Greg's bite: iPad sales, Slate OS war, Apple's game platform
TweetFollow Us on Twitter

Greg's bite: iPad sales, Slate OS war, Apple's game platform

Well, who would have thought iPad would cut into laptops sales. ... read that: PC laptop sales. Mac laptops, unaffected. Sort of like viruses and worms, PCs are suffering while the Mac is unaffected.  

While there might be a slight dip in the steep growth curve for Mac laptops, they are still selling very well despite the recession. One only has to use an iPad a while to swear off a desktop computer or PC laptop for a lot of applications.

I submit that part of the reason iPad is killing PC laptops is not just about the fabulous form factor and all that makes iPad so revolutionary. It's also that iPad is an Apple product and all that goes with that perception. Smart, stylish and easy to use, without the learning curve associated with Windows. This sells people who are open to finding a better way to do things.

I had a sonogram test to check my neck arteries for blockages today just as a health screening exercise and the PC laptop running the sonogram device crashed.  As we were twiddling our thumbs as the laptop rebooted, I commented to the sonogram tech, you ought to get a Mac and he sighed and agreed.  

I think Microsoft is absolutely stupid to call their new vaporware mobile OS  "Windows Mobile OS 7."  But, look out, Ballmer has put the geniuses behind the Ken phone to work on the promised mobile OS. Get out the thumbscrews; a lot of people are so fed up with crashing OS and programs, features that don't work as advertised and the heavy handed Microsoft way things from Redmond are done, distancing Mobile OS 7 from the legacy of torture is entirely logical.  The term "Windows" is likely to raise blood pressure readings on sight.

In marketing, perceptions and product names are vitally important. We eat at a Bob Evans restaurant about once a week, and they royally screwed up naming their new barbecue sauce.  For what ever reason they named it "Wild Fire Barbecue Sauce." The sauce is not even close to hot, which creates a double problem for them. Those who like really hot barbecue sauce will be disappointed as the product doesn't live up to the name, and the people like me that don't like extremely spicy barbecue sauce won't ever try it to avoid heartburn. Had they just called it "Bob Evans Barbecue Sauce" is would not have raised the expectations of the Hot Sauce fans, while not scaring the heartburn crowd away either.  

The barbecue sauce marketing screwup at Bob Evans ought to be a lesson learned in Marketing 101. Personally, if the iPhone was taken off the market and I was forced to buy another cell phone, anything with the name "Windows" attached would instantly make it a non-option. The same is certainly true of a laptop or slate computer. It turns out the OS perception on the slew of new form factors for smart phones, slate computers and even laptops have become much more important than in the past.

The slate computer OS war

The thing that makes the Android OS attractive to cell phone manufacturing companies is that the major investment and OS recognition that comes with the free licensing Google offers gets around the head start Apple has in its iOS. Nokia has two mobile OS offerings, RIM has its OS, Microsoft is working on it, Palm sold out to HP and there are a few other also-rans. Watch for the OSs for Slate computers to be the next big blood bath.I would short Microsoft, if you are into stocks, go long on Apple and Google. Rim, Nokia and HP are too late to press their market advantages as Apple and Google seem to have the critical mass to dominate the Slate computer OS market.

Just as Window and the Mac duked it out over the computer OS market with Linux and other operating systems never gaining critical mass, so it is with the Mobile and Slate OS market.  Being late to the party in this case is not fashionable, it is devastating. Microsoft, Nokia, Rim, HP/Palm and anyone else trying to get the OS, app store, installed base and customer recognition to be successful in the smartphone and the coming slate computer market failed to be visionary and are doomed to eat Apple's dust and lose out again in the next big thing in electronics.  

AppleTV device is a game platform

The news that the new Apple TV device runs on the same chip and iOS as the iPad, iPhone and iPod touch further enlarges the route from Apple to include the living room market. This is both TV content and games. With the horsepower in the Apple TV device, playing app games can't be far behind. It is so Apple to launch things without announcing the full potential and what is coming that will blow your socks off.  

Many have suggested that Apple get into the video game market. Well, stand back, here comes the interface that we know will hook up remote computers with Wi-Fi to your HDTV. Since the iPhone, iPad and iPod touch all have the various radios, vector sensors and the like needed to be a game controller, all you need is software and that is already in the bag.  

Remember the old ad slogan, "Certs is a Breath Mint, ..... No, Certs is a Candy mint!" Well, Apple TV is more than just an electronic pipe line to stream TV content. Apple TV is a game platform. It is a stealth game platform that will run iOS games on your HDTV.  That's my Bite on the situation.

By Greg Mills
(Greg Mills, is a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup, www.CottageIndustrySolar.com using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Greg writes for intellectual web sites and Mac related issues. See Greg's art web site at www.gregmills.info ; His email is gregmills@mac.com )

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Apple GarageBand 10.1.4 - Complete recor...
The new GarageBand is a whole music creation studio right inside your Mac -- complete with keyboard, synths, orchestral and percussion instruments, presets for guitar and voice, an entirely... Read more
Alfred 3.2.1 - Quick launcher for apps a...
Alfred is an award-winning productivity application for OS X. Alfred saves you time when you search for files online or on your Mac. Be more productive with hotkeys, keywords, and file actions at... Read more
Adobe Lightroom 6.8 - Import, develop, a...
Adobe Lightroom is available as part of Adobe Creative Cloud for as little as $9.99/month bundled with Photoshop CC as part of the photography package. Lightroom 6 is also available for purchase as a... Read more
Backblaze 4.2.0.990 - Online backup serv...
Backblaze is an online backup service designed from the ground-up for the Mac. With unlimited storage available for $5 per month, as well as a free 15-day trial, peace of mind is within reach with... Read more
OmniPlan Pro 3.6 - Professional-grade pr...
With OmniPlan Pro, you can create logical, manageable project plans with Gantt charts, schedules, summaries, milestones, and critical paths. Break down the tasks needed to make your project a success... Read more
OmniPlan 3.6 - Robust project management...
With OmniPlan, you can create logical, manageable project plans with Gantt charts, schedules, summaries, milestones, and critical paths. Break down the tasks needed to make your project a success,... Read more
Little Snitch 3.7.1 - Alerts you about o...
Little Snitch gives you control over your private outgoing data. Track background activity As soon as your computer connects to the Internet, applications often have permission to send any... Read more
iMazing 2.1.3 - Complete iOS device mana...
iMazing (was DiskAid) is the ultimate iOS device manager with capabilities far beyond what iTunes offers. With iMazing and your iOS device (iPhone, iPad, or iPod), you can: Copy music to and from... Read more
AppDelete 4.3.1 - $7.99
AppDelete is an uninstaller that will remove not only applications but also widgets, preference panes, plugins, and screensavers along with their associated files. Without AppDelete these associated... Read more
FileZilla 3.23.0.2 - Fast and reliable F...
FileZilla (ported from Windows) is a fast and reliable FTP client and server with lots of useful features and an intuitive interface. Version 3.23.0.2: Bug Fixes and Minor Changes Speed up icon... Read more

Latest Forum Discussions

See All

Galaxy on Fire 3 and four other fantasti...
Galaxy on Fire 3 - Manticore brings the series back for another round of daring space battles. It's familiar territory for folks who are familiar with the franchise. If you've beaten the game and are looking to broaden your horizons, might we... | Read more »
The best apps for your holiday gift exch...
What's that, you say? You still haven't started your holiday shopping? Don't beat yourself up over it -- a lot of people have been putting it off, too. It's become easier and easier to procrastinate gift shopping thanks to a number of apps that... | Read more »
Toca Hair Salon 3 (Education)
Toca Hair Salon 3 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »
Winter comes to Darkwood as Seekers Note...
MyTona, based in the chilly Siberian city of Yakutsk, has brought a little festive fun to its hidden object game Seekers Notes: Hidden Mystery. The Christmas update introduces some new inhabitants to players, and with them a chance to win plenty of... | Read more »
Bully: Anniversary Edition (Games)
Bully: Anniversary Edition 1.03.1 Device: iOS Universal Category: Games Price: $6.99, Version: 1.03.1 (iTunes) Description: *** PLEASE NOTE: This game is officially supported on the following devices: iPhone 5 and newer, iPod Touch... | Read more »
PINE GROVE (Games)
PINE GROVE 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: A pine grove where there are no footsteps of people due to continuous missing cases. The case is still unsolved and nothing has... | Read more »
Niantic teases new Pokémon announcement...
After rumors started swirling yesterday, it turns out there is an official Pokémon GO update on its way. We’ll find out what’s in store for us and our growing Pokémon collections tomorrow during the Starbucks event, but Niantic will be revealing... | Read more »
3 reasons why Nicki Minaj: The Empire is...
Nicki Minaj is as business-savvy as she is musically talented and she’s proved that by launching her own game. Designed by Glu, purveyors of other fine celebrity games like cult favorite Kim Kardashian: Hollywood, Nicki Minaj: The Empire launched... | Read more »
Clash of Clans is getting its own animat...
Riding on its unending wave of fame and success, Clash of Clans is getting an animated web series based on its Clash-A-Rama animated shorts.As opposed to the current shorts' 60 second run time, the new and improved Clash-A-Rama will be comprised of... | Read more »
Leaks hint at Pokémon GO and Starbucks C...
Leaked images from a hub for Starbucks employees suggests that a big Pokémon GO event with the coffee giant could begin this very week. The images appeared on Reddit and hint at some exciting new things to come for Niantic's smash hit game. | Read more »

Price Scanner via MacPrices.net

12-inch Retina MacBooks, Apple refurbished, n...
Apple has restocked a full line of Certified Refurbished 2016 12″ Retina MacBooks, now available for $200-$260 off MSRP. Refurbished 2015 models are available starting at $929. Apple will include a... Read more
Holiday sale: 12-inch Retina MacBook for $100...
B&H has 12″ Retina MacBooks on sale for $100 off MSRP as part of their Holiday sale. Shipping is free, and B&H charges NY sales tax only: - 12″ 1.1GHz Space Gray Retina MacBook: $1199 $100... Read more
Apple refurbished 13-inch MacBook Airs availa...
Apple has Certified Refurbished 13″ MacBook Airs available starting at $849. An Apple one-year warranty is included with each MacBook, and shipping is free: - 13″ 1.6GHz/8GB/128GB MacBook Air: $849 $... Read more
Apple refurbished iMacs available for up to $...
Apple has Certified Refurbished 2015 21″ & 27″ iMacs available for up to $350 off MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are available: - 21″ 3.... Read more
Apple’s Education discount saves up to $300 o...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free: -... Read more
Back in stock: Apple refurbished Mac minis fr...
Apple has Certified Refurbished Mac minis available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz Mac mini: $419 $80 off MSRP - 2.6GHz Mac... Read more
Twenty-Five Years Of Apple Laptops – A person...
Among many other things, the often tumultuous 16th year of the new century marked the 25th anniversary of Apple laptop computers, not counting the optimistically named 16-pound Mac Portable of 1989.... Read more
Landlordy iOS App Adds Support For Appliances...
Riga, Latvia based E-protect SIA is releasing major update (version 1.8) to its Landlordy app for managing rental business financials on the go. Landlordy is iPhone and iPad app designed for self-... Read more
Holiday sale, Apple iMacs for up to $200 off...
B&H Photo has 21″ and 27″ Apple iMacs on sale for up to $200 off MSRP including free shipping plus NY sales tax only: - 27″ 3.3GHz iMac 5K: $2099 $200 off MSRP - 27″ 3.2GHz/1TB Fusion iMac 5K: $... Read more
Holiday sale: Mac minis for $50 to $100 off M...
B&H Photo has Mac minis on sale for up to $100 off MSRP free shipping plus NY sales tax only: - 1.4GHz Mac mini: $449 $50 off MSRP - 2.6GHz Mac mini: $629 $70 off MSRP - 2.8GHz Mac mini: $899 $... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions- Trumbul...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions- Philade...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions- San Ant...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Products Tester Needed - Apple (Unit...
…we therefore look forward to put out products to quality test for durability. Apple leads the digital music revolution with its iPods and iTunes online store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.