Should Apple buy Netflix or just crush it?

TweetFollow Us on Twitter

Should Apple buy Netflix or just crush it?


While Steve Jobs glibly passes the AppleTV device off as a "hobby", he is too smart to have missed the big picture, as broadcast, cable TV and even satellite TV seem to have peaked and are in a slow decline in both customers and revenue. Then you see Blockbuster and countless other smaller video rental places in decline, you have to ask the question, where are the customers going?  DVD disk sales can't be the answer either.  

Digital TV and High Definition TV have made inroads faster than prior TV technology. It was years before VHS penetrated the market and became very common. DVD disks have already peaked and Blu-ray has now begun its reign since it clobbered the other high def. format.  I expect the period Blu-ray is popular to be short, as streaming HD entertainment is going to be the next wave.  The high speed Internet service that is required  to make downloading HDTV programing fast enough to be practical is becoming an expected level or service these days.

Apple normally sees a business opportunity and figures out how to do it better and overcome the user interface issues that consumers hate. Take the cell phone as an example. In the past, even an "Internet ready" cell phone didn't mean the iPhone experience we have today.

About five years ago, while I was still being abused by Sprint, I purchased a cell phone that was
intended to allow me to check my email over the network.  I paid a bit extra for that service but never could get it to work.  I went to a Sprint store and no one there could get the phone to display my email either. What is wrong with this picture?  

That flip phone was a Motorola product and the convention at that time was the problem. No one at any of the cell phone companies or phone manufacturing realized the potential. Remember the Apple cell phone that Motorola put together? You might as well have super glued an iPod to the back of a cell phone for whatever integration you might have. That phone was a flop because something was missing.  The "Apple magic" that divides the user experience as being "Apple" or Microsoft in tone, disappointed users. Apple realized they would have to start from the ground up to make the "iPhone" fulfill the potential of a true "smart phone." 

The ironic issue, is that even when creatively challenged people see the "next big thing," most of them fail to fully understand why it is going to become the standard, until it is already well established. That is where the followers come in. They never really innovate, they just knock off what the leader does and hope to cash in before the technology ages.

Even Bill Gates understood the phenomenon, if not grasping the ability to truly innovate himself, when he said "the company that fails to obsolete its own products will see the  competition do it." Microsoft is proof that timely marketing and blind luck are still a way to make a killing by copying the brilliance of others.  

Apple has already proven that selling digital content on line is big business. The music industry, iPod and the iTunes store tell the story. This is the future of video as well. Then comes the question, it there enough value to Apple to warrant buying Netflix? A large customer base is of value. With a market cap of US$5.31 billion and Apple valued at $242 billion, if Apple wanted to buy Netflix, they likely could.  

I put my money on Apple crushing Netflix through brutal competition using the iTune model and that new server farm being built on the East Coast. Look for a new and better AppleTV device complete with DVR functions to make it both a download device with  storage and also an Apple user interfaced DVR. I expect all this sooner rather than later.

An Apple 3D High Definition TV or box is not out of the question. Keep in mind the new iPad format is just out of the box. How long will it be before it come out with a larger screen that will handle full HD video? The foray of Apple into advertising also tends to support my thoughts that more video digital content distribution from Apple is just around the corner....  

-- Greg Mills

Greg Mills does faux wall art (http://www.gregmills.info/GregMills.info/Home.html) and runs Cottage Industry Solar Shops (http://www.cottageindustrysolar.com/cottageindustrysolar/Home.html).

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Dash 4.0.3 - Instant search and offline...
Dash is an API documentation browser and code snippet manager. Dash helps you store snippets of code, as well as instantly search and browse documentation for almost any API you might use (for a full... Read more
Posterino 3.3.6 - Create posters, collag...
Posterino offers enhanced customization and flexibility including a variety of new, stylish templates featuring grids of identical or odd-sized image boxes. You can customize the size and shape of... Read more
Apple Numbers 4.1.1 - Apple's sprea...
With Apple Numbers, sophisticated spreadsheets are just the start. The whole sheet is your canvas. Just add dramatic interactive charts, tables, and images that paint a revealing picture of your data... Read more
Apple Pages 6.1.1 - Apple's word pr...
Apple Pages is a powerful word processor that gives you everything you need to create documents that look beautiful. And read beautifully. It lets you work seamlessly between Mac and iOS devices, and... Read more
iClock Pro 3.4.9 - Customize your menuba...
iClock Pro is a menu bar replacement clock for Apple's default clock. iClock Pro is an update, total rewrite and improvement to the popular iClock. Have the day, date and time in different fonts and... Read more
Typinator 7.2 - Speedy and reliable text...
Typinator turbo-charges your typing productivity. Type a little. Typinator does the rest. We've all faced projects that require repetitive typing tasks. With Typinator, you can store commonly used... Read more
ExpanDrive 5.4.6 - $49.99
ExpanDrive builds cloud storage in every application, acts just like a USB drive plugged into your Mac. With ExpanDrive, you can securely access any remote file server directly from the Finder or... Read more
Espresso 5 - Powerful HTML, XML, CSS, an...
Espresso is back. For people who make delightful, innovative, and fast websites -- in an app to match. Espresso helps you write, code, design, build, and publish with flair and efficiency.... Read more
Things 2.8.12 - Elegant personal task ma...
Things is a task management solution that helps to organize your tasks in an elegant and intuitive way. Things combines powerful features with simplicity through the use of tags and its intelligent... Read more
Apple Keynote 7.1.1 - Apple's prese...
Easily create gorgeous presentations with the all-new Keynote, featuring powerful yet easy-to-use tools and dazzling effects that will make you a very hard act to follow. The Theme Chooser lets you... Read more

Latest Forum Discussions

See All

Minimalist puzzle game, Cuts, free on iO...
If you're looking for a gorgeous puzzle experience on iOS devices, developer Gamebra.in's aesthetically interesting puzzler, Cuts, is discounted to free on the iOS App Store right now. [Read more] | Read more »
Anime tactical RPG, War of Crown, comes...
If you're looking for another tactical RPG fix to go alongside your Fire Emblem Heroes campaigns check out Gamevil's newest, anime-inspired tactics RPG, War of Crown, which comes out tomorrow. [Read more] | Read more »
Fantasy MMORPG MU Origin adds new modes,...
MU Origin, Webzen’s highly popular fantasy MMORPG is getting ready to shake things up for the second time this year, as a new update makes its way to the Google Play and App Store from today. Introducing new systems, modes, and events, the land of... | Read more »
Blizzard is looking to hire a mobile dev...
A new thread on the popular video game rumor forum, NeoGAF, uncovered an interesting job listing over at Blizzard Entertainment. It appears the studio behindStarCraft, World of WarCraft, Hearthstone,andOverwatch is looking to bring on a new hire... | Read more »
Legend of Zelda meets Cooking Mama in ne...
Dungeon Chef is what happens when you mix the RPG elements (and style) of a Legend of Zelda game, with cooking elements. Although, now that The Legend of Zelda: Breath of the Wild also has cookingelements, so maybe the gameplay is not so novel.... | Read more »
ChordFlow (Music)
ChordFlow 1.0.0 Device: iOS Universal Category: Music Price: $6.99, Version: 1.0.0 (iTunes) Description: ChordFlow is a chord sequencer with a unique 4-track polyphonic arpeggiator, extensive chord library, MIDI out and Ableton Link... | Read more »
The Walking Dead: A New Frontier is out...
The newest season of Telltale Games'The Walking Dead is well underway. After the release of the third episode, "Above the Law" about a month ago, episode four, "Thicker Than Water" is hot and ready for more zombies and gut-wrenching emotional... | Read more »
Best games we played this week
Another week, another new wave of mobile games do dive into. We've dug through the list of apps that came out this week to tell you which apps are worth your sweet time. And while there weren't too many games this week, there were some big ones.... | Read more »
Vignettes (Games)
Vignettes 1.0.1 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.1 (iTunes) Description: Vignettes is a casual but unique exploration game without text or characters, where objects shapeshift as you spin them around... | Read more »
Get Me Outta Here is an 80s retro shoote...
Are you ready to fight some aliens? Because Crescent Moon Games has released the retro shooter Get Me Outta Here on iOS devices today. [Read more] | Read more »

Price Scanner via MacPrices.net

HyperX Ships Pulsefire FPS Gaming Mouse, Winn...
Your reporter is a longtime fan of gaming mice for general purpose coomnputing use, finding them typically superior in comfort and performance. HyperX, a division of Kingston Technology Company, Inc... Read more
Penske Truck Leasing Unveils “Penske Fleet” M...
Penske Truck Leasing has introduced a free mobile app called “Penske Fleet” to benefit its full-service truck leasing and contract maintenance customers. The mobile app enables Penske’s customers to... Read more
DEVONthink To Go 2.1.3 For iOS Adds New Declu...
DEVONtechnologies has updated DEVONthink To Go, its iOS companion to DEVONthink for Mac. Enhancements and bug fixes in Version 2.1.3 include DEVONtechnologies’ new decluttering service for clipping... Read more
Use Apple’s Education discount to save up to...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free: -... Read more
Apple refurbished Apple Watches available sta...
Apple is now offering Certified Refurbished Series 1 and Series 2 Apple Watches for 14-16% off MSRP, starting at $229. An Apple one-year warranty is included with each watch. Shipping is free: Series... Read more
15-inch Touch Bar MacBook Pros, Apple refurbi...
Apple is offering Certified Refurbished 2016 15″ Touch Bar MacBook Pros for $360 to $420 off original MSRP. An Apple one-year warranty is included with each model, and shipping is free: - 15″ 2.6GHz... Read more
13-inch MacBook Airs on sale for up to $150 o...
Overstock.com has 13″ MacBook Airs on sale for up to $150 off MSRP including free shipping: - 13″ 1.6GHz/128GB MacBook Air (sku MMGF2LL/A): $869.99 $130 off MSRP - 13″ 1.6GHz/256GB MacBook Air (sku... Read more
15-inch Touch Bar MacBook Pros on sale for $1...
B&H Photo has the new 2016 15″ Apple Touch Bar MacBook Pros in stock today and on sale for up to $200 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.7GHz Touch Bar... Read more
15-inch 2.7GHz Touch Bar MacBook Pros on sale...
Amazon has 2016 15″ 2.7GHz Apple Touch Bar MacBook Pros in stock today and on sale for $150-$200 off MSRP. Shipping is free: - 15″ 2.7GHz Touch Bar MacBook Pro Space Gray (sku MLH42LL/A): $2599 $200... Read more
Apple now offering Certified Refurbished 13-i...
Apple is now offering Certified Refurbished 2016 13″ Touch Bar MacBook Pros for $270-$300 off original MSRP. An Apple one-year warranty is included with each model, and shipping is free: - 13″ 2.9GHz... Read more

Jobs Board

*Apple* Engineering Specialist - CSRA (Unite...
Apple Engineering Specialist All times are in Eastern Daylight Time Requisition ID Job Locations US DC Washington DC Posted Date Category Engineering Sciences Read more
*Apple* Mac Computer Technician - GeekHampto...
…complex computer issues over the phone and in person? GeekHampton, Long Island's Apple Premium Service Provider, is looking for you! Come work with our crew Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Solutions Consultant - Apple (United...
# Apple Solutions Consultant Job Number: 56881986 Middletown, NY, New York, United States Posted: Apr. 17, 2017 Weekly Hours: 40.00 **Job Summary** As an Apple Read more
*Apple* Mobile Master - Best Buy (United Sta...
**489879BR** **Job Title:** Apple Mobile Master **Location Number:** 000402-Utica-Store **Job Description:** **What does a Best Buy Apple Mobile Master do?** At Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.