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Poll: iPod ownership shows no sign of stopping

The results of a new Web poll survey, conducted by Rock radio consultants Jacobs Media, shows that iPod/personal MP3 player growth continues to be impressive. But iPod owners — in particular — want an FM radio in that next nano or shuffle, notes the survey. The study was conducted in late February through early March, and consisted of more than 25,000 respondents from over 69 Rock-formatted stations from all over the US. “The study asked about the most important new feature that consumers desire in their next personal MP3 player. Overwhelmingly, these respondents want an FM tuner (33%). That feature outpaces increased capacity, a larger screen, and video playback in importance. It is noteworthy that Apple owners are especially desirous of being able to receive FM radio in their next iPods. In fact, more than four in ten (43%) make this choice.”

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