Greg's bite: affordable digital magazines
TweetFollow Us on Twitter

Greg's bite: affordable digital magazines

By Greg Mills

As I have mused in previous articles, digital download content must have reasonable economic market value to flourish. The old concept of "everything on the Internet needs to be free" has slowly evolved into a mixture of both free and paid content.  

Apple was really the first to create a "go to market" scheme that worked, selling digital music on line for a dollar a song. It was due to a combination of a serious intellectual property protection system, a neat iTunes interface for both Macs and the PC, iPods that just worked and (Steve Jobs, who was personality able to hammer the music industry into accepting his pricing structure). While there is still some bitching and moaning, Apple's iTunes store is just too big a market for serious music labels to not participate in.

Now, the same sort of pricing issues are being worked out in the publishing industry.  Magazines that are currently printed on downed trees are struggling to find the economic sweet spot for digital download of that same content and potentially more, as in video. The first digital download magazines were priced nearly as high as half an entire year of regular magazine issues, that have to be printed on paper and mailed to readers at great expense.  

The market spoke in a fairly uniform voice, as people were not willing to pay so much on a regular basis. I suspect a lot of folks bought one digital magazine as sort of a test of the concept, only out of curiosity. Sales were very limited, at that price point.  

Six months later, some major publishers have moved to a new and more affordable price structure where those who pay for a paper version subscription as get the right to download the digital version at no additional price. I think they are just half-way there in reducing the price structure to meet the market price. Look for the same market price "gravity" to also force iBooks down. Jobs is sly enough to have anticipated all this.  

There is an interesting price point calculation that goes on in our heads when we see something we like and then look at the price. "Sticker shock" and "buyer's remorse" occur when the reasonable expectation of what something ought to cost is exceeded by too much. Sometimes we rationalize and just go ahead and buy things that seem a bit pricey, but we want them enough to go ahead and pay the high asking price. This process in many cultures is called haggling and is expected in most purchases.

The game is played and enjoyed by both sides as the seller prices his wares so high only a fool or a foreigner would pay the price listed. The savvy buyer offers half the asking price as both a starting point and to indicate to the seller that they are interested in buying the item. The issue is only the price. The buyer and seller work the price out in an animated and dramatic ritual as old as commerce itself. The buyer may just walk away to indicate he is not willing to match the seller's lowest asking price. The buyer (seller of the goods) may follow and drop his asking price in hopes of finding an acceptable negotiated price.  

Digital magazine buyers walked away in droves and early downloaded magazines failed to take off at the high price publisher hoped for. Now they are drastically dropping their price to include the download for free to those willing to buy the hard copy subscription. I submit that there will be one major final price reduction to reach the tipping point where digital downloaded magazines actually replace paper versions. That is when the buyers are willing to drop the hard copy and settle for just the digital copy for some price less than the snail mail subscription price. If you can give me the 12 hard copy issues for $9.99 and include the digital download for free, why not cut the price to $4.99 for 12 digital issues alone and keep the printing, paper and mailing costs out of the calculation? Look for that to happen before the digital magazine actually replaces the hard copy.  

"People" magazine was the first to break the first price barrier, but still wants to send you the hard copy at current subscription prices. People who subscribe to "People" magazine can also go to the Apple App Store and download an app that lets them enter their hard copy subscription number to get a free digital copy of the current issue. "It's our way of say thanks for being a valued print subscriber" the in-app storefront says. I read between the lines to read a bit more: "Once we get you used to the digital version, we will offer you a few bucks off to drop the dead tree version."  

The old calculus of what something is worth will kick in, and when there is a reasonable discount for consumers who forgo the paper, printing and mailing costs compared to the current subscription price, digital magazines will really take off.  I will go on record as stating that when a digital download subscription (without the hard copy) gets down to half the best annual subscription rate now available, the digital magazine age will begin and iPad and similar devices that are coming, will really reach their potential. That will not happen until greedy publishers really get that consumers demand a major discount for not getting a hard copy.

On a personal note, the US Patent Office recently published my Utility Patent Application for a Solar Energy Start-Up I have been working on. While it is never a slam-dunk to get the PTO to agree that something is novel, my attorney and I are quite hopeful I will get a patent on converting used dual pane window and sliding door glass into thermal solar panels.  

This technology promises to convert some of the10,000,000 foggy or lime deposit spoiled glass window units now going into the landfills of the USA. I want to convert some of that glass into solar panels to heat water.  I entered a contest being held by General Electric. While engineer judges will award the serious money to the most promising technology, the public can vote for the the ideas they like the best.  If you like my idea, it would be cool of my readers for me to have your vote!  The handsome, grey haired dude that looks a lot like Tom Selleck in the picture is me.  Thanks for your support! Go to http://challenge.ecomagination.com/ct/ct_a_view_idea.bix?i=130D0D83 .

By the way, Finally, there is an app for that. The Apple App Store (http://itunes.apple.com/us/app/ge-challenge/id380664613?mt=8) has a free app that lets you hook up with the GE Innovation contest.

(Greg Mills is currently a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Married, with one daughter still at home, Greg writes for intellectual web sites and Mac related issues. See Greg's web sites at http://www.gregmills.info . He can be emailed at gregmills@mac.com )

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Lyn 1.7.2 - Lightweight image browser an...
Lyn is a fast, lightweight image browser and viewer designed for photographers, graphic artists, and Web designers. Featuring an extremely versatile and aesthetically pleasing interface, it delivers... Read more
Lyn 1.7.2 - Lightweight image browser an...
Lyn is a fast, lightweight image browser and viewer designed for photographers, graphic artists, and Web designers. Featuring an extremely versatile and aesthetically pleasing interface, it delivers... Read more
Tunnelblick 3.6.7beta02 - GUI for OpenVP...
Tunnelblick is a free, open source graphic user interface for OpenVPN on OS X. It provides easy control of OpenVPN client and/or server connections. It comes as a ready-to-use application with all... Read more
jAlbum Pro 13.4 - Organize your digital...
jAlbum Pro has all the features you love in jAlbum, but comes with a commercial license. You can create gorgeous custom photo galleries for the Web without writing a line of code! Beginner-friendly... Read more
calibre 2.65.1 - Complete e-book library...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
jAlbum 13.4 - Create custom photo galler...
With jAlbum, you can create gorgeous custom photo galleries for the Web without writing a line of code! Beginner-friendly, with pro results - Simply drag and drop photos into groups, choose a design... Read more
Backblaze 4.2.0.966 - Online backup serv...
Backblaze is an online backup service designed from the ground-up for the Mac. With unlimited storage available for $5 per month, as well as a free 15-day trial, peace of mind is within reach with... Read more
Backblaze 4.2.0.966 - Online backup serv...
Backblaze is an online backup service designed from the ground-up for the Mac. With unlimited storage available for $5 per month, as well as a free 15-day trial, peace of mind is within reach with... Read more
Tunnelblick 3.6.7beta02 - GUI for OpenVP...
Tunnelblick is a free, open source graphic user interface for OpenVPN on OS X. It provides easy control of OpenVPN client and/or server connections. It comes as a ready-to-use application with all... Read more
calibre 2.65.1 - Complete e-book library...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more

Siralim 2 (RPG / Roguelike) (Games)
Siralim 2 (RPG / Roguelike) 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Siralim 2 is an old-school monster catching RPG. Summon and customize hundreds of creatures to fight for you as... | Read more »
Clean Text (Productivity)
Clean Text 1.0 Device: iOS Universal Category: Productivity Price: $3.99, Version: 1.0 (iTunes) Description: | Read more »
Gemini - A Journey of Two Stars (Games)
Gemini - A Journey of Two Stars 1.0.1 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.1 (iTunes) Description: *** SPECIAL LAUNCH SALE: $2.99 (25% off) *** "A mesmerizing and unexpectedly emotional journey." -- Los... | Read more »
How to get four NFL superstars for your...
Even though you're probably well on your way to building a top notch squad for the new season in Madden NFL Mobile, let's say you could beef it up by adding Rob Gronkowski, Antonio Brown, Von Miller, and Todd Gurley to your roster. That's... | Read more »
Cartoon Network Superstar Soccer: Goal!!...
Cartoon Network Superstar Soccer: Goal!!! – Multiplayer Sports Game Starring Your Favorite Characters 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Become a soccer superstar with your... | Read more »
NFL Huddle: What's new in Topps NFL...
Can you smell that? It's the scent of pigskin in the air, which either means that cliches be damned, pigs are flying in your neck of the woods, or the new NFL season is right around the corner. [Read more] | Read more »
FarmVille: Tropic Escape tips, tricks, a...
Maybe farming is passé in mobile games now. Ah, but farming -- and doing a lot of a other things too -- in an island paradise might be a little different. At least you can work on your tan and sip some pina coladas while tending to your crops. [... | Read more »
Become the King of Avalon in FunPlus’ la...
King Arthur is dead. Considering the legend dates back to the 5th century, it would be surprising if he wasn’t. But in the context of real-time MMO game King of Avalon: Dragon Warfare, Arthur’s death plunges the kingdom into chaos. Evil sorceress... | Read more »
Nightgate (Games)
Nightgate 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: *** Launch Sale: 25% OFF for a limited time! *** In the year 2398, after a great war, a network of intelligent computers known as... | Read more »
3 best fantasy football apps to get you...
Last season didn't go the way you wanted it to in fantasy football. You were super happy following your drafts or auctions, convinced you had outsmarted everyone. You were all set to hustle on the waiver wire, work out some sweet trades, and make... | Read more »

Price Scanner via MacPrices.net

Global Tablet Shipments Projected to Increase...
Digitimes’ Jim Hsiao reports that global tablet shipments will increase by 16.3 percent sequentially to reach nearly 47 million units in 2016′s third quarter, but that volume will still be down over... Read more
Apple’s 2016 Back to School promotion: Free B...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free, and... Read more
Apple refurbished iPad Air 2s available start...
Apple has Certified Refurbished iPad Air 2 available starting at $339. Apple’s one-year warranty is included with each model, and shipping is free: - 128GB Wi-Fi iPad Air 2: $499 - 64GB Wi-Fi iPad... Read more
13-inch 2.5GHz MacBook Pro available for $961...
Overstock has the 13″ 2.5GHz MacBook Pro available for $961.63 including free shipping. Their price is $138 off MSRP. Read more
Clearance 12-inch Retina MacBooks, Apple refu...
Apple has Certified Refurbished 2015 12″ Retina MacBooks available starting at $929. Apple will include a standard one-year warranty with each MacBook, and shipping is free. The following... Read more
BookBook Releases SurfacePad, BookBook &...
BookBook has released three new covers just for iPad Pro: SurfacePad, BookBook and BookBook Rutledge Edition. BookBook for iPad Pro is a gorgeous leather case reminiscent of a vintage sketchbook.... Read more
Clean Text 1.0 for iOS Reduces Text Cleanup a...
Apimac today announced availability of Clean Text for iOS, a tool for webmasters, graphic designers, developers and magazine editors to reduce text cleanup and editing time, and also for any iPhone... Read more
27-inch iMacs on sale for up to $220 off MSRP
B&H Photo has 27″ Apple iMacs on sale for up to $200 off MSRP including free shipping plus NY sales tax only: - 27″ 3.3GHz iMac 5K: $2099 $200 off MSRP - 27″ 3.2GHz/1TB Fusion iMac 5K: $1899 $100... Read more
Apple refurbished 13-inch MacBook Airs availa...
Apple has Certified Refurbished 2016 and 2015 13″ MacBook Airs now available starting at $849. An Apple one-year warranty is included with each MacBook, and shipping is free: - 2016 13″ 1.6GHz/8GB/... Read more
Apple refurbished iPad mini 2s available for...
Apple is offering Certified Refurbished iPad mini 2s for up to $80 off the cost of new minis. An Apple one-year warranty is included with each model, and shipping is free: - 16GB iPad mini 2 WiFi: $... Read more

Jobs Board

SW Engineer *Apple* TV - Apple Inc. (United...
The Apple TV team is looking for excellent software engineers with experience in hardware, media management, media playback, content delivery and a passion for Read more
Senior *Apple* Administrator - Pratt Instit...
POSITION SUMMARY: Directs the coordination and standardization of campus-wide Apple systems, including planning, analysis and implementation of Apple -related Read more
*Apple* Solutions Consultant - Apple (United...
# Apple Solutions Consultant Job Number: 51218534 Pleasant Hill, California, United States Posted: Aug. 18, 2016 Weekly Hours: 40.00 **Job Summary** As an Apple Read more
*Apple* Retail - Multiple Positions Victor,...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Hardware Design Validation Engineer - *Apple...
Changing the world is all in a day's work at Apple . If you love innovation, here's your chance to make a career of it. You'll work hard. But the job comes with more Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.