Apple needs to beef up iBookstore as ereading popularity grows
TweetFollow Us on Twitter

Apple needs to beef up iBookstore as ereading popularity grows

Apple's iBookstore seems to be off to a good start. But as ereading grows in popularity, Apple needs to expand its offerings.

At launch, the iBookstore had 60,000 titles (I'm not sure how many it currently has). Amazon says it has 450,000 titles. Apple has a lot of catching up to do.

In a recent study to understand how portable, multi-function devices or MFDs (e.g., iPhone, iPad, Blackberry, Android devices, etc) are changing consumer book reading habits, consumers who utilized these devices expressed a tremendous affinity for them, struggling to come up with any significant shortcomings to reading ebooks on them. These consumers also revealed their specific preference for MFDs, usage occasions and their ebook purchasing habits.

The two-part study with over 300 MFD owners who have read an ebook in the past six months, was conducted by online qualitative research firm iModerate Research Technologies and research and publishing consultancy, Brock Associates. A summary of the results were presented at Digital Book World 2011 in New York City.

The study found that the top three reasons MFD users prefer reading on their device as opposed to a hard copy book are the convenience it offers (80%), the ease of purchasing ebooks (61%) and the backlit screen (41%). Moreover, the three most common occasions for reading on MFDs are: while traveling (72%), while waiting for an appointment (72%) and while relaxing (70%).

"I think we can expect to see growth in ebook consumption in the coming year because consumers suggest that reading books on a multi-function device is such a convenience to them," says Laurie Brock, president of Brock Associates. "As long as they have their device with them 24/7, they are going to read on it -- especially if the price for an ebook remains reasonable."

"Reasonable" pricing remains a key. I still think most ebooks are priced too high, considering there are no printing and paper costs involved.

Qualitatively, consumers provided the reasoning behind why their reading habits have increased, and the story surrounding the benefits that MFDs and ebooks offer. Respondents indicated they are "time-filling reading" primarily on a MFD. Because respondents nearly always have these devices with them, they use them to read ebooks during otherwise "dead" pockets of time, such as when waiting at the doctor's office or while their kids play on the playground.

The greatest benefit of the ebook experience stems from the tremendous convenience of storing books on devices that respondents nearly always have on hand. Rather than lugging heavy paper books or being stuck with just one or two titles, an ereader (whether multi-function or dedicated) allows users the luxury of having an entire library at their fingertips.

The digital format provides a variety of secondary benefits that enhance the ebook experience. These include the ability to adjust text size, make notes or highlight text, bookmark pages, search within a text and read easily in the dark.

If Apple really wanted to expand iBookStore sales, it would open it up to Windows and Android devices. However, I suspect Apple will be happy to sell fewer books and have fans shell out for iOS devices. Though I hope Apple makes it easier to ready iBooks I buy on the Mac. I won't be reading "War and Peace" on my 27-inch iMac -- but it would be great if I could easily peruse a few chapters if and when I wished to.

-- Dennis Sellers
dsellers@applecentral.com

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

WhatRoute 2.0.18 - Geographically trace...
WhatRoute is designed to find the names of all the routers an IP packet passes through on its way from your Mac to a destination host. It also measures the round-trip time from your Mac to the router... Read more
Posterino 3.3.5 - Create posters, collag...
Posterino offers enhanced customization and flexibility including a variety of new, stylish templates featuring grids of identical or odd-sized image boxes. You can customize the size and shape of... Read more
Skim 1.4.28 - PDF reader and note-taker...
Skim is a PDF reader and note-taker for OS X. It is designed to help you read and annotate scientific papers in PDF, but is also great for viewing any PDF file. Skim includes many features and has a... Read more
Apple macOS Sierra 10.12.4 - The latest...
With Apple macOS Sierra, Siri makes its debut on Mac, with new features designed just for the desktop. Your Mac works with iCloud and your Apple devices in smart new ways, and intelligent... Read more
Apple Numbers 4.1 - Apple's spreads...
With Apple Numbers, sophisticated spreadsheets are just the start. The whole sheet is your canvas. Just add dramatic interactive charts, tables, and images that paint a revealing picture of your data... Read more
Xcode 8.3 - Integrated development envir...
Xcode includes everything developers need to create great applications for Mac, iPhone, iPad, and Apple Watch. Xcode provides developers a unified workflow for user interface design, coding, testing... Read more
Dropbox 22.4.24 - Cloud backup and synch...
Dropbox is an application that creates a special Finder folder that automatically syncs online and between your computers. It allows you to both backup files and keep them up-to-date between systems... Read more
Merlin Project 4.2.0 - Project managemen...
Merlin Project is the leading professional project management software for OS X. If you plan complex projects on your Mac, you won’t get far with a simple list of tasks. Good planning raises... Read more
Postbox 5.0.12 - Powerful and flexible e...
Postbox is a new email application that helps you organize your work life and get stuff done. It has all the elegance and simplicity of Apple Mail, but with more power and flexibility to manage even... Read more
Apple Pages 6.1 - Apple's word proc...
Apple Pages is a powerful word processor that gives you everything you need to create documents that look beautiful. And read beautifully. It lets you work seamlessly between Mac and iOS devices, and... Read more

Hearthstone celebrates the upcoming Jour...
Hearthstone gets a new expansion, Journey to Un'Goro, in a little over a week, and they'll be welcoming the Year of the Mammoth, the next season, at the same time. There's a lot to be excited about, so Blizzard is celebrating in kind. Players will... | Read more »
4 smart and stylish puzzle games like Ty...
TypeShift launched a little over a week ago, offering some puzzling new challenges for word nerds equipped with an iOS device. Created by Zach Gage, the mind behind Spelltower, TypeShift boasts, like its predecessor, a sleak design and some very... | Read more »
The best deals on the App Store this wee...
Deals, deals, deals. We're all about a good bargain here on 148Apps, and luckily this was another fine week in App Store discounts. There's a big board game sale happening right now, and a few fine indies are still discounted through the weekend.... | Read more »
The best new games we played this week
It's been quite the week, but now that all of that business is out of the way, it's time to hunker down with some of the excellent games that were released over the past few days. There's a fair few to help you relax in your down time or if you're... | Read more »
Orphan Black: The Game (Games)
Orphan Black: The Game 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Dive into a dark and twisted puzzle-adventure that retells the pivotal events of Orphan Black. | Read more »
The Elder Scrolls: Legends is now availa...
| Read more »
Ticket to Earth beginner's guide: H...
Robot Circus launched Ticket to Earth as part of the App Store's indie games event last week. If you're not quite digging the space operatics Mass Effect: Andromeda is serving up, you'll be pleased to know that there's a surprising alternative on... | Read more »
Leap to victory in Nexx Studios new plat...
You’re always a hop, skip, and a jump away from a fiery death in Temple Jump, a new platformer-cum-endless runner from Nexx Studio. It’s out now on both iOS and Android if you’re an adventurer seeking treasure in a crumbling, pixel-laden temple. | Read more »
Failbetter Games details changes coming...
Sunless Sea, Failbetter Games' dark and gloomy sea explorer, sets sail for the iPad tomorrow. Ahead of the game's launch, Failbetter took to Twitter to discuss what will be different in the mobile version of the game. Many of the changes make... | Read more »
Splish, splash! The Pokémon GO Water Fes...
Niantic is back with a new festival for dedicated Pokémon GO collectors. The Water Festival officially kicks off today at 1 P.M. PDT and runs through March 29. Magikarp, Squirtle, Totodile, and their assorted evolved forms will be appearing at... | Read more »

Price Scanner via MacPrices.net

13-inch MacBook Airs, Apple refurbished, in s...
Apple has Certified Refurbished 2016 13″ MacBook Airs available starting at $849. An Apple one-year warranty is included with each MacBook, and shipping is free: - 13″ 1.6GHz/8GB/128GB MacBook Air: $... Read more
12-inch Retina MacBooks on sale for $1199, sa...
B&H has 12″ 1.1GHz Retina MacBooks on sale for $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 12″ 1.1GHz Space Gray Retina MacBook: $1199 $100 off MSRP - 12″ 1.1GHz... Read more
Save up to $260 with Apple refurbished 12-inc...
Apple has Certified Refurbished 2016 12″ Retina MacBooks available for $200-$260 off MSRP. Apple will include a standard one-year warranty with each MacBook, and shipping is free. The following... Read more
13-inch 2.7GHz Retina MacBook Pro on sale for...
B&H Photo has the 2015 13″ 2.7GHz/128GB Retina Apple MacBook Pro on sale for $170 off MSRP. Shipping is free, and B&H charges NY tax only: - 13″ 2.7GHz/128GB Retina MacBook Pro (MF839LL/A): $... Read more
15-inch 2.2GHz Retina MacBook Pro on sale for...
B&H Photo has the 2015 15″ 2.2GHz Retina MacBook Pro (MJLQ2LL/A) on sale for $1799.99 including free shipping plus NY sales tax only. Their price is $200 off MSRP. Read more
Save up to $160 with Apple refurbished 9-inch...
Apple has Certified Refurbished 9″ and 12″ Apple iPad Pros available for up to $160 off the cost of new iPads. An Apple one-year warranty is included with each model, and shipping is free: - 32GB 9″... Read more
Apple Chip Foundry TSMC To Begin A11 System-o...
Digitimes’ Steve Shen is reporting today that according to the Chinese-language Economic Daily News (EDN), chipmaker and major Apple supplier foundery Taiwan Semiconductor Manufacturing Company (TSMC... Read more
MacX MediaTrans 3.5 iOS Data Transfer Spring...
MacXDVD Software has announced general availability of the latest MacX MedTrans 3.5, featuring a new user interface (UI). MacX MediaTrans is ann iPhone manager that enables free data transfer between... Read more
Regular Price $19.95 DupeZap 4 Finder For OS...
Hyperbolic Software has announced the release of DupeZap 4.0.2, their modern duplicate finder developed exclusively for macOS. DupeZap 4 is an utility for Mac owners seeking to reclaim disk space... Read more
B-Eng Releases SSD Health Check for MVNe for...
Fehraltorf, Switzerland based B-Eng has announced the release and immediate availability of SSD Health Check for MVNe for MacBook Pro, their app that delivers important data and insights for MVNe... Read more

Jobs Board

Fulltime aan de slag als shopmanager in een h...
Ben jij helemaal gek van Apple -producten en vind je het helemaal super om fulltime shopmanager te zijn in een jonge en hippe elektronicazaak? Wil jij werken in Read more
*Apple* Mobile Master - Best Buy (United Sta...
**492889BR** **Job Title:** Apple Mobile Master **Location Number:** 000886-Norwalk-Store **Job Description:** **What does a Best Buy Apple Mobile Master do?** Read more
*Apple* Mobile Master - Best Buy (United Sta...
**492472BR** **Job Title:** Apple Mobile Master **Location Number:** 000470-Seattle-Store **Job Description:** **What does a Best Buy Apple Mobile Master do?** Read more
*Apple* Mobile Master - Best Buy (United Sta...
**492562BR** **Job Title:** Apple Mobile Master **Location Number:** 000853-Jackson-Store **Job Description:** **What does a Best Buy Apple Mobile Master do?** Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.