Greg's bite: regarding the iTV rumor in iPhone size package
TweetFollow Us on Twitter

Greg's bite: regarding the iTV rumor in iPhone size package

by Greg Mills

With bits of information the Mac rumor mill conjures up both interesting and unlikely product ideas. Historically, Apple can be expected to repeat product concepts over time and improve them as technology allows. We can know what Apple has been thinking recently by what it has shown us in the past.

Consider that the Newton was a forerunner of the iPhone, iPod and iPad. The Newton was ahead of its time and not supported by the modern parts we see today. In many respects, it is sort of like the helicopter, which was invented by Leonardo Da Vinci 400 years before the internal combustion engine, which was required to actually make it fly. Sometimes ideas are too far ahead of the general development of technology and thus can't be done in their day. But given time ...

To an extent, the Apple TV suffers from the "ahead of it's time" syndrome. Internet pass-through speeds have been a bottleneck, but that's getting better. Remember when the term WWW was understood as World Wide Wait? Now we expect fast Internet in which the information comes in a what was considered blinding speed on a few years ago. The FCC is pushing for really high speeds everywhere sooner than later. You can be sure Apple is watching the developments closely.

The high definition interface, 1080p is the current gold standard for HDTV displays. There are lesser formats that still offer digital video but a half the density of the higher standard, but at half the data required. The lesser standard was considered a compromise that offered really good pictures but still downloaded in a reasonable period. Apple TV uses the lesser standard and doesn't have a decent DVR control system to manage the home video, across the board. A lot of us Apple folks are holding off purchasing an Apple TV, anticipating further development and full HDTV and DVR functions.

Personally, I hate the controller clutter around the TV. We have a TV controller, a sound controller. a Dish Network DVR controller and a Sony Playstation controller. Ask "Has anyone seen the remote?" and the answer is "Which one?"

Apple is secretive for very good reasons, so we can only speculate on what the next "one last thing" might be. Killing off Microsoft, while it has its pants down by offering OS X for any PC or stealing NetFlix's bacon sound dramatic enough to solicit the recent, cryptic comment, "you won't be disappointed," from Steve Jobs.

Imagine a box the size of an iPhone that amounts to an ethernet modem with HDMI ports. With a remote that operates on BlueTooth or controlled by an iPad, iPhone, iPod touch or Mac over WiFi. Then imagine just about every movie or TV show that has ever been shot mounted on servers at the new server farm Apple is building. Short sell Blockbuster and NetFlix.

Combine the hardware explained above with software only Apple can produce that runs on anything Apple and perhaps even on a PC that would allow you to search and play back over the internet any content you want in full HD. Store it with a USB hard drive hooked up to the new Apple TV modem for future viewing or see it as it comes in, buffered to allow your system to store the data stream a few minutes ahead of the TV display. Now you have something really neat. Next, imagine a monthly cost that is cheaper than cable TV, Dish or other content providers, and you have a market that would interest Apple.

If you consider the lousy service, high cost and customer dissatisfaction of cable and satellite TV suppliers, you have the sort of situation Apple looks for. A well established market with enough money in it to make the bank account sing, technology that can be leapfrogged by thinking different and industry wide software that sucks, that can be replaced by Apple's software eye candy, is the combination of factors that make Mr. Jobs lose sleep.

The numbers are awful when one considers customer satisfaction with current TV content suppliers. can recall numerous spats I had with DirecTV before I dumped them and burned their boxes with glee. I also recall the crappy software TimeWarner provides on its DVR. Apple could fix all that.

The final piece of the puzzle is games. Could Apple get serious about providing games for HDTV? As always, there are a lot more questions than answers, and we will have to wait for the next "one last thing" announcement. Despite the recent roll-out of the iPad, Apple is big enough to have more than one blockbuster product in the final states of development. My money is on the "hobby" Apple TV being taken seriously at last -- tiny footprint or not.

(Greg Mills is currently a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Married, with one daughter still at home, Greg writes for intellectual web sites and Mac related issues. See Greg's web sites at http://www.gregmills.info . He can be emailed at gregmills.mac.)


 

Community Search:
MacTech Search:

Software Updates via MacUpdate

OS X Yosemite 10.10.2 - Apple's lat...
OS X Yosemite is Apple's newest operating system for Mac. An elegant design that feels entirely fresh, yet inherently familiar. The apps you use every day, enhanced with new features. And a... Read more
Apple iOS 8.1.3 - The latest version of...
The latest version of iOS can be downloaded through iTunes. Apple iOS 8 comes with big updates to apps you use every day, like Messages and Photos. A whole new way to share content with your family.... Read more
SpamSieve 2.9.19 - Robust spam filter fo...
SpamSieve is a robust spam filter for major email clients that uses powerful Bayesian spam filtering. SpamSieve understands what your spam looks like in order to block it all, but also learns what... Read more
RapidWeaver 6.0.5 - Create template-base...
RapidWeaver is a next-generation Web design application to help you easily create professional-looking Web sites in minutes. No knowledge of complex code is required, RapidWeaver will take care of... Read more
Duet 1.2.2 - Use your iPad as an externa...
Duet is the first app that allows you to use your iDevice as an extra display for your Mac using the Lightning or 30-pin cable. Note: This app requires a $14.99 iOS companion app. Version 1.2.2:... Read more
Alfred 2.6 - Quick launcher for apps and...
Alfred is an award-winning productivity application for OS X. Alfred saves you time when you search for files online or on your Mac. Be more productive with hotkeys, keywords, and file actions at... Read more
1Password 5.1 - Powerful password manage...
1Password is a password manager that uniquely brings you both security and convenience. It is the only program that provides anti-phishing protection and goes beyond password management by adding Web... Read more
GarageSale 6.9.2 - Create outstanding eB...
GarageSale is a slick, full-featured client application for the eBay online auction system. Create and manage your auctions with ease. With GarageSale, you can create, edit, track, and manage... Read more
calibre 2.17 - Complete e-library manage...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
OmniGraffle Pro 6.1.2 - Create diagrams,...
OmniGraffle Pro helps you draw beautiful diagrams, family trees, flow charts, org charts, layouts, and (mathematically speaking) any other directed or non-directed graphs. We've had people use... Read more

New WOTA: U-Boat Compass ‘Wets’ Your App...
New WOTA: U-Boat Compass ‘Wets’ Your Appetite for WOTA: Wolves of the Atlantic. Posted by Jessica Fisher on January 27th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Warship Solitaire Review
Warship Solitaire Review By Nadia Oxford on January 27th, 2015 Our Rating: :: A WAR OF NUMBERSUniversal App - Designed for iPhone and iPad Warship Solitaire might lack frills and looks, but it offers some thought provoking... | Read more »
Keep Track of Your Hectic Work Schedule...
Keep Track of Your Hectic Work Schedule With Shifts Posted by Jessica Fisher on January 27th, 2015 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »
All Star Quarterback Review
All Star Quarterback Review By Campbell Bird on January 27th, 2015 Our Rating: :: PLAY YOUR PARTUniversal App - Designed for iPhone and iPad Train your way to the Super Bowl in this free-to-play sports management game.   | Read more »
Sentinel 4: Dark Star Adds New Campaign...
Sentinel 4: Dark Star Adds New Campaign and More Posted by Ellis Spice on January 27th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Wheel & Deal Review
Wheel & Deal Review By Tre Lawrence on January 27th, 2015 Our Rating: :: SIMPLE FUNUniversal App - Designed for iPhone and iPad A simple arcade shooter that has a retro feel.   | Read more »
Join the NAVY in a Big New Update for WW...
Join the NAVY in a Big New Update for WW2: Sandbox. Strategy & Tactics Posted by Jessica Fisher on January 27th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Earthworm Alchemy Review
Earthworm Alchemy Review By Campbell Bird on January 27th, 2015 Our Rating: :: FEED THE WORMUniversal App - Designed for iPhone and iPad Feed this funny looking worm and dodge bombs in this charming, free-to-play arcade game.   | Read more »
Graphic Novel App netwars – The Butterfl...
Graphic Novel App netwars – The Butterfly Attack has Received Some New Episodes Posted by Jessica Fisher on January 27th, 2015 [ permalink ] | Read more »
DataVault Password Manager Review
DataVault Password Manager Review By Jennifer Allen on January 27th, 2015 Our Rating: :: SECURE DATA STORAGEUniversal App - Designed for iPhone and iPad Store your passwords and other sensitive information safely, thanks to... | Read more »

Price Scanner via MacPrices.net

Apple Releases New Tranche Of OS Updates For...
Apple has released incremental bugfix and security updates for its most recent Mac and iOS versions. OS X Yosemite 10.10.2 Update Apple says this update includes the following improvements: Resolves... Read more
Samsung To Be Main Supplier Of A9 Chips For i...
Korea’s Maeil Business Newspaper reports that Samsung has beat out its chipmaking rivals, Taiwan’s Qualcomm and TSMC, as supplier of chipsets for the next generations of both its own Galaxy S6 and... Read more
Save up to $340 on iMacs with Apple Certified...
The Apple Store has Apple Certified Refurbished iMacs available for up to $340 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free. These are the best prices on... Read more
AppleCare Protection Plans on sale for up to...
B&H Photo has 3-Year AppleCare Warranties on sale for up to $105 off MSRP including free shipping plus NY sales tax only: - Mac Laptops 15″ and Above: $244 $105 off MSRP - Mac Laptops 13″ and... Read more
Apple refurbished Time Capsules available sta...
The Apple Store has certified refurbished Time Capsules available for up to $60 off MSRP. Apple’s one-year warranty is included with each Time Capsule, and shipping is free: - 2TB Time Capsule: $255... Read more
3TB AirPort Time Capsule on sale for $349, $5...
B&H Photo has 3TB AirPort Time Capsules on sale for $349 including free shipping plus NY sales tax only. Their price is $50 off MSRP, and it’s the lowest price available for this model (except... Read more
16GB iPad Air 2 on sale for $446, save $53
Walmart has 16GB WiFi iPad Air 2s on sale for $53 off MSRP on their online store. Choose free shipping or free local store pickup (if available). Sale prices available for online orders only, in-... Read more
Save up to $300 on a new Mac, $30 on an iPad,...
Purchase a new Mac or iPad at The Apple Store for Education and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free,... Read more
MasterCard Brings Contactless Payment, Apple...
MasterCard, the official card of the Waste Management Phoenix Open, and the PGA TOUR are bringing the latest payment technology to the spectator experience with the introduction of contactless... Read more
Petitioning Dropbox For Mac OS X 10.4 and 10....
Last week Dropbox announced to its users that app support for Mac OS X 10.4 and 10.5 will end May 18 — disappointing news for those of us who are still getting useful service out of older PPC Macs... Read more

Jobs Board

*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
*Apple* Solutions Consultant - Retail Sales...
As an ambassador of the Apple brand, the ASC is accountable for driving sales performance by: Connecting with customers. Discovering customers' needs and values. Showing Read more
*Apple* Solutions Consultant- Retail Sales -...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Resellers store. The ASCs role is to grow Apple product Read more
Detailer *Apple* Ford Body Shop / Collision...
Apple Automotive is one of the fastest growing dealer…and it shows. Consider making the switch to the Apple Automotive Group today! At Apple Automotive , Read more
*Apple* Acura/Subaru Service Technicians - A...
Apple Automotive is one of the fastest growing dealer…and it shows. Consider making the switch to the Apple Automotive Group today! At Apple Automotive , Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.