Greg's bite: iPad sales, Slate OS war, Apple's game platform
TweetFollow Us on Twitter

Greg's bite: iPad sales, Slate OS war, Apple's game platform

Well, who would have thought iPad would cut into laptops sales. ... read that: PC laptop sales. Mac laptops, unaffected. Sort of like viruses and worms, PCs are suffering while the Mac is unaffected.  

While there might be a slight dip in the steep growth curve for Mac laptops, they are still selling very well despite the recession. One only has to use an iPad a while to swear off a desktop computer or PC laptop for a lot of applications.

I submit that part of the reason iPad is killing PC laptops is not just about the fabulous form factor and all that makes iPad so revolutionary. It's also that iPad is an Apple product and all that goes with that perception. Smart, stylish and easy to use, without the learning curve associated with Windows. This sells people who are open to finding a better way to do things.

I had a sonogram test to check my neck arteries for blockages today just as a health screening exercise and the PC laptop running the sonogram device crashed.  As we were twiddling our thumbs as the laptop rebooted, I commented to the sonogram tech, you ought to get a Mac and he sighed and agreed.  

I think Microsoft is absolutely stupid to call their new vaporware mobile OS  "Windows Mobile OS 7."  But, look out, Ballmer has put the geniuses behind the Ken phone to work on the promised mobile OS. Get out the thumbscrews; a lot of people are so fed up with crashing OS and programs, features that don't work as advertised and the heavy handed Microsoft way things from Redmond are done, distancing Mobile OS 7 from the legacy of torture is entirely logical.  The term "Windows" is likely to raise blood pressure readings on sight.

In marketing, perceptions and product names are vitally important. We eat at a Bob Evans restaurant about once a week, and they royally screwed up naming their new barbecue sauce.  For what ever reason they named it "Wild Fire Barbecue Sauce." The sauce is not even close to hot, which creates a double problem for them. Those who like really hot barbecue sauce will be disappointed as the product doesn't live up to the name, and the people like me that don't like extremely spicy barbecue sauce won't ever try it to avoid heartburn. Had they just called it "Bob Evans Barbecue Sauce" is would not have raised the expectations of the Hot Sauce fans, while not scaring the heartburn crowd away either.  

The barbecue sauce marketing screwup at Bob Evans ought to be a lesson learned in Marketing 101. Personally, if the iPhone was taken off the market and I was forced to buy another cell phone, anything with the name "Windows" attached would instantly make it a non-option. The same is certainly true of a laptop or slate computer. It turns out the OS perception on the slew of new form factors for smart phones, slate computers and even laptops have become much more important than in the past.

The slate computer OS war

The thing that makes the Android OS attractive to cell phone manufacturing companies is that the major investment and OS recognition that comes with the free licensing Google offers gets around the head start Apple has in its iOS. Nokia has two mobile OS offerings, RIM has its OS, Microsoft is working on it, Palm sold out to HP and there are a few other also-rans. Watch for the OSs for Slate computers to be the next big blood bath.I would short Microsoft, if you are into stocks, go long on Apple and Google. Rim, Nokia and HP are too late to press their market advantages as Apple and Google seem to have the critical mass to dominate the Slate computer OS market.

Just as Window and the Mac duked it out over the computer OS market with Linux and other operating systems never gaining critical mass, so it is with the Mobile and Slate OS market.  Being late to the party in this case is not fashionable, it is devastating. Microsoft, Nokia, Rim, HP/Palm and anyone else trying to get the OS, app store, installed base and customer recognition to be successful in the smartphone and the coming slate computer market failed to be visionary and are doomed to eat Apple's dust and lose out again in the next big thing in electronics.  

AppleTV device is a game platform

The news that the new Apple TV device runs on the same chip and iOS as the iPad, iPhone and iPod touch further enlarges the route from Apple to include the living room market. This is both TV content and games. With the horsepower in the Apple TV device, playing app games can't be far behind. It is so Apple to launch things without announcing the full potential and what is coming that will blow your socks off.  

Many have suggested that Apple get into the video game market. Well, stand back, here comes the interface that we know will hook up remote computers with Wi-Fi to your HDTV. Since the iPhone, iPad and iPod touch all have the various radios, vector sensors and the like needed to be a game controller, all you need is software and that is already in the bag.  

Remember the old ad slogan, "Certs is a Breath Mint, ..... No, Certs is a Candy mint!" Well, Apple TV is more than just an electronic pipe line to stream TV content. Apple TV is a game platform. It is a stealth game platform that will run iOS games on your HDTV.  That's my Bite on the situation.

By Greg Mills
(Greg Mills, is a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup, www.CottageIndustrySolar.com using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Greg writes for intellectual web sites and Mac related issues. See Greg's art web site at www.gregmills.info ; His email is gregmills@mac.com )

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Latest Forum Discussions

See All

How to evolve Eevee in Pokemon GO
By now, almost everyone should be hip to how to evolve Pokemon in Pokemon GO (and if not, there's a guide for that). Just gather enough candy of the appropriate type, feed them all to the Pokemon, and evolution happens. It's a miracle that would... | Read more »
CSR Racing 2: Guide to all game modes
It might not seem like there are all that many ways to go fast in a straight line, but CSR Racing 2 begs to differ. [Read more] | Read more »
Bulb Boy (Games)
Bulb Boy 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Multi-award winning 2D point & click horror adventure about a boy with a glowing head. | Read more »
5 top free emoji keyboard apps
If we're not at peak emoji yet as a society, it feels like we definitely should be. The emoji concept has gone far beyond what anyone in Japan could have envisioned when the people there unleashed it on an unsuspecting world, but the West has... | Read more »
How to unlock more characters in Disney...
One of the big charms of Disney Emoji Blitz is seeing a wide variety of beloved Disney and Pixar characters transformed into smiling emojis. Even someone like the sneaky Randall from Monsters Inc., who probably never cracked a smile on film, is... | Read more »
Cubway (Games)
Cubway 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Cubway is a journey with an abstract story of lifecycle of rebirth, called Samsara. Guide the cube through the long way full of dangers... | Read more »
Colorcube (Games)
Colorcube 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Turn pieces and blend colours in this minimal yet visually stunning puzzler.Over 200 handcrafted and challenging levels. Features... | Read more »
Doodle God Griddlers (Games)
Doodle God Griddlers 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: | Read more »
Crusader Kings: Chronicles (Games)
Crusader Kings: Chronicles 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Crusader Kings: Chronicles is an interactive text based game that puts you in the shoes of Guy de Rose as you make... | Read more »
Roads of Rome: New Generation (Games)
Roads of Rome: New Generation 1.0 Device: iOS Universal Category: Games Price: $5.99, Version: 1.0 (iTunes) Description: | Read more »

Price Scanner via MacPrices.net

13-inch 1.6GHz/256GB MacBook Air on sale for...
Amazon has the 13″ 1.6GHz/256GB MacBook Air on sale for $200 off MSRP for a limited time. Shipping is free: - 13″ 1.6GHz/256GB MacBook Air (sku MMGG2LL/A): $999.99 $200 off MSRP Their price is the... Read more
Free iOS Business App notably* Helps Service...
PayStudio Inc. has introduced their new business app notably* 1.0, developed for iPhone and iPod touch. notably* was specifically developed to help service and trade professionals go digital and... Read more
27-inch iMacs on sale for $200 off MSRP
Amazon has 27″ iMacs on sale for $200 off MSRP including free shipping: - 27″ 3.3GHz iMac 5K: $2099 $200 off MSRP - 27″ 3.2GHz/1TB Fusion iMac 5K: $1799.99 $200 off MSRP - 27″ 3.2GHz/1TB HD iMac 5K... Read more
Mac Pros on sale for $200 off MSRP
B&H Photo has Mac Pros on sale for $200 off MSRP. Shipping is free, and B&H charges sales tax in NY only: - 3.7GHz 4-core Mac Pro: $2799, $200 off MSRP - 3.5GHz 6-core Mac Pro: $3799, $200... Read more
Save up to $600 with Apple refurbished Mac Pr...
Apple has Certified Refurbished Mac Pros available for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The following... Read more
Apple price trackers, updated continuously
Scan our Apple Price Trackers for the latest information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the trackers continuously: - 15″... Read more
13-inch 2.5GHz MacBook Pro (Apple refurbished...
Apple has Certified Refurbished 13″ 2.5GHz MacBook Pros available for $829, or $270 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.5GHz MacBook Pros... Read more
21-inch iMacs on sale for up to $120 off MSRP
B&H Photo has 21″ iMacs on sale for up to $120 off MSRP including free shipping plus NY sales tax only: - 21″ 3.1GHz iMac 4K: $1379 $120 off MSRP - 21″ 2.8GHz iMac: $1199.99 $100 off MSRP - 21″ 1... Read more
Charitybuzz Set to Auction Unique Apple-1 Com...
Offering an opportunity to own the computer that sparked a revolution, on Monday, July 25, leading online charity auction platform Charitybuzz will auction what is claimed to be the world’s most... Read more
MacBook Airs on sale for up to $150 off MSRP
Amazon has 11″ and 13″ MacBook Airs on sale for up to $150 off MSRP for a limited time. Shipping is free: - 13″ 1.6GHz/128GB MacBook Air (sku MMGF2LL/A): $899.99 $100 off MSRP - 13″ 1.6GHz/256GB... Read more

Jobs Board

*Apple* Retail - Multiple Positions, Willow...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Evangelist - JAMF Software (United S...
The Apple Evangelist is responsible for building and cultivating strategic relationships with Apple 's small and mid-market business development field teams. This Read more
*Apple* Solutions Consultant - APPLE (United...
Job Summary As an Apple Solutions Consultant, you'll be the link between our future customers and our products. You'll showcase your entrepreneurial spirit as you Read more
*Apple* Professional Learning Specialist - A...
Job Summary The Apple Professional Learning Specialist is a full-time position for one year with Apple in the Phoenix, AZ area. This position requires a high Read more
*Apple* Picker - Apple Hill Orchard (United...
Apple Hill Orchard, Co. Rte. 21,Whitehall, NY 9/7/16-10/228/16. Pick fresh market or processing apples Productivity of 60 boxes and 80 boxes processing fruit per Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.