Greg's bite: regarding the iTV rumor in iPhone size package
TweetFollow Us on Twitter

Greg's bite: regarding the iTV rumor in iPhone size package

by Greg Mills

With bits of information the Mac rumor mill conjures up both interesting and unlikely product ideas. Historically, Apple can be expected to repeat product concepts over time and improve them as technology allows. We can know what Apple has been thinking recently by what it has shown us in the past.

Consider that the Newton was a forerunner of the iPhone, iPod and iPad. The Newton was ahead of its time and not supported by the modern parts we see today. In many respects, it is sort of like the helicopter, which was invented by Leonardo Da Vinci 400 years before the internal combustion engine, which was required to actually make it fly. Sometimes ideas are too far ahead of the general development of technology and thus can't be done in their day. But given time ...

To an extent, the Apple TV suffers from the "ahead of it's time" syndrome. Internet pass-through speeds have been a bottleneck, but that's getting better. Remember when the term WWW was understood as World Wide Wait? Now we expect fast Internet in which the information comes in a what was considered blinding speed on a few years ago. The FCC is pushing for really high speeds everywhere sooner than later. You can be sure Apple is watching the developments closely.

The high definition interface, 1080p is the current gold standard for HDTV displays. There are lesser formats that still offer digital video but a half the density of the higher standard, but at half the data required. The lesser standard was considered a compromise that offered really good pictures but still downloaded in a reasonable period. Apple TV uses the lesser standard and doesn't have a decent DVR control system to manage the home video, across the board. A lot of us Apple folks are holding off purchasing an Apple TV, anticipating further development and full HDTV and DVR functions.

Personally, I hate the controller clutter around the TV. We have a TV controller, a sound controller. a Dish Network DVR controller and a Sony Playstation controller. Ask "Has anyone seen the remote?" and the answer is "Which one?"

Apple is secretive for very good reasons, so we can only speculate on what the next "one last thing" might be. Killing off Microsoft, while it has its pants down by offering OS X for any PC or stealing NetFlix's bacon sound dramatic enough to solicit the recent, cryptic comment, "you won't be disappointed," from Steve Jobs.

Imagine a box the size of an iPhone that amounts to an ethernet modem with HDMI ports. With a remote that operates on BlueTooth or controlled by an iPad, iPhone, iPod touch or Mac over WiFi. Then imagine just about every movie or TV show that has ever been shot mounted on servers at the new server farm Apple is building. Short sell Blockbuster and NetFlix.

Combine the hardware explained above with software only Apple can produce that runs on anything Apple and perhaps even on a PC that would allow you to search and play back over the internet any content you want in full HD. Store it with a USB hard drive hooked up to the new Apple TV modem for future viewing or see it as it comes in, buffered to allow your system to store the data stream a few minutes ahead of the TV display. Now you have something really neat. Next, imagine a monthly cost that is cheaper than cable TV, Dish or other content providers, and you have a market that would interest Apple.

If you consider the lousy service, high cost and customer dissatisfaction of cable and satellite TV suppliers, you have the sort of situation Apple looks for. A well established market with enough money in it to make the bank account sing, technology that can be leapfrogged by thinking different and industry wide software that sucks, that can be replaced by Apple's software eye candy, is the combination of factors that make Mr. Jobs lose sleep.

The numbers are awful when one considers customer satisfaction with current TV content suppliers. can recall numerous spats I had with DirecTV before I dumped them and burned their boxes with glee. I also recall the crappy software TimeWarner provides on its DVR. Apple could fix all that.

The final piece of the puzzle is games. Could Apple get serious about providing games for HDTV? As always, there are a lot more questions than answers, and we will have to wait for the next "one last thing" announcement. Despite the recent roll-out of the iPad, Apple is big enough to have more than one blockbuster product in the final states of development. My money is on the "hobby" Apple TV being taken seriously at last -- tiny footprint or not.

(Greg Mills is currently a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Married, with one daughter still at home, Greg writes for intellectual web sites and Mac related issues. See Greg's web sites at http://www.gregmills.info . He can be emailed at gregmills.mac.)


 
AAPL
$105.22
Apple Inc.
+0.39
MSFT
$46.13
Microsoft Corpora
+1.11
GOOG
$539.78
Google Inc.
-4.20

MacTech Search:
Community Search:

Software Updates via MacUpdate

Tonality Pro 1.1.2 - Professional-grade...
Tonality Pro gives you the power to create stunning and dramatic black & white images. This is a complete monochrome image editor with more than 150 one-click style presets, totally unique... Read more
VueScan 9.4.49 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more
OS X Server 4.0 - For OS X 10.10 Yosemit...
Designed for OS X and iOS devices, OS X Server makes it easy to share files, schedule meetings, synchronize contacts, develop software, host your own website, publish wikis, configure Mac, iPhone,... Read more
TotalFinder 1.6.12 - Adds tabs, hotkeys,...
TotalFinder is a universally acclaimed navigational companion for your Mac. Enhance your Mac's Finder with features so smart and convenient, you won't believe you ever lived without them. Tab-based... Read more
BusyCal 2.6.3 - Powerful calendar app wi...
BusyCal is an award-winning desktop calendar that combines personal productivity features for individuals with powerful calendar sharing capabilities for families and workgroups. BusyCal's unique... Read more
calibre 2.7 - Complete e-library managem...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital... Read more
Skitch 2.7.3 - Take screenshots, annotat...
With Skitch, taking, annotating, and sharing screenshots or images is as fun as it is simple.Communicate and collaborate with images using Skitch and its intuitive, engaging drawing and annotating... Read more
Delicious Library 3.3.2 - Import, browse...
Delicious Library allows you to import, browse, and share all your books, movies, music, and video games with Delicious Library. Run your very own library from your home or office using our... Read more
Art Text 2.4.8 - Create high quality hea...
Art Text is an OS X application for creating high quality textual graphics, headings, logos, icons, Web site elements, and buttons. Thanks to multi-layer support, creating complex graphics is no... Read more
Live Interior 3D Pro 2.9.6 - Powerful an...
Live Interior 3D Pro is a powerful yet very intuitive interior designing application. View Video Tutorials It has every feature of Live Interior 3D Standard, plus some exclusive ones: Create multi... Read more

Latest Forum Discussions

See All

Rami Ismail Opens Up distribute​() for D...
Rami Ismail Opens Up distribute​() for Developers Posted by Jessica Fisher on October 24th, 2014 [ permalink ] Rami Ismail, Chief Executive of Business and Development at indie game studio | Read more »
Great Hitman GO Goes on Sale and Gets Ne...
Great Hitman GO Goes on Sale and Gets New Update – Say That Three Times Fast Posted by Jessica Fisher on October 24th, 2014 [ permalink ] | Read more »
Rival Stars Basketball Review
Rival Stars Basketball Review By Jennifer Allen on October 24th, 2014 Our Rating: :: RESTRICTIVE BUT FUNUniversal App - Designed for iPhone and iPad Rival Stars Basketball is a fun mixture of basketball and card collecting but its... | Read more »
Rubicon Development Makes Over a Dozen o...
Rubicon Development Makes Over a Dozen of Their Games Free For This Weekend Only Posted by Jessica Fisher on October 24th, 2014 [ permalink ] | Read more »
I Am Dolphin Review
I Am Dolphin Review By Jennifer Allen on October 24th, 2014 Our Rating: :: NEARLY FIN-TASTICUniversal App - Designed for iPhone and iPad Swim around and eat nearly everything that moves in I Am Dolphin, a fun Ecco-ish kind of game... | Read more »
nPlayer looks to be the ultimate choice...
Developed by Newin Inc, nPlayer may seem like your standard video player – but is aiming to be the best in its field by providing high quality video play performance and support for a huge number of video formats and codecs. User reviews include... | Read more »
Fighting Fantasy: Caverns of the Snow Wi...
Fighting Fantasy: Caverns of the Snow Witch Review By Jennifer Allen on October 24th, 2014 Our Rating: :: CLASSY STORYTELLINGUniversal App - Designed for iPhone and iPad Fighting Fantasy: Caverns of the Snow Witch is a sterling... | Read more »
A Few Days Left (Games)
A Few Days Left 1.01 Device: iOS Universal Category: Games Price: $3.99, Version: 1.01 (iTunes) Description: Screenshots are in compliance to App Store's 4+ age rating! Please see App Preview for real game play! **Important: Make... | Read more »
Toca Boo (Education)
Toca Boo 1.0.2 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0.2 (iTunes) Description: BOO! Did I scare you!? My name is Bonnie and my family loves to spook! Do you want to scare them back? Follow me and I'll... | Read more »
Intuon (Games)
Intuon 1.1 Device: iOS Universal Category: Games Price: $.99, Version: 1.1 (iTunes) Description: Join the battle with your intuition in a new hardcore game Intuon! How well do you trust your intuition? Can you find a needle in a... | Read more »

Price Scanner via MacPrices.net

Weekend sale: 13-inch 128GB MacBook Air for $...
Best Buy has the 2014 13-inch 1.4GHz 128GB MacBook Air on sale for $849.99, or $150 off MSRP, on their online store. Choose free home shipping or free local store pickup (if available). Price valid... Read more
Nimbus Note Cross=Platform Notes Utility
Nimbus Note will make sure you never forget or lose your valuable data again. Create and edit notes, save web pages, screenshots and any other type of data – and share it all with your friends and... Read more
NewerTech’s Snuglet Makes MagSafe 2 Power Con...
NewerTech has introduced the Snuglet, a precision-manufactured ring designed to sit inside your MagSafe 2 connector port, providing a more snug fit to prevent your power cable from unintentional... Read more
Apple Planning To Sacrifice Gross Margins To...
Digitimes Research’s Jim Hsiao says its analysts believe Apple is planning to sacrifice its gross margins to save its tablet business, which has recently fallen into decline. They project that Apple’... Read more
Who’s On Now? – First Instant-Connect Search...
It’s nighttime and your car has broken down on the side of the highway. You need a tow truck right away, so you open an app on your iPhone, search for the closest tow truck and send an instant... Read more
13-inch 2.5GHz MacBook Pro on sale for $949,...
Best Buy has the 13″ 2.5GHz MacBook Pro available for $949.99 on their online store. Choose free shipping or free instant local store pickup (if available). Their price is $150 off MSRP. Price is... Read more
Save up to $125 on Retina MacBook Pros
B&H Photo has the new 2014 13″ and 15″ Retina MacBook Pros on sale for up to $125 off MSRP. Shipping is free, and B&H charges NY sales tax only. They’ll also include free copies of Parallels... Read more
Apple refurbished Time Capsules available sta...
The Apple Store has certified refurbished Time Capsules available for up to $60 off MSRP. Apple’s one-year warranty is included with each Time Capsule, and shipping is free: - 2TB Time Capsule: $255... Read more
Textilus New Word, Notes and PDF Processor fo...
Textilus is new word-crunching, notes, and PDF processor designed exclusively for the iPad. I haven’t had time to thoroughly check it out yet, but it looks great and early reviews are positive.... Read more
WD My Passport Pro Bus-Powered Thunderbolt RA...
WD’s My Passport Pro RAID solution is powered by an integrated Thunderbolt cable for true portability and speeds as high as 233 MB/s. HighlightsOverviewSpecifications Transfer, Back Up And Edit In... Read more

Jobs Board

*Apple* Solutions Consultant - Apple Inc. (U...
…important role that the ASC serves is that of providing an excellent Apple Customer Experience. Responsibilities include: * Promoting Apple products and solutions Read more
Senior Event Manager, *Apple* Retail Market...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global event strategy. Delivering an overarching brand story; in-store, Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.