[NPL] Macromedia Debuts Fireworks 2
TweetFollow Us on Twitter

[NPL] Macromedia Debuts Fireworks 2

MACROMEDIA DEBUTS FIREWORKS 2

Integrated Graphics, Coding and Sitewide Editing Lead New Features Of
Next-Generation Web Graphics Production Environment

San Francisco, Calif. - February 16, 1998 - Macromedia, Inc. (NASDAQ:
MACR) the leader in Web Publishing software, today introduced
Fireworks(R) 2, revolutionizing the way Web sites are built and
maintained by seamlessly integrating with HTML editors and bridging
the gap between graphics and code.

Fireworks 2 is a major upgrade to the company's award-winning Web
graphics production tool. Unveiled last year, Fireworks was the first
software application to specifically target the graphics production
needs of Web designers. Fireworks accelerates Web workflow with new
features that enable rapid edits across multiple graphics and ensure
consistent design throughout a site. All of this power is offered in
a complete, professional design environment that allows Web
professionals to produce graphics-rich, interactive Web sites with
unprecedented ease and speed.

Fireworks 2 will be available as a standalone application or
integrated with Macromedia Dreamweaver(TM) 2, the leading
professional visual HTML editor, in the Dreamweaver Fireworks
Studio(TM). Together, Dreamweaver and Fireworks provide an unbeatable
environment for producing dynamic Web graphics and clean HTML code.

"The integration between Fireworks and Dreamweaver really addresses
the way designers work today," said Lisa Lopuck, a San
Francisco-based Web designer who has built high profile sites for
National Geographic Online and Twentieth Century Fox Home
Entertainment. "After I completed one big project with the Fireworks
2 beta, you couldn't pry it away from me. The editable graphics and
Dreamweaver integration have saved me enormous amounts of time and
effort."

Bridging the Gap Between Graphics and Code Because graphics and code
on the Web are tightly associated, integrating and optimizing
graphics and HTML production is a central issue facing today's Web
developers. Fireworks solves this real-world problem by enabling
designers to create graphics with sophisticated behaviors such as
rollovers, then export those graphics and code in a format
immediately recognized by the designer's HTML editor -without the
need for time-consuming modification. Designers can export code in
the native formats of leading professional HTML editors such as
Macromedia Dreamweaver as well as tools for office users such as
Microsoft FrontPage. Fireworks' HTML export templates are also fully
customizable so developers can tailor them to individual needs.

While working in Dreamweaver, developers can easily launch the full
set of Fireworks editing features, then return to Dreamweaver once
graphics work is complete. For rapid image optimizations, a new
"Optimize in Fireworks" menu item in Dreamweaver 2 launches just the
Fireworks Optimization engine. Fireworks' new JavaScript behaviors
appear as native behaviors in Dreamweaver. The two applications
include a number of additional workflow features that enable
roundtrip editing of graphics and HTML code.

Consistent Look and Feel, Rapid Edits Across Sites "As Web sites
become larger and more central to business operations, consistent
design and the ability to rapidly make changes across multiple
graphics become crucial," said Tom Hale, vice president of marketing
for Macromedia's Web Publishing division. "Fireworks provides real
productivity advantages to businesses that each day face the
challenge of keeping graphics-intensive sites updated and fresh in
order to attract and keep visitors."

Fireworks 2 addresses these needs with a host of new features,
including graphic and text Styles that can be shared among
workgroups, and a Find and Replace function that can globally update
text, fonts, colors, and URLs. Fireworks' powerful batch processing
feature automates common, time-consuming tasks and even generates
JavaScript Scriptlets, drag-and-drop pieces of code. A new URL
manager helps keep links consistent throughout a site; and a
Behaviors palette makes creating sophisticated interactivity fast and
simple. Fireworks even adds a Project Log to assist in task
management.

Professional Design Tools Specifically for the Web Fireworks allows
Web site creators to progress from concepts to completed Web graphics
in one environment, without needing to switch tools. The new release
brings customer-requested enhancements such as tabbed, draggable
palettes, support for scanners and digital cameras, onion-skinning
for precise GIF animations, and the ability to preview animations in
the workplace. Fireworks 2 also introduces Web-savvy innovations such
as color-locking and a Web Dither Fill, used to create unlimited
Websafe colors. Fireworks' image optimization has been considered the
best in the industry. Fireworks 2 takes optimization a step further
with better JPEG compression and an innovative "Export to Size"
wizard that automatically creates the highest quality graphics for a
user-specified file size.

"Fireworks customers, users of traditional design software, and
first-time graphics creators will love the power of Fireworks 2,"
said Diana Smedley, Senior Product Manager for Fireworks. "Before we
started building the new version, the Fireworks team visited over a
hundred design shops. We talked to designers and programmers, we
watched them work, and we asked them what they wanted. Macromedia's
answer to those requests is Fireworks 2."

Pricing and Availability
Fireworks 2 for Windows 95/98, Windows NT 4.0 or later, and MacOS
7.5.5 or later will be available in March, 1999, for an estimated
street price of US $199 in North America. Current registered
Fireworks users can upgrade to Fireworks 2 for US $129. Fireworks 2
can also be purchased as part of the Dreamweaver Fireworks Studio for
US $399. Fireworks 2 and the Dreamweaver Fireworks Studio can be
purchased by calling (800) 457-1774 or bought directly from
Macromedia's Web site at www.macromedia.com. Macromedia is extending
a special, limited time offer to customers who own the previous
version of Fireworks plus any other Macromedia product: these
customers can upgrade to Fireworks 2 through Macromedia's Website for
just US $39 until June 15, 1999. To purchase or for more details,
please visit www.macromedia.com. Interested parties outside North
America should contact their local Macromedia distributor.

About Macromedia
Macromedia's mission is to add life to the Web. By providing its
award-winning Web Publishing, Web Traffic, and Web Learning solutions
to Web designers, consumers, and the enterprise, Macromedia is
delivering a completely new generation of Internet tools and
technologies designed to transform the Web experience. Headquartered
in San Francisco, Macromedia (NASDAQ: MACR) has more than 500
employees worldwide and is available on the Internet at
http://www.macromedia.com. Macromedia also hosts one of the most
engaging entertainment sites on the Web at http://www.shockrave.com.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Box Sync 4.0.6567 - Online synchronizati...
Box Sync gives you a hard-drive in the Cloud for online storage. Note: You must first sign up to use Box. What if the files you need are on your laptop -- but you're on the road with your iPhone? No... Read more
Carbon Copy Cloner 4.1.4 - Easy-to-use b...
Carbon Copy Cloner backups are better than ordinary backups. Suppose the unthinkable happens while you're under deadline to finish a project: your Mac is unresponsive and all you hear is an ominous,... Read more
OmniGraffle Pro 6.3.1 - Create diagrams,...
OmniGraffle Pro helps you draw beautiful diagrams, family trees, flow charts, org charts, layouts, and (mathematically speaking) any other directed or non-directed graphs. We've had people use... Read more
Monosnap 3.1.2 - Versatile screenshot ut...
Monosnap lets you capture screenshots, share files, and record video and .gifs! Capture: Capture full screen, just part of the screen, or a selected window Make your crop area pixel perfect with... Read more
Alfred 2.7.2 - Quick launcher for apps a...
Alfred is an award-winning productivity application for OS X. Alfred saves you time when you search for files online or on your Mac. Be more productive with hotkeys, keywords, and file actions at... Read more
Microsoft Remote Desktop 8.0.19 - Connec...
With Microsoft Remote Desktop, you can connect to a remote PC and your work resources from almost anywhere. Experience the power of Windows with RemoteFX in a Remote Desktop client designed to help... Read more
OmniGraffle 6.3 - Create diagrams, flow...
OmniGraffle helps you draw beautiful diagrams, family trees, flow charts, org charts, layouts, and (mathematically speaking) any other directed or non-directed graphs. We've had people use Graffle to... Read more
PDFKey Pro 4.3.2 - Edit and print passwo...
PDFKey Pro can unlock PDF documents protected for printing and copying when you've forgotten your password. It can now also protect your PDF files with a password to prevent unauthorized access and/... Read more
Ableton Live 9.2.2 - Record music using...
Ableton Live lets you create and record music on your Mac. Use digital instruments, pre-recorded sounds, and sampled loops to arrange, produce, and perform your music like never before. Ableton Live... Read more
Macs Fan Control 1.3.1.0 - Monitor and c...
Macs Fan Control allows you to monitor and control almost any aspect of your computer's fans, with support for controlling fan speed, temperature sensors pane, menu-bar icon, and autostart with... Read more

This Week at 148Apps: August 24-28, 2015
The Apps of August With 148Apps How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you're looking for. The ones we love become Editor’s Choice, standing out... | Read more »
NASCAR in Real Racing 3? Sure, Why Not?
I have to give Firemonkeys credit - it's very cool of them to add NASCAR to Real Racing 3 via an update rather than making a separate game for it. But that's a different discussion for another time; for now let's sit back and enjoy driving in... | Read more »
The nuyu is an Inexpensive Activity Moni...
Today, Health o Meter nuyu has announced a series of health and fitness-related products, including the aforementioned activity monitor along with a wireless scale. All at a decent pricepoint, no less. [Read more] | Read more »
The Makers of Overkill are Trying Someth...
Craneballs, the studio responsible for the Overkill series, is taking a little break from all that violence (a little break) to bring us Cube Worm - a 3D take on one of the most classic PC/calculator games in existence. [Read more] | Read more »
The Sandbox Welcomes Cutethulu in its La...
Another month, another update to Pixowl's The Sandbox. This time players can say hello to "Cutethulu" - an adorable little rendition of perhaps the most well known (and infamous) of the Elder Gods. [Read more] | Read more »
ReBoard: Revolutionary Keyboard (Utilit...
ReBoard: Revolutionary Keyboard 1.0 Device: iOS Universal Category: Utilities Price: $1.99, Version: 1.0 (iTunes) Description: Do everything within the keyboard without switching apps! If you are in WhatsApp, how do you schedule a... | Read more »
Tiny Empire (Games)
Tiny Empire 1.1.3 Device: iOS Universal Category: Games Price: $2.99, Version: 1.1.3 (iTunes) Description: Launch cannonballs and blow tiny orcs into thousands of pieces in this intuitive fantasy-themed puzzle shooter! Embark on an... | Read more »
Astropad Mini (Productivity)
Astropad Mini 1.0 Device: iOS iPhone Category: Productivity Price: $4.99, Version: 1.0 (iTunes) Description: *** 50% off introductory price! ​*** Get the high-end experience of a Wacom tablet at a fraction of the price with Astropad... | Read more »
Emo Chorus (Music)
Emo Chorus 1.0.0 Device: iOS Universal Category: Music Price: $1.99, Version: 1.0.0 (iTunes) Description: Realistic Choir simulator ranging from simple Chorus emulation to full ensemble Choir with 128 members. ### introductory offer... | Read more »
Forest Spirit (Games)
Forest Spirit 1.0.5 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.5 (iTunes) Description: | Read more »

Price Scanner via MacPrices.net

WaterField Designs Unveils American-Made, All...
San Francisco’s WaterField Designs today unveiled their all-leather Cozmo 2.0 — an elegant attach laptop bag with carefully-designed features to suit any business environment. The Cozmo 2.0 is... Read more
Apple’s 2015 Back to School promotion: Free B...
Purchase a new Mac or iPad at The Apple Store for Education and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free,... Read more
128GB MacBook Airs on sale for $100 off MSRP,...
B&H Photo has 11″ & 13″ MacBook Airs with 128GB SSDs on sale for $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 11″ 1.6GHz/128GB MacBook Air: $799.99, $100 off MSRP... Read more
13-inch 2.5GHz MacBook Pro (refurbished) avai...
The Apple Store has Apple Certified Refurbished 13″ 2.5GHz MacBook Pros available for $829, or $270 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.... Read more
27-inch 3.2GHz iMac on sale for $1679, save $...
B&H Photo has the 27″ 3.2GHz iMac on sale for $1679.99 including free shipping plus NY sales tax only. Their price is $120 off MSRP. Read more
Apple and Cisco Partner to Deliver Fast-Lane...
Apple and Cisco have announced a partnership to create a “fast lane” for iOS business users by optimizing Cisco networks for iOS devices and apps. The alliance integrates iPhone with Cisco enterprise... Read more
Apple offering refurbished 2015 13-inch Retin...
The Apple Store is offering Apple Certified Refurbished 2015 13″ Retina MacBook Pros for up to $270 (15%) off the cost of new models. An Apple one-year warranty is included with each model, and... Read more
Apple refurbished 2015 MacBook Airs available...
The Apple Store has Apple Certified Refurbished 2015 11″ and 13″ MacBook Airs (the latest models), available for up to $180 off the cost of new models. An Apple one-year warranty is included with... Read more
21-inch iMacs on sale for up to $120 off MSRP
B&H Photo has 21″ iMacs on sale for up to $120 off MSRP including free shipping plus NY sales tax only: - 21″ 1.4GHz iMac: $999.99 $100 off - 21″ 2.7GHz iMac: $1199.99 $100 off - 21″ 2.9GHz iMac... Read more
5K iMacs on sale for up to $150 off MSRP, fre...
B&H Photo has the 27″ 3.3GHz 5K iMac on sale for $1899.99 including free shipping plus NY tax only. Their price is $100 off MSRP. They have the 27″ 3.5GHz 5K iMac on sale for $2149.99 $2199.99, $... Read more

Jobs Board

*Apple* Desktop Analyst - KDS Staffing (Unit...
…field and consistent professional recruiting achievement. Job Description: Title: Apple Desktop AnalystPosition Type: Full-time PermanentLocation: White Plains, NYHot Read more
Simply Mac- *Apple* Specialist- Store Manag...
Simply Mac is the largest premier retailer for Apple products and solutions. We're looking for dedicated individuals with a passion to simplify and enhance the Read more
*Apple* Evangelist - JAMF Software (United S...
The Apple Evangelist is responsible for building and cultivating strategic relationships with Apple 's small and mid-market business development field teams. This Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Desktop Analyst - KDS Staffing (Unit...
…field and consistent professional recruiting achievement. Job Description: Title: Apple Desktop AnalystPosition Type: Full-time PermanentLocation: White Plains, NYHot Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.