Tim Cook's commencement speech: 'I believe in work, hard work'
TweetFollow Us on Twitter

Tim Cook's commencement speech: 'I believe in work, hard work'

By Gaurang Donovan

Apple's Chief Operating Officer Tim Cook gave a commencement speech as his alma mater Auburn [Georgia] University on 14 May. It received a modicum of media coverage but that is not totally unexpected given how Apple is often covered in the past.

The coverage was hardly on par to what other current public appearances of other much smaller or less successful companies' executive leadership receive at times. But Cook's commencement speech reiterates much of what has been practiced quietly at Apple to achieve such a successful comeback over the last 13 years or so and it does provide me with even more confidence that Apple's leadership team is still very well grounded in what it is trying to achieve. Just keep doing it.

You can view the speech as an iTunes U podcast or YouTube video. 

http://deimos3.apple.com/WebObjects/Core.woa/Browse/auburn.edu.393053402...

or

http://www.youtube.com/watch?v=xEAXuHvzjao

While it was a commencement speech and uplifting in nature, it was still encouraging and refreshing to see Cook's state his priorities of family and hometown support, dedication to entering higher education, the importance of preparation, learning from failure, practicing hard work and "attending to every detail". 

There are now more than enough stories coverage of Cook in the last decade to realize his actions in his job have supported those expressed values of his delivered commencement speech despite the missing media spotlight. It is a boring story to cover - engineer, head down, hard work, attend to the details, every detail. And those few public and quotable leaders of Apple seldom wear a tie or business suit. Almost never. (I am sure I saw a photo featuring European Commissioner Ms. Kroes and Apple's Eddy Cue dressed in a suit and tie no so very long ago.)

The executive Apple leadership is top-notch and world-class but hardly recognized for the achievements under their tenure in business or technology media coverage. Why? I believe it is because they don't take up every speaking or interview engagement and thus eliminate opportunities of self-promotion. They speak of their company's results or saleable products in financial conference calls and product announcements and work the rest of the time.

The individuals making up the Apple executive leadership spend their time running a company, attending details, building very good products with a level of unsurpassed support among its customers and not putting on makeup for the video cameras. 

Meanwhile they are achieving some of the best corporate results in recorded business history and should be recognised for it. The speed of the build-up of some of the highest corporate cash reserves levels (I have written several articles here in the past of this) earns them that distinction alone without even considering the dissection of individual products they handle. 

Just how do you explain the impressive $42 billion in cash reserves that Peter Oppenheimer, Chief Financial Officer reported on last quarter? Up from $29 billion a year previously? I wonder what other company had sizeable build-up in cash reserves in that order of magnitude? And all signs are indicating that trend is continuing.

As a result of this hard work effort and "attending to every detail", Apple leadership have earned a corporate brand loyalty second to none. And this is especially true since Tim Cook joined them in 1998. 

The international launch of the iPad this weekend reflects that user loyalty as thousands again waited in line or at their front door for an entirely new experience brought to them by hard work, the iPad and Apple. Estimates of 500,000 to 900,000 units for delivery this weekend have been written about. No matter what the real number turns out to be, one can conclude there was a frenzy, there are shortages at present with demand outstripping supply, this wild demand for a consumer product is occurring in May, not a shopping or religious holiday anywhere they have launched, and this was in only nine new countries after a such a successful single country launch in the US in April. They were forced to delay the first of an expanded international product launch. 

I am thinking the next nine countries scheduled for launch "in July" will likely have to wait until the last weekend of that month as supply is so constrained now and given it will take some time to build up the production and supply to support that expansion of the international launch. There are many a corporate leadership wishing they had that kind of overwhelming success of a product launch supply problem to deal with instead of facing overcapacity and high inventories.

The chief officers of Apple have done an excellent job executing their business since Steve Jobs' return to the company. Despite their few public speaking engagements, their repeated stated goals in developing and making the best of a certain product at affordable prices are being achieved. Others may speak of it, but Apple leadership is doing it. Time and again, quarter after quarter.

May this leadership remain very focused on their work, keep their feet on sound ground and know and acknowledge the support of thousands on their teams below them in the corporation as they strive toward achieving those lofty goals. I can't hardly wait to hear of technology and product developments during WWDC in a week's time nor given we are just past the halfway mark for the financial quarter, to hear CFO Peter Oppenheimer say those precious financial success comparative measurement words in the next financial results conference call in August, "Turning to cash,..."

War Eagle Tim Cook. Keep up the hard work.

(Columnist Gaurang Donovan is an Australian “mystery man” who wishes to keep his identify secret for personal and business reasons)

 
AAPL
$101.32
Apple Inc.
+0.74
MSFT
$45.15
Microsoft Corpora
-0.07
GOOG
$582.56
Google Inc.
-0.81

MacTech Search:
Community Search:

Software Updates via MacUpdate

Garmin Express 3.2.17.0 - Manage your Ga...
Garmin Express is your essential tool for managing your Garmin devices. Update maps, golf courses and device software. You can even register your device. Update maps Update software Register your... Read more
Audio Hijack Pro 2.11.1 - Record and enh...
Audio Hijack Pro drastically changes the way you use audio on your computer, giving you the freedom to listen to audio when you want and how you want. Record and enhance any audio with Audio Hijack... Read more
calibre 2.0.0 - Complete e-library manag...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital... Read more
Apple iMovie 10.0.5 - Edit personal vide...
With an all-new design, Apple iMovie lets you enjoy your videos like never before. Browse your clips more easily, instantly share your favorite moments, and create beautiful HD movies and Hollywood-... Read more
Apple Keynote 6.2.2 - Apple's prese...
Apple Keynote makes it simple to create and deliver beautiful presentations. Powerful tools and dazzling effects bring your ideas to life. You can work seamlessly between Mac and iOS devices. And... Read more
Apple Numbers 3.2.2 - Apple's sprea...
With Apple Numbers, sophisticated spreadsheets are just the start. The whole sheet is your canvas. Just add dramatic interactive charts, tables, and images that paint a revealing picture of your data... Read more
OpenOffice 4.1.1 - Free and open-source...
OpenOffice.org is both an Open Source product and a project. The product is a multi-platform office productivity suite. It includes the key desktop applications, such as a word processor,... Read more
Pages 5.2.2 - Apple's word processo...
Apple Pages is a powerful word processor that gives you everything you need to create documents that look beautiful. And read beautifully. It lets you work seamlessly between Mac and iOS devices. And... Read more
Quicken 2015 2.0.1 - Complete personal f...
The new Quicken 2015 helps you manage all your personal finances in one place, so you can see where you're spending and where you can save. Quicken automatically categorizes your financial... Read more
CleanMyMac 2.2.7 - Delete files that was...
CleanMyMac makes space for the things you love. Sporting a range of ingenious new features, CleanMyMac 2 lets you safely and intelligently scan and clean your entire system, delete large, unused... Read more

Latest Forum Discussions

See All

Trolls vs Vikings Update Adds Over One H...
Trolls vs Vikings Update Adds Over One Hundred Levels, Reduces Item Cost, and More Posted by Ellis Spice on August 22nd, 2014 [ permalink ] | Read more »
SNK Celebrates the 20th Anniversary of T...
SNK Celebrates the 20th Anniversary of The King of Fighters With a Big Sale Posted by Ellis Spice on August 22nd, 2014 [ permalink ] | Read more »
It Came From Canada: Star Wars: Commande...
With a brand new Star Wars trilogy on the horizon, prepare yourselves for Disney and George Lucas’s space fantasy throwback to be more omnipresent than ever before. So it should come as no surprise that new adventures in that galaxy far, far away... | Read more »
Swing Copters Review
Swing Copters Review By Jordan Minor on August 22nd, 2014 Our Rating: :: DIE TRYINGUniversal App - Designed for iPhone and iPad The creator of Flappy Bird is back with a vengeance.   | Read more »
Beam Me an Update Scotty – Star Trek Tre...
Beam Me an Update Scotty – Star Trek Trexels Receives its Biggest Update Yet Posted by Jessica Fisher on August 22nd, 2014 [ permalink ] | Read more »
The Outcast Review
The Outcast Review By Nadia Oxford on August 22nd, 2014 Our Rating: :: HANDS OFF. WAY OFF.Universal App - Designed for iPhone and iPad It’s easy to see what The Outcast is trying for, but its execution needs a lot of work.   | Read more »
HeroCraft Unveils New iOS Game, Marble D...
HeroCraft Unveils New iOS Game, Marble Duel Posted by Jessica Fisher on August 22nd, 2014 [ permalink ] HeroCraft is developing a new chain popper game called Marble Duel, wh | Read more »
Brain+ Review
Brain+ Review By Nadia Oxford on August 22nd, 2014 Our Rating: :: DIM BULBUniversal App - Designed for iPhone and iPad Brain+ is just another entry in an over-saturated brain-training marketplace – and not a particularly fun entry... | Read more »
The Witcher Battle Arena – New Gameplay...
The Witcher Battle Arena – New Gameplay Trailer Revealed Posted by Jessica Fisher on August 22nd, 2014 [ permalink ] Based in the Witcher universe, | Read more »
Max Gentlemen Review
Max Gentlemen Review By Jennifer Allen on August 22nd, 2014 Our Rating: :: OUTSTAYING ITS WELCOMEiPhone App - Designed for the iPhone, compatible with the iPad Max Gentlemen seems pretty quirky initially but that appeal wears thin... | Read more »

Price Scanner via MacPrices.net

Updated Mac Price Trackers
We’ve updated our Mac Price Trackers with the latest information on prices, bundles, and availability on systems from Apple’s authorized internet/catalog resellers: - 15″ MacBook Pros - 13″ MacBook... Read more
Leftover 15-inch 2.0GHz Retina MacBook Pros a...
B&H Photo has leftover previous-generation 15″ 2.0GHz Retina MacBook Pros now available for $1599 including free shipping plus NY sales tax only. Their price is $400 off original MSRP. B&H... Read more
Pro.Calendar – New Productivity App for iPad...
Austin, Texas based mobile business and productivity app developer LightArrow, Inc. has announced Pro.Calendar, a powerful and intuitive calendar app with eight versatile calendar options including... Read more
SanDisk Ultra II SSD — Supercharge Your Syste...
SanDisk Corporation has announced the new SanDisk Ultra II SSD with enhanced SSD Dashboard. The new drive is designed to deliver a cost-effective and easy upgrade solution for PC owners looking to... Read more
Samsung and Barnes & Noble Introduce New...
Samsung Electronics America and NOOK Media, a subsidiary of Barnes & Noble, Inc. have announced the introduction of the new Samsung Galaxy Tab 4 NOOK, a 7-inch tablet combining Samsung’s leading... Read more
21-inch iMacs on sale for up to $150 off MSRP
B&H Photo has 21″ iMacs on sale for up to $150 off MSRP including free shipping plus NY sales tax only. B&H will also include a free copy of Parallels Desktop software: - 21″ 2.7GHz iMac: $... Read more
27-inch 3.2GHz iMac on sale for $1698, save $...
Abt has the 27″ 3.2GHz iMac on sale for $1698 including free shipping. Their price is $101 off MSRP. Read more
Mac Backup Guru 2.0 Drive Backup/Cloneing Uti...
Mac Backup Guru developer MacDaddy has released Mac Backup Guru 2.0, offering new and enhanced advanced features, such as bootable backups, synchronised volumes and folders, and a Snapshot mode that... Read more
Operate GE’s New Free-Standing KItchen Range...
Think you accidentally left the oven on? Switch it off while on the go. The new free-standing Profile™ Series gas and electric ranges are GE’s second cooking appliances, following their wall oven, to... Read more
Parallels Announces Parallels Desktop 10 for...
The no. 1-selling software for running Windows applications on a Mac becomes an even easier choice for millions of consumers and IT professionals worldwide with the launch of the most powerful... Read more

Jobs Board

Position Opening at *Apple* - Apple (United...
…customers purchase our products, you're the one who helps them get more out of their new Apple technology. Your day in the Apple Store is filled with a range of Read more
Position Opening at *Apple* - Apple (United...
**Job Summary** As businesses discover the power of Apple computers and mobile devices, it's your job - as a Solutions Engineer - to show them how to introduce these Read more
Position Opening at *Apple* - Apple (United...
**Job Summary** At the Apple Store, you connect business professionals and entrepreneurs with the tools they need in order to put Apple solutions to work in their Read more
Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.