Amazon.com buys Egghead assets, plans relaunch
Amazon.com today announced that it purchased a number of assets from bankrupt e-tailer Egghead last week, including its URL and brand name, for US$6.1 million, according to c|net. Beginning last Sunday, Amazon began redirecting Egghead.com to its electronics store. Amazon plans to relaunch Egghead.com with a format similar to Amazon.com but offering some unique products and content, similar to the sites Amazon hosts for Target and Borders.
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