Greg's bite: can the iPad save journalism?
TweetFollow Us on Twitter

Greg's bite: can the iPad save journalism?

By Greg Mills

Frankly, the blunt answer is yes, but not necessarily in its current business model -- and many publishers will not make the transition. I laughed when I saw where some well known national magazines launched an app and were charging US$5 an issue for an electronic version of a print magazine you can subscribe to for $8 per year -- for 12 full color magazines delivered to your door.  

People are not stupid;at least most of us are not that stupid. Perhaps as a novelty, one might spend $5 on one electronic magazine, just to see what it is like. A thriving business model requires a long term willingness for consumers to buy a product. Gouging will not work long term. 

Advantages of electronic publishing are cost related.  If that cost advantage is not passed on to the electronic consumer, the electronic magazine product will not sell. While the cost of publishing a paper magazine varies according to circulation, at least half the cost of an annual magazine subscription is typically spent on paper, printing and mailing.  

Advertising is the way most magazines gain half their income. Assuming advertising still works in digital magazines (we know it does), the cost of an annual subscription on line should still be less than half what an annual subscription costs for the paper and snail mail version.  It is not reasonable to consider that all the costs for physical printing and postage fees should become pure profit for on-line publishers. Electronic magazines should be sold for half to one third the annual paper subscription fee and they would get the volume they need to survive.

Newspapers and magazines are calculating what the impact of selling their publications on-line would make on their current paper business and are scared spit-less. The shake-out of paper publishers in the form of books, magazines and newspapers is only just beginning. To a large extent, the Internet and computers have reduce already paper usage considerably. Consider email, as a paper saving method compared to letters, spam as opposed to junk mail, on-line books as opposed to paperbacks, and on-line newspapers as opposed to your current new paper.    

It will become easier and easier to launch publications of all sorts on-line, and the competition will drive a lot of publishing firms out of business in the short term. Revolution is painful, but it forces adjustments that must be made. Subsidization by the government to preserve the existing paper publishing system will only exacerbate the situation.  

The consumer must come around to paying for content. That will be accomplished by giving us a break. If a paper version of a magazine was $8 a year, would I pay $3 per year to get an on-line version? Yes, I think I would pay the $3 under that scenario. Would I pay $60 for an on-line subscription? Get real. 

Beyond the "green" implications of not cutting down trees to print books, magazines and newspapers, the speed and ease of distribution is breathtaking when you go on-line. Paperless publishing will create more opportunities than it does casualties, in the long term. Many of those in power in the publishing world now are going to hold off going on-line as long as possible.  When the $5 per on line magazine model fails the existing paper publishers will try to declare the entire electronic publishing concept flawed. The issues are price and volume, not the efficacy of electronic publishing, per se. We see this playing out now, as publishers struggle with these issues

If I were to turn in a proverb creator, I would say, "Those who stand too long in the road of progress will be run over."  
  
(Greg Mills is currently a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Married, with one daughter still at home, Greg writes for intellectual web sites and Mac related issues. See Greg's web sites at http://www.gregmills.info . He can be emailed at gregmills.mac.)

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

VueScan 9.5.75 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more
Opera 44.0.2510.1449 - High-performance...
Opera is a fast and secure browser trusted by millions of users. With the intuitive interface, Speed Dial and visual bookmarks for organizing favorite sites, news feature with fresh, relevant content... Read more
Opera 44.0.2510.1449 - High-performance...
Opera is a fast and secure browser trusted by millions of users. With the intuitive interface, Speed Dial and visual bookmarks for organizing favorite sites, news feature with fresh, relevant content... Read more
Skim 1.4.29 - PDF reader and note-taker...
Skim is a PDF reader and note-taker for OS X. It is designed to help you read and annotate scientific papers in PDF, but is also great for viewing any PDF file. Skim includes many features and has a... Read more
FontExplorer X Pro 6.0.2 - Font manageme...
FontExplorer X Pro is optimized for professional use; it's the solution that gives you the power you need to manage all your fonts. Now you can more easily manage, activate and organize your... Read more
1Password 6.7.1 - Powerful password mana...
1Password is a password manager that uniquely brings you both security and convenience. It is the only program that provides anti-phishing protection and goes beyond password management by adding Web... Read more
Vivaldi 1.9.818.44 - An advanced browser...
Vivaldi is a browser for our friends. In 1994, two programmers started working on a web browser. Our idea was to make a really fast browser, capable of running on limited hardware, keeping in mind... Read more
Vivaldi 1.9.818.44 - An advanced browser...
Vivaldi is a browser for our friends. In 1994, two programmers started working on a web browser. Our idea was to make a really fast browser, capable of running on limited hardware, keeping in mind... Read more
Skim 1.4.29 - PDF reader and note-taker...
Skim is a PDF reader and note-taker for OS X. It is designed to help you read and annotate scientific papers in PDF, but is also great for viewing any PDF file. Skim includes many features and has a... Read more
1Password 6.7.1 - Powerful password mana...
1Password is a password manager that uniquely brings you both security and convenience. It is the only program that provides anti-phishing protection and goes beyond password management by adding Web... Read more

Latest Forum Discussions

See All

Fire Emblem Heroes event announces new m...
As reported yesterday, Nintendo was gearing up a live press event for their popular mobile game,Fire Emblem Heroes. While the stream revealed a lot of new things, the event was entirely in Japanese. Luckily we have a rundown of what was announced... | Read more »
Best games we played this week
Another week, another slate of new mobile games. Although there weren't as many big name releases as last week, there were plenty of unique video game titles that came out that's sure to keep you interested over the weekend. Everything from classic... | Read more »
Olli by Tinrocket (Photography)
Olli by Tinrocket 1.0 Device: iOS iPhone Category: Photography Price: $2.99, Version: 1.0 (iTunes) Description: Get drawn in with Olli by TinrocketOlli instantly turns your everyday moments into hand-drawn art and animations. • Watch... | Read more »
Penarium (Games)
Penarium 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: | Read more »
Fire Emblem Heroes is way more profitabl...
Profits for Nintendo's mobile game Fire Emblem Heroes are apparently impressive enough to beat out other Nintendo titles likeSuper Mario Run, despite having 10 times fewer downloads. [Read more] | Read more »
Classic series Robot Unicorn Attack 3 no...
The classic Adult Swim browser game, Robot Unicorn Attack, branched off into a series of popular mobile games. Now, the latest entry into the series, Robot Unicorn Attack 3, is available for iOS and Android mobile devices. [Read more] | Read more »
Sudoku Sweeper (Games)
Sudoku Sweeper 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: A minimalist mashup of Minesweeper and Sudoku. Logic puzzle perfection. Every row, column and zone contains a bomb and one of... | Read more »
Under Leaves (Games)
Under Leaves 1.0.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.0 (iTunes) Description: Journey into the forest, the jungle or the depths of the deep blue sea. Find chestnuts for the pigs, a caterpillar for the... | Read more »
Ninja Pizza Girl (Games)
Ninja Pizza Girl 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: In the not-so-distant future, rampart traffic congestion has resulted in only one way to deliver pizzas across town in thirty... | Read more »
SCRAP (Games)
SCRAP 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: That day, for no apparent reason, SCRAP decided to wake up and run. He had to, because his activation was a mistake the "Factory" could... | Read more »

Price Scanner via MacPrices.net

13-inch 2.7GHz Retina MacBook Pro, Apple refu...
Apple has Certified Refurbished 13″ 2.7GHz/128GB Retina MacBook Pros available for $200 off MSRP. An Apple one-year warranty is included with each model, and shipping is free: - 13″ 2.7GHz/128GB... Read more
13-inch Gray 2.9GHz/512GB Touch Bar MacBook P...
Amazon has the 13″ Space Gray 2.9GHz/512GB Touch Bar MacBook Pro (model MNQF2LL/A) in stock today and on sale for $150 off MSRP. Shipping is free: - 13″ 2.9GHz/512GB Touch Bar MacBook Pro Space Gray... Read more
15-inch 2.7GHz Space Gray Touch Bar MacBook P...
B&H Photo has the 15″ 2.7GHz Space Gray Touch Bar MacBook Pro in stock today and on sale for $2599…$200 off MSRP. Shipping is free, and B&H charges NY & NJ sales tax only: - 15″ 2.7GHz... Read more
13-inch 2.9GHz/256GB Space Gray Touch Bar Mac...
B&H Photo has the 13″ 2.9GHz/256GB Space Gray Touch Bar MacBook Pro in stock today and on sale for $150 off MSRP including free shipping plus NY & NJ sales tax only: - 13″ 2.9GHz/256GB Touch... Read more
21-inch iMacs on sale for up to $151 off MSRP
B&H Photo has 21″ iMacs on sale for up to $151 off MSRP, each including free shipping plus NY sales tax only: - 21″ 3.1GHz iMac 4K: $1348 $151 off MSRP - 21″ 2.8GHz iMac: $1199.99 $100 off MSRP... Read more
Weekend deal: Up to $420 off new MacBook Pros...
Apple has Certified Refurbished 2016 15″ and 13″ MacBook Pros available for $230 to $420 off original MSRP. An Apple one-year warranty is included with each model, and shipping is free: - 15″ 2.6GHz... Read more
Price drop: 15-inch 2.2GHz Retina MacBook Pro...
Amazon has dropped their price on 15″ 2.2GHz Retina MacBook Pros (MJLQ2LL/A) to $1709.99 including free shipping. Their price is $290 off MSRP for this model. Note that stock may sell out quickly at... Read more
2.8GHz Mac mini on sale for $899, save $100
B&H Photo has the 2.8GHz Mac mini (model number MGEQ2LL/A) on sale for $899 including free shipping plus NY & NJ sales tax only. Their price is $100 off MSRP. Read more
Check Apple prices on any device with the iTr...
MacPrices is proud to offer readers a free iOS app (iPhones, iPads, & iPod touch) and Android app (Google Play and Amazon App Store) called iTracx, which allows you to glance at today’s lowest... Read more
New System Clock for macOS by B-Eng Now Avail...
Fehraltorf, Switzerland based B-Eng has announced the release and immediate availability of System Clock, the company’s new system monitor and information app developed exclusively for macOS. System... Read more

Jobs Board

*Apple* Mobile Master - Best Buy (United Sta...
**493714BR** **Job Title:** Apple Mobile Master **Location Number:** 001024-Weatherford-Store **Job Description:** **What does a Best Buy Apple Mobile Master Read more
*Apple* OS X Server Administrator (Active Se...
** Apple OS X Server Administrator \(Active Secret Clearance\)** **Description** Come be a part of a top notch team, apply today\!\! Tuva TUVA provides turnkey Read more
*Apple* Mac Computer Technician - GeekHampto...
…complex computer issues over the phone and in person? GeekHampton, Long Island's Apple Premium Service Provider, is looking for you! Come work with our crew Read more
Best Buy *Apple* Computing Master - Best Bu...
**501846BR** **Job Title:** Best Buy Apple Computing Master **Location Number:** 001126-South Bay Center-Store **Job Description:** **What does a Best Buy Apple Read more
Consultant or Sr. Consultant, *Apple* Allia...
…improve our business and your clients will be heard.Project Manager, Apple AllianceLocation:San Francisco preferred, open to other locationsLevel:Consultant or Sr. Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.