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FunPlus announces new mobile game publishing program

The FunPlus Group, a worldwide mobile social gaming company, has created PublishingPlus, a revolutionary new mobile game publishing program that will provide game developers with an alternative to traditional publishing. PublishingPlus is now open for all free-to-play developers to apply, regardless of team size or location.

Before joining FunPlus as Head of Business Development, Greg Essig managed the games section of the App Store at Apple, where he liaised with numerous game publishers and developers. Prior to Apple, Essig helped create the gaming division for Creative Artists Agency (CAA) where he led numerous development and publishing arrangements.

He says PublishingPlus will provide independent development partners with a wide range of financial and operational support in addition to expert guidance throughout all stages of their games’ lifecycles. Through a structured tier-based system, the program will give developers clearly defined, pre-negotiated milestones and deliverables to ensure concrete expectations for both parties with significantly mitigated risk, adds FunPlus co-founder and CEO, Andy Zhong.

Game developers interested in applying are free to submit their ideas for consideration at any stage of development. PublishingPlus will consider applications as early as paper documents or as far along as geo-beta. Financing begins immediately and support continues for each successful tier and milestone met. Go to for more info.

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