Guy Kawasaki offers ‘Art of the Start’ kit

Guy Kawasaki, the managing director of Garage Technology Ventures and former chief evangelist of Apple, is coming out with a new book called “The Art of the Start,” which is described as “the definitive guide for anyone starting anything.” It builds upon Kawasaki’s experience as an evangelist, entrepreneur and venture capitalist and covers the following topics: pitching, fund raising, recruiting, partnering, writing a business plan, rainmaking, positioning, branding and bootstrapping.

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