People unhappy with TV services; Apple, here's your chance
TweetFollow Us on Twitter

People unhappy with TV services; Apple, here's your chance

If Apple wants to pull out its big guns and make a serious move with the Apple TV for the living room, here's their chance. Residential television service customers are notably less satisfied with the cost of service, compared with 2009, according to the J.D. Power and Associates 2010 U.S. Residential Television Service Satisfaction Study (http://www.JDPower.com).

Customer satisfaction with the cost of television service averages 541 on a 1,000-point scale in 2010, down 14 points from 555 in 2009. Customers of traditional cable providers are particularly dissatisfied with their cost of service. Satisfaction with fairness of prices paid among cable customers is 22% lower than among customers of telephone company providers (such as AT&T and Verizon) and 18% lower than among customers of satellite providers (such as DIRECTV and DISH).

"Despite this decline in satisfaction with cost of service, DVR adoption rates and video-on-demand access have experienced healthy gains," says Frank Perazzini, director of telecommunications at J.D. Power and Associates. "It's apparent, however, that TV providers must better communicate their price-value proposition, as customers are increasingly voicing irritation with the amount of their monthly bill. Seventy-four percent of customers who say they definitely or probably will change TV providers in the next year cite price as a major reason to switch."

The negative impact of the decline in cost of service scores among cable-based providers may also have affected customers' rates of recommendation regarding their television service providers. Among customers who receive programming from cable providers, 56% say they "definitely will" or "probably will" recommend their provider to others, a decrease of three percentage points from 2009. Seventy-seven percent of satellite-based television customers say the same -- a decrease of one percentage point from 2009. In comparison, recommendation rates among customers of telephone company providers remain unchanged from 2009, averaging 84 percent in 2010.

Despite the considerable decline in satisfaction with cost of service, overall customer satisfaction with television service providers remains stable from 2009 and averages 629 in 2010 -- a decrease of three points from 632 in 2009.

The study measures customer satisfaction with cable, satellite and Internet protocol (IPTV) television providers in four regional segments: North Central, East, West and South. In each segment, five factors are measured to determine overall customer satisfaction: performance and reliability; customer service; cost of service; billing; and offerings and promotions.

For a third consecutive year, AT&T U-verse ranks highest in the West (with an index score of 698) and South (732) regions. AT&T U-verse also ranks highest in the North Central region (728). In the East region, Verizon FiOS ranks highest for a third consecutive year with a score of 679.

The study also finds that the number of digital cable customers who subscribe to "basic-only" service has increased to 44% in 2010 from 40% in 2009.

"Economic issues are still major considerations for many households across the country," said Perazzini. "Customers who are foregoing premium channels are filling the void with video on demand, pay per view, movie rentals and time-shifted DVR content."

So, Apple, if you can beef up the Apple TV and convince folks it offers a great value, then go for it. And go for it now.

The 2010 U.S. Residential Television Service Satisfaction Study is based on responses from 28,489 U.S. households that evaluated their cable, satellite or telephone company-based provider. The study was fielded in four waves: November 2009 and January 2010, April 2010 and July 2010.

-- Dennis Sellers

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Backblaze 4.2.0.966 - Online backup serv...
Backblaze is an online backup service designed from the ground-up for the Mac. With unlimited storage available for $5 per month, as well as a free 15-day trial, peace of mind is within reach with... Read more
Tunnelblick 3.6.7beta02 - GUI for OpenVP...
Tunnelblick is a free, open source graphic user interface for OpenVPN on OS X. It provides easy control of OpenVPN client and/or server connections. It comes as a ready-to-use application with all... Read more
calibre 2.65.1 - Complete e-book library...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
jAlbum Pro 13.4 - Organize your digital...
jAlbum Pro has all the features you love in jAlbum, but comes with a commercial license. You can create gorgeous custom photo galleries for the Web without writing a line of code! Beginner-friendly... Read more
jAlbum 13.4 - Create custom photo galler...
With jAlbum, you can create gorgeous custom photo galleries for the Web without writing a line of code! Beginner-friendly, with pro results - Simply drag and drop photos into groups, choose a design... Read more
Parallels Desktop 12.0.0 - Run Windows a...
Parallels allows you to run Windows and Mac applications side by side. Choose your view to make Windows invisible while still using its applications, or keep the familiar Windows background and... Read more
Firefox 48.0.2 - Fast, safe Web browser.
Firefox offers a fast, safe Web browsing experience. Browse quickly, securely, and effortlessly. With its industry-leading features, Firefox is the choice of Web development professionals and casual... Read more
Apple iOS 9.3.5 - The latest version of...
iOS is the world’s most advanced mobile operating system, and it’s the foundation of iPhone, iPad, and iPod touch. It comes with a collection of apps and features that let you do the everyday things... Read more
Spotify 1.0.36.124. - Stream music, crea...
Spotify is a streaming music service that gives you on-demand access to millions of songs. Whether you like driving rock, silky R&B, or grandiose classical music, Spotify's massive catalogue puts... Read more
Apple iOS 9.3.5 - The latest version of...
iOS is the world’s most advanced mobile operating system, and it’s the foundation of iPhone, iPad, and iPod touch. It comes with a collection of apps and features that let you do the everyday things... Read more

Clean Text (Productivity)
Clean Text 1.0 Device: iOS Universal Category: Productivity Price: $3.99, Version: 1.0 (iTunes) Description: | Read more »
Gemini - A Journey of Two Stars (Games)
Gemini - A Journey of Two Stars 1.0.1 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.1 (iTunes) Description: *** SPECIAL LAUNCH SALE: $2.99 (25% off) *** "A mesmerizing and unexpectedly emotional journey." -- Los... | Read more »
How to get four NFL superstars for your...
Even though you're probably well on your way to building a top notch squad for the new season in Madden NFL Mobile, let's say you could beef it up by adding Rob Gronkowski, Antonio Brown, Von Miller, and Todd Gurley to your roster. That's... | Read more »
Cartoon Network Superstar Soccer: Goal!!...
Cartoon Network Superstar Soccer: Goal!!! – Multiplayer Sports Game Starring Your Favorite Characters 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Become a soccer superstar with your... | Read more »
NFL Huddle: What's new in Topps NFL...
Can you smell that? It's the scent of pigskin in the air, which either means that cliches be damned, pigs are flying in your neck of the woods, or the new NFL season is right around the corner. [Read more] | Read more »
FarmVille: Tropic Escape tips, tricks, a...
Maybe farming is passé in mobile games now. Ah, but farming -- and doing a lot of a other things too -- in an island paradise might be a little different. At least you can work on your tan and sip some pina coladas while tending to your crops. [... | Read more »
Become the King of Avalon in FunPlus’ la...
King Arthur is dead. Considering the legend dates back to the 5th century, it would be surprising if he wasn’t. But in the context of real-time MMO game King of Avalon: Dragon Warfare, Arthur’s death plunges the kingdom into chaos. Evil sorceress... | Read more »
Nightgate (Games)
Nightgate 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: *** Launch Sale: 25% OFF for a limited time! *** In the year 2398, after a great war, a network of intelligent computers known as... | Read more »
3 best fantasy football apps to get you...
Last season didn't go the way you wanted it to in fantasy football. You were super happy following your drafts or auctions, convinced you had outsmarted everyone. You were all set to hustle on the waiver wire, work out some sweet trades, and make... | Read more »
Pokemon GO update: Take me to your leade...
The Team Leaders in Pokemon GO have had it pretty easy up until now. They show up when players reach level 5, make their cases for joining their respective teams, and that's pretty much it. Light work, as Floyd Mayweather might say. [Read more] | Read more »

Price Scanner via MacPrices.net

Global Tablet Shipments Projected to Increase...
Digitimes’ Jim Hsiao reports that global tablet shipments will increase by 16.3 percent sequentially to reach nearly 47 million units in 2016′s third quarter, but that volume will still be down over... Read more
Apple’s 2016 Back to School promotion: Free B...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free, and... Read more
Apple refurbished iPad Air 2s available start...
Apple has Certified Refurbished iPad Air 2 available starting at $339. Apple’s one-year warranty is included with each model, and shipping is free: - 128GB Wi-Fi iPad Air 2: $499 - 64GB Wi-Fi iPad... Read more
13-inch 2.5GHz MacBook Pro available for $961...
Overstock has the 13″ 2.5GHz MacBook Pro available for $961.63 including free shipping. Their price is $138 off MSRP. Read more
Clearance 12-inch Retina MacBooks, Apple refu...
Apple has Certified Refurbished 2015 12″ Retina MacBooks available starting at $929. Apple will include a standard one-year warranty with each MacBook, and shipping is free. The following... Read more
BookBook Releases SurfacePad, BookBook &...
BookBook has released three new covers just for iPad Pro: SurfacePad, BookBook and BookBook Rutledge Edition. BookBook for iPad Pro is a gorgeous leather case reminiscent of a vintage sketchbook.... Read more
Clean Text 1.0 for iOS Reduces Text Cleanup a...
Apimac today announced availability of Clean Text for iOS, a tool for webmasters, graphic designers, developers and magazine editors to reduce text cleanup and editing time, and also for any iPhone... Read more
27-inch iMacs on sale for up to $220 off MSRP
B&H Photo has 27″ Apple iMacs on sale for up to $200 off MSRP including free shipping plus NY sales tax only: - 27″ 3.3GHz iMac 5K: $2099 $200 off MSRP - 27″ 3.2GHz/1TB Fusion iMac 5K: $1899 $100... Read more
Apple refurbished 13-inch MacBook Airs availa...
Apple has Certified Refurbished 2016 and 2015 13″ MacBook Airs now available starting at $849. An Apple one-year warranty is included with each MacBook, and shipping is free: - 2016 13″ 1.6GHz/8GB/... Read more
Apple refurbished iPad mini 2s available for...
Apple is offering Certified Refurbished iPad mini 2s for up to $80 off the cost of new minis. An Apple one-year warranty is included with each model, and shipping is free: - 16GB iPad mini 2 WiFi: $... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Seasonal Sales Associate - *Apple* Blossom...
Seasonal Sales Associate - Apple Blossom Mall Location:Winchester, VA, United States- Apple Blossom Mall 1850 Apple Blossom Dr Job ID:1001993 Date:August 22, Read more
*Apple* Engineer - Softthink Solutions, Inc....
Job Description:- Proven experience in administering IOS and OSX Apple devices in enterprises - Experience in administering Apple devices in Windows environments Read more
*Apple* Professional Learning Specialist - A...
# Apple Professional Learning Specialist Job Number: 51234243 Portland, Maine, Maine, United States Posted: Aug. 18, 2016 Weekly Hours: 40.00 **Job Summary** The Read more
*Apple* Mobile Master - Best Buy (United Sta...
What does a Best Buy Apple Mobile Master do? At Best Buy, our mission is to leverage the unique talents and passions of our employees to inspire, delight, and enrich Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.