...
**Job Summary** Apple Retail (Online Store) is seeking an experienced e-commerce analytics professional to join the Customer Insights Team. The Web e-Commerce Analyst Read more
*Apple* Music, Business Operations - Apple I...
Changing the world is all in a day039s work at Apple . If you love innovation, here039s your chance to make a career of it. You039ll work hard. But the job comes with Read more
WW *Apple* Retail Online Store: Customer In...
**Job Summary** The Apple Retail - Online Store is seeking an experienced web merchandising analytics professional to join the Customer Insights Team. The Web Read more
Senior Payments Security Manager - *Apple*...
**Job Summary** Apple , Inc. is looking for a highly motivated, innovative and hands-on senior payments security manager to join the Apple Pay security team. You will Read more
Software QA Engineer, *Apple* Pay Security...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.