Apple needs to beef up iBookstore as ereading popularity grows
TweetFollow Us on Twitter

Apple needs to beef up iBookstore as ereading popularity grows

Apple's iBookstore seems to be off to a good start. But as ereading grows in popularity, Apple needs to expand its offerings.

At launch, the iBookstore had 60,000 titles (I'm not sure how many it currently has). Amazon says it has 450,000 titles. Apple has a lot of catching up to do.

In a recent study to understand how portable, multi-function devices or MFDs (e.g., iPhone, iPad, Blackberry, Android devices, etc) are changing consumer book reading habits, consumers who utilized these devices expressed a tremendous affinity for them, struggling to come up with any significant shortcomings to reading ebooks on them. These consumers also revealed their specific preference for MFDs, usage occasions and their ebook purchasing habits.

The two-part study with over 300 MFD owners who have read an ebook in the past six months, was conducted by online qualitative research firm iModerate Research Technologies and research and publishing consultancy, Brock Associates. A summary of the results were presented at Digital Book World 2011 in New York City.

The study found that the top three reasons MFD users prefer reading on their device as opposed to a hard copy book are the convenience it offers (80%), the ease of purchasing ebooks (61%) and the backlit screen (41%). Moreover, the three most common occasions for reading on MFDs are: while traveling (72%), while waiting for an appointment (72%) and while relaxing (70%).

"I think we can expect to see growth in ebook consumption in the coming year because consumers suggest that reading books on a multi-function device is such a convenience to them," says Laurie Brock, president of Brock Associates. "As long as they have their device with them 24/7, they are going to read on it -- especially if the price for an ebook remains reasonable."

"Reasonable" pricing remains a key. I still think most ebooks are priced too high, considering there are no printing and paper costs involved.

Qualitatively, consumers provided the reasoning behind why their reading habits have increased, and the story surrounding the benefits that MFDs and ebooks offer. Respondents indicated they are "time-filling reading" primarily on a MFD. Because respondents nearly always have these devices with them, they use them to read ebooks during otherwise "dead" pockets of time, such as when waiting at the doctor's office or while their kids play on the playground.

The greatest benefit of the ebook experience stems from the tremendous convenience of storing books on devices that respondents nearly always have on hand. Rather than lugging heavy paper books or being stuck with just one or two titles, an ereader (whether multi-function or dedicated) allows users the luxury of having an entire library at their fingertips.

The digital format provides a variety of secondary benefits that enhance the ebook experience. These include the ability to adjust text size, make notes or highlight text, bookmark pages, search within a text and read easily in the dark.

If Apple really wanted to expand iBookStore sales, it would open it up to Windows and Android devices. However, I suspect Apple will be happy to sell fewer books and have fans shell out for iOS devices. Though I hope Apple makes it easier to ready iBooks I buy on the Mac. I won't be reading "War and Peace" on my 27-inch iMac -- but it would be great if I could easily peruse a few chapters if and when I wished to.

-- Dennis Sellers
dsellers@applecentral.com

 
AAPL
$97.03
Apple Inc.
-0.16
MSFT
$44.40
Microsoft Corpora
-0.47
GOOG
$593.35
Google Inc.
-2.63

MacTech Search:
Community Search:

Software Updates via MacUpdate

Audio Hijack Pro 2.11.0 - Record and enh...
Audio Hijack Pro drastically changes the way you use audio on your computer, giving you the freedom to listen to audio when you want and how you want. Record and enhance any audio with Audio Hijack... Read more
Intermission 1.1.1 - Pause and rewind li...
Intermission allows you to pause and rewind live audio from any application on your Mac. Intermission will buffer up to 3 hours of audio, allowing users to skip through any assortment of audio... Read more
Airfoil 4.8.7 - Send audio from any app...
Airfoil allows you to send any audio to AirPort Express units, Apple TVs, and even other Macs and PCs, all in sync! It's your audio - everywhere. With Airfoil you can take audio from any... Read more
Microsoft Remote Desktop 8.0.8 - Connect...
With Microsoft Remote Desktop, you can connect to a remote PC and your work resources from almost anywhere. Experience the power of Windows with RemoteFX in a Remote Desktop client designed to help... Read more
xACT 2.30 - Audio compression toolkit. (...
xACT stands for X Aaudio Compression Toolkit, an application that encodes and decodes FLAC, SHN, Monkey’s Audio, TTA, Wavpack, and Apple Lossless files. It also can encode these formats to MP3, AAC... Read more
Firefox 31.0 - Fast, safe Web browser. (...
Firefox for Mac offers a fast, safe Web browsing experience. Browse quickly, securely, and effortlessly. With its industry-leading features, Firefox is the choice of Web development professionals... Read more
Little Snitch 3.3.3 - Alerts you to outg...
Little Snitch gives you control over your private outgoing data. Track background activityAs soon as your computer connects to the Internet, applications often have permission to send any... Read more
Thunderbird 31.0 - Email client from Moz...
As of July 2012, Thunderbird has transitioned to a new governance model, with new features being developed by the broader free software and open source community, and security fixes and improvements... Read more
Together 3.2 - Store and organize all of...
Together helps you organize your Mac, giving you the ability to store, edit and preview your files in a single clean, uncluttered interface. Smart storage. With simple drag-and-drop functionality,... Read more
Cyberduck 4.5 - FTP and SFTP browser. (F...
Cyberduck is a robust FTP/FTP-TLS/SFTP browser for the Mac whose lack of visual clutter and cleverly intuitive features make it easy to use. Support for external editors and system technologies such... Read more

Latest Forum Discussions

See All

LEX Goes Free For One Day In Honor of Ne...
LEX Goes Free For One Day In Honor of New Update Posted by Jennifer Allen on July 24th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Thomas Was Alone Goes Universal, Slashes...
Thomas Was Alone Goes Universal, Slashes Price to $3.99 Posted by Ellis Spice on July 24th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Meerkatz Challenge Review
Meerkatz Challenge Review By Jennifer Allen on July 24th, 2014 Our Rating: :: FONDLY PUZZLINGUniversal App - Designed for iPhone and iPad Cute and challenging, Meerkatz Challenge is a fun puzzle game, particularly for fans of... | Read more »
Book Your Appointment with F.E.A.R. this...
Book Your Appointment with F.E.A.R. | Read more »
It Came From Canada: Epic Skater
For all the hate that it gets for being a pastime for slackers, skateboarding really does require a lot of skill. All those flips and spins take real athleticism, and there’s all the jargon to memorize. Fortunately for us less extreme individuals,... | Read more »
Cultures Review
Cultures Review By Jennifer Allen on July 24th, 2014 Our Rating: :: SLOW-PACED EMPIRE BUILDINGiPad Only App - Designed for the iPad Cute it might seem, but Cultures is a bit too slow paced when it comes to those pesky timers to... | Read more »
More Paintings Have Been Added to Paint...
More Paintings Have Been Added to Paint it Back! Posted by Jessica Fisher on July 24th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
The Order of Souls Review
The Order of Souls Review By Campbell Bird on July 24th, 2014 Our Rating: :: STORY GRINDUniversal App - Designed for iPhone and iPad The Order of Souls is a free-to-play, turn-based RPG with a genre-mixing art style, interesting... | Read more »
Revolution 60 Review
Revolution 60 Review By Jordan Minor on July 24th, 2014 Our Rating: :: LASS EFFECTUniversal App - Designed for iPhone and iPad Revolution 60 is a bold, cinematic action game with ambition to spare.   | Read more »
Matter (Photography)
Matter 1.0.1 Device: iOS Universal Category: Photography Price: $1.99, Version: 1.0.1 (iTunes) Description: Add stunning 3D effects to your photos with real-time shadows and reflections. Export your creations as photos or video loops... | Read more »

Price Scanner via MacPrices.net

Save on 5th generation refurbished iPod touch...
The Apple Store has Apple Certified Refurbished 5th generation iPod touches available starting at $149. Apple’s one-year warranty is included with each model, and shipping is free. Many, but not all... Read more
What Should Apple’s Next MacBook Priority Be;...
Stabley Times’ Phil Moore says that after expanding its iMac lineup with a new low end model, Apple’s next Mac hardware decision will be how it wants to approach expanding its MacBook lineup as well... Read more
ArtRage For iPhone Painting App Free During C...
ArtRage for iPhone is currently being offered for free (regularly $1.99) during Comic-Con San Diego #SDCC, July 24-27, in celebration of the upcoming ArtRage 4.5 and other 64-bit versions of the... Read more
With The Apple/IBM Alliance, Is The iPad Now...
Almost since the iPad was rolled out in 2010, and especially after Apple made a 128 GB storage configuration available in 2012, there’s been debate over whether the iPad is a serious tool for... Read more
MacBook Airs on sale starting at $799, free s...
B&H Photo has the new 2014 MacBook Airs on sale for up to $100 off MSRP for a limited time. Shipping is free, and B&H charges NY sales tax only. They also include free copies of Parallels... Read more
Apple 27″ Thunderbolt Display (refurbished) a...
The Apple Store has Apple Certified Refurbished 27″ Thunderbolt Displays available for $799 including free shipping. That’s $200 off the cost of new models. Read more
WaterField Designs Unveils Cycling Ride Pouch...
High end computer case and bag maker WaterField Designs of San Francisco now enters the cycling market with the introduction of the Cycling Ride Pouch – an upscale toolkit with a scratch-free iPhone... Read more
Kingston Digital Ships Large Capacity Near 1T...
Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc.,has announced its latest addition to the SSDNow V300 series, the V310. The Kingston SSDNow V310 solid-state... Read more
Apple’s Fiscal Third Quarter Results; Record...
Apple has announced financial results for its fiscal 2014 third quarter ended June 28, 2014, racking up quarterly revenue of $37.4 billion and quarterly net profit of $7.7 billion, or $1.28 per... Read more
15-inch 2.0GHz MacBook Pro Retina on sale for...
B&H Photo has the 15″ 2.0GHz Retina MacBook Pro on sale for $1829 including free shipping plus NY sales tax only. Their price is $170 off MSRP. B&H will also include free copies of Parallels... Read more

Jobs Board

*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
Sr. Manager, *Apple* Deployment Programs fo...
**Job Summary** Apple is seeking candidates for a new position on the Education Content and Technology team. iPad and Mac is in the hands of millions of teachers and Read more
Sr Software Lead Engineer, *Apple* Online S...
Sr Software Lead Engineer, Apple Online Store Publishing Systems Keywords: Company: Apple Job Code: E3PCAK8MgYYkw Location (City or ZIP): Santa Clara Status: Full Read more
Senior Interaction Designer, *Apple* Online...
**Job Summary** Apple is looking for a hands on Senior…will be a key player in designing for the Apple Online Store. The ideal designer will have a Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.