Greg's bite: Net Neutrality and Apple
TweetFollow Us on Twitter

Greg's bite: Net Neutrality and Apple

By Greg Mills

The FCC is preparing to make rules for what is called "Net Neutrality." This is important to those of us who use the Internet and particularly those who might want to innovate in new services related to broadband, like Apple.  

There will likely be a vote today, and it is expected the FCC will move to ban wired broadband Internet providers from blocking or slowing down traffic they don't like. The notion is to make wired broadband unrestricted by ISPs to the benefit of streaming services.

Ironically, despite a lot of concern about what the FCC does in this area, a recent Federal Court ruling raises issues as to the jurisdiction of the FCC to make rules concerning broadband Internet, in the first place. This will play out in the courts and the Congress. As we have seen Apple launch into a number of download services over the last few years, with more on the way, the openness of the Internet will become more and more important to the company.  

If you happen to get your broadband internet service from a cable TV company, as I do, it is only common sense to expect that TimeWarner Cable would prefer that I buy TV service from them. I get my bare broadband service from them, but I am buying movie streaming service from NetFlix.  

NetFlix is coming in to our home over TimeWarner's cable. Should they be able to selectively slow down or stop NetFlix movies to make that service unusable? That is the basic notion; in other words, that providing Internet service should be "neutral." NetFlix is the greatest broadband hog around, consuming up to 20% of the bandwidth in some places so that is a sore subject for cable Internet service providers. Never mind; I pay for "unlimited" service.

The tangled web gets even more twisted when you consider the partisan politics of the pending regulations, the changes in the House of Representatives coming due to the recent elections and the deep pockets that will be directly affected by the new rules. Apple, AT&T, Verizon, Google, NetFlix and a lot of other big names are deeply concerned, as their Internet business plans to deliver digital content are directly at issue.

The "fixed" broadband industry is being treated differently than the mobile Internet providers in the rules being voted on soon. Fixed Internet service providers (as to home or to a building such as cable modem service) are being forced by the new rules to offer a "dumb pipe" sort of service with little or no control over what customers do with that broadband connection that is wired in.  

You pay for a certain class of service, which dictates the amount of data and the speed you are entitled to, and you can do what ever you like -- as a business providing digital data or as consumer downloading data under the new rules. The big idea is to let ISPs sell Internet services, but have no control over how that data pipeline is used.   

Mobile providers, where the connection comes over the airwaves, will have more control over the applications and web content they deliver as the rules are now written. They claim more control over their networks is needed to provide good service to their customers, but there is also an element of wanting to sell certain services without any competition. Why allow texting apps using the Internet as an open pipe when you can block texting apps that do that for free and sell your own text service at outrageous prices? 

AT&T and Verizon are struggling to keep up with mobile broadband demand and also working on paying for building out both the 3G and 4G networks. That costs billions of dollars and they have to raise the money somehow. Mobile broadband is certainly in the purview of the FCC since it is transmitted over the air. Radio spectrum is being bought and sold to expand mobile broadband service since the demand is insatiable. Thank Apple for that. The iPhone, iPad and Google's Android have become both the greatest dream and worst nightmare of the cell phone industry. Just ask AT&T. 

Along with government-ordained monopolies granted to use public airways comes rules to prevent monopolistic behavior. What Uncle Sam giveth, Uncle Sam can sure take away. The administration is working to expand broadband to include fast service about everywhere, and the stakes couldn't be higher.  

Apple is likely to continue to be the big player in Internet streaming and has a lot of responsibility to keep things on an even keel without stifling rules. Recently Apple pulled the Wikileaks app, and some are crying foul over that. The press squeals loudly over virtually everything Apple does anyway. Abuse is often in the eye of the beholder and claiming that Apple wants to rule the Internet universe because they trashed an app that is so controversial is sheer nonsense.

Tim Wu actually coined the term "Net Neutrality." Columbia law professor Wu has written that: "Steve Jobs has the charisma, vision and instincts of every great emperor. The man who created the personal computer 40 years ago is probably the leading candidate to help exterminate it. His vision has an undeniable appeal, but he wants too much control."  

It has been said the very best possible government is that of a benign dictator. I think with few actual issues that are debatable, the rapid growth of the Apple App Store infrastructure has been done in a responsible and well ordered manor. Time will tell as things unfold. So far I am not worried, just a little bummed that I could have purchased Apple stock at $18 back just a few years ago.

That's Greg's bite for today.

(Greg Mills, is a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup, www.CottageIndustrySolar.com using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Greg writes for intellectual web sites and Mac related issues. See Greg's art web site at www.gregmills.info ; His email is gregmills@mac.com )

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Bookends 12.8 - Reference management and...
Bookends is a full-featured bibliography/reference and information-management system for students and professionals. Bookends uses the cloud to sync reference libraries on all the Macs you use.... Read more
Apple iTunes 12.6 - Play Apple Music and...
Apple iTunes lets you organize and stream Apple Music, download and watch video and listen to Podcasts. It can automatically download new music, app, and book purchases across all your devices and... Read more
Default Folder X 5.1.4 - Enhances Open a...
Default Folder X attaches a toolbar to the right side of the Open and Save dialogs in any OS X-native application. The toolbar gives you fast access to various folders and commands. You just click on... Read more
Amazon Chime 4.1.5587 - Amazon-based com...
Amazon Chime is a communications service that transforms online meetings with a secure, easy-to-use application that you can trust. Amazon Chime works seamlessly across your devices so that you can... Read more
CrossOver 16.2 - Run Windows apps on you...
CrossOver can get your Windows productivity applications and PC games up and running on your Mac quickly and easily. CrossOver runs the Windows software that you need on Mac at home, in the office,... Read more
Adobe Creative Cloud 4.0.0.185 - Access...
Adobe Creative Cloud costs $19.99/month for a single app, or $49.99/month for the entire suite. Introducing Adobe Creative Cloud desktop applications, including Adobe Photoshop CC and Illustrator CC... Read more
MegaSeg 6.0.2 - Professional DJ and radi...
MegaSeg is a complete solution for pro audio/video DJ mixing, radio automation, and music scheduling with rock-solid performance and an easy-to-use design. Mix with visual waveforms and Magic... Read more
Bookends 12.8 - Reference management and...
Bookends is a full-featured bibliography/reference and information-management system for students and professionals. Bookends uses the cloud to sync reference libraries on all the Macs you use.... Read more
Adobe Creative Cloud 4.0.0.185 - Access...
Adobe Creative Cloud costs $19.99/month for a single app, or $49.99/month for the entire suite. Introducing Adobe Creative Cloud desktop applications, including Adobe Photoshop CC and Illustrator CC... Read more
Default Folder X 5.1.4 - Enhances Open a...
Default Folder X attaches a toolbar to the right side of the Open and Save dialogs in any OS X-native application. The toolbar gives you fast access to various folders and commands. You just click on... Read more

The best deals on the App Store this wee...
Deals, deals, deals. We're all about a good bargain here on 148Apps, and luckily this was another fine week in App Store discounts. There's a big board game sale happening right now, and a few fine indies are still discounted through the weekend.... | Read more »
The best new games we played this week
It's been quite the week, but now that all of that business is out of the way, it's time to hunker down with some of the excellent games that were released over the past few days. There's a fair few to help you relax in your down time or if you're... | Read more »
Orphan Black: The Game (Games)
Orphan Black: The Game 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Dive into a dark and twisted puzzle-adventure that retells the pivotal events of Orphan Black. | Read more »
The Elder Scrolls: Legends is now availa...
| Read more »
Ticket to Earth beginner's guide: H...
Robot Circus launched Ticket to Earth as part of the App Store's indie games event last week. If you're not quite digging the space operatics Mass Effect: Andromeda is serving up, you'll be pleased to know that there's a surprising alternative on... | Read more »
Leap to victory in Nexx Studios new plat...
You’re always a hop, skip, and a jump away from a fiery death in Temple Jump, a new platformer-cum-endless runner from Nexx Studio. It’s out now on both iOS and Android if you’re an adventurer seeking treasure in a crumbling, pixel-laden temple. | Read more »
Failbetter Games details changes coming...
Sunless Sea, Failbetter Games' dark and gloomy sea explorer, sets sail for the iPad tomorrow. Ahead of the game's launch, Failbetter took to Twitter to discuss what will be different in the mobile version of the game. Many of the changes make... | Read more »
Splish, splash! The Pokémon GO Water Fes...
Niantic is back with a new festival for dedicated Pokémon GO collectors. The Water Festival officially kicks off today at 1 P.M. PDT and runs through March 29. Magikarp, Squirtle, Totodile, and their assorted evolved forms will be appearing at... | Read more »
Death Road to Canada (Games)
Death Road to Canada 1.0 Device: iOS Universal Category: Games Price: $7.99, Version: 1.0 (iTunes) Description: Get it now at the low launch price! Price will go up a dollar every major update. Update news at the bottom of this... | Read more »
Bean's Quest Beginner's Guide:...
Bean's Quest is a new take on both the classic platformer and the endless runner, and it's free on the App Store for the time being. Instead of running constantly, you can't stop jumping. That adds a surprising new level of challenge to the game... | Read more »

Price Scanner via MacPrices.net

2.6GHz Mac mini on sale for $559, $140 off MS...
Guitar Center has the 2.6GHz Mac mini (MGEN2LL/A) on sale for $559 including free shipping. Their price is $140 off MSRP, and it’s the lowest price available for this model. Read more
SSD Speeder RAM Disk SSD Life Extender App Fo...
Fehraltorf, Switzerland based B-Eng has announced they are making their SSD Speeder app for macOS publicly available for purchase on their website. SSD Speeder is a RAM disk utility that prevents... Read more
iPhone Scores Highest Overall in Smartphone D...
Customer satisfaction is much higher among smartphone owners who use their device to operate other connected home services such as smart thermostats and smart appliances, according to the J.D. Power... Read more
Swipe CRM Free Photo-Centric CRM Sales DEal C...
Swipe CRM LLC has introduced Swipe CRM: Visual Sales 1.0 for iPad, an app for creating, managing, and sharing visually stunning sales deals. Swipe CRM is targeted to small-and-medium creative... Read more
13-inch 2.0GHz Apple MacBook Pros on sale for...
B&H has the non-Touch Bar 13″ 2.0GHz MacBook Pros in stock today and on sale for $150 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.0GHz MacBook Pro Space Gray (... Read more
15-inch Touch Bar MacBook Pros on sale for up...
B&H Photo has the new 2016 15″ Apple Touch Bar MacBook Pros in stock today and on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.7GHz Touch Bar... Read more
Apple’s iPhone 6s Tops Best-Selling Smartphon...
In terms of shipments, the iPhone 6s from Apple bested all competitors for sales in 2016, according to new analysis from IHS Markit, a world leader in critical information, analytics and solutions.... Read more
Logitech Rugged Combo Protective iPad Case an...
Logitech has announced its Logitech Rugged Combo, Logitech Rugged Case, and Logitech Add-on Keyboard for Rugged Case for Apple’s new, more affordable $329 9.7-inch iPad, a complete solution designed... Read more
T-Mobile To Offer iPhone 7 and iPhone 7 Plus...
T-Mobile has announced it will offer iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition in a vibrant red aluminum finish. The introduction of this special edition iPhone celebrates Apple’s 10... Read more
9-inch 128GB iPad Pros on sale for $50-$70 of...
B&H Photo has 9.7″ 128GB Apple WiFi iPad Pros on sale for up to $70 off MSRP, each including free shipping. B&H charges sales tax in NY only: - 9″ Space Gray 128GB WiFi iPad Pro: $649 $50... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Fulltime aan de slag als shopmanager in een h...
Ben jij helemaal gek van Apple -producten en vind je het helemaal super om fulltime shopmanager te zijn in een jonge en hippe elektronicazaak? Wil jij werken in Read more
Starte Dein Karriere-Abenteuer in den Hauptst...
…mehrsprachigen Teams betreust Du Kunden von bekannten globale Marken wie Apple , Mercedes, Facebook, Expedia, und vielen anderen! Funktion Du wolltest schon Read more
*Apple* Retail - Multiple Positions- Chicago...
SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Fulltime aan de slag als shopmanager in een h...
Ben jij helemaal gek van Apple -producten en vind je het helemaal super om fulltime shopmanager te zijn in een jonge en hippe elektronicazaak? Wil jij werken in Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.