Greg's bite: can the iPad save journalism?
TweetFollow Us on Twitter

Greg's bite: can the iPad save journalism?

By Greg Mills

Frankly, the blunt answer is yes, but not necessarily in its current business model -- and many publishers will not make the transition. I laughed when I saw where some well known national magazines launched an app and were charging US$5 an issue for an electronic version of a print magazine you can subscribe to for $8 per year -- for 12 full color magazines delivered to your door.  

People are not stupid;at least most of us are not that stupid. Perhaps as a novelty, one might spend $5 on one electronic magazine, just to see what it is like. A thriving business model requires a long term willingness for consumers to buy a product. Gouging will not work long term. 

Advantages of electronic publishing are cost related.  If that cost advantage is not passed on to the electronic consumer, the electronic magazine product will not sell. While the cost of publishing a paper magazine varies according to circulation, at least half the cost of an annual magazine subscription is typically spent on paper, printing and mailing.  

Advertising is the way most magazines gain half their income. Assuming advertising still works in digital magazines (we know it does), the cost of an annual subscription on line should still be less than half what an annual subscription costs for the paper and snail mail version.  It is not reasonable to consider that all the costs for physical printing and postage fees should become pure profit for on-line publishers. Electronic magazines should be sold for half to one third the annual paper subscription fee and they would get the volume they need to survive.

Newspapers and magazines are calculating what the impact of selling their publications on-line would make on their current paper business and are scared spit-less. The shake-out of paper publishers in the form of books, magazines and newspapers is only just beginning. To a large extent, the Internet and computers have reduce already paper usage considerably. Consider email, as a paper saving method compared to letters, spam as opposed to junk mail, on-line books as opposed to paperbacks, and on-line newspapers as opposed to your current new paper.    

It will become easier and easier to launch publications of all sorts on-line, and the competition will drive a lot of publishing firms out of business in the short term. Revolution is painful, but it forces adjustments that must be made. Subsidization by the government to preserve the existing paper publishing system will only exacerbate the situation.  

The consumer must come around to paying for content. That will be accomplished by giving us a break. If a paper version of a magazine was $8 a year, would I pay $3 per year to get an on-line version? Yes, I think I would pay the $3 under that scenario. Would I pay $60 for an on-line subscription? Get real. 

Beyond the "green" implications of not cutting down trees to print books, magazines and newspapers, the speed and ease of distribution is breathtaking when you go on-line. Paperless publishing will create more opportunities than it does casualties, in the long term. Many of those in power in the publishing world now are going to hold off going on-line as long as possible.  When the $5 per on line magazine model fails the existing paper publishers will try to declare the entire electronic publishing concept flawed. The issues are price and volume, not the efficacy of electronic publishing, per se. We see this playing out now, as publishers struggle with these issues

If I were to turn in a proverb creator, I would say, "Those who stand too long in the road of progress will be run over."  
  
(Greg Mills is currently a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Married, with one daughter still at home, Greg writes for intellectual web sites and Mac related issues. See Greg's web sites at http://www.gregmills.info . He can be emailed at gregmills.mac.)

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

iFFmpeg 6.4.3 - Convert multimedia files...
iFFmpeg is a comprehensive media tool to convert movie, audio and media files between formats. The FFmpeg command line instructions can be very hard to master/understand, so iFFmpeg does all the hard... Read more
Alfred 3.4.1 - Quick launcher for apps a...
Alfred is an award-winning productivity application for OS X. Alfred saves you time when you search for files online or on your Mac. Be more productive with hotkeys, keywords, and file actions at... Read more
SyncTwoFolders 2.2.4 - Syncs two user-sp...
SyncTwoFolders simply synchronizes two folders. It supports synchronization across mounted network drives and it is a possibility to run a simulation showing in a log what will be done. Please visit... Read more
Maintenance 2.2.7 - System maintenance u...
Maintenance is a system maintenance and cleaning utility. It allows you to run miscellaneous tasks of system maintenance: Check the status of the hard disk Repair permissions Run periodic scripts... Read more
Hopper Disassembler 4.2.13- - Binary dis...
Hopper Disassembler is a binary disassembler, decompiler, and debugger for 32- and 64-bit executables. It will let you disassemble any binary you want, and provide you all the information about its... Read more
NeoOffice 2017 - Mac-tailored, OpenOffic...
NeoOffice is a complete office suite for OS X. With NeoOffice, users can view, edit, and save OpenOffice documents, PDF files, and most Microsoft Word, Excel, and PowerPoint documents. NeoOffice 3.x... Read more
Firefox 55.0.2 - Fast, safe Web browser.
Firefox offers a fast, safe Web browsing experience. Browse quickly, securely, and effortlessly. With its industry-leading features, Firefox is the choice of Web development professionals and casual... Read more
Alfred 3.4.1 - Quick launcher for apps a...
Alfred is an award-winning productivity application for OS X. Alfred saves you time when you search for files online or on your Mac. Be more productive with hotkeys, keywords, and file actions at... Read more
Maintenance 2.2.7 - System maintenance u...
Maintenance is a system maintenance and cleaning utility. It allows you to run miscellaneous tasks of system maintenance: Check the status of the hard disk Repair permissions Run periodic scripts... Read more
NeoOffice 2017 - Mac-tailored, OpenOffic...
NeoOffice is a complete office suite for OS X. With NeoOffice, users can view, edit, and save OpenOffice documents, PDF files, and most Microsoft Word, Excel, and PowerPoint documents. NeoOffice 3.x... Read more

War Wings beginner's guide - how to...
War Wings is the newest project from well-established game maker Miniclip. It's a World War II aerial dogfighting game with loads of different airplane models to unlock and battle. The game offers plenty of single player and multiplayer action. We... | Read more »
How to win every 2v2 battle in Clash Roy...
2v2 is coming back to Clash Royale in a big way. Although it's only been available for temporary periods of time, 2v2 has seen a hugely positive fan response, with players clamoring for more team-based gameplay. Soon we'll get yet another taste of... | Read more »
Roll to Win with Game of Dice’s new upda...
Joycity’s hit Game of Dice gets a big new update this week, introducing new maps, mechanics, and even costumes. The update sets players loose on an exciting new map, The Cursed Tower, that allows folks to use special Runes mid-match. If you feel... | Read more »
Bottom of the 9th (Games)
Bottom of the 9th 1.0.1 Device: iOS iPhone Category: Games Price: $4.99, Version: 1.0.1 (iTunes) Description: Play the most exciting moment of baseball in this fast-paced dice and card game! | Read more »
The best apps for viewing the solar ecli...
If you somehow missed the news, many parts of the United States will be witness to a total solar eclipse on August 21 for the first time in over 90 years. It'll be possible to see the eclipse in at least some capacity throughout the continental U... | Read more »
The 5 best mobile survival games
Games like ARK: Survival Evolved and Conan Exiles have taken the world of gaming by storm. The market is now flooded with hardcore survival games that send players off into the game's world with nothing but maybe the clothes on their back. Never... | Read more »
Portal Walk (Games)
Portal Walk 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Portal Walk is adventure and relaxing platform game about Eugene. Eugene stuck between worlds and trying to find way back home.... | Read more »
Technobabylon (Games)
Technobabylon 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: City of Newton, 2087. Genetic engineering is the norm, the addictive Trance has replaced almost any need for human interaction,... | Read more »
5 reasons why 2v2 is the best mode in Cl...
Supercell has been teasing fans with 2v2 windows that allow players to team up for limited periods of time. The Summer of 2v2 was just this past July, but players are already clamoring for more of that sweet, sweet team-based action. The fans have... | Read more »
The best deals on the App Store this wee...
It seems like the week's only just started, and yet here we are with a huge pile of discounted games to sort through. There are some real doozies on sale this week. We're talking some truly stellar titles. Let's take a look at four of the best... | Read more »

Price Scanner via MacPrices.net

13-inch 2.3GHz MacBook Pros on sale for $100...
Amazon has the new 2017 13″ 2.3GHz MacBook Pros on sale today for $100 off MSRP, each including free shipping: – 13″ 2.3GHz/128GB Space Gray MacBook Pro (MPXQ2LL/A): $1199.99 $100 off MSRP – 13″ 2.... Read more
New iOS 11 Productivity Features Welcome But...
The iOS community is in late summer holding mode awaiting the September arrival of the iPhone 8 and iOS 11. iOS 11 public betas have been available for months — number six was released this week —... Read more
Samsung Electronics Launches New Portable SSD...
Samsung Electronics America, Inc. has announced the launch of Samsung Portable SSD T5 – its newest portable solid state drive (PSSD) that raises the bar for the performance of external memory... Read more
TrendForce Reports YoY Gain of 3.6% for 2Q17...
Market research firm TrendForce reports that the global notebook shipments for this second quarter registered a sequential quarterly increase of 5.7% and a year-on-year increase of 3.6%, totaling 39.... Read more
Sale! 10-inch iPad Pros for $50 off MSRP, no...
B&H Photo has 10.5″ iPad Pros in stock today and on sale for $50 off MSRP. Each iPad includes free shipping, and B&H charges sales tax in NY & NJ only: – 10.5″ 64GB iPad Pro: $599, save $... Read more
Sale! 2017 13-inch Silver 2.3GHz MacBook Pro...
Amazon has new 2017 13″ 2.3GHz/128GB Silver MacBook Pro on sale today for $100 off MSRP including free shipping. Their price is the lowest available for this model from any reseller: – 13″ 2.3GHz/... Read more
WaterField Unveils Collaboratively-Designed,...
In collaboration with customers and seasoned travelers, San Francisco maker WaterField Designs set out to create the preeminent carry-on system to improve the experience of frequent fliers. The... Read more
Miya Notes Mac-Client for Google Keep (Launch...
MacPlus Software has announced te launch of Miya Notes for Google Keep 1.0, a powerful Mac-client for Google Keep. Millions of people use Google Keep on their phones and online, but a convenient Mac... Read more
Apple refurbished iMacs available starting at...
Apple has previous-generation Certified Refurbished 2015 21″ & 27″ iMacs available starting at $849. Apple’s one-year warranty is standard, and shipping is free. The following models are... Read more
2017 13-inch MacBook Airs on sale for $100 of...
B&H Photo new 2017 13″ MacBook Airs on sale today for $100 off MSRP, starting at $899: – 13″ 1.8GHz/128GB MacBook Air (MQD32LL/A): $899, $100 off MSRP – 13″ 1.8GHz/256GB MacBook Air (MQD42LL/A... Read more

Jobs Board

Business Development Manager - *Apple* Medi...
Job Summary Apple Music is a single, intuitive app that...- all in one place. You can stream any Apple Music song, playlist or album, and download it Read more
Development Operations and Site Reliability E...
Development Operations and Site Reliability Engineer, Apple Payment Gateway Job Number: 57572631 Santa Clara Valley, California, United States Posted: Jul. 27, 2017 Read more
Frameworks Engineering Manager, *Apple* Wat...
Frameworks Engineering Manager, Apple Watch Job Number: 41632321 Santa Clara Valley, California, United States Posted: Jun. 15, 2017 Weekly Hours: 40.00 Job Summary Read more
Program Manager, *Apple* Pay Business Opera...
…Manager to deliver and sustain a seamless user and support experience for Apple Pay Cash, the upcoming person-to-person payments feature in iMessage. On the Business Read more
Sr. Software Engineer, Core Services, *Apple...
…You will be part of the server team that powers various features within the Apple client applications - iTunes, App Store, iBooks, Podcast, Apple Music etc. You Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.