Tim Cook's commencement speech: 'I believe in work, hard work'
TweetFollow Us on Twitter

Tim Cook's commencement speech: 'I believe in work, hard work'

By Gaurang Donovan

Apple's Chief Operating Officer Tim Cook gave a commencement speech as his alma mater Auburn [Georgia] University on 14 May. It received a modicum of media coverage but that is not totally unexpected given how Apple is often covered in the past.

The coverage was hardly on par to what other current public appearances of other much smaller or less successful companies' executive leadership receive at times. But Cook's commencement speech reiterates much of what has been practiced quietly at Apple to achieve such a successful comeback over the last 13 years or so and it does provide me with even more confidence that Apple's leadership team is still very well grounded in what it is trying to achieve. Just keep doing it.

You can view the speech as an iTunes U podcast or YouTube video. 

http://deimos3.apple.com/WebObjects/Core.woa/Browse/auburn.edu.393053402...

or

http://www.youtube.com/watch?v=xEAXuHvzjao

While it was a commencement speech and uplifting in nature, it was still encouraging and refreshing to see Cook's state his priorities of family and hometown support, dedication to entering higher education, the importance of preparation, learning from failure, practicing hard work and "attending to every detail". 

There are now more than enough stories coverage of Cook in the last decade to realize his actions in his job have supported those expressed values of his delivered commencement speech despite the missing media spotlight. It is a boring story to cover - engineer, head down, hard work, attend to the details, every detail. And those few public and quotable leaders of Apple seldom wear a tie or business suit. Almost never. (I am sure I saw a photo featuring European Commissioner Ms. Kroes and Apple's Eddy Cue dressed in a suit and tie no so very long ago.)

The executive Apple leadership is top-notch and world-class but hardly recognized for the achievements under their tenure in business or technology media coverage. Why? I believe it is because they don't take up every speaking or interview engagement and thus eliminate opportunities of self-promotion. They speak of their company's results or saleable products in financial conference calls and product announcements and work the rest of the time.

The individuals making up the Apple executive leadership spend their time running a company, attending details, building very good products with a level of unsurpassed support among its customers and not putting on makeup for the video cameras. 

Meanwhile they are achieving some of the best corporate results in recorded business history and should be recognised for it. The speed of the build-up of some of the highest corporate cash reserves levels (I have written several articles here in the past of this) earns them that distinction alone without even considering the dissection of individual products they handle. 

Just how do you explain the impressive $42 billion in cash reserves that Peter Oppenheimer, Chief Financial Officer reported on last quarter? Up from $29 billion a year previously? I wonder what other company had sizeable build-up in cash reserves in that order of magnitude? And all signs are indicating that trend is continuing.

As a result of this hard work effort and "attending to every detail", Apple leadership have earned a corporate brand loyalty second to none. And this is especially true since Tim Cook joined them in 1998. 

The international launch of the iPad this weekend reflects that user loyalty as thousands again waited in line or at their front door for an entirely new experience brought to them by hard work, the iPad and Apple. Estimates of 500,000 to 900,000 units for delivery this weekend have been written about. No matter what the real number turns out to be, one can conclude there was a frenzy, there are shortages at present with demand outstripping supply, this wild demand for a consumer product is occurring in May, not a shopping or religious holiday anywhere they have launched, and this was in only nine new countries after a such a successful single country launch in the US in April. They were forced to delay the first of an expanded international product launch. 

I am thinking the next nine countries scheduled for launch "in July" will likely have to wait until the last weekend of that month as supply is so constrained now and given it will take some time to build up the production and supply to support that expansion of the international launch. There are many a corporate leadership wishing they had that kind of overwhelming success of a product launch supply problem to deal with instead of facing overcapacity and high inventories.

The chief officers of Apple have done an excellent job executing their business since Steve Jobs' return to the company. Despite their few public speaking engagements, their repeated stated goals in developing and making the best of a certain product at affordable prices are being achieved. Others may speak of it, but Apple leadership is doing it. Time and again, quarter after quarter.

May this leadership remain very focused on their work, keep their feet on sound ground and know and acknowledge the support of thousands on their teams below them in the corporation as they strive toward achieving those lofty goals. I can't hardly wait to hear of technology and product developments during WWDC in a week's time nor given we are just past the halfway mark for the financial quarter, to hear CFO Peter Oppenheimer say those precious financial success comparative measurement words in the next financial results conference call in August, "Turning to cash,..."

War Eagle Tim Cook. Keep up the hard work.

(Columnist Gaurang Donovan is an Australian “mystery man” who wishes to keep his identify secret for personal and business reasons)

 
AAPL
$98.52
Apple Inc.
-0.51
MSFT
$43.90
Microsoft Corpora
-0.07
GOOG
$585.73
Google Inc.
-4.87

MacTech Search:
Community Search:

Software Updates via MacUpdate

OS X Yosemite Wallpaper 1.0 - Desktop im...
OS X Yosemite Wallpaper is the gorgeous new background image for Apple's upcoming OS X 10.10 Yosemite. This wallpaper is available for all screen resolutions with a source file that measures 5,418... Read more
Acorn 4.4 - Bitmap image editor. (Demo)
Acorn is a new image editor built with one goal in mind - simplicity. Fast, easy, and fluid, Acorn provides the options you'll need without any overhead. Acorn feels right, and won't drain your bank... Read more
Bartender 1.2.20 - Organize your menu ba...
Bartender lets you organize your menu bar apps. Features: Lets you tidy your menu bar apps how you want. See your menu bar apps when you want. Hide the apps you need to run, but do not need to... Read more
TotalFinder 1.6.2 - Adds tabs, hotkeys,...
TotalFinder is a universally acclaimed navigational companion for your Mac. Enhance your Mac's Finder with features so smart and convenient, you won't believe you ever lived without them. Tab-based... Read more
Vienna 3.0.0 RC 2 :be5265e: - RSS and At...
Vienna is a freeware and Open-Source RSS/Atom newsreader with article storage and management via a SQLite database, written in Objective-C and Cocoa, for the OS X operating system. It provides... Read more
VLC Media Player 2.1.5 - Popular multime...
VLC Media Player is a highly portable multimedia player for various audio and video formats (MPEG-1, MPEG-2, MPEG-4, DivX, MP3, OGG, ...) as well as DVDs, VCDs, and various streaming protocols. It... Read more
Default Folder X 4.6.7 - Enhances Open a...
Default Folder X attaches a toolbar to the right side of the Open and Save dialogs in any OS X-native application. The toolbar gives you fast access to various folders and commands. You just click... Read more
TinkerTool 5.3 - Expanded preference set...
TinkerTool is an application that gives you access to additional preference settings Apple has built into Mac OS X. This allows to activate hidden features in the operating system and in some of the... Read more
Audio Hijack Pro 2.11.0 - Record and enh...
Audio Hijack Pro drastically changes the way you use audio on your computer, giving you the freedom to listen to audio when you want and how you want. Record and enhance any audio with Audio Hijack... Read more
Intermission 1.1.1 - Pause and rewind li...
Intermission allows you to pause and rewind live audio from any application on your Mac. Intermission will buffer up to 3 hours of audio, allowing users to skip through any assortment of audio... Read more

Latest Forum Discussions

See All

Frog Orbs 2 Review
Frog Orbs 2 Review By Nadia Oxford on July 29th, 2014 Our Rating: :: THIS MAGIC IS A TAD MONOTONOUS Universal App - Designed for iPhone and iPad Frog Orbs 2 is repetitive, but younger players should enjoy it nonetheless.   | Read more »
Puzzix Review
Puzzix Review By Jennifer Allen on July 29th, 2014 Our Rating: :: NICE IDEAUniversal App - Designed for iPhone and iPad A little like Tetris, Puzzix is all about piecing together blocks and watching them vanish. It could do with... | Read more »
Cannonball eMail is Now Live – Works Wit...
Cannonball eMail is Now Live – Works With Gmail, Yahoo, Outlook, Hotmail, and AOL Posted by Jessica Fisher on July 29th, 2014 [ permalink ] | Read more »
To The End Review
To The End Review By Lee Hamlet on July 29th, 2014 Our Rating: :: A VICIOUS CYCLEUniversal App - Designed for iPhone and iPad To The End will test players’ patience, timing, and dedication as they try to navigate all 13 levels in... | Read more »
Kairobotica (Games)
Kairobotica 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: In a galaxy not so far away, miscreants and monsters are wreaking havoc, and it's up to everyone's favorite mechanical mascot... | Read more »
Traps n’ Gemstones Review
Traps n’ Gemstones Review By Campbell Bird on July 28th, 2014 Our Rating: :: CASTLEVANIA JONESUniversal App - Designed for iPhone and iPad Fight mummies, dig tunnels, and ride a runaway minecart to discover ancient secrets in this... | Read more »
The Phantom PI Mission Apparition Review
The Phantom PI Mission Apparition Review By Jordan Minor on July 28th, 2014 Our Rating: :: GHOSTS BUSTEDUniversal App - Designed for iPhone and iPad The Phantom PI is an exceedingly clever and well-crafted adventure game.   | Read more »
More Stubies Are Coming Your Way in a Ne...
More Stubies Are Coming Your Way in a New Update Posted by Jessica Fisher on July 28th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
The Great Prank War Review
The Great Prank War Review By Nadia Oxford on July 28th, 2014 Our Rating: :: PRANKING IS SERIOUS BUSINESSUniversal App - Designed for iPhone and iPad Though short, The Great Prank War offers an interesting and fun mix of action and... | Read more »
Marvel Contest of Champions Announced at...
Marvel Contest of Champions Announced at Comic-Con Posted by Jennifer Allen on July 28th, 2014 [ permalink ] Announced over the weekend at San Diego Comic-Con was the fairly exciting looking Marvel Contest of Champions. | Read more »

Price Scanner via MacPrices.net

Updated MacBook Pro Price Trackers
We’ve updated our MacBook Pro Price Trackers with the latest information on prices, bundles, and availability on the new 2014 models from Apple’s authorized internet/catalog resellers as well as... Read more
Apple updates MacBook Pros with slightly fast...
Apple updated 13″ and 15″ Retina MacBook Pros today with slightly faster Haswell processors. 13″ models now ship with 8GB of RAM standard, while 15″ MacBook Pros ship with 16GB across the board. Most... Read more
Apple drops price on 13″ 2.5GHz MacBook Pro b...
The Apple Store has dropped their price for the 13″ 2.5GHz MacBook Pro by $100 to $1099 including free shipping. Read more
Apple drops prices on refurbished 2013 MacBoo...
The Apple Store has dropped prices on Apple Certified Refurbished 13″ and 15″ 2013 MacBook Pros, with model now available starting at $929. Apple’s one-year warranty is standard, and shipping is free... Read more
iOS 8 and OS X 10.10 To Support DuckDuckGo As...
Writing for Quartz, Dan Frommer reports that Apple’s forthcoming iOS 8 and OS X 10.10 operating systems version updates will allow users to select DuckDuckGo as their default search engine. He notes... Read more
U.K. Hospital Using iPods and iPads To Record...
British news journal GazetteLive’s. Ian McNeal notes that the old “an apple a day keeps the doctor away” proverb is being turned on its head at http://southtees.nhs.uk/hospitals/james-cook/ James... Read more
13-inch 2.5GHz MacBook Pro on sale for $1099,...
Best Buy has the 13″ 2.5GHz MacBook Pro available for $1099.99 on their online store. Choose free shipping or free instant local store pickup (if available). Their price is $100 off MSRP. Price is... Read more
Roundup of Apple refurbished MacBook Pros, th...
The Apple Store has Apple Certified Refurbished 13″ and 15″ MacBook Pros available for up to $400 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free. Their prices... Read more
Record Mac Shipments In Q2/14 Confound Analys...
A Seeking Alpha Trefis commentary notes that Apple’s fiscal Q3 2014 results released July 22, beat market predictions on earnings, although revenues were slightly lower than anticipated. Apple’s Mac’... Read more
Intel To Launch Core M Silicon For Use In Not...
Digitimes’ Monica Chen and Joseph Tsai, report that Intel will launch 14nm-based Core M series processors specifically for use in fanless notebook/tablet 2-in-1 models in Q4 2014, with many models to... Read more

Jobs Board

Sr Software Lead Engineer, *Apple* Online S...
Sr Software Lead Engineer, Apple Online Store Publishing Systems Keywords: Company: Apple Job Code: E3PCAK8MgYYkw Location (City or ZIP): Santa Clara Status: Full Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Sr. Product Leader, *Apple* Store Apps - Ap...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.