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Apple, Pepsi to kick off new iTunes, iPod mini promo [updated]

Following last year’s 100 million song giveaway that kicked off at the Super Bowl, Apple and Pepsi plan this year to give away 200 million free downloads from the iTunes Music Store and 1,700 free iPod minis. “Starting at midnight on January 31, consumers will be able to look for codes under the caps of specially-marked 20-oz. and 1-liter bottles of Pepsi products for alphanumeric codes and a ‘Free song’ message, which provides one free song download from the iTunes Music Store. After redeeming your free song code, you will automatically be credited with one entry in the iPod mini sweepstakes, which will give away one iPod mini every hour (24 a day) from February 2 to April 11, with one final drawing on May 2. Apple said it will be giving away approximately 1,700 iPod minis–all of which will be silver with an engraved Pepsi logo on the back.” Game pieces will be printed underneath caps of Pepsi, Diet Pepsi, Pepsi Wild Cherry, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red and Sierra Mist. Update: Apple has now reposted the promotion page and official rules on its Web site.

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