What should Apple do about the iPhone 4?
TweetFollow Us on Twitter

What should Apple do about the iPhone 4?

First off, let me note that I don't have an iPhone 4 -- and won't until I Verizon (or Spring or T-Mobile) carries it. The AT&T reception is just terrible where I live. Still, despite all the hoopla over the antenna/reception issue, I'd love to have one.

That's not to say that Apple doesn't have a major problem on its hands with the iPhone 4, though it's more of a PR problem than a technical issue. And if I were a betting man, I'd place money on the Apple NOT having a recall of its latest smartphone line.

Sure, "Consumer Reports" has said it can't recommend the iPhone 4 due to antenna/reception problems -- if there are indeed problems. And I'm personally skeptical that there are major technical problems with the iPhone 4.

I know four people who have bought an iPhone 4; none of them are having any issues. Well, at least no more than they did with their iPhone 3Gs or 3Gses (thanks, AT&T). Changewave Research says there's still an incredible amount of demand for iPhones and that customer satisfaction with Apple and the iPhone is very, very high. Kaufman Brothers analyst Shaw Wu notes that Apple still can't build iPhone 4s fast enough to meet demand.

What's more, Bob Egan, a technology blogger and global head of research/chief analyst at the TowerGroup, says the “Consumer Reports” on the antenna/reception problems of the iPhone 4 -- which left the publication unable to recommend the smartphone -- is flawed and “can barely be counted as scientific.”

That said, the whole situation has left Apple with egg on its face, whether that's fair or not. And things aren't always fair in the court of public opinion. Then there's the stock price. By Tuesday morning the stock had fallen $15.42 (6.3%) from Monday's high on the iPhone brouhaha.

What's more, Apple hasn't handled the problem well. The whole "don't hold it that way" suggestion is smug and condescending at best.

In fact, the whole scenario -- including trying to censor its own support columns -- has left Apple coming off as extremely arrogant. Now Apple has pretty much always been a bit arrogant, but that attitude seems to be growing along with its runaway success. Some arrogance is fine -- necessary, even, to achieve what Apple has achieved. But too much arrogance can lead to serious problems such as negatively impacting consumers' perceptions of Apple as the coolest company around and maker of high quality products.

So, heck, Apple, just give away that US$29 accessory bumper with the iPhone 4 (it reportedly takes care of the poor reception issue). And offer a free one to those who have already purchased one.

Heck, take it further: offer a full refund to those who have purchased an iPhone 4 and found it unusable. My prediction: less than 5% of those who have bought one will return it. But the good will you generate will be worth more in the long run than any temporary financial setback.

-- Dennis Sellers

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Microsoft Remote Desktop 8.0.16 - Connec...
With Microsoft Remote Desktop, you can connect to a remote PC and your work resources from almost anywhere. Experience the power of Windows with RemoteFX in a Remote Desktop client designed to help... Read more
Spotify 1.0.4.90. - Stream music, create...
Spotify is a streaming music service that gives you on-demand access to millions of songs. Whether you like driving rock, silky R&B, or grandiose classical music, Spotify's massive catalogue puts... Read more
djay Pro 1.1 - Transform your Mac into a...
djay Pro provides a complete toolkit for performing DJs. Its unique modern interface is built around a sophisticated integration with iTunes and Spotify, giving you instant access to millions of... Read more
Vivaldi 1.0.118.19 - Lightweight browser...
Vivaldi browser. In 1994, two programmers started working on a web browser. Our idea was to make a really fast browser, capable of running on limited hardware, keeping in mind that users are... Read more
Stacks 2.6.11 - New way to create pages...
Stacks is a new way to create pages in RapidWeaver. It's a plugin designed to combine drag-and-drop simplicity with the power of fluid layout. Features: Fluid Layout: Stacks lets you build pages... Read more
xScope 4.1.3 - Onscreen graphic measurem...
xScope is powerful set of tools that are ideal for measuring, inspecting, and testing on-screen graphics and layouts. Its tools float above your desktop windows and can be accessed via a toolbar,... Read more
Cyberduck 4.7 - FTP and SFTP browser. (F...
Cyberduck is a robust FTP/FTP-TLS/SFTP browser for the Mac whose lack of visual clutter and cleverly intuitive features make it easy to use. Support for external editors and system technologies such... Read more
Labels & Addresses 1.7 - Powerful la...
Labels & Addresses is a home and office tool for printing all sorts of labels, envelopes, inventory labels, and price tags. Merge-printing capability makes the program a great tool for holiday... Read more
teleport 1.2.1 - Use one mouse/keyboard...
teleport is a simple utility to let you use one single mouse and keyboard to control several of your Macs. Simply reach the edge of your screen, and your mouse teleports to your other Mac! The... Read more
Apple iMovie 10.0.8 - Edit personal vide...
With an all-new design, Apple iMovie lets you enjoy your videos like never before. Browse your clips more easily, instantly share your favorite moments, and create beautiful HD movies and Hollywood-... Read more

Use Batting Average and the Apple Watch...
Batting Average, by Pixolini, is designed to help you manage your statistics. Every time you go to bat, you can use your Apple Watch to track  your swings, strikes, and hits. [Read more] | Read more »
Celebrate Studio Pango's 3rd Annive...
It is time to party, Pangoland pals! Studio Pango is celebrating their 3rd birthday and their gift to you is a new update to Pangoland. [Read more] | Read more »
Become the World's Most Important D...
Must Deliver, by cherrypick games, is a top-down endless-runner witha healthy dose of the living dead. [Read more] | Read more »
SoundHound + LiveLyrics is Making its De...
SoundHound Inc. has announced that SoundHound + LiveLyrics, will be one of the first third-party apps to hit the Apple Watch. With  SoundHound you'll be able to tap on your watch and have the app recognize the music you are listening to, then have... | Read more »
Adobe Joins the Apple Watch Lineup With...
A whole tidal wave of apps are headed for the Apple Watch, and Adobe has joined in with 3 new ways to enhance your creativity and collaborate with others. The watch apps pair with iPad/iPhone apps to give you total control over your Adobe projects... | Read more »
Z Steel Soldiers, Sequel to Kavcom'...
Kavcom has released Z Steel Soldiers, which continues the story of the comedic RTS originally created by the Bitmap Brothers. [Read more] | Read more »
Seene Lets You Create 3D Images With You...
Seene, by Obvious Engineering, is a 3D capture app that's meant to allow you to create visually stunning 3D images with a tap of your finger, and then share them as a 3D photo, video or gif. [Read more] | Read more »
Lost Within - Tips, Tricks, and Strategi...
Have you just downloaded Lost Within and are you in need of a guiding hand? While it’s not the toughest of games out there you might still want some helpful tips to get you started. [Read more] | Read more »
Entertain Your Pet With Your Watch With...
The Petcube Camera is a device that lets you use live video to check in on your pet, talk to them, and play with them using a laser pointer - all while you're away. And the Petcube app is coming to the Apple Watch, so you'll be able to hang out with... | Read more »
Now You Can Manage Your Line2 Calls With...
You'll be able to get your Line2 cloud phone service on the Apple Watch very soon. The watch app can send and receive messages using hands-free voice dictation, or by selecting from a list of provided responses. [Read more] | Read more »

Price Scanner via MacPrices.net

Intel Compute Stick: A New Mini-Computing For...
The Intel Compute Stick, a new pocket-sized computer based on a quad-core Intel Atom processor running Windows 8.1 with Bing, is available now through Intel Authorized Dealers across much of the... Read more
Heal to Launch First One-Touch House Call Doc...
Santa Monica, California based Heal, a pioneer in on-demand personal health care services — will offer the first one-touch, on-demand house call doctor app for the Apple Watch. Heal’s Watch app,... Read more
Mac Notebooks: Avoiding MagSafe Power Adapter...
Apple Support says proper usage, care, and maintenance of Your Mac notebook’s MagSafe power adapter can substantially increase the the adapter’s service life. Of course, MagSafe itself is an Apple... Read more
12″ Retina MacBook In Shootout With Air And P...
BareFeats’ rob-ART morgan has posted another comparison of the 12″ MacBook with other Mac laptops, noting that the general goodness of all Mac laptops can make which one to purchase a tough decision... Read more
FileMaker Go for iPad and iPhone: Over 1.5 Mi...
FileMaker has announced that its FileMaker Go for iPad and iPhone app has surpassed 1.5 million downloads from the iTunes App Store. The milestone confirms the continued popularity of the FileMaker... Read more
Sale! 13-inch 2.7GHz Retina MacBook Pro for $...
 Best Buy has the new 2015 13″ 2.7GHz/128GB Retina MacBook Pro on sale for $1099 – $200 off MSRP. Choose free shipping or free local store pickup (if available). Price for online orders only, in-... Read more
Minimalist MacBook Confirms Death of Steve Jo...
ReadWrite’s Adriana Lee has posted a eulogy for the “Digital Hub” concept Steve Jobs first proposed back in 2001, declaring the new 12-inch MacBook with its single, over-subscribed USB-C port to be... Read more
13-inch 2.7GHz Retina MacBook Pro for $1234 w...
Adorama has the 13″ 2.7GHz/128GB Retina MacBook Pro in stock for $1234.99 ($65 off MSRP) including free shipping plus a free LG external DVD/CD optical drive. Adorama charges sales tax in NY & NJ... Read more
13-inch 2.5GHz MacBook Pro available for $999...
 Adorama has the 13-inch 2.5GHz MacBook Pro on sale for $999 including free shipping plus NY & NJ sales tax only. Their price is $100 off MSRP. Read more
Save up to $600 with Apple refurbished Mac Pr...
The Apple Store is offering Apple Certified Refurbished Mac Pros for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Support Technician IV - Jack Henry a...
Job Description Jack Henry & Associates is seeking an Apple Support Technician. This position while acting independently, ensures the proper day-to-day control of Read more
*Apple* Client Systems Solution Specialist -...
…drive revenue and profit in assigned sales segment and/or region specific to the Apple brand and product sets. This person will work directly with CDW Account Managers Read more
*Apple* Software Support - Casper (Can work...
…experience . Full knowledge of Mac OS X and prior . Mac OSX / Server . Apple Remote Desktop . Process Documentation . Ability to prioritize multiple tasks in a fast pace Read more
*Apple* Software Support - Xerox Corporation...
…Imaging experience Full knowledge of Mac OS X and prior Mac OSX / Server Apple Remote Desktop Process Documentation Ability to prioritize multiple tasks in a fast pace Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.