MacTech.com

Nearly two-thirds of all online software purchases are digital downloads

With the Apple App Store going great guns, will we eventually see a similar service for Mac software? Perhaps aps for a revamped Apple TV?

Nearly two-thirds of all online software purchases were digital downloads in 2010, up slightly from 2009, according to the new report from the market research company, The NPD Group (http://www.npdgroup.com). Online digital downloads of new products accounted for 23% of online purchases, up from 22% in 2009. Online subscription renewals accounted for 34%, down one percentage point from 2009, and trial-to-paid conversions were 8% of sales, up from 6% in 2009.

With all this in mind, Apple has surely considered a Mac App Store. However, CEO Steve Jobs said in an email in April that “nope,” Apple had no such plans.


As for the Apple TV, that may be another matters. Especially as the rumor mill says an upcoming rev of Apple’s “hobby” will use the iPhone OS, er, iOS.

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