I (gulp) agree with Microsoft in its new Apple-spoofing ad
TweetFollow Us on Twitter

I (gulp) agree with Microsoft in its new Apple-spoofing ad

I can't believe I'm saying this, but I concur with Microsoft on a recent ad in which it takes a dig at the Mac over its lack of Blu-ray support.

The ad pictures a PC laptop running Windows 7 and a Mac laptop on a long flight. The PC passes the time by playing "Avator" on its built-in Blu-ray player. The Mac says "this is so cool," while watching the Blu-ray version of the blockbuster movie on the Windows PC.

Macs, of course, have no support for Blu-ray playback. And with Steve Jobs' goal of making us us buy all our media -- music and video -- from the iTunes Store, they probably never will. And I think that's a mistake.

Jobs apparently thinks Blu-ray is already obsolete and that the future of movies is in digital downloading. But the facts don't support this, at least not at the present time. Worldwide Blu-ray player shipments are expected to more than double between 2009 and the end of 2010, and the numbers from ABI Research (http://www.abiresearch.com) forecast continued growth next year, for a total of more than 62.5 million shipments in 2011.

In North America standalone Blu-ray players are expected to reach almost 18% penetration among TV-owning households, up from just over 7% in 2009. As interesting as this estimate is, it's just part of a larger picture.

"The solid growth in Blu-ray player shipments highlights a trend within the wider consumer electronics market," says industry analyst Mike Inouye. "Larger, fixed-location devices such as Blu-ray players and flat panel TVs are enjoying rapid adoption relative to many classes of small, portable devices. Specifically, portable gaming devices are leveling out, while we are seeing actual declines in shipments of portable audio players. Digital picture frames are showing only mild growth, and compact digital camera shipments are declining in North America and Japan, though they continue modest growth elsewhere."

This does make the Mac look, in some ways, like a second class citizen to the PC when it comes to media viewing. Intel has said its next-generation laptop chips based on the Sandy Bridge architecture will be able to play Blu-ray 3D movies while preserving battery life. Sandy Bridge-based Macs could, therefore, include Blu-ray (and USB 3.0) support. The question is, "Will they?"

At the very least, as I've said many times before, Apple should at least build the "hooks" into Mac OS X to allow Blu-ray playback even if it doesn't provide the hardware to do this. Then, at least, third parties such as OWC could offer Blu-ray players for the Mac.

I doubt that's gonna happen. But I hope I'm wrong.

-- Dennis Sellers

 
AAPL
$97.99
Apple Inc.
-0.39
MSFT
$43.50
Microsoft Corpora
-0.39
GOOG
$585.57
Google Inc.
-0.04

MacTech Search:
Community Search:

Software Updates via MacUpdate

Mellel 3.3.6 - Powerful word processor w...
Mellel is the leading word processor for OS X and has been widely considered the industry standard since its inception. Mellel focuses on writers and scholars for technical writing and multilingual... Read more
LibreOffice 4.3.0.4 - Free Open Source o...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
Freeway Pro 7.0 - Drag-and-drop Web desi...
Freeway Pro lets you build websites with speed and precision... without writing a line of code! With it's user-oriented drag-and-drop interface, Freeway Pro helps you piece together the website of... Read more
Drive Genius 3.2.4 - Powerful system uti...
Drive Genius is an OS X utility designed to provide unsurpassed storage management. Featuring an easy-to-use interface, Drive Genius is packed with powerful tools such as a drive optimizer, a... Read more
Vitamin-R 2.15 - Personal productivity t...
Vitamin-R creates the optimal conditions for your brain to work at its best by structuring your work into short bursts of distraction-free, highly focused activity alternating with opportunities for... Read more
Toast Titanium 12.0 - The ultimate media...
Toast Titanium goes way beyond the very basic burning in the Mac OS and iLife software, and sets the standard for burning CDs, DVDs, and now Blu-ray discs on the Mac. Create superior sounding audio... Read more
OS X Yosemite Wallpaper 1.0 - Desktop im...
OS X Yosemite Wallpaper is the gorgeous new background image for Apple's upcoming OS X 10.10 Yosemite. This wallpaper is available for all screen resolutions with a source file that measures 5,418... Read more
Acorn 4.4 - Bitmap image editor. (Demo)
Acorn is a new image editor built with one goal in mind - simplicity. Fast, easy, and fluid, Acorn provides the options you'll need without any overhead. Acorn feels right, and won't drain your bank... Read more
Bartender 1.2.20 - Organize your menu ba...
Bartender lets you organize your menu bar apps. Features: Lets you tidy your menu bar apps how you want. See your menu bar apps when you want. Hide the apps you need to run, but do not need to... Read more
TotalFinder 1.6.2 - Adds tabs, hotkeys,...
TotalFinder is a universally acclaimed navigational companion for your Mac. Enhance your Mac's Finder with features so smart and convenient, you won't believe you ever lived without them. Tab-based... Read more

Latest Forum Discussions

See All

Urban Trial Freestyle Review
Urban Trial Freestyle Review By Blake Grundman on July 30th, 2014 Our Rating: :: RIDIN' DIRTYUniversal App - Designed for iPhone and iPad A rough ride that has trouble keeping its wheels on the track.   | Read more »
Take Note! Noteshelf Has Recieved a Big...
Take Note! Noteshelf Has Recieved a Big Update. Posted by Jessica Fisher on July 30th, 2014 [ permalink ] iPad Only App - Designed for the iPad | Read more »
Cubama Review
Cubama Review By Nadia Oxford on July 30th, 2014 Our Rating: :: TETRIIIIIS IIIIIN SPAAAAACE!Universal App - Designed for iPhone and iPad With its addictive challenge and interesting premise, Cubama is frantic screen-tapping fun.   | Read more »
Become a Guardians of Galactic Peace Wit...
Become a Guardians of Galactic Peace With the New Spacefaring Sim, Kairobotica. Posted by Jessica Fisher on July 30th, 2014 [ permalink ] | Read more »
Soul Guardians: Age of Midgard Review
Soul Guardians: Age of Midgard Review By George Fagundes on July 30th, 2014 Our Rating: :: SO MUCH GRIND IT CRUNCHESUniversal App - Designed for iPhone and iPad Swords and trading cards are fun, right? So is Soul Guardians: Age of... | Read more »
NFL Fantasy Football App Redesigned Ahea...
NFL Fantasy Football App Redesigned Ahead of Upcoming 2014 Season Posted by Ellis Spice on July 30th, 2014 [ permalink ] | Read more »
Matter Review
Matter Review By Jennifer Allen on July 30th, 2014 Our Rating: :: ORIGINAL PHOTO MANIPULATIONUniversal App - Designed for iPhone and iPad Matter lets you add geometric 3d shapes to your images and manipulate things so each image... | Read more »
Note Review
Note Review By Jennifer Allen on July 29th, 2014 Our Rating: :: TOO SIMPLEiPhone App - Designed for the iPhone, compatible with the iPad Note is a note taking app that’s a little too short on features to be worth its asking price... | Read more »
Chainsaw Warrior Goes on Sale & Ther...
Chainsaw Warrior Goes on Sale & There’s a Chance to Win a Copy of the Original Board Game Posted by Jennifer Allen on July 29th, 2014 [ permalink | Read more »
It Came From Canada: Tiny Tower Vegas
If you go to a casino, you might make a lot of money. If you run a casino, you’re guaranteed to make a lot of money. The choice seems pretty obvious. So while waiting for your shady real estate deals to move forward, get prepared with Tiny Tower... | Read more »

Price Scanner via MacPrices.net

More iPad Upgrade Musings – The ‘Book Mystiqu...
Much discussed recently, what with Apple reporting iPad sales shrinkage over two consecutive quarters, is that it had apparently been widely assumed that tablet users would follow a two-year hardware... Read more
13-inch 2.5GHz MacBook Pro on sale for $999,...
Best Buy has the 13″ 2.5GHz MacBook Pro available for $999.99 on their online store. Choose free shipping or free instant local store pickup (if available). Their price is $100 off MSRP. Price is... Read more
Save up to $300 on an iMac with Apple refurbi...
The Apple Store has Apple Certified Refurbished iMacs available for up to $300 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free. These are the best prices on... Read more
WaterField Unveils 15″ Outback Solo & 13″...
Hard on the heels of Apple’s refreshed MacBook Pro Retina laptops announcement, WaterField Designs has unveiled a 15-inch version of the waxed-canvas and leather Outback Solo and a 13-inch version of... Read more
New Roxio Toast 12 Delivers Digital Media Pow...
Roxio Toast 12 is a hub for sharing digital media to virtually any platform or device. has introduced two new additions to its Roxio Toast product family – Roxio Toast 12 Titanium and Roxio Toast 12... Read more
The lowest prices on leftover Retina MacBook...
Best Buy has dropped prices on leftover 13″ and 15″ Retina MacBook Pros by up to $300 off original MSRP on their online store for a limited time. Choose free local store pickup (if available) or free... Read more
Apple Updates MacBook Pro with Retina Display...
Apple today updated its MacBook Pro with Retina display with faster processors and double the amount of memory in both entry-level configurations. MacBook Pro with Retina display features a Retina... Read more
Up to $250 price drop on leftover 15-inch Mac...
B&H Photo has dropped prices on 2013 15″ Retina MacBook Pros by as much as $250 off original MSRP. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.3GHz Retina MacBook Pro: $2349... Read more
Updated MacBook Pro Price Trackers
We’ve updated our MacBook Pro Price Trackers with the latest information on prices, bundles, and availability on the new 2014 models from Apple’s authorized internet/catalog resellers as well as... Read more
Apple updates MacBook Pros with slightly fast...
Apple updated 13″ and 15″ Retina MacBook Pros today with slightly faster Haswell processors. 13″ models now ship with 8GB of RAM standard, while 15″ MacBook Pros ship with 16GB across the board. Most... Read more

Jobs Board

Sr Software Lead Engineer, *Apple* Online S...
Sr Software Lead Engineer, Apple Online Store Publishing Systems Keywords: Company: Apple Job Code: E3PCAK8MgYYkw Location (City or ZIP): Santa Clara Status: Full Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Sr. Product Leader, *Apple* Store Apps - Ap...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.