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Play Windows Media in QuickTime

Windows Media Components for QuickTime, by Flip4MacTM to be Distributed by
Microsoft

Free Download enables high quality playback of Windows Media content on
Macintosh OS X

Nevada City, Calif., January 10, 2006 — Telestream, the media encoding
specialists, today announced an agreement by which Microsoft will now
distribute Windows Media Components for QuickTime. Powered by Telestream’s
Flip4MacTM technology, the Windows Media components enable Mac OS X users
to play Windows Media video and audio directly within the familiar
QuickTime Player. The components are now available as a free-of-charge
download from Microsoft’s website at
(http://www.microsoft.com/windows/windowsmedia/player/flip4mac.mspx).

“Consumers and content professionals are demanding great ways to view
Windows Media content on the Macintosh using the platform and tools they
know,” said Kevin Unangst, director of the Windows Digital Media Division
at Microsoft. “The Windows Media Components for QuickTime, powered by
Telestream’s Flip4MacTM technology provide this important capability and
live up to Telestream’s reputation for outstanding media solutions.”

“Microsoft’s decision to offer Flip4Mac technology as a Windows Media
playback option is a tribute to the benefits of our QuickTime-based
solution for Mac users,” said Dan Castles, CEO of Telestream. “It
underscores Microsoft’s confidence in Telestream and our Flip4Mac brand. In
just one year’s time, Flip4Mac has achieved tremendous success and
acceptance by both Apple enthusiasts and partners. We’re delighted that the
broader Mac community will gain easier access to an enhanced Windows Media
playback experience on the Mac as well as exposure to our additional
Windows Media tools for the Mac.”

With the proliferation of Windows Media content on the Internet today, the
potential community of Macintosh users wanting to play that content is
expanding. This includes the consumer who wants to view streaming news,
movie trailers and home movies, the casual weekend videographer, and the
serious video professional.

The Windows Media Components for QuickTime add Windows Media playback
support to the QuickTime Player and Safari web browser. Once installed, it
allows Mac users to view Windows Media video and audio content from within
their existing QuickTime applications. It also provides the first solution
for full playback of high definition Windows Media on a Mac. Other Flip4Mac
Windows Media components provide the ability to import for editing and
export Windows Media from within QuickTime-based applications.

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