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  • Tuesday April 30
  • 54 mins ago
    Here’s how you will (and won’t) be able to use Apple digital IDs in the real world
    Support is live in select states for Apple Wallet to securely store driver’s licenses and state IDs on iPhone and Apple Watch. While there is excitement around the new feature, there are also a number of questions and concerns. Let’s dive into how Apple digital IDs work in the real world, where they’re available, where they’re accepted, and more. 9to5Mac is supported by Incogni: Do you want to stop those irritating robocalls and spam from filling up your inbox? Ensure your online privacy with Incogni. Learn why and how here. more…

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  • 54 mins ago
    Not just you: iPhone wake-up alarms are failing to go off
    Apple is working on a fix for the iPhone alarm fail bug that's causing wake-up alarms to not go off on time. (via Cult of Mac - Apple news, rumors, reviews and how-tos)

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  • 1 hour ago
    If your iPhone alarm stopped working in iOS 17.4.1, here’s a fix
    Macworld People who rely on the iPhone’s alarm to wake up from sleeping may be in for a rude awakening. Or rather un-awakening,. Social media is filled with reports claiming that the iPhone alarm isn’t working, causing users to oversleep and turn to TikTok to complain about the issue before calling their employer to let them know they’ll be late. According to The Wall Street Journal’s Joanna Stern, Apple is aware of the problem and is working on a fix. She has not encountered the problem, alerting her followers on X that her iPhone woke her up “right on time.” Today Show called me last night and said iPhone alarms aren't working! I hadn't heard that but Apple confirmed this AM that it is aware of an issue causing some alarms not play a sound and that it's working on a fix.My iPhone alarm woke me up right on time at 6:50AM! Anyone out…— Joanna Stern (@JoannaStern) April 30, 2024 Apple has not stated the cause of the problem, but posters on social media and the Apple Support Community think the cause is a toggle in iOS called Attention Aware Features. With this feature on, the iPhone checks if the user is paying attention to the iPhone before “dimming the display, expanding a notification when locked, or lowering the volume of some alerts.” Turning this off seems to fix the alarm problem. It’s not clear when this bug arrived, but the culprit is presumably iOS 17.4.1, which arrived on March 21. A second build of the update landed a week later but is only available by manually installing the IPSW using your Mac. It’s unclear whether this build fixes the issue. It’s possible that a fix could be included in the iOS 17.5 update, which is currently in beta, or a separate iOS 17.4.2 update sooner. iOS 17.5 is expected to be released sometime after Apple’s “Let Loose” event on May 7. How to turn off Attention Aware Features in iOS To turn off Attention Aware Features open the Settings app on your iPhone and tap Face ID & Passcode. Scroll down to the Attention section and look for Attention Aware Features. Flip the switch to the off position to deactivate this feature. Apple also has a support document for the iPhone alarm, which includes tips for an alarm volume that is too low or quiet. We haven’t experienced the issue at Macworld and it’s unclear how widespread it is. However, it was covered on NBC’s Today show so it presumably affects a not-insignificant number of people. Read our iOS 17 superguide to learn more about the features and updates coming to the iPhone operating system. iOS, iPhone

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  • 1 hour ago
    AirPods Pro 2 return to $180 low, iPad Pro Magic Keyboards from $249, Twelve South gear, more
    The best price ever on AirPods Pro 2 are now live at $180. All of Tuesday’s other best deals are now live and come joined by the best prices of the year on Apple’s Magic Keyboards for 11- and 12.9-inch iPad Pro starting at $249. Plus, the first-ever discount is now available on Twelve South’s . Hit the jump for all that and more in the latest 9to5Toys Lunch Break. more…

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  • 1 hour ago
    How to find and block an AirTag that’s detected near you
    Macworld The AirTag from Apple is a compact tracking device that offers precise locating ability. Unlike a GPS tracker, which requires cell service and may drain a battery quickly, an AirTag relies on the distributed Find My network of iPhones, iPads, and Macs that hundreds of millions of people around the world carry with them, and uses Bluetooth LE to send a signal to other devices. Find the best AirTag accessories, key rings, holders, and bag tags we’ve tested. While there are a thousand positive and legitimate ways to use an AirTag, it can be abused to let someone track you without your knowledge, potentially exposing you to a dangerous situation. For example, back in December 2021, the York regional police department in Canada announced that AirTags were being placed in hidden areas of target cars parked in public, and then tracked to the driver’s residence, where the cars are stolen while parked in the driveway. In another incident, a woman claimed that she found an AirTag hidden in her wheel well after her iPhone alerted her to an AirTag moving with her. State governments in New York and Pennsylvania have issued warnings about the misuse of AirTags and similar tracking devices. Incidents like this are rare (at the time, York police said there had been five AirTag-involved thefts out of 2,000 in the region). Apple has put some safeguards in place so that an iPhone, iPad, and AirTag provide varying alerts and information if the owner who paired the AirTag with their iPhone or iPad isn’t nearby. There are tools built into the iPhone to find and disable AirTags as well as an Android app that will scan for AirTags nearby. This is why you may have seen a warning that an AirTag has been detected near you. These warnings aren’t restricted to Apple devices: in May 2023, Apple and Google announced a joint initiative to allow Bluetooth location-tracking devices to be compatible with unauthorized tracking detection and alerts across iOS and Android platforms. Apple AirTag Read our review Price When Reviewed: 1 pack $29 | 4 pack $99 Best Prices Today: $24 at Amazon | $27 at Walmart | $29 at Apple How an AirTag can track you Because AirTags don’t register proximity except to the owner, the only way it can be used to gather information about you is if it travels with you. An AirTag in your home, office, or classroom won’t reveal anything to someone trying to keep tabs. That reduces the “surface area” of unwanted surveillance because the AirTag has to be in your clothes, wallet, or purse, something else you’re carrying, or in a vehicle you’re in and using exclusively or at least regularly. If you’re traveling regularly through urban and suburban areas or on public transportation, other people’s devices will still pick up and relay location information about any AirTag that’s with you. That can include something as innocuous as pulling over to a rest area on a highway, and someone 50 feet away has an iPhone, or even driving on a highway near other people who have iPhones or iPads connected to a cellular network. Bluetooth LE’s range is surprisingly long. I found that an AirTag I temporarily placed in my car, parked two flights of stairs down from our ground floor and about 50 feet from the house still provided regular updates about its location via devices I owned—not to mention those of neighbors walking or driving by. Everyone’s devices participate in relaying secured, privacy-protecting location information about their devices and AirTags unless they opt out of the Find My network. That makes everyone around you a potential participant in tracking you via an AirTag you don’t know about. Once the AirTag is in your possession it will relay its location to the owner via the Find My network and other Bluetooth devices. How to know you are being tracked by an AirTag Apple issues alerts to let someone know that there’s an AirTag near them that isn’t associated with their iCloud account. These alerts happen after some period of time or while you’re moving and the AirTag is moving with you. Should an unknown AirTag be tracking you you will see an alert that will state: “AirTag Found Moving With You”. Apple will invite you to open the Find My app on your iPhone to go through various options to disable the tracking and locate the AirTag, discussed below. (Incidentally, you may also see an alert for other devices moving with you, such as AirPods and other Bluetooth trackers). Apple recognizes that it could be an innocent case of having borrowed an item from someone with an AirTag attached or inside it, so one of the options is to Pause Tracking Notifications. To make sure you will receive an alert like this follow these steps: You will need to have an iPhone or iPad running iOS/iPadOS 14.5 or later. Open the Find My app. Tap the Me tab. Tap Customise Tracking Notifications. Make sure the Allow Notifications slider is green (it should be by default). Via the alert, you can see how long this AirTag has been with you. You can also see a map of the locations where the AirTag has been tracked in your possession, which may give you an indication of where you picked it up. How to find an AirTag that’s tracking you Luckily Apple makes it easy to locate the AirTag that is tracking you. Here’s what to do if you have seen a warning from Apple that an AirTag is following. One option is to use Apple’s Find My app to manually scan for AirTags near you using the Items That Can Track Me option in the Items tab. If you have an Android phone, you can also check for unknown AirTags moving with you using the Tracker Detect app. It’s far less robust than Apple’s Find My app and needs to be run manually. 1. Play a sound to locate the AirTag You may find that the tracking AirTag will play a sound once it has been separated from its owner for a time and then moves. This happens after what Apple calls an “extended period of time” away from its paired iPhone or iPad (the company has disclosed elsewhere that this is three days). After this period, an AirTag makes a beep whenever it’s moved. If you hear an unexpected beep from something you’re carrying or within your vehicle, then it’s time to engage in the hunt for an AirTag. The audio alert winds up being less useful than one might hope. If a stalker or other person engaged in surveillance can come within range of the AirTag at least every three days, and they know you don’t have an iPhone or iPad that’s running 14.5 or later, they can reset that counter. The beep that’s made isn’t ongoing or particularly loud, and it can be muffled without blocking the Bluetooth signal substantially. If you haven’t heard a beep, or want to hear it again, you can force the AirTag to play a sound. If you have received an alert about an AirTag that is traveling with you and want it to make a sound follow these steps: Tap Apple’s Alert. Tap Continue. Tap Play Sound. You will have the option to play the sound again. You may find that there is no option to play a sound, in that case, the item may no longer be near you or it may be back in range of its owner,. Another reason why you may not be able to find the AirTag is that it may have changed its identifier (which happens regularly). The Bluetooth ID produced by an AirTag, and by all Apple devices that participate in Find My crowdsourcing, changes on a regular basis to avoid becoming a reverse tracking item: if it were persistent, then someone could track your devices based on the “anonymous” Bluetooth ID. That means that your iPhone or iPad has to notice an AirTag moving with it over a relatively short period of time. Another possibility is that the AirTag speaker has been disabled. After reports of people disabling AirTag speakers, Apple announced that it would add a notification along with the sound on an iPhone, iPad, or iPod touch it is moving with. Apple also says it will adjust the tone sequence that plays when a user has an unknown AirTag traveling with them to make an unknown AirTag easier to find. In a 2022 firmware update version 1.0.301, Apple tweaked the unwanted tracking sound to “more easily locate an unknown AirTag.” If you own the AirTag it is easy to locate it using the Find My app on an iPhone or iPad to play an audible sound on the AirTag. As part of macOS 13.1, this feature also came to the Find My app on Macs. 2. Use Precision Finding to find the AirTag As well as the option to play a sound the alert will also give you the option to use Precision Finding if that is available on your device. Your iPhone would need to support Ultra Wideband via the U1 chip to precisely locate an AirTag, which includes iPhone 11 and later. If Apple’s Alert gives you the option for directions tap Go and you should see directional arrows pointing you in the right direction and a guide to the distance between you and the device. This should help you locate it. So, for example, if you were trying to find an AirTag in your car you could use Find Nearby and follow onscreen directions to locate the AirTag. It should display distance and direction so you can find the AirTag in your car (although, in this case, it would probably be easier to play the alert sound.) 3. Search for the AirTag If you didn’t manage to get it to make a sound and Precision Finding wasn’t the answer for you you will need to look for the AirTag. An AirTag (underside) An AirTag (underside)Apple An AirTag (underside)Apple Apple The first step is to get familiar with what it looks like. If you haven’t seen an AirTag before, consult Apple’s site. They have a rounded white top and a silver base, are somewhat larger than an American quarter or a dollar/pound/single unit coin in many countries, and about three to four times thicker. As we mentioned earlier, the AirTag has to be moving with you for Apple to have sent the alert, so look inside things that you have with you when you move around: Check pockets: In clothing, not just pockets but also check inside the lining or anywhere it could have been sewn in. Check bags: Look inside purses, luggage, messenger bags, and other items, unzip and also feel for an AirTag that’s been placed or sewn in. Check belongings: Someone could have posted you an item with an AirTag in it. Examine your car: A car may have a number of locations that are unreachable or hard to check. Because an AirTag has as long as a year’s worth of power, someone might wrap it in cotton (to stifle the beep it may make; see below), slit a fabric seam, slip it in, and sew it back up. Parking your car away from homes and businesses and using a Bluetooth scanner can help you pinpoint if one is in your car. Even if someone doesn’t have access to your home, work, school, or vehicle, and you don’t receive mail at the address at which you live—you might use a P.O. box or another person’s address—someone could ship you an item with an AirTag in it, and when you take that home, they could have your location. If you’re in that specific situation, you may need to examine all packages received elsewhere before bringing them home. 4. Find the AirTag using a Bluetooth scanner Because AirTag regularly emits Bluetooth signals that Apple devices can pick up, you can use a simple Bluetooth tracker for iOS or iPadOS to scan the area around you and see if an AirTag is nearby. While these tracking apps can’t identify AirTag as such—AirTag changes its Bluetooth ID regularly to avoid being trackable themselves—the apps give you the lay of the landscape. That includes the names of Bluetooth devices that do label themselves in their broadcasts. BLE Scanner is a limited but free app that provides a list of Bluetooth devices your iPhone or iPad can detect, and offers a mapping feature that roughly sorts them by signal strength into distance away. This is particularly useful if you’re checking out whether a car has a hidden AirTag; less so inside when there may be dozens of your own and neighbors’ devices close enough to register. Regular Bluetooth devices typically identify themselves generically (like my “HP OfficeJet Pro 9010 series” printer) or specifically, as with the sharing name of your Macs, iPhones, iPads, Apple TVs, FitBit trackers, and so on. Bluetooth BLE Device Finder (free to download, but $4.99 to unlock needed features) has the advantage of letting you drill down into Bluetooth technical details, which may give additional clues about which devices are legitimate and not. Bluetooth scanning apps can provide cues about unknown devices near you, which may include AirTags. Bluetooth scanning apps can provide cues about unknown devices near you, which may include AirTags. Bluetooth scanning apps can provide cues about unknown devices near you, which may include AirTags. If you can eliminate all known Bluetooth devices, including by powering down equipment that you’re unsure of, and what’s left has no associated name, it can be worth looking further by hand. How to stop an AirTag tracking you There are a number of ways you can stop the AirTag from tracking you. We’ll run through them all below including how to find an AirTag in your car and what to do if there is an AirTag detected near you but you can’t find it. 1. Opt out of the Find My network While you can’t stop other iPhone, iPad, and Mac users from relaying the location of the AirTag, you can at least opt yourself out of the Find My network, though this removes your ability to track your own lost or stolen iPhone, iPad, Apple Watch, Mac, or an AirTag through this extended network. Earlier versions of iOS and macOS don’t include support for the Find My network. In iOS 13 or iPadOS 14 or later go to Settings > Account name > Find My > Find My iPhone/iPad, and disable Find My network. In macOS 10.15 Catalina or later, go to the Apple ID preference pane, select the iCloud link at left, click the Options button to the right of the Find My Mac item, and uncheck Offline Finding or Find My network (the text varies by macOS version). Disabling the Find My network prevents your devices from tracking AirTags or other Find My items and devices near you. Disabling the Find My network prevents your devices from tracking AirTags or other Find My items and devices near you. Disabling the Find My network prevents your devices from tracking AirTags or other Find My items and devices near you. 2. Get the AirTag’s serial number and associated phone number If you find an AirTag, you can safely determine more information about it without disclosing to the person who planted it that you’ve done so. The AirTag includes NFC, useful both for pairing the device initially and for letting any smartphone or tablet with an NFC reader pull up a URL from the device. That includes Android phones and other hardware, as it uses an industry standard for NFC encoding. On following the URL, you’re taken to a page that contains the AirTag’s serial number. That page can also show a phone number set by the owner if they marked it lost. The owner isn’t notified in any fashion about the page being loaded, and Apple preserves the owner’s privacy by providing no direct linkage at all. An NFC transmitter lets you pick up information about an AirTag you discover. An NFC transmitter lets you pick up information about an AirTag you discover. An NFC transmitter lets you pick up information about an AirTag you discover. However, in the case of unwanted tracking, the serial number may help if you pursue civil action, want to obtain a restraining order, or contact law enforcement. Because AirTag tracking requires device pairing, an iCloud account, and an iPhone or iPad that’s logged into the account, anyone actively tracking you is also producing a trail of information stored on their phone, across the cellular network, and in other places. A found AirTag displays its serial number via the NFC link and Apple provides instructions on how to disable it. A found AirTag displays its serial number via the NFC link and Apple provides instructions on how to disable it. A found AirTag displays its serial number via the NFC link and Apple provides instructions on how to disable it. Apple uses end-to-end encryption to protect the location information sent from an arbitrary device to an iPhone, iPad, or Mac, which has to use the Find My app to view it. But the information isn’t secured in the same way on the device. Police and national investigators would be able to create a close association of logins and access, as well as prove that an AirTag was paired with a specific iPhone or iPad. This may deter abusers and others somewhat if they’re aware of how easily they can be tracked back. 3. Disable the AirTag Once you’ve found the AirTag and obtained the information you want from it, you don’t need a hammer or rock to disable it. Unlike most of Apple’s hardware, the AirTag has a removable battery. Use pressure to rotate the AirTag’s metal underside counter-clockwise (from upper right to upper left). Remove that plate. Then remove the battery. What to do if you are being tracked by an AirTag You probably know already if you’re a candidate for involuntary tracking: someone in your life (or formerly so) or a family member may show up at unexpected times in unexpected places when they have no reason to know you’re there. They may comment in person, via email, or otherwise about your activities or whereabouts. Or you’re in the middle of or long past a nasty break-up of a relationship or marriage or have broken off contact with a parent or family members. Whatever the case, if you’re in need of help, consult one of these U.S.-based services the National Domestic Violence Hotline or more specialized resources for victims of domestic abuse, stalking, and other violence listed by the National Coalition Against Domestic Violence. Local law enforcement, the FBI, or national police in other countries also offer resources. iOS, iPhone, Mobile Phone Accessories, Security Software and Services

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  • 1 hour ago
    Amazon crushes it with $179 AirPods Pro 2, $299 Apple Watch Series 9 deals
    Amazon has issued fresh price cuts on Apple AirPods Pro 2 with USB-C and Apple Watch styles, delivering the cheapest prices of the year.Amazon's Apple sale offers discounts of up to $300 off.Less than two weeks remain until Mother's Day and Amazon's latest AirPods sale can help you pick up a wonderful gift for Mom at a discount. While supplies last, AirPods Pro 2 with the latest USB-C charging case are on sale for $179, saving you $70 off retail.Buy for $179 Continue Reading on AppleInsider

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  • 03:10 pm
    iPhone users try telling their bosses the alarm didn't go off
    An unknown number of iPhone users have been reporting that their alarms may go off on time, but without making a sound, so it's not their fault they're late at all.Your iPhone may think you need a lie-inMaybe Apple's latest earnings are going to be so bad that the company is experimenting with making people sleep in and miss the call. Or possibly iPhone users are letting their alarms vibrate instead of make sounds.While there are long-standing threads on the Apple support forums about the issue, the one solid fact appears to be that the Wall Street Journal's Joanna Stern has a really tight schedule. According to her tweet asking if the rumors are true, she gets up at 6:50 A.M. daily. Continue Reading on AppleInsider | Discuss on our Forums

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  • 03:05 pm
    Fast-charge iPhone on the go with Pitaka’s new Qi2 car mount
    Pitaka MagEZ Car Mount Pro 2 Qi2 gives you 15W of fast charging on the go for iPhones and Android phones alike. (via Cult of Mac - Apple news, rumors, reviews and how-tos)

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  • 03:05 pm
    Fast-charge iPhone on the go with Pitaka’s new Qi2 car mount
    Pitaka MagEZ Car Mount Pro 2 Qi2 gives you 15W of fast charging on the go for iPhones and Android phones alike. (via Cult of Mac - Apple news, rumors, reviews and how-tos)

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  • 03:05 pm
    Fast-charge iPhone on the go with Pitaka’s new Qi2 car mount
    Pitaka MagEZ Car Mount Pro 2 Qi2 gives you 15W of fast charging on the go for iPhones and Android phones alike. (via Cult of Mac - Apple news, rumors, reviews and how-tos)

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  • 03:05 pm
    Fast-charge iPhone on the go with Pitaka’s new Qi2 car mount
    Pitaka MagEZ Car Mount Pro 2 Qi2 gives you 15W of fast charging on the go for iPhones and Android phones alike. (via Cult of Mac - Apple news, rumors, reviews and how-tos)

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  • 02:39 pm
    Apple launches Beats Solo Buds and Beats Solo 4 headphones
    Apple subsidiary Beats on Tuesday announced the expansion of its bestselling product family with the all-new Beats Solo Buds true wireless… The post appeared first on MacDailyNews.

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  • 02:30 pm
    Today in Apple history: First iPad 3G tablets land in customers’ hands
    On April 30, 2010, the first Wi-Fi + 3G models arrived in the hands of U.S. customers. The tablet became Apple's fastest-selling new product. (via Cult of Mac - Apple news, rumors, reviews and how-tos)

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  • 02:30 pm
    Apple Confirms iPhone Alarm Failure Reports
    Apple has confirmed reports [video link] of a software glitch causing some iPhone alarms to fail to play a sound. Read more of this story at Slashdot.

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  • 02:25 pm
    Apple working on fix for bug causing iPhone alarms to not play sounds
    Over the last several weeks, a number of reports on social media have surfaced from iPhone users claiming their alarms don’t properly play a sound. Apple has since confirmed that it’s aware of this problem, and says it is working on a fix. more…

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  • 02:20 pm
    AI hardware is like trying to invent the iPod after the iPhone
    For some reason which utterly eludes me, 2024 seems to be the year of AI hardware. We’ve had the Humane AI Pin, the Rabbit R1, and even former Apple design chief Jony Ive reportedly seeking a billion-dollar bet for his own attempt. Reviews of Humane were brutal, with those who tried it as unimpressed by its performance as they were bemused as to its purpose – and the Rabbit R1 isn’t faring too much better, with Marques Brownlee describing it as “barely reviewable” … more…

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  • 02:18 pm
    It makes no sense to give the iPad Pro an M4 chip before the Mac
    Macworld When you’re a kid, being an inventor sounds like an impossibly glamorous job–and a simple one, too. All you have to do is invent something brilliant (like, say, the iPad), then sit back and wait for the checks to roll in. But when you grow up you learn about capitalism and investors and stock prices and realize that everything is a lot more complicated. One-off brilliance is not enough—you need an ongoing revenue stream, and that means releasing new things on a regular basis, each preferably better than the last. Finding ways to make the iPad better every 18 months (but not so good that you can’t surpass it again next time) is tricky enough, but Apple made another rod for its own back when it split the device into multiple lines: the standard iPad, the iPad mini, the iPad Air, the iPad Pro. Now you have to make sure the iPad is better than last year’s model, the iPad Air is better than the iPad, and the Pro is better than the Air… but not so much better that the weaker product doesn’t get any sales at all. The whole thing is an unenviable juggling act, equal parts innovation, compromise, and planned obsolescence. Thanks to its inconsistent naming conventions, confusing technical differences, and intimidating range of sizes and storage capacities, Apple’s iPad range has long been a nightmare for the casual buyer. But at least, up to now, the headache has been confined to the tablet range. That may soon change if we can believe a surprising new report that says the iPad Pro is about to jump from the M2 to the M4 processor. Bump the Pro to an M4 and Mac customers are going to be just as confused as the poor iPad buyers. The MacBook Pro only just got an M3 processor in March—so why would Apple upstage it so soon? The MacBook Pro only just got an M3 processor in March—so why would Apple upstage it so soon?Foundry The MacBook Pro only just got an M3 processor in March—so why would Apple upstage it so soon?Foundry Foundry Macworld readers are a knowledgeable bunch, so this may be a difficult thought experiment. But try for a moment to put yourself in the shoes of Joe and Jane Q Applebuyer lining up at the Apple Store to buy a laptop for work. They browse the selections and settle on an M3 MacBook Pro before sauntering over to the iPad table. Suddenly they need to grasp why the top-of-the-line MacBook Pro has a mere M3 processor when the flagship iPad has a newer and presumably faster M4. And if they stop at the Mac mini table, they’ll see an M2 chip and just ask more questions. Now a weary retail employee will have to explain what’s going on, talk about sustained speeds and graphics, the nature of Apple silicon and its upgrade cycle, the kind of work that’s done on each, unified memory, and other specs to explain the distinction between the two lines. Logically, an iPad doesn’t need to be as powerful as a Mac because (for now) Apple has more control over the software it’s permitted to run. iPad apps are designed with predictable hardware in mind. The top-end iPad Pro at any given time will be able to happily run everything on the store at top settings because the devs would be insane to calibrate them in any other way. Macs are a different matter because macOS software can come from anywhere—even ported from the world of Windows-based gaming rigs. Macs themselves are more variable and customizable than iPads, which means developers have less of a clear target audience, in turn creating more variation in system requirements and making very high specs more of an advantage. And despite what Apple will have you think, the type of work people do on their Macs is inherently different than on an iPad. Simply put: The iPad doesn’t need as much power as a Mac. Giving the iPad Pro an M4, then, would be a bizarre decision for two reasons. It wouldn’t really benefit the iPad Pro, because it doesn’t need an M4. And it would hurt the Mac range, whose M2 and M3 machines would instantly appear underpowered, and create confusion for Mac buyers. The only beneficiary of the decision would be Apple’s tablet marketing department, who need an eye-catching way to upsell iPad buyers from the Air to the Pro model. Don’t buy that stinky old M2-powered Air! Buy this M4-powered Pro instead. “It does AI.”™️ Mark Gurman, the author of that surprising report, points out the M4’s advanced neural engine as a main reason for Apple to add the M4 to “lay out its AI chip strategy without distraction.” If that’s the case, perhaps Apple will brand the iPad Pro’s new chip as a unique edition of the M3 (Bionic? Plus?) as it did with the A12X in 2018 and A12Z in 2020. Then Apple can focus on the neural engine and better AI capabilities, eliminate any potential confusion with the Mac, and still give the iPad Pro its own identity. Don’t ask how they’re going to market the next iPad Pro, by the way. That’s a problem for someone else. iPad

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  • 02:18 pm
    iPhone 16 may come in new color-infused green
    A leaker claims to have seen what Apple's rumored green color-infused coating for the iPhone 16 and maybe the iPhone 16 Pro looks like.The "Alpine Green" back of the iPhone 13 ProOne previous leaker claimed that the iPhone 16 Pro would come solely in Space Black, White, Gray, and Rose. But that same leaker also said that Apple was going to use the color-infusing technique it did on the iPhone 15, for the new Pro models.Now a separate leaker, "Fixed Focus Digital," has claimed on Chinese social media site Weibo that there is to be a color-infused green in the range too. This leaker has previously said that there would be green, plus white and purple. Rumor Score: 🤔 Possible Continue Reading on AppleInsider | Discuss on our Forums

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  • 02:01 pm
    Beats affordable Solo Buds and Solo 4 headphones go official
    Beats has announced two affordable earphones and headphones, the Beats Solo Buds and Solo 4, offering long battery life. (via Cult of Mac - Apple news, rumors, reviews and how-tos)

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  • 02:01 pm
    Apple Targets Google Staff To Build AI Team
    Apple has poached dozens of AI experts from Google and has created a secretive European laboratory in Zurich, as the tech giant builds a team to battle rivals in developing new AI models and products. From a report: According to a Financial Times analysis of hundreds of LinkedIn profiles as well as public job postings and research papers, the $2.7tn company has undertaken a hiring spree over recent years to expand its global AI and machine learning team. The iPhone maker has particularly targeted workers from Google, attracting at least 36 specialists from its rival since it poached John Giannandrea to be its top AI executive in 2018. While the majority of Apple's AI team work from offices in California and Seattle, the tech group has also expanded a significant outpost in Zurich. Professor Luc Van Gool from Swiss university ETH Zurich said Apple's acquisitions of two local AI start-ups -- virtual reality group FaceShift and image recognition company Fashwell -- led Apple to build a research laboratory, known as its "Vision Lab," in the city. Read more of this story at Slashdot.

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