Sources: Apple to Expand Crowded Eaton Centre Store in Toron...
Apple's efforts to modernize its chain of over 500 retail stores around the world may extend to Canada soon. Apple plans to relocate its oft-crowded store at the Eaton Centre shopping mall in Downtown Toronto to a much larger space in the mall, currently occupied by apparel chain Abercrombie & Fitch, which will also be relocating within the mall as part of the shuffle, according to people familiar with the matter. A view of the existing Apple and Abercrombie & Fitch stores at the Eaton Centre It is also certainly possible that Apple could take over a few additional units surrounding Abercrombie & Fitch for an even larger store. Just this week, Abercrombie & Fitch erected a temporary barricade for its new store, slated to open in spring 2019. This suggests Apple could take over Abercrombie & Fitch's current space within three to five months from now and begin constructing its new store for a potential grand opening by the end of 2020. Apple is currently located on the third floor of the Eaton Centre, while the existing Abercrombie & Fitch is situated almost directly beneath Apple on the second floor near the Queen Street entrance to the mall. Apple's mall-based stores are frequently in prime locations near entrances and escalators. Apple's current store at the Eaton Centre in Toronto The biggest reason for Apple's planned move would be additional space. Abercrombie & Fitch has a 10,680-square-foot unit, more than twice the size of Apple's current 4,977-square-foot unit, according to an Eaton Centre floor plan. Eaton Centre is North America's busiest shopping mall, with more than 50 million people passing through its atrium in 2017 according to one study. It is also home to Apple's only store in Downtown Toronto. An expansion would surely be a sigh of relief for not only customers but the team staffing the busy store. Apple has greatly expanded both its product lineup and retail initiatives since the store first opened in 2006, one year prior to the iPhone. The additional space would better accomodate customers in many ways, ranging from Apple Watch try-ons to Today at Apple sessions to Genius Bar appointments. The new store would also have an updated aesthetic. Apple's latest retail design typically includes large glass doors, large video screens for Today at Apple sessions and product marketing, and wall-mounted sequoia wood shelves called Avenues that display Beats headphones, iPhone cases, and other accessories. Apple did not respond to a request for comment. Eaton Centre owner and management company Cadillac Fairview declined to comment. Taller Ambitions Another move that could help with the traffic at Apple Eaton Centre is Apple's rumored flagship store at the ground level of The One, a super-tall 85-floor condominium under construction at the corner of Yonge Street and Bloor Street, one of the busiest intersections in Toronto and bordering the downtown core. A render of The One upon completion Early last year, Toronto-based photographer, writer, and urban planning aficionado Pedro Marques uncovered a reference to [read more]
MacRumorsJan 9 1:46
2 weeks ago