Greg's bite: iPad eats more ebook readers for lunch
TweetFollow Us on Twitter

Greg's bite: iPad eats more ebook readers for lunch

By Greg Mills

Sony just dropped prices on it's e-readers to keep parity with Amazon and Barnes & Noble's devices. The rush to drop prices is all about customers going to iPad, in mass.

When you compare the Sony Daily Reader at US$300, the Kindle at $189 and the Nook at $199, the color, multipurpose iPad is more expensive, but well worth the additional money. When Microsoft was able to actually lay hands on an iPad, they pulled the plug on their slate computer as they knew they couldn't compete. Amazon, Sony and Barnes and Noble didn't have the luxury of pulling the plug gracefully, as they were already in the market place.

Apple realized the book reader devices that preceded iPad were flawed in that they didn't have all the functions consumers wanted. First is color. I saw a guy at a Chinese restaurant reading a book a month or so before iPad came out. I asked him how he liked his Kindle. He told me it was a neat way to buy and read books. He showed me the cheesy black and white screen and the text he was reading. It was certainly readable. The issue is not that you can actually read a book on such a device, it is that when you get that far, why not go further and do so much more?

Apple was not the company that invented music on the go in a small format. Sony came up with the Walkman, the iPod of my childhood. While kids of that era would have been glad to have owned a Walkman, there was nowhere near the mania that the iPod has generated. It was a simpler period in our history and things went slower.

If Sony put out a new Walkman it would be another color, more songs, longer battery life -- similar features that we see today. No one would camp out to buy the new Walkman; you would simply buy the one in stock at your electronics store.  

The super charged "latest thing" mentality of today, has been to some extent, been fostered by the likes of Apple's marketing, TV and the press. The competition in the rest of the world is also getting into the trend of wanting the "early adopter" mantle. Fortunes rise and fall on trends so volatile the cool Kindle of a year ago is virtually junk in the new iPad world of today. Prices falling to break even or lower on competitors slate computers spells disaster for them and just a bit more blood in the water for Apple.

The Swiss Army Knife has a number of blades and other devices that can be rotated out to be useful in more situations. This concept has been long the format for computer program development. The problem is that making computer programs obsolete by adding new functions gets old after a while.

We saw bloated memory pigs flow from Microsoft over the years. How many times have you been frustrated that unwanted features in Microsoft programs so complicate the common uses of a program that the early versions of that program seem better? Complexity and a steep learning curve are a problem.  

Piling on feature no one wants has never been the Apple approach. Clearly, Apple does add features but they are generally features that are useful.  A balance has to be found and the minimalist approach of Apple has been successful as everything Apple puts out is streamlined to avoid feature bloat and usefulness over complexity.

This is not easy or automatic and requires a strong hand to achieve. The dictator at Apple demands that everything that goes out the door passes over his desk. You don't want to be called in to explain something to Mr. Jobs.  You just get it right or wear a flack jacket to work.  

If nothing else, the market place is choosing the iPad. I expect the other eBook players to phase out their products and concentrate on selling books through Apps on iPad. The book reader Apps on iPad are incredibly cool, and the other features of iPad make it a compelling product. The lower-than-expected price of the iPad caught the competition sleeping at the switch.  

But, competition is coming. Apple maintains a lead time that allows it to innovate the next step while the competition is struggling to catch up with the current product release. That is a large part of the reason behind the secrecy at Apple. Why help the competition with tips on what is coming from Apple?  

As I have maintained, I expect digital download content to be going down in price, as market forces are applied. We see emagazines and ebooks getting cheaper. I think movies and music are also going to tend to go down in price. I see going "paperless" and "media-less" as a market force issue. Why pay the same price for a download as a movie DVD?  

My daughter pushed me to download a chipmunk movie the other day. When her mother found out we paid $5 to rent the download for a 24-hour period she exclaimed, "That is a waste, don't do that again, you can buy the DVD for $15 and own it." Would she have felt this way if the rental had been $3 or $2? I don't think so.   

(Greg Mills is currently a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Married, with one daughter still at home, Greg writes for intellectual web sites and Mac related issues. See Greg's web sites at http://www.gregmills.info . He can be emailed at gregmills@mac.com)

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Cocktail 11.2 - General maintenance and...
Cocktail is a general purpose utility for macOS that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more
Suitcase Fusion 8 19.0.3 - Font manageme...
Suitcase Fusion 8 is the creative professional's font manager. Every professional font manager should deliver the basics: spectacular previews, powerful search tools, and efficient font organization... Read more
Mellel 4.0.3 - The word processor for sc...
Mellel is the leading word processor for OS X and has been widely considered the industry standard for long form documents since its inception. Mellel focuses on writers and scholars for technical... Read more
Monosnap 3.4.7 - Versatile screenshot ut...
Monosnap lets you capture screenshots, share files, and record video and .gifs! Features Capture Capture full screen, just part of the screen, or a selected window Make your crop area pixel... Read more
Apple Pro Video Formats 2.0.6 - Updates...
Apple Pro Video Formats brings updates to Apple's professional-level codes for Final Cut Pro X, Motion 5, and Compressor 4. Pro Video Formats includes support for the following professional video... Read more
Pinegrow 4.1 - Mockup and design webpage...
Pinegrow (was Pinegrow Web Designer) is desktop app that lets you mockup and design webpages faster with multi-page editing, CSS and LESS styling, and smart components for Bootstrap, Foundation,... Read more
Final Cut Pro X 10.4 - Professional vide...
Final Cut Pro X is a professional video editing solution. Completely redesigned from the ground up, Final Cut Pro adds extraordinary speed, quality, and flexibility to every part of the post-... Read more
Motion 5.4 - Create and customize Final...
Motion is designed for video editors, Motion 5 lets you customize Final Cut Pro titles, transitions, and effects. Or create your own dazzling animations in 2D or 3D space, with real-time feedback as... Read more
Logic Pro X 10.3.3 - Music creation and...
Logic Pro X is the most advanced version of Logic ever. Sophisticated new tools for professional songwriting, editing, and mixing are built around a modern interface that's designed to get creative... Read more
Compressor 4.4 - Adds power and flexibil...
Compressor adds power and flexibility to Final Cut Pro X export. Customize output settings, work faster with distributed encoding, and tap into a comprehensive set of delivery features. Features... Read more

Latest Forum Discussions

See All

Lineage 2: Revolution’s end of year upda...
Now available in 54 countries worldwide, Lineage 2: Revolution is continuing its global quest to be the most popular mobile MMORPG by launching a jam-packed end of year update. Complete with many subtle tweaks to help improve users’ online... | Read more »
The 5 best Star Wars games on iOS
The time has almost come.Star Wars: The Last Jedifinally hits theaters in the cinematic event that might be bigger than Christmas. To celebrate, we're taking a look at the best--and only the best--Star Warsmobile games to date. [Read more] | Read more »
Life Is Strange (Games)
Life Is Strange 1.1 Device: iOS Universal Category: Games Price: $2.99, Version: 1.1 (iTunes) Description: Life Is Strange is a five part episodic game that sets out to revolutionize story-based choice and consequence games by... | Read more »
Oddworld: New 'n' Tasty (Game...
Oddworld: New 'n' Tasty 1.0 Device: iOS Universal Category: Games Price: $7.99, Version: 1.0 (iTunes) Description: ** PLEASE NOTE: Requires 3.6GB free space to install. Runs at variable resolutions based on device capabilities.... | Read more »
Gorogoa (Games)
Gorogoa 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Gorogoa is an elegant evolution of the puzzle genre, told through a beautifully hand-drawn story designed and illustrated by Jason... | Read more »
Why Guns of Boom will be big for mobile...
Earlier this week, Game Insight, the minds that brought you Guns of Boom, revealed plans for an esports mode in the popular FPS title, with big implications for the game's future. Guns of Boom has been quite popular for some time now, so it's... | Read more »
The best mobile games to play on lazy ho...
With the holidays in full swing, there's hopefully going to be a lot of time off work lazing around the house. With all of that free time, it's a perfect opportunity to catch up on some mobile games that you might have missed out on earlier this... | Read more »
Rules of Survival guide - how to boost y...
It's not easy surviving in the "every-man-for-himself" world of Rules of Survival. You'll be facing off against many other players who might be more skilled than you, or are luckier than you. There are a lot of factors weighing against you. With... | Read more »
FEZ Pocket Edition (Games)
FEZ Pocket Edition 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: | Read more »
Amazing Katamari Damacy guide - beginner...
Amazing Katamari Damacy brings the bizarro world of the original games to mobile and shifts them into an endless format that's just as addictive as the PlayStation entries. Your goal is still to roll as much random stuff as you possibly can, though... | Read more »

Price Scanner via MacPrices.net

How to preorder a new iMac Pro and pay zero s...
B&H Photo and Adorama are accepting preorders on multiple configurations of the new Apple iMac Pro. Both resellers charge sales tax for residents of NY & NJ only, and shipping is free.... Read more
Apple Macs back in stock at Amazon with model...
Amazon has MacBook Pros, MacBook Airs, MacBooks, and iMacs on sale for up to $200 off MSRP as part of their Holiday/Christmas sale. Shipping is free. Note that stock of some Macs may come and go (and... Read more
Apple offering free overnight delivery on all...
Apple is now offering free overnight delivery on all in stock products until 3pm local time on December 22nd. This includes new as well as refurbished computers. Click here for more information. Read more
Beats Holiday sale at B&H, headphones and...
B&H Photo has Beats by Dr. Dre headphones, earphones, and speakers on sale for up to $80 off MSRP as part of their Holiday sale. Expedited shipping is free, and B&H charges sales tax to NY... Read more
Holiday sale: Apple resellers offer 2017 15″...
MacMall has 15″ MacBook Pros on sale for $220-$300 off MSRP, each including free shipping: – 15″ 2.8GHz MacBook Pro Space Gray (MPTR2LL/A): $2179, $220 off MSRP – 15″ 2.8GHz MacBook Pro Silver (... Read more
Holiday sale: Apple resellers offer 13″ MacBo...
B&H Photo has 13″ MacBook Pros on sale for up to $150 off MSRP. Shipping is free, and B&H charges sales tax for NY & NJ residents only: – 13-inch 2.3GHz/128GB Space Gray MacBook Pro (... Read more
Apple Watch Series 2, Certified Refurbished,...
Apple has Certified Refurbished Apple Watch Nike+ Series 2s, 42mm Space Gray Aluminum Case with Anthracite/Black Nike Sport Bands, available for $249 (38mm) or $279 (42mm). The 38mm model was out of... Read more
Apple offers Certified Refurbished 2016 12″ R...
Apple has Certified Refurbished 2016 12″ Retina MacBooks available starting at $949. Apple will include a standard one-year warranty with each MacBook, and shipping is free. The following... Read more
B&H drops price on 13″ 256GB MacBook Air...
B&H has the 13″ 1.8GHz/256GB Apple MacBook Air (MQD42LL/A) now on sale for $1079 including free shipping plus NY & NJ sales tax only. Their price is $120 off MSRP, and it’s the lowest price... Read more
Holiday sale: 9″ iPads starting at $299, take...
MacMall has 9″ WiFi iPads on sale for $30 off including free shipping: – 9″ 32GB WiFi iPad: $299 – 9″ 128GB WiFi iPad: $399 Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Payments Counsel, *Apple* Pay (payments, cr...
# Payments Counsel, Apple Pay (payments, credit/debit) Job Number: 112941729 Santa Clara Valley, California, United States Posted: 13-Dec-2017 Weekly Hours: 40.00 Read more
*Apple* Solutions Consultant - Apple (United...
# Apple Solutions Consultant Job Number: 113124408 Waterford, CT, Connecticut, United States Posted: 17-Oct-2017 Weekly Hours: 40.00 **Job Summary** Are you Read more
QA Automation Engineer, *Apple* Pay - Apple...
# QA Automation Engineer, Apple Pay Job Number: 113202642 Santa Clara Valley, California, United States Posted: 11-Dec-2017 Weekly Hours: 40.00 **Job Summary** At Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.