Sorenson Media today announced the immediate availability of its three new video encoding software applications: Sorenson Squeeze 3 Compression Suite, Sorenson Squeeze 3 for Macromedia Flash MX, and Sorenson Squeeze 3 for MPEG-4. Sorenson Squeeze is a simple yet powerful video compression tool designed to meet the needs of both novice and professional content creators who want to encode and deliver high-quality video for CDs or over the Internet. The estimated street prices are US$449.00, $119.00, and $199.00, respectively. Upgrade pricing is also available. Incidentally, Sorenson Squeeze 3 Compression Suite won Best of Show at Macworld Expo earlier this month.