Despite war with Adobe, Apple promotes CS5
TweetFollow Us on Twitter

Despite war with Adobe, Apple promotes CS5

Anyone who follows Apple news is well aware that the Cupertino company's relationship with Adobe has been very rough as of late. For a long time Apple has refused to allow Flash on the iPhone, and, more recently, Apple amended its iPhone developer agreement to prevent cross-compilation of apps shortly before the release of Adobe Creative Suite 5 (CS5) which includes a feature to do just that.  

Apple CEO Steve Jobs and Adobe co-founders Chuck Geschke and John Warnock have written open letters to the world expressing their disagreement with each other's viewpoints. So imagine my shock when I saw a promotional e-mail in my inbox yesterday from Apple titled "The all-new Adobe Creative Suite 5. Get yours today."

This was crazy! How on earth could Apple, in the midst of a war of words and opinions with Adobe, invite all of its own e-mail subscribers to buy an Adobe product, especially CS5 -- one of the software packages that Apple recently banned from being able to make iPhone apps?

Or maybe it wasn't so crazy after all. Adobe CS5 isn't cheap; Apple sells it starting at US$1,299.95 ($1,899.95 for the Premium version), so clearly Apple stands to make some money by advertising that the software is available in its stores. On the other hand, Apple has roughly $40 billion in cash, so while it might make a little money from selling CS5, the money in itself isn't a logical reason to promote a company it's battling openly.

Could Apple have been promoting CS5 as a gesture of peace towards Adobe? Maybe. But, more interestingly, did Apple's legal department recommend promoting CS5 in hopes of warding off a lawsuit from Adobe? Presumably, Apple's move could make it harder for Adobe to prove in court that Apple's changes to its iPhone developer agreement negatively impacted Adobe CS5 sales, and it may also make it a little less easy to prove beyond a reasonable doubt that Apple was specifically targeting or trying to cause harm to Adobe.

Might Adobe have paid Apple to promote CS5? If the promotional e-mail hadn't been sent in the midst of a public battle between the two companies, this would be the most logical answer. But Apple promoting CS5 could weaken Adobe's claims of damages against Apple if Adobe takes Apple to court. On the other hand, perhaps Adobe offered to drop a pending lawsuit if Apple promoted CS5.

Apple and Adobe were unavailable for comment at the time this story was published.

-- Josh Long

Josh Long is the producer and host of MacTech Live, the official podcast of MacTech Magazine (http://www.mactech.com/live).  Josh also writes about computer security at (http://security.thejoshmeister.com).

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Lyn 1.7.2 - Lightweight image browser an...
Lyn is a fast, lightweight image browser and viewer designed for photographers, graphic artists, and Web designers. Featuring an extremely versatile and aesthetically pleasing interface, it delivers... Read more
Lyn 1.7.2 - Lightweight image browser an...
Lyn is a fast, lightweight image browser and viewer designed for photographers, graphic artists, and Web designers. Featuring an extremely versatile and aesthetically pleasing interface, it delivers... Read more
Tunnelblick 3.6.7beta02 - GUI for OpenVP...
Tunnelblick is a free, open source graphic user interface for OpenVPN on OS X. It provides easy control of OpenVPN client and/or server connections. It comes as a ready-to-use application with all... Read more
jAlbum Pro 13.4 - Organize your digital...
jAlbum Pro has all the features you love in jAlbum, but comes with a commercial license. You can create gorgeous custom photo galleries for the Web without writing a line of code! Beginner-friendly... Read more
calibre 2.65.1 - Complete e-book library...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
jAlbum 13.4 - Create custom photo galler...
With jAlbum, you can create gorgeous custom photo galleries for the Web without writing a line of code! Beginner-friendly, with pro results - Simply drag and drop photos into groups, choose a design... Read more
Backblaze 4.2.0.966 - Online backup serv...
Backblaze is an online backup service designed from the ground-up for the Mac. With unlimited storage available for $5 per month, as well as a free 15-day trial, peace of mind is within reach with... Read more
Backblaze 4.2.0.966 - Online backup serv...
Backblaze is an online backup service designed from the ground-up for the Mac. With unlimited storage available for $5 per month, as well as a free 15-day trial, peace of mind is within reach with... Read more
Tunnelblick 3.6.7beta02 - GUI for OpenVP...
Tunnelblick is a free, open source graphic user interface for OpenVPN on OS X. It provides easy control of OpenVPN client and/or server connections. It comes as a ready-to-use application with all... Read more
calibre 2.65.1 - Complete e-book library...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more

Siralim 2 (RPG / Roguelike) (Games)
Siralim 2 (RPG / Roguelike) 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Siralim 2 is an old-school monster catching RPG. Summon and customize hundreds of creatures to fight for you as... | Read more »
Clean Text (Productivity)
Clean Text 1.0 Device: iOS Universal Category: Productivity Price: $3.99, Version: 1.0 (iTunes) Description: | Read more »
Gemini - A Journey of Two Stars (Games)
Gemini - A Journey of Two Stars 1.0.1 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.1 (iTunes) Description: *** SPECIAL LAUNCH SALE: $2.99 (25% off) *** "A mesmerizing and unexpectedly emotional journey." -- Los... | Read more »
How to get four NFL superstars for your...
Even though you're probably well on your way to building a top notch squad for the new season in Madden NFL Mobile, let's say you could beef it up by adding Rob Gronkowski, Antonio Brown, Von Miller, and Todd Gurley to your roster. That's... | Read more »
Cartoon Network Superstar Soccer: Goal!!...
Cartoon Network Superstar Soccer: Goal!!! – Multiplayer Sports Game Starring Your Favorite Characters 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Become a soccer superstar with your... | Read more »
NFL Huddle: What's new in Topps NFL...
Can you smell that? It's the scent of pigskin in the air, which either means that cliches be damned, pigs are flying in your neck of the woods, or the new NFL season is right around the corner. [Read more] | Read more »
FarmVille: Tropic Escape tips, tricks, a...
Maybe farming is passé in mobile games now. Ah, but farming -- and doing a lot of a other things too -- in an island paradise might be a little different. At least you can work on your tan and sip some pina coladas while tending to your crops. [... | Read more »
Become the King of Avalon in FunPlus’ la...
King Arthur is dead. Considering the legend dates back to the 5th century, it would be surprising if he wasn’t. But in the context of real-time MMO game King of Avalon: Dragon Warfare, Arthur’s death plunges the kingdom into chaos. Evil sorceress... | Read more »
Nightgate (Games)
Nightgate 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: *** Launch Sale: 25% OFF for a limited time! *** In the year 2398, after a great war, a network of intelligent computers known as... | Read more »
3 best fantasy football apps to get you...
Last season didn't go the way you wanted it to in fantasy football. You were super happy following your drafts or auctions, convinced you had outsmarted everyone. You were all set to hustle on the waiver wire, work out some sweet trades, and make... | Read more »

Price Scanner via MacPrices.net

MacBook Airs on sale for up to $101 off MSRP
Amazon has 11″ and 13″ MacBook Airs on sale for up to $101 off MSRP for a limited time. Shipping is free: - 11″ 1.6GHz/128GB MacBook Air (model MJVM2LL/A): $798 $101 off MSRP - 11″ 1.6GHz/256GB... Read more
Apple certified refurbished iPad mini 4s avai...
Apple has certified refurbished iPad mini 4s now available for up to $120 off the cost of new models. An Apple one-year warranty is included with each iPad, and shipping is free. The following models... Read more
Apple price trackers, updated continuously
Scan our Apple Price Trackers for the latest information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the trackers continuously: - 15″... Read more
Global Tablet Shipments Projected to Increase...
Digitimes’ Jim Hsiao reports that global tablet shipments will increase by 16.3 percent sequentially to reach nearly 47 million units in 2016′s third quarter, but that volume will still be down over... Read more
Apple’s 2016 Back to School promotion: Free B...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free, and... Read more
Apple refurbished iPad Air 2s available start...
Apple has Certified Refurbished iPad Air 2 available starting at $339. Apple’s one-year warranty is included with each model, and shipping is free: - 128GB Wi-Fi iPad Air 2: $499 - 64GB Wi-Fi iPad... Read more
13-inch 2.5GHz MacBook Pro available for $961...
Overstock has the 13″ 2.5GHz MacBook Pro available for $961.63 including free shipping. Their price is $138 off MSRP. Read more
Clearance 12-inch Retina MacBooks, Apple refu...
Apple has Certified Refurbished 2015 12″ Retina MacBooks available starting at $929. Apple will include a standard one-year warranty with each MacBook, and shipping is free. The following... Read more
BookBook Releases SurfacePad, BookBook &...
BookBook has released three new covers just for iPad Pro: SurfacePad, BookBook and BookBook Rutledge Edition. BookBook for iPad Pro is a gorgeous leather case reminiscent of a vintage sketchbook.... Read more
Clean Text 1.0 for iOS Reduces Text Cleanup a...
Apimac today announced availability of Clean Text for iOS, a tool for webmasters, graphic designers, developers and magazine editors to reduce text cleanup and editing time, and also for any iPhone... Read more

Jobs Board

*Apple* Retail - Multiple Positions Victor,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* /Mac Support Engineer - GFI Digital,...
FI Digital, Inc. is currently seeking candidates for a full time Apple Support Engineer to add to our Maryland Heights, Missouri IT team. Candidates must be dynamic Read more
SW Engineer *Apple* TV - Apple Inc. (United...
The Apple TV team is looking for excellent software engineers with experience in hardware, media management, media playback, content delivery and a passion for Read more
Senior *Apple* Administrator - Pratt Instit...
POSITION SUMMARY: Directs the coordination and standardization of campus-wide Apple systems, including planning, analysis and implementation of Apple -related Read more
*Apple* Solutions Consultant - Apple (United...
# Apple Solutions Consultant Job Number: 51218534 Pleasant Hill, California, United States Posted: Aug. 18, 2016 Weekly Hours: 40.00 **Job Summary** As an Apple Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.