Greg's bite: iPad eats more ebook readers for lunch
TweetFollow Us on Twitter

Greg's bite: iPad eats more ebook readers for lunch

By Greg Mills

Sony just dropped prices on it's e-readers to keep parity with Amazon and Barnes & Noble's devices. The rush to drop prices is all about customers going to iPad, in mass.

When you compare the Sony Daily Reader at US$300, the Kindle at $189 and the Nook at $199, the color, multipurpose iPad is more expensive, but well worth the additional money. When Microsoft was able to actually lay hands on an iPad, they pulled the plug on their slate computer as they knew they couldn't compete. Amazon, Sony and Barnes and Noble didn't have the luxury of pulling the plug gracefully, as they were already in the market place.

Apple realized the book reader devices that preceded iPad were flawed in that they didn't have all the functions consumers wanted. First is color. I saw a guy at a Chinese restaurant reading a book a month or so before iPad came out. I asked him how he liked his Kindle. He told me it was a neat way to buy and read books. He showed me the cheesy black and white screen and the text he was reading. It was certainly readable. The issue is not that you can actually read a book on such a device, it is that when you get that far, why not go further and do so much more?

Apple was not the company that invented music on the go in a small format. Sony came up with the Walkman, the iPod of my childhood. While kids of that era would have been glad to have owned a Walkman, there was nowhere near the mania that the iPod has generated. It was a simpler period in our history and things went slower.

If Sony put out a new Walkman it would be another color, more songs, longer battery life -- similar features that we see today. No one would camp out to buy the new Walkman; you would simply buy the one in stock at your electronics store.  

The super charged "latest thing" mentality of today, has been to some extent, been fostered by the likes of Apple's marketing, TV and the press. The competition in the rest of the world is also getting into the trend of wanting the "early adopter" mantle. Fortunes rise and fall on trends so volatile the cool Kindle of a year ago is virtually junk in the new iPad world of today. Prices falling to break even or lower on competitors slate computers spells disaster for them and just a bit more blood in the water for Apple.

The Swiss Army Knife has a number of blades and other devices that can be rotated out to be useful in more situations. This concept has been long the format for computer program development. The problem is that making computer programs obsolete by adding new functions gets old after a while.

We saw bloated memory pigs flow from Microsoft over the years. How many times have you been frustrated that unwanted features in Microsoft programs so complicate the common uses of a program that the early versions of that program seem better? Complexity and a steep learning curve are a problem.  

Piling on feature no one wants has never been the Apple approach. Clearly, Apple does add features but they are generally features that are useful.  A balance has to be found and the minimalist approach of Apple has been successful as everything Apple puts out is streamlined to avoid feature bloat and usefulness over complexity.

This is not easy or automatic and requires a strong hand to achieve. The dictator at Apple demands that everything that goes out the door passes over his desk. You don't want to be called in to explain something to Mr. Jobs.  You just get it right or wear a flack jacket to work.  

If nothing else, the market place is choosing the iPad. I expect the other eBook players to phase out their products and concentrate on selling books through Apps on iPad. The book reader Apps on iPad are incredibly cool, and the other features of iPad make it a compelling product. The lower-than-expected price of the iPad caught the competition sleeping at the switch.  

But, competition is coming. Apple maintains a lead time that allows it to innovate the next step while the competition is struggling to catch up with the current product release. That is a large part of the reason behind the secrecy at Apple. Why help the competition with tips on what is coming from Apple?  

As I have maintained, I expect digital download content to be going down in price, as market forces are applied. We see emagazines and ebooks getting cheaper. I think movies and music are also going to tend to go down in price. I see going "paperless" and "media-less" as a market force issue. Why pay the same price for a download as a movie DVD?  

My daughter pushed me to download a chipmunk movie the other day. When her mother found out we paid $5 to rent the download for a 24-hour period she exclaimed, "That is a waste, don't do that again, you can buy the DVD for $15 and own it." Would she have felt this way if the rental had been $3 or $2? I don't think so.   

(Greg Mills is currently a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Married, with one daughter still at home, Greg writes for intellectual web sites and Mac related issues. See Greg's web sites at http://www.gregmills.info . He can be emailed at gregmills@mac.com)

 
AAPL
$102.50
Apple Inc.
+0.25
MSFT
$45.43
Microsoft Corpora
+0.55
GOOG
$571.60
Google Inc.
+2.40

MacTech Search:
Community Search:

Software Updates via MacUpdate

VueScan 9.4.41 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more
Cloud 3.0.0 - File sharing from your men...
Cloud is simple file sharing for the Mac. Drag a file from your Mac to the CloudApp icon in the menubar and we take care of the rest. A link to the file will automatically be copied to your clipboard... Read more
LibreOffice 4.3.1.2 - Free Open Source o...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
SlingPlayer Plugin 3.3.20.505 - Browser...
SlingPlayer is the screen interface software that works hand-in-hand with the hardware inside the Slingbox to make your TV viewing experience just like that at home. It features an array of... Read more
Get Lyrical 3.8 - Auto-magically adds ly...
Get Lyrical auto-magically add lyrics to songs in iTunes. You can choose either a selection of tracks, or the current track. Or turn on "Active Tagging" to get lyrics for songs as you play them.... Read more
Viber 4.2.2 - Send messages and make cal...
Viber lets you send free messages and make free calls to other Viber users, on any device and network, in any country! Viber syncs your contacts, messages and call history with your mobile device,... Read more
Cocktail 7.6 - General maintenance and o...
Cocktail is a general purpose utility for OS X that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more
LaunchBar 6.1 - Powerful file/URL/email...
LaunchBar is an award-winning productivity utility that offers an amazingly intuitive and efficient way to search and access any kind of information stored on your computer or on the Web. It provides... Read more
Maya 2015 - Professional 3D modeling and...
Maya is an award-winning software and powerful, integrated 3D modeling, animation, visual effects, and rendering solution. Because Maya is based on an open architecture, all your work can be scripted... Read more
BBEdit 10.5.12 - Powerful text and HTML...
BBEdit is the leading professional HTML and text editor for the Mac. Specifically crafted in response to the needs of Web authors and software developers, this award-winning product provides a... Read more

Latest Forum Discussions

See All

Qube Kingdom – Tips, Tricks, Strategies,...
Qube Kingdom is a tower defense game from DeNA. You rally your troops – magicians, archers, knights, barbarians, and others – and fight against an evil menace looking to dominate your kingdom of tiny squares. Planning a war isn’t easy, so here are a... | Read more »
Qube Kingdom Review
Qube Kingdom Review By Nadia Oxford on August 29th, 2014 Our Rating: :: KIND OF A SQUARE KINGDOMUniversal App - Designed for iPhone and iPad Qube Kingdom has cute visuals, but it’s a pretty basic tower defense game at heart.   | Read more »
Fire in the Hole Review
Fire in the Hole Review By Rob Thomas on August 29th, 2014 Our Rating: :: WALK THE PLANKUniversal App - Designed for iPhone and iPad Seafoam’s Fire in the Hole looks like a bright, 8-bit throwback, but there’s not enough booty to... | Read more »
Alien Creeps TD is Now Available Worldwi...
Alien Creeps TD is Now Available Worldwide Posted by Ellis Spice on August 29th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Dodo Master Review
Dodo Master Review By Jordan Minor on August 29th, 2014 Our Rating: :: NEST EGGiPad Only App - Designed for the iPad Dodo Master is tough but fair, and that’s what makes it a joy to play.   | Read more »
Motorsport Manager Review
Motorsport Manager Review By Lee Hamlet on August 29th, 2014 Our Rating: :: MARVELOUS MANAGEMENTUniversal App - Designed for iPhone and iPad Despite its depth and sense of tactical freedom, Motorsport Manager is one of the most... | Read more »
Motorsport Manager – Beginner Tips, Tric...
The world of Motorsport management can be an unforgiving and merciless one, so to help with some of the stress that comes with running a successful race team, here are a few hints and tips to leave your opponents in the dust. | Read more »
CalPal Update Brings the App to 2.0, Add...
CalPal Update Brings the App to 2.0, Adds Lots of New Stuff Posted by Ellis Spice on August 29th, 2014 [ permalink ] | Read more »
Baseball Battle Review
Baseball Battle Review By Jennifer Allen on August 29th, 2014 Our Rating: :: SIMPLE HITTINGUniversal App - Designed for iPhone and iPad Simple and cute, Baseball Battle is a fairly fun baseball game for those looking for something... | Read more »
Checkmark 2.1 Update Released, and it’s...
Checkmark 2.1 Update Released, and it’s on Sale for a Limited Time Posted by Jessica Fisher on August 29th, 2014 [ permalink ] | Read more »

Price Scanner via MacPrices.net

Labor Day Weekend MacBook Pro sale; 15-inch m...
B&H Photo has the new 2014 15″ Retina MacBook Pros on sale for up to $125 off MSRP. Shipping is free, and B&H charges NY sales tax only. They’ll also include free copies of Parallels Desktop... Read more
Labor Day Weekend iPad mini sale; $50 to $100...
Best Buy has the iPad mini with Retina Display (WiFi models) on sale for $50 off MSRP on their online store for Labor Day Weekend. Choose free shipping or free local store pick up. Price is for... Read more
13-inch 1.4GHz MacBook Air on sale for $899,...
Adorama has the new 2014 13″ 1.4GHz/128GB MacBook Air on sale for $899.99 including free shipping plus NY & NJ tax only. Their price is $100 off MSRP. Read more
It’s Official: Apple Issues Invitations To Se...
Apple has issued one of its characteristically cryptic press invitations for a special event to be held at the Flint Center for the Performing Arts in hometown Cupertino on Sept. 9, 2014 at 10:00 am... Read more
Tablet Shipments To See First On-year Decline...
TrendForce analyst Caroline Chen notes that when the iPad launched in 2010, it was an instant hit and spurred a tablet PC revolution, with tablets so popular that that notebook PC sales stagnated and... Read more
SOBERLINK Releases Apple iOS Compatible Handh...
Cypress, California based SOBERLINK, Inc., creator of the first handheld Breathalyzer designed to improve recovery outcomes, continues to show prominence in the mobile alcohol monitoring space with... Read more
New 21″ 1.4GHz iMac on sale again for $999, s...
Best Buy has the new 21″ 1.4GHz iMac on sale for $999.99 on their online store. Their price is $100 off MSRP. Choose free shipping or free local store pick up. Price is for online orders only, in-... Read more
Smartphone Outlook Remains Strong for 2014, U...
According to a new mobile phone forecast from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, more than 1.25 billion smartphones will be shipped worldwide in 2014,... Read more
Save up to $60 with Apple refurbished iPod to...
The Apple Store has Apple Certified Refurbished 5th generation iPod touches available starting at $149. Apple’s one-year warranty is included with each model, and shipping is free. Many, but not all... Read more
12-Inch MacBook Air Coming in 4Q14 or 2015 –...
Digitimes’ Aaron Lee and Joseph Tsai report that according to Taiwan-based upstream supply chain insiders, Apple plans to launch a thinner MacBook model either at year end 2014 or in 2015, and that... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Senior Event Manager, *Apple* Retail Market...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global event strategy. Delivering an overarching brand story; in-store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.