Greg's bite: Net Neutrality and Apple
TweetFollow Us on Twitter

Greg's bite: Net Neutrality and Apple

By Greg Mills

The FCC is preparing to make rules for what is called "Net Neutrality." This is important to those of us who use the Internet and particularly those who might want to innovate in new services related to broadband, like Apple.  

There will likely be a vote today, and it is expected the FCC will move to ban wired broadband Internet providers from blocking or slowing down traffic they don't like. The notion is to make wired broadband unrestricted by ISPs to the benefit of streaming services.

Ironically, despite a lot of concern about what the FCC does in this area, a recent Federal Court ruling raises issues as to the jurisdiction of the FCC to make rules concerning broadband Internet, in the first place. This will play out in the courts and the Congress. As we have seen Apple launch into a number of download services over the last few years, with more on the way, the openness of the Internet will become more and more important to the company.  

If you happen to get your broadband internet service from a cable TV company, as I do, it is only common sense to expect that TimeWarner Cable would prefer that I buy TV service from them. I get my bare broadband service from them, but I am buying movie streaming service from NetFlix.  

NetFlix is coming in to our home over TimeWarner's cable. Should they be able to selectively slow down or stop NetFlix movies to make that service unusable? That is the basic notion; in other words, that providing Internet service should be "neutral." NetFlix is the greatest broadband hog around, consuming up to 20% of the bandwidth in some places so that is a sore subject for cable Internet service providers. Never mind; I pay for "unlimited" service.

The tangled web gets even more twisted when you consider the partisan politics of the pending regulations, the changes in the House of Representatives coming due to the recent elections and the deep pockets that will be directly affected by the new rules. Apple, AT&T, Verizon, Google, NetFlix and a lot of other big names are deeply concerned, as their Internet business plans to deliver digital content are directly at issue.

The "fixed" broadband industry is being treated differently than the mobile Internet providers in the rules being voted on soon. Fixed Internet service providers (as to home or to a building such as cable modem service) are being forced by the new rules to offer a "dumb pipe" sort of service with little or no control over what customers do with that broadband connection that is wired in.  

You pay for a certain class of service, which dictates the amount of data and the speed you are entitled to, and you can do what ever you like -- as a business providing digital data or as consumer downloading data under the new rules. The big idea is to let ISPs sell Internet services, but have no control over how that data pipeline is used.   

Mobile providers, where the connection comes over the airwaves, will have more control over the applications and web content they deliver as the rules are now written. They claim more control over their networks is needed to provide good service to their customers, but there is also an element of wanting to sell certain services without any competition. Why allow texting apps using the Internet as an open pipe when you can block texting apps that do that for free and sell your own text service at outrageous prices? 

AT&T and Verizon are struggling to keep up with mobile broadband demand and also working on paying for building out both the 3G and 4G networks. That costs billions of dollars and they have to raise the money somehow. Mobile broadband is certainly in the purview of the FCC since it is transmitted over the air. Radio spectrum is being bought and sold to expand mobile broadband service since the demand is insatiable. Thank Apple for that. The iPhone, iPad and Google's Android have become both the greatest dream and worst nightmare of the cell phone industry. Just ask AT&T. 

Along with government-ordained monopolies granted to use public airways comes rules to prevent monopolistic behavior. What Uncle Sam giveth, Uncle Sam can sure take away. The administration is working to expand broadband to include fast service about everywhere, and the stakes couldn't be higher.  

Apple is likely to continue to be the big player in Internet streaming and has a lot of responsibility to keep things on an even keel without stifling rules. Recently Apple pulled the Wikileaks app, and some are crying foul over that. The press squeals loudly over virtually everything Apple does anyway. Abuse is often in the eye of the beholder and claiming that Apple wants to rule the Internet universe because they trashed an app that is so controversial is sheer nonsense.

Tim Wu actually coined the term "Net Neutrality." Columbia law professor Wu has written that: "Steve Jobs has the charisma, vision and instincts of every great emperor. The man who created the personal computer 40 years ago is probably the leading candidate to help exterminate it. His vision has an undeniable appeal, but he wants too much control."  

It has been said the very best possible government is that of a benign dictator. I think with few actual issues that are debatable, the rapid growth of the Apple App Store infrastructure has been done in a responsible and well ordered manor. Time will tell as things unfold. So far I am not worried, just a little bummed that I could have purchased Apple stock at $18 back just a few years ago.

That's Greg's bite for today.

(Greg Mills, is a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup, www.CottageIndustrySolar.com using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Greg writes for intellectual web sites and Mac related issues. See Greg's art web site at www.gregmills.info ; His email is gregmills@mac.com )

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

WRIO Keyboard (Utilities)
WRIO Keyboard 1.0 Device: iOS iPhone Category: Utilities Price: $2.99, Version: 1.0 (iTunes) Description: 40% OFF DURING LIMITED INTRODUCTORY OFFER | Read more »
Hatoful Boyfriend (Games)
Hatoful Boyfriend 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: The hit PC game that everybirdie loves has now migrated to your mobile device! Now you are free to explore the wonders of St... | Read more »
Warp Shift (Games)
Warp Shift 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: [ CHECK YOUR HARDWARE: Warp Shift does NOT run on iPhone 4, iPad 1 and iPod touch 4G or older devices! It requires at least iOS8... | Read more »
Lifeline: Whiteout (Games)
Lifeline: Whiteout 1.0.2 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.2 (iTunes) Description: Alone in a frozen wasteland with no memory of how he got there, a lost adventurer’s only hope is his last line of... | Read more »
Castles of Mad King Ludwig (Games)
Castles of Mad King Ludwig 1.0.1 Device: iOS Universal Category: Games Price: $6.99, Version: 1.0.1 (iTunes) Description: | Read more »
How to command and conquer in Raid HQ
Raid HQ is a satisfyingly deep base building game with over-the-top macho action and explosions. This little free to play bundle gives you a lot to do from managing a squad to building the most powerful base you possibly can. [Read more] | Read more »
How to build a successful civilisation i...
GodFinger 2 grants you godlike powers, leaving you to raise a civilization of followers. In the spirit of games like Black & White, the GodFinger games will see you building bigger and better villages, developing more advanced technology and... | Read more »
How to get all the crabs in Mr Crab 2
Mr. Crab 2 may look like a cutesy platformer for kids, but if you're the kind of person who likes to complete a game 100%, you'll soon realise that it's a tougher than a crustacean's shell. [Read more] | Read more »
How to be a star in Britney Spears: Amer...
If you've ever wanted to be a star, baby, then you've probably already checked out Britney Spears: American Dream and are happily making your way up the charts. But fame doesn't come easy, and everyone needs a helping hand sometimes. So we've got... | Read more »
AppSpy is hiring a part time Staff Write...
| Read more »

Price Scanner via MacPrices.net

Kanex Introduces GoPower USB-C Rechargeable B...
Kanex has announced its GoPower USB-C portable battery for the USB-C MacBook, featuring the new industry standard connector and cable used for connectivity and power. Providing users with a new... Read more
Convertible and Detachable Devices Winning Ov...
According to the latest figures published by International Data Corporation (IDC), Western European shipments of ultraslim convertibles and detachables posted positive growth (44.7%) to account for... Read more
New MacBook Pros And Will MacBook Air Be Upgr...
With my mid-2013 13-inch MacBook Air closing on its third anniversary come November, I’m in system upgrade mode. Actually the Haswell CPU equipped Air is still doing a fine job, but my good wife is... Read more
Apple’s Education discount saves up to $300 o...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free, and... Read more
13-inch 2.5GHz MacBook Pro on sale for $999,...
B&H Photo has the 13″ 2.5GHz MacBook Pro on sale for $999 including free shipping plus NY sales tax only. Their price is $100 off MSRP. Read more
Apple refurbished iMacs available for up to $...
Apple has Certified Refurbished 2015 21″ & 27″ iMacs available for up to $350 off MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are available: - 21″ 3.... Read more
Textkraft Professional Becomes A Mobile Produ...
The new update 4.1 of Textkraft Professional for the iPad comes with many new and updated features that will be particularly of interest to self-publishers of e-books. Highlights include import and... Read more
SnipNotes 2.0 – Intelligent note-taking for i...
Indie software developer Felix Lisczyk has announced the release and immediate availability of SnipNotes 2.0, the next major version of his productivity app for iOS devices and Apple Watch.... Read more
Pitch Clock – The Entrepreneur’s Wingman Laun...
Grand Rapids, Michigan based Skunk Tank has announced the release and immediate availability of Pitch Clock – The Entrepreneur’s Wingman 1.1, the company’s new business app available exclusively on... Read more
13-inch 2.9GHz Retina MacBook Pro on sale for...
B&H Photo has the 13″ 2.9GHz Retina MacBook Pro (model #MF841LL/A) on sale for $1599 including free shipping plus NY tax only. Their price is $200 off MSRP. Amazon also has the 13″ 3.9GHz Retina... Read more

Jobs Board

*Apple* Nissan Service Technicians - Apple A...
Apple Automotive is one of the fastest growing dealer...and it shows. Consider making the switch to the Apple Automotive Group today! At Apple Automotive , Read more
ISCS *Apple* ID Site Support Engineer - APP...
…position, we are looking for an individual who has experience supporting customers with Apple ID issues and enjoys this area of support. This person should be Read more
Automotive Sales Consultant - Apple Ford Linc...
…you. The best candidates are smart, technologically savvy and are customer focused. Apple Ford Lincoln Apple Valley is different, because: $30,000 annual salary Read more
*Apple* Support Technician II - Worldventure...
…global, fast growing member based travel company, is currently sourcing for an Apple Support Technician II to be based in our Plano headquarters. WorldVentures is Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.