Apple needs to beef up iBookstore as ereading popularity grows
TweetFollow Us on Twitter

Apple needs to beef up iBookstore as ereading popularity grows

Apple's iBookstore seems to be off to a good start. But as ereading grows in popularity, Apple needs to expand its offerings.

At launch, the iBookstore had 60,000 titles (I'm not sure how many it currently has). Amazon says it has 450,000 titles. Apple has a lot of catching up to do.

In a recent study to understand how portable, multi-function devices or MFDs (e.g., iPhone, iPad, Blackberry, Android devices, etc) are changing consumer book reading habits, consumers who utilized these devices expressed a tremendous affinity for them, struggling to come up with any significant shortcomings to reading ebooks on them. These consumers also revealed their specific preference for MFDs, usage occasions and their ebook purchasing habits.

The two-part study with over 300 MFD owners who have read an ebook in the past six months, was conducted by online qualitative research firm iModerate Research Technologies and research and publishing consultancy, Brock Associates. A summary of the results were presented at Digital Book World 2011 in New York City.

The study found that the top three reasons MFD users prefer reading on their device as opposed to a hard copy book are the convenience it offers (80%), the ease of purchasing ebooks (61%) and the backlit screen (41%). Moreover, the three most common occasions for reading on MFDs are: while traveling (72%), while waiting for an appointment (72%) and while relaxing (70%).

"I think we can expect to see growth in ebook consumption in the coming year because consumers suggest that reading books on a multi-function device is such a convenience to them," says Laurie Brock, president of Brock Associates. "As long as they have their device with them 24/7, they are going to read on it -- especially if the price for an ebook remains reasonable."

"Reasonable" pricing remains a key. I still think most ebooks are priced too high, considering there are no printing and paper costs involved.

Qualitatively, consumers provided the reasoning behind why their reading habits have increased, and the story surrounding the benefits that MFDs and ebooks offer. Respondents indicated they are "time-filling reading" primarily on a MFD. Because respondents nearly always have these devices with them, they use them to read ebooks during otherwise "dead" pockets of time, such as when waiting at the doctor's office or while their kids play on the playground.

The greatest benefit of the ebook experience stems from the tremendous convenience of storing books on devices that respondents nearly always have on hand. Rather than lugging heavy paper books or being stuck with just one or two titles, an ereader (whether multi-function or dedicated) allows users the luxury of having an entire library at their fingertips.

The digital format provides a variety of secondary benefits that enhance the ebook experience. These include the ability to adjust text size, make notes or highlight text, bookmark pages, search within a text and read easily in the dark.

If Apple really wanted to expand iBookStore sales, it would open it up to Windows and Android devices. However, I suspect Apple will be happy to sell fewer books and have fans shell out for iOS devices. Though I hope Apple makes it easier to ready iBooks I buy on the Mac. I won't be reading "War and Peace" on my 27-inch iMac -- but it would be great if I could easily peruse a few chapters if and when I wished to.

-- Dennis Sellers
dsellers@applecentral.com

 
AAPL
$118.63
Apple Inc.
+2.16
MSFT
$47.59
Microsoft Corpora
-0.39
GOOG
$539.27
Google Inc.
+1.77

MacTech Search:
Community Search:

Software Updates via MacUpdate

Carbon Copy Cloner 4.0.3 - Easy-to-use b...
Carbon Copy Cloner backups are better than ordinary backups. Suppose the unthinkable happens while you're under deadline to finish a project: your Mac is unresponsive and all you hear is an ominous,... Read more
ForeverSave 2.1.3 - Universal auto-save...
ForeverSave auto-saves all documents you're working on while simultaneously doing backup versioning in the background. Lost data can be quickly restored at any time. Losing data, caused by... Read more
Voila 3.8.1 - Capture, annotate, organiz...
Voila is a screen-capture, recording, and annotation tool that is a full-featured replacement for Mac's screen-capture and screen-recording capabilities. It has a large and robust set of editing,... Read more
SyncTwoFolders 2.0.6 - Syncs two user-sp...
SyncTwoFolders simply synchronizes two folders. It supports synchronization across mounted network drives and it is a possibility to run a simulation showing in a log what will be done. Please visit... Read more
Duplicate Annihilator 5.1.1 - Find and d...
Duplicate Annihilator takes on the time-consuming task of comparing the images in your iPhoto library using effective algorithms to make sure that no duplicate escapes. Duplicate Annihilator detects... Read more
Cobook 3.0.7 - Intelligent address book....
Cobook Contacts is an intuitive, engaging address book. Solve the problem of contact management with Cobook Contacts and its simple interface and powerful syncing and integration possibilities.... Read more
StatsBar 1.9 - Monitor system processes...
StatsBar gives you a comprehensive and detailed analysis of the following areas of your Mac: CPU usage Memory usage Disk usage Network and bandwidth usage Battery power and health (MacBooks only)... Read more
Cyberduck 4.6 - FTP and SFTP browser. (F...
Cyberduck is a robust FTP/FTP-TLS/SFTP browser for the Mac whose lack of visual clutter and cleverly intuitive features make it easy to use. Support for external editors and system technologies such... Read more
Maya 2015 - Professional 3D modeling and...
Maya is an award-winning software and powerful, integrated 3D modeling, animation, visual effects, and rendering solution. Because Maya is based on an open architecture, all your work can be scripted... Read more
Evernote 6.0.1 - Create searchable notes...
Evernote allows you to easily capture information in any environment using whatever device or platform you find most convenient, and makes this information accessible and searchable at anytime, from... Read more

Latest Forum Discussions

See All

This Week at 148Apps: November 17-21, 20...
Expert App Reviewers   So little time and so very many apps. What’s a poor iPhone/iPad lover to do? Fortunately, 148Apps is here to give you the rundown on the latest and greatest releases. And we even have a tremendous back catalog of reviews; just... | Read more »
RuPaul’s Drag Race: Dragopolis 2.0 is C...
RuPaul’s Drag Race: Dragopolis 2.0 is Coming to iOS December 4th Posted by Jessica Fisher on November 24th, 2014 [ permalink ] So Much Drama | Read more »
Crimson Keyboard (Utilities)
Crimson Keyboard 1.0 Device: iOS iPhone Category: Utilities Price: $1.99, Version: 1.0 (iTunes) Description: Introducing a faster way to type. Crimson Keyboard adapts to your writing style and provides smart, personal and contextual... | Read more »
The Sandbox EDU Review
The Sandbox EDU Review By Nadia Oxford on November 24th, 2014 Our Rating: :: COME PLAY IN THE SANDBOX AGAINUniversal App - Designed for iPhone and iPad Like its predecessor, The Sandbox EDU offers lots for players to see, do, and... | Read more »
Taichi Panda Hits iOS in December
Taichi Panda Hits iOS in December Posted by Jessica Fisher on November 24th, 2014 [ permalink ] Snail Games has released the first official game play trailer for  | Read more »
Five Apps to Make Your Thanksgiving Plan...
Thanksgiving is nearly upon us! You know what that means? Eating too much turkey, watching the Big Game, and spending time with family (whether you like it or not). Oh, and that scary Black Friday thing, but we won’t talk about that here. For those... | Read more »
Kingdom Rush Origins HD Review
Kingdom Rush Origins HD Review By Jennifer Allen on November 24th, 2014 Our Rating: :: JUST AS GOOD AS BEFOREiPad Only App - Designed for the iPad It’s more of the same again, but that’s really no bad thing at all.   | Read more »
Skylanders, Show Off How You Fight Kaos...
Skylanders, Show Off How You Fight Kaos to Win Cool Prizes Posted by Jessica Fisher on November 24th, 2014 [ permalink ] iPad Only App - Designed for the iPad | Read more »
Mark of the Dragon – Tips, Tricks, and S...
Calling All Dragon Riders: | Read more »
Crossy Road Review
Crossy Road Review By Jennifer Allen on November 24th, 2014 Our Rating: :: ADDICTIVELY FROGGER LIKEUniversal App - Designed for iPhone and iPad Frogger-like in nature, Crossy Road is an easy to recommend endless runner of sorts.   | Read more »

Price Scanner via MacPrices.net

Jumptuit Launches One-Tap Windows 8.1 iTunes...
Jumptuit has launched Windows 8.1 support for One-Tap iTunes Sync. with which Windows 8.1 users can now easily sync their iTunes libraries with Microsoft OneDrive. Jumptuit provides easy access from... Read more
CEA Study Finds More People Recycling Electro...
A new study by the Consumer Electronics Association (CEA) finds that electronics recycling receives the continued and growing support of consumers. According to the CEA,s Recycling and Reuse Study,... Read more
15″ 2.2GHz Retina MacBook Pro on sale for $17...
 B&H Photo has the 2014 15″ 2.2GHz Retina MacBook Pro on sale today for $1749. Shipping is free, and B&H charges NY sales tax only. B&H will also include free copies of Parallels Desktop... Read more
27-inch 3.5GHz 5K iMac in stock today and on...
 B&H Photo has the new 27″ 3.5GHz 5K iMac in stock today and on sale for $2299 including free shipping plus NY sales tax only. Their price is $200 off MSRP, and it’s the lowest price available... Read more
21-inch 1.4GHz iMac on sale for $979, save $1...
B&H Photo has the new 21″ 1.4GHz iMac on sale for $979.99 including free shipping plus NY sales tax only. Their price is $120 off MSRP. B&H will also include free copies of Parallels Desktop... Read more
13-inch 1.4GHz/256GB MacBook Air on sale for...
B&H Photo has lowered their price on the 13″ 1.4GHz/256GB MacBook Air to $1059.99 including free shipping plus NY sales tax only. Their price is $140 off MSRP, and it’s the lowest price for this... Read more
Save up to $400 with Apple refurbished 2014 1...
The Apple Store has restocked Apple Certified Refurbished 2014 15″ Retina MacBook Pros for up to $400 off the cost of new models. An Apple one-year warranty is included with each model, and shipping... Read more
New 13-inch 1.4GHz MacBook Air on sale for $8...
 Adorama has the 2014 13″ 1.4GHz/128GB MacBook Air on sale for $899.99 including free shipping plus NY & NJ tax only. Their price is $100 off MSRP. B&H Photo has the 13″ 1.4GHz/128GB MacBook... Read more
Apple Expected to Reverse Nine-Month Tablet S...
Apple and Samsung combined accounted for 62 percent of the nearly 36 million branded tablets shipped in 3Q 2014, according to early vendor shipment share estimates from market intelligence firm ABI... Read more
Stratos: 30 Percent of US Smartphone Owners t...
Stratos, Inc., creator of the Bluetooth Connected Card Platform, has announced results from its 2014 Holiday Mobile Payments Survey. The consumer survey found that nearly one out of three (30 percent... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Solutions Consultant (ASC)- Retail S...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Project Manager, *Apple* Financial Services...
**Job Summary** Apple Financial Services (AFS) offers consumers, businesses and educational institutions ways to finance Apple purchases. We work with national and Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.