Apple will announce its fiscal 2011 first quarter financial results today at 2 pm (Pacific). “MacNews” and “MacTech” will be covering the announcement, of course, but first here’s what the Sellers Research Firm (that’s me) is predicting:

When it comes to Macs, Apple will have sold 4.3 million Macs over the holiday period (the quarter ending in December).

When it comes to iPhones, Apple will have moved 14.2 million units.


As for iPads, the company will have shipped 6.2 million tablets.

And as for the iPod, Apple will have sold 18.5 million over the holiday period.

When it comes to the Apple TV, if Apple announces a sales figure, it will be 1.2 million.


These figures mean Apple will have set quarterly sales records for the Mac, iPhone, iPod and Apple TV category. As for the iPad, 18.5 million units isn’t a record, but it’s not too shabby for a category some pundits say is on its way out. It’s not, by the way.

— Dennis Sellers
dsellers@applecentral.com