A look at alternative video viewing platforms
TweetFollow Us on Twitter

A look at alternative video viewing platforms

An annual study of consumer video consumption habits and platforms conducted by Frank N. Magid Associates (http://www.magid.com) -- research-based strategic consulting firm -- reveals that despite the increased use of alternative video viewing platforms (like video-on-demand, set-top boxes, instant streaming, and mobile apps), the vast majority of consumers intend to continue to maintain their traditional subscriptions with cable, satellite, and telco TV providers.

For several years, cable, satellite, and telco TV providers have been working under the assumption that as the use of alternative video viewing platforms grows, consumers will increasingly "cut the cord" and cancel their subscriptions. On the contrary, Magid's new study, "2010: The New Age of Video Entertainment," uncovers several consumer behaviors that should persuade the industry to take a second look at earlier defection forecasts, including:

° Consumers using the greatest number of alternative platforms also tend to spend the most money on traditional subscription services. This finding appears to undermine the view that the use of alternative video viewing platforms will compel consumers to become "cord cutters," en masse, by canceling their television subscriptions. In fact, the study shows that alternative video viewing platforms should be considered additive to traditional subscription television.

° Only 10% of consumers express an interest in trying TV show and movie viewing from the Internet to a computer or tablet screen. In contrast, interest surges in viewing this content on a TV screen via a computer connected to the Internet, and it climbs even higher for devices designed specifically to stream content to the TV (such as Apple TV and Roku).

"The average American's capacity to consume video content is impressive," says Maryann Baldwin, vice president of Magid Media Futures. "As new video viewing platforms such as instant streaming and mobile apps proliferate, consumers are simply adding them to their portfolio of video viewing options. Our research indicates that this is definitely not a zero-sum game -- at least at this point, it appears that traditional subscription services and alternative viewing platforms can coexist with services like 'TV Everywhere' locking in revenues for traditional providers."

In addition, the study indicates that when the availability of Internet content has caused consumers to cancel their traditional service subscriptions, these circumstances remain the exception. Only a very small minority of consumers are even considering canceling their subscriptions:

° Only 1% of consumers report that they have cancelled their subscription service in favor of accessing content available on the Internet, and only 2.5% of consumers use Internet content exclusively.

° In terms of future cancellations, only 3% of consumers report that they are even considering canceling their traditional subscriptions without replacing it with a competing subscription, suggesting a relatively stable subscriber base for traditional providers.

° Purchase and rental of DVDs continue to be most at risk from the growth in use of alternative video viewing platforms.

Magid's study also sheds light on the rate and magnitude of adoption for 3D television sets. Among them:

° Eight percent of consumers are very likely to purchase a 3D television set in the next 12 months. To provide context, in the early days of HD adoption, Magid found that 8-10% of consumers said they were very likely to purchase a HD television, while annual adoption reflected only 4-5% growth. Should this pattern repeat, Magid predicts that roughly 5% of households will have a 3D television by the fall of 2011.

° Most important, however, is that there has been no change since late 2009 in the proportion of consumers who feel it is important that there is more 3D content. This suggests that the growth in purchases of 3D television sets will not be driven by consumers' interest in accessing 3D content; instead, the bundling of HD television sets with 3D capabilities presents a more likely short-term growth scenario for 3D adoption.

The online survey was conducted in October 2010 using a nationally representative sample of 1,208 adults age 12 years or older.

-- Dennis Sellers

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

TunnelBear 3.0.1 - Subscription-based pr...
TunnelBear is a subscription-based virtual private network (VPN) service and companion app, enabling you to browse the internet privately and securely. Features Browse privately - Secure your data... Read more
ExpanDrive 5.4.0 - Access cloud storage...
ExpanDrive builds cloud storage in every application, acts just like a USB drive plugged into your Mac. With ExpanDrive, you can securely access any remote file server directly from the Finder or... Read more
Opera 40.0.2308.62 - High-performance We...
Opera is a fast and secure browser trusted by millions of users. With the intuitive interface, Speed Dial and visual bookmarks for organizing favorite sites, news feature with fresh, relevant content... Read more
Apple iOS 10.0.2 - The latest version of...
iOS 10 is the biggest release of iOS ever. A massive update to Messages brings the power of the App Store to your conversations and makes messaging more personal than ever. Find your route with... Read more
Herald 7.0 - Notification plugin for Mai...
Note: Versions 2.1.3 (for OS X 10.7), 3.0.6 (for OS X 10.8), 4.0.8 (for OS X 10.9), 5.0.2 (for OS X 10.10), and 6.0.3 (for OS X 10.11) are no longer supported by the developer. Herald is a... Read more
Postbox 5.0.2 - Powerful and flexible em...
Postbox is a new email application that helps you organize your work life and get stuff done. It has all the elegance and simplicity of Apple Mail, but with more power and flexibility to manage even... Read more
Yummy FTP Pro 1.11.10 - $29.99
Yummy FTP Pro is an advanced Mac file transfer app which provides a full-featured professional toolkit combined with blazing speeds and impeccable reliability, so whether you want to transfer a few... Read more
Tidy Up 4.1.17 - $29.99
Tidy Up is a full-featured duplicate finder and disk-tidiness utility. Features With Tidy Up you can search for duplicate files and packages by the owner application, content, type, creator,... Read more
Logitech Control Center 3.9.5 - Keyboard...
Logitech Control Center (LCC) is designed to support OS X and allows you to take full advantage of your Logitech keyboard, mouse, or trackball. With the LCC you can: Browse the Internet using... Read more
Macgo Blu-ray Player 2.16.17 - Blu-ray p...
Macgo Blu-ray Player can bring you the most unforgettable Blu-ray experience on your Mac. Overview Macgo Mac Blu-ray Player can satisfy just about every need you could possibly have in a Blu-ray... Read more

How to build and care for your team in D...
Before you hit the trail and become a dog sledding legend, there’s actually a fair bit of prep work to be done. In Dog Sled Saga, you’re not only racing, you’re also building and caring for a team of furry friends. There’s a lot to consider—... | Read more »
How to win every race in Dog Sled Saga
If I had to guess, I’d say Dog Sled Saga is the most adorable racing game on the App Store right now. It’s a dog sled racing sim full of adorable, loyal puppies. Just look at those fluffy little tails wagging. Behind that cute, pixelated facade is... | Read more »
Let the war games commence in Gunship Ba...
Buzz Lightyear famously said, “This isn’t flying, this is falling – with style!” In the case of Gunship Battle: Second War, though, this really is flying - with style! The flight simulator app from Joycity puts you in control of 20 faithfully... | Read more »
How to get a high score in Fired Up
Fired Up is Noodlecake Games’ high score chasing, firefighting adventure. You take control of a wayward firefighter who propels himself up the side of a highrise with blasts of water. Sound silly? It is. It’s also pretty difficult. You can’t... | Read more »
NBA 2K17 (Games)
NBA 2K17 1.0 Device: iOS iPhone Category: Games Price: $7.99, Version: 1.0 (iTunes) Description: Following the record-breaking launch of NBA 2K16, the NBA 2K franchise continues to stake its claim as the most authentic sports video... | Read more »
Dog Sled Saga (Games)
Dog Sled Saga 1.0.1 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.1 (iTunes) Description: A game by Dan + Lisa As a rookie musher, foster a dogsledding team whose skills will grow if they're treated right. Week by... | Read more »
60 Seconds! Atomic Adventure (Games)
60 Seconds! Atomic Adventure 1.2 Device: iOS Universal Category: Games Price: $2.99, Version: 1.2 (iTunes) Description: 60 Seconds! is a dark comedy atomic adventure of scavenge and survival. Collect supplies and rescue your family... | Read more »
Tons of Bullets! (Games)
Tons of Bullets! 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Tons of BulletsA retro 2D pixel platformer infused with tons of bullets and tons of features!Fight as Kenji the Ninja and... | Read more »
Sorcery! 4 (Games)
Sorcery! 4 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: *** PLEASE NOTE: Sorcery! 4 requires a minimum of iPad 3 or iPhone 4 *** An epic adventure through a cursed citadel of monsters,... | Read more »
Building the perfect Animation Throwdown...
Animation Throwdown is a casual card game full of plenty of inside jokes from some of your favorite cartoons. It’s accessible as far as card games go, but that’s not to say that it hands your victories to you easily. There’s quite a bit that goes... | Read more »

Price Scanner via MacPrices.net

Duplicate Sweeper Free On Mac App Store For O...
To celebrate the launch of Apple’s latest macOS Sierra, Stafford, United Kingdom based Wide Angle Software has announced that its duplicate file finder software, Duplicate Sweeper, is now available... Read more
13-inch Retina MacBook Pros on sale for up to...
B&H Photo has 13″ Retina Apple MacBook Pros on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY tax only: - 13″ 2.7GHz/128GB Retina MacBook Pro: $1174.99 $125 off MSRP - 13... Read more
Evidence Surfaces Pointing To New A10X Chip F...
Citing a job description for a Project Lead position at Apple’s Austin, Texas engineering labs, Motley Fool’s Ashraf Eassa deduces that development is progressing well on Apple’s next-generation in-... Read more
Check Print’R for macOS Allows Anyone to Easi...
Delaware-based Match Software has announced the release and immediate availability of Check Print’R 3.21, an important update to their easy-to-use check printing application for macOS. Check Print’R... Read more
Apple refurbished 11-inch MacBook Airs availa...
Apple has Certified Refurbished 11″ MacBook Airs (the latest models), available for up to $170 off the cost of new models. An Apple one-year warranty is included with each MacBook, and shipping is... Read more
Apple refurbished 15-inch Retina MacBook Pros...
Apple has Certified Refurbished 2015 15″ Retina MacBook Pros available for up to $380 off the cost of new models. An Apple one-year warranty is included with each model, and shipping is free: - 15″ 2... Read more
Major Version 5 Release Of Free myTuner Radio...
AppGeneration Software has announced the release of myTuner Radio 5.0.1, an important update to their live radio app for iOS and Android platforms. With myTuner Radio, you can listen to more than 30,... Read more
TheAppStore Searches And Filters iOS And macO...
Boston based InchWest has announced the official launch of TheAppStore, a free web based service that lets users search iOS and Mac apps on the web without iTunes or the App store. TheAppStore... Read more
2TB Time Capsule on sale for $199, save $100
Amazon has 2TB Apple Time Capsules on sale for $199 including free shipping. Their price is $100 off MSRP. Choose Amazon as the seller when making your purchase, rather than a third party seller. Read more
12-inch 1.2GHz Rose Gold Retina MacBook on sa...
Amazon.com has the 2016 12″ 1.2GHz Rose Gold Retina MacBook on sale for $1254.02 including free shipping. Their price is $345 off MSRP, and it’s the lowest price available for this model from any... Read more

Jobs Board

Senior *Apple* Administrator - Pratt Instit...
POSITION SUMMARY: Directs the coordination and standardization of campus-wide Apple systems, including planning, analysis and implementation of Apple -related Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
*Apple* Retail - Multiple Positions- Napervi...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
US- *Apple* Store Leader Program - Apple (Un...
…Summary Learn and grow as you explore the art of leadership at the Apple Store. You'll master our retail business inside and out through training, hands-on Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.