Greg's bite: iPad eats more ebook readers for lunch
TweetFollow Us on Twitter

Greg's bite: iPad eats more ebook readers for lunch

By Greg Mills

Sony just dropped prices on it's e-readers to keep parity with Amazon and Barnes & Noble's devices. The rush to drop prices is all about customers going to iPad, in mass.

When you compare the Sony Daily Reader at US$300, the Kindle at $189 and the Nook at $199, the color, multipurpose iPad is more expensive, but well worth the additional money. When Microsoft was able to actually lay hands on an iPad, they pulled the plug on their slate computer as they knew they couldn't compete. Amazon, Sony and Barnes and Noble didn't have the luxury of pulling the plug gracefully, as they were already in the market place.

Apple realized the book reader devices that preceded iPad were flawed in that they didn't have all the functions consumers wanted. First is color. I saw a guy at a Chinese restaurant reading a book a month or so before iPad came out. I asked him how he liked his Kindle. He told me it was a neat way to buy and read books. He showed me the cheesy black and white screen and the text he was reading. It was certainly readable. The issue is not that you can actually read a book on such a device, it is that when you get that far, why not go further and do so much more?

Apple was not the company that invented music on the go in a small format. Sony came up with the Walkman, the iPod of my childhood. While kids of that era would have been glad to have owned a Walkman, there was nowhere near the mania that the iPod has generated. It was a simpler period in our history and things went slower.

If Sony put out a new Walkman it would be another color, more songs, longer battery life -- similar features that we see today. No one would camp out to buy the new Walkman; you would simply buy the one in stock at your electronics store.  

The super charged "latest thing" mentality of today, has been to some extent, been fostered by the likes of Apple's marketing, TV and the press. The competition in the rest of the world is also getting into the trend of wanting the "early adopter" mantle. Fortunes rise and fall on trends so volatile the cool Kindle of a year ago is virtually junk in the new iPad world of today. Prices falling to break even or lower on competitors slate computers spells disaster for them and just a bit more blood in the water for Apple.

The Swiss Army Knife has a number of blades and other devices that can be rotated out to be useful in more situations. This concept has been long the format for computer program development. The problem is that making computer programs obsolete by adding new functions gets old after a while.

We saw bloated memory pigs flow from Microsoft over the years. How many times have you been frustrated that unwanted features in Microsoft programs so complicate the common uses of a program that the early versions of that program seem better? Complexity and a steep learning curve are a problem.  

Piling on feature no one wants has never been the Apple approach. Clearly, Apple does add features but they are generally features that are useful.  A balance has to be found and the minimalist approach of Apple has been successful as everything Apple puts out is streamlined to avoid feature bloat and usefulness over complexity.

This is not easy or automatic and requires a strong hand to achieve. The dictator at Apple demands that everything that goes out the door passes over his desk. You don't want to be called in to explain something to Mr. Jobs.  You just get it right or wear a flack jacket to work.  

If nothing else, the market place is choosing the iPad. I expect the other eBook players to phase out their products and concentrate on selling books through Apps on iPad. The book reader Apps on iPad are incredibly cool, and the other features of iPad make it a compelling product. The lower-than-expected price of the iPad caught the competition sleeping at the switch.  

But, competition is coming. Apple maintains a lead time that allows it to innovate the next step while the competition is struggling to catch up with the current product release. That is a large part of the reason behind the secrecy at Apple. Why help the competition with tips on what is coming from Apple?  

As I have maintained, I expect digital download content to be going down in price, as market forces are applied. We see emagazines and ebooks getting cheaper. I think movies and music are also going to tend to go down in price. I see going "paperless" and "media-less" as a market force issue. Why pay the same price for a download as a movie DVD?  

My daughter pushed me to download a chipmunk movie the other day. When her mother found out we paid $5 to rent the download for a 24-hour period she exclaimed, "That is a waste, don't do that again, you can buy the DVD for $15 and own it." Would she have felt this way if the rental had been $3 or $2? I don't think so.   

(Greg Mills is currently a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Married, with one daughter still at home, Greg writes for intellectual web sites and Mac related issues. See Greg's web sites at http://www.gregmills.info . He can be emailed at gregmills@mac.com)

 
AAPL
$107.34
Apple Inc.
+0.00
MSFT
$46.62
Microsoft Corpora
+0.00
GOOG
$549.33
Google Inc.
+0.00

MacTech Search:
Community Search:

Software Updates via MacUpdate

OneNote 15.3.2 - Free digital notebook f...
OneNote is your very own digital notebook. With OneNote, you can capture that flash of genius, that moment of inspiration, or that list of errands that's too important to forget. Whether you're at... Read more
Audio Hijack Pro 2.11.4 - Record and enh...
Audio Hijack Pro drastically changes the way you use audio on your computer, giving you the freedom to listen to audio when you want and how you want. Record and enhance any audio with Audio Hijack... Read more
Iridient Developer 3.0.0 beta 3 - Powerf...
Iridient Developer (was RAW Developer) is a powerful image conversion application designed specifically for OS X. Iridient Developer gives advanced photographers total control over every aspect of... Read more
TextWrangler 4.5.11 - Free general purpo...
TextWrangler is the powerful general purpose text editor, and Unix and server administrator's tool. Oh, and also, like the best things in life, it's free. TextWrangler is the "little brother" to... Read more
NeoFinder 6.6 - Catalog your external me...
NeoFinder (formerly CDFinder) rapidly organizes your data, either on external or internal disks, or any other volumes. It catalogs all your data, so you stay in control of your data archive or disk... Read more
Chromium 38.0.2125.111 - Fast and stable...
Chromium is an open-source browser project that aims to build a safer, faster, and more stable way for all Internet users to experience the web. FreeSMUG-Free OpenSource Mac User Group build is... Read more
Default Folder X 4.6.11 - Enhances Open...
Default Folder X attaches a toolbar to the right side of the Open and Save dialogs in any OS X-native application. The toolbar gives you fast access to various folders and commands. You just click... Read more
Mariner Write 3.9.3 - Light-weight and s...
Mariner Write is your Mac OS go-to word processing tool! Professional writer, educator or student, Write has all the functionality you need for that important letter, technical paper or research... Read more
DesktopLyrics 2.6.5 - Displays current i...
DesktopLyrics is an application that displays the lyrics of the song currently playing in "iTunes" right on your desktop. The lyrics for the song have to be set in iTunes; DesktopLyrics does nothing... Read more
DiskMaker X 4.0b4 - Make a bootable OS X...
DiskMaker X (formerly Lion DiskMaker) is an application built with AppleScript that you can use with many versions of OS X to build a bootable drive from OS X OS X 10.8 Mountain Lion up to OS X 10.10... Read more

Latest Forum Discussions

See All

Any.DO 2.0 Hopes to Help Manage Producti...
Any.DO 2.0 Hopes to Help Manage Productivity Posted by Ellis Spice on October 30th, 2014 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »
Base Busters Review
Base Busters Review By Jennifer Allen on October 30th, 2014 Our Rating: :: FUN BUT RESTRICTED MIXUniversal App - Designed for iPhone and iPad Mixing up two forms of tower defense gaming and collectible cards, Base Busters is a fun... | Read more »
Medford Asylum: Paranormal Case - Hidden...
Medford Asylum: Paranormal Case - Hidden Object Adventure (Full) 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Uncover the mystery of Medford City asylum! | Read more »
Secret Files Sam Peters (Games)
Secret Files Sam Peters 1.0.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.0 (iTunes) Description: [ After the successful iOS release of Secret Files Tunguska, the acclaimed point and click adventure Secret Files... | Read more »
Woah Dave! (Games)
Woah Dave! 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: ***SPECIAL LAUNCH PRICE! IT DOESN'T COST A LOT OF MONEY!*** Optimized for iPhone 6+! A huge hit at E3, PAX, PAX East, IndieCade... | Read more »
Drift'n'Drive (Games)
Drift'n'Drive 1.0.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.0 (iTunes) Description: Follow your destiny to become the ultimate racing driver! | Read more »
Twisty Hollow (Games)
Twisty Hollow 1.0.1 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.1 (iTunes) Description: A self-appointed mayor is spinning the town of Twisty Hollow out of order with nonsensical rulings. His cryptic instructions... | Read more »
Omnistat (Utilities)
Omnistat 1.0 Device: iOS Universal Category: Utilities Price: $1.99, Version: 1.0 (iTunes) Description: Omnistat is an application for tech lovers, it's the easiest way to consult your device stats. With Omnistat you don't need to... | Read more »
South Park Pinball Review
South Park Pinball Review By Blake Grundman on October 29th, 2014 Our Rating: :: FAN SERVICE GALOREUniversal App - Designed for iPhone and iPad It is hard to go wrong when tables are obviously being designed by fans of a specific... | Read more »
Mmm Fingers Review
Mmm Fingers Review By Jennifer Allen on October 29th, 2014 Our Rating: :: SIMPLE PLEASURESUniversal App - Designed for iPhone and iPad Chasing high scores with just one finger works well for Mmm Fingers.   | Read more »

Price Scanner via MacPrices.net

Sale! 3.7GHz Quad Core Mac Pro available for...
 B&H Photo has the 3.7GHz Quad Core Mac Pro on sale for $2649 including free shipping plus NY sales tax only. Their price is $350 off MSRP, and it’s the lowest price for this model from any... Read more
Mujjo Steps Up The Game With Refined Touchscr...
Netherlands based Mujjo have just launched their Refined Touchscreen Gloves, stepping up their game. The gloves feature a updated elegant design that takes these knitted gloves to the next level. A... Read more
Sale! Preorder the new 27-inch 5K iMac for $2...
 Abt Electronics has the new 27″ 3.5GHz 5K iMac on sale and available for preorder for $2374.05 including free shipping. Their price is $125 off MSRP, and it’s the lowest price available for this... Read more
Simplex Solutions Inc. Brings Secure Web Surf...
New York based Simplex Solutions Inc. has announced the release and immediate availability of Private Browser 1.0, its revolutionary new secure web browser developed for iPhone, iPad and iPod touch... Read more
Save up to $180 off MSRP with an Apple refurb...
The Apple Store has Apple Certified Refurbished 2014 MacBook Airs available for up to $180 off the cost of new models. An Apple one-year warranty is included with each MacBook, and shipping is free.... Read more
Apple refurbished 2013 MacBook Pros available...
The Apple Store has Apple Certified Refurbished 13″ and 15″ MacBook Pros available starting at $929. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.5GHz MacBook Pros (4GB RAM/... Read more
What Post PC Era? – The Mac Bounces Back, Big...
Apple’s fiscal Q4 2014 was an all-time record quarter for Mac sales, with 5.5 million units shipped, representing nearly one million more sales (+21 percent, + 25 percent sequentially) than Apple... Read more
Unpacking The Big Changes At Microsoft – iPad...
The days of product keys and email attachments are nearing an end and Microsoft, though late to the game, is making big strides to keep up, says tech expert Karl Volkman of SRV Network, Inc. Under... Read more
Apple refurbished iPad Airs and minis availab...
Apple dropped prices recently on Apple Certified Refurbished iPad Airs and iPad mini 2s, with models now available starting at $209. Apple’s one-year warranty is included with each model, and... Read more
Practice Fusion Launches New Electronic Healt...
Practice Fusion, claimed to be the nation’s largest cloud-based electronic health records (EHR) platform, has launched a new EHR for Practice Fusion’s community of more than 112,000 medical... Read more

Jobs Board

*Apple* Solutions Consultant (ASC) - Apple I...
…important role that the ASC serves is that of providing an excellent Apple Customer Experience. Responsibilities include: * Promoting Apple products and solutions Read more
*Apple* Solutions Consultant (ASC) - Apple I...
…important role that the ASC serves is that of providing an excellent Apple Customer Experience. Responsibilities include: * Promoting Apple products and solutions Read more
*Apple* Solutions Consultant (ASC) - Apple I...
…important role that the ASC serves is that of providing an excellent Apple Customer Experience. Responsibilities include: * Promoting Apple products and solutions Read more
*Apple* Solutions Consultant - Apple Inc. (U...
…important role that the ASC serves is that of providing an excellent Apple Customer Experience. Responsibilities include: * Promoting Apple products and solutions Read more
*Apple* Solutions Consultant - Apple Inc. (U...
…important role that the ASC serves is that of providing an excellent Apple Customer Experience. Responsibilities include: * Promoting Apple products and solutions Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.