The advancement of artificial intelligence (AI) relies heavily on the need for higher levels of intelligence to better predict, suggest and adapt to changing user behaviors. But privacy and security will remain a major concern for users until better measures are put in place to secure their data.
A new report from the User Experience Strategies (UXS) group at Strategy Analytics has investigated consumer perceptions and experiences of current AI devices, systems and services. For greater consumer engagement with AI and for it to be more than just a buzzword, upfront transparency of data use is key. Key report findings:
° Consumers are most concerned with the uncertainty of who is listening, or who can gain access to their stored requests. To help overcome this, relatively recent launches of smart speakers with displays have included physical switches for microphone muting and camera lens covers to protect users’ privacy.
° Big tech companies have recognized the need for enhanced security measures and are seeking help from outside ethics committees to show their commitment to making users feel safer using AI products. Implementing solid ethics and making sure users are aware will help minimize these issues.
° 5G will be instrumental to AI. Enhanced data speeds in addition to increased connectivity and synchronicity will be the catalyst for AI to expand compelling use cases. This will also provide the opportunity for better security measures when devices and services communicate with each other.