[NPL] HotMedia 2.0, Now with Mac Support
TweetFollow Us on Twitter

[NPL] HotMedia 2.0, Now with Mac Support

IBM TURNS UP THE HEAT WITH DELIVERY OF HOTMEDIA 2.0

New customers, Mac support and support for third party Java applets
highlight new release

SAN FRANCISCO, May 4, 1999 -- IBM today made it easier to add sizzle
to rich media banner ads and Web sites with the release of HotMedia
2.0*. The second release of the plug-in-free Java** tool includes
electronic-commerce-enhancing features designed to attract, retain
and track customer mouse clicks.

At the @d:tech Conference here, IBM also announced support for third
party Java applets, allowing partners to build Java players that can
be incorporated into HotMedia. As an example, IBM and Interactive
Pictures Corporation (IPIX) will support IPIX 360 degree images as
objects in HotMedia files. As part of this relationship, the HotMedia
toolkit will also be bundled with IPIX products.

IBM also announced the addition of several new customers who are
using HotMedia to add rich media to their Web sites, including
Brookstone, CVS Pharmacy, Designer Outlet and Intellicast.

HotMedia technology plays an important role in IBM's strategy to help
marketing communications companies transform their creative and
business processes to become e-businesses. Through use of HotMedia
and other innovative technologies and services, IBM is helping
marketing communications companies generate new revenues and increase
operational efficiencies.

"Rich media makes the Web more natural, intuitive, and useful --
which is good for advertising agencies and other businesses and
consumers," said Armando Garcia, vice president of Internet media at
IBM. "Eliminating the need for plug-ins, providing authoring support
for the Mac community and adding support for third-party Java applets
such as IPIX, make rich media more accessible to designers and the
people they design for."

New Features
Version 2.0 of the HotMedia toolkit, which can be downloaded
free-of-charge at http://www.ibm.com/hotmedia beginning June 1, 1999,
includes the following new features:

* Authoring support for the Mac: While Macintosh users have always
been able to view HotMedia content over the Web, a version of the
HotMedia assembly tool is now available for creating HotMedia content
on the Macintosh platform (HotMedia v1.2 only).

* Java streaming audio: Using the HotMedia 2.0 assembly tool, users
can include 360 degree images into a HotMedia file. HotMedia 2.0
supports multiple 360 degree Java players and features the IPIX Java
applet. Hotspots, including mouse-over audio effects, can also be
added to 360 degree images.

* Java 360 degree images: Using the HotMedia 2.0 authoring tool,
users can include 360 degree images into a HotMedia file. HotMedia
2.0 supports IBM's own 360 degree panoramic Java player, as well as
the IPIX Java panoramic player. Hotspots, including mouse-over audio
effects, can also be added to 360 degree images.

* New user interface for the HotMedia player: An optional user
interface that communicates user-driven actions (animation, audio,
zoom, 3D, audio controls, etc.) enables users to navigate content
more intuitively.

* Advanced tracking: This facility includes hover-time and flexible
tracking parameters, which extend HotMedia's existing tracking
capability. HotMedia's tracking capabilities are designed to easily
work with a Web site's existing tracking system. As part of IBM's
commitment to privacy, HotMedia's tracking features can be disabled
when the content is created, preventing any tracking of user activity.

* TrackSelect: This new feature enables content authors to "label"
the media tracks within a HotMedia file with information such as
target demographics and minimum required network speed. Using this
feature, Web publishers can target individual elements of, for
example, a banner ad to specific target audiences.

* Timing estimation: A 'timing meter' within the HotMedia assembly
tool provides estimated download times for the various objects in a
HotMedia file based on a target bandwidth.

MatchLogic, the Colorado-based leader in digital marketing solutions,
will use the TrackSelect feature to provide highly targeted online
advertising across the Web. "Together with MatchLogic's demographic
databases and our SpeedSelect solution for determining the effective
bandwidth a user is experiencing, TrackSelect can help provide
compelling, targeted, and bandwidth-appropriate content for the end
user," said Michael Healy, Vice President of Business Development at
MatchLogic.

New Customers
New customers using IBM's HotMedia to enhance their Web sites,
include Brookstone, CVS Pharmacy, Designer Outlet and Intellicast.
Brookstone -- This e-catalog uses HotMedia to display and allow viewers to
interact with particular products -- zooming in for a closer view, rotating
products 360 degrees, and actually playing back product audio features,
including multiple tracks of "soothing sounds" of the ocean, rainforest etc.

CVS Pharmacy -- Visitors to CVS' Web site are greeted by a HotMedia enabled
banner, which serves as a unique navigation tool, allowing viewers to
experience different segments of the site, without leaving their homepage.

Designer Outlet -- This online off-price designer clothing store gives
viewers an interactive 3-D experience through the visualization features of
HotMedia, which allow shoppers to unzip a jacket and examine the lining, all
with the click of a mouse.

Intellicast -- The premiere weather forecasting site on the Web is using
HotMedia to allow visitors to track tornadoes and hurricanes.

IPIX Partnership
Demonstrating its ability to integrate third-party Java functions
into HotMedia, IBM announced a business partnership with Interactive
Pictures Corporation (IPIX), the leader in photography for the
Internet. IPIX will bundle HotMedia 2.0 with its IPIX Camera kits
allowing users to incorporate HotMedia features in IPIX images. This
combination provides IPIX users with hotlink, audio and animation
capabilities without the need for a plug-in. The IPIX wizard is also
built-in to the HotMedia 2.0 authoring tool, making it easy for
designers to incorporate IPIX content into their HotMedia creations.
IPIX will distribute HotMedia 2.0 with its entire product line.

"IPIX images have become a new interactive media type on the
Internet. Our partnership with IBM will accelerate awareness of IPIX
technology by providing Web developers and content creators with a
Java-based enhanced multimedia tool to create innovative rich media
and sticky content," said Jim Phillips, chairman and CEO of
Interactive Pictures. "HotMedia 2.0 with IPIX will give the creative
community a powerful e-commerce solution and consumers the added
benefit of new interactive media experiences that are quick, easy and
fun to view."

About IBM
IBM is the world's largest information technology company, with 80
years of leadership in helping businesses innovate. IBM software
offers the widest range of applications, middleware and operating
systems for all types of computing platforms, allowing customers to
take full advantage of the new era of e-business. The fastest way to
get more information about IBM software is through the IBM software
home page at: http://www.software.ibm.com. For more information about
IBM HotMedia please visit: http://www.software.ibm.com/net.media.

Customer & Partner Contacts:
Brookstone
http://www.brookstone.com/cgi-bin/ncommerce3/ProductDisplay?prmenbr=1&
prrfnbr=2258&TOP10=YES
http://www.brookstone.com/cgi-bin/ncommerce3/ProductDisplay?prmenbr=1&
prrfnbr=130&TOP10=YES
Carol Kate
603-880-9500
Sharon Rached (Image 9 Web dev)
212-268-4444, x14

CVS Pharmacy
http://www.cvs.com
Pooja Panjwani
401-765-1500, x3432

DesignerOutlet
http://www.designeroutlet.com/display2_m.cfm?product=218&dosid=990427193...
Lauren Battista
212-367-8561

Intellicast
http://www.intellicast.com
Michael Sikellian
978-670-5186

Interactive Pictures Corporation (IPIX)
http://www.ipix.com
Patricia Fortuna
408-918-0947

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Lyn 1.5.11 - Lightweight image browser a...
Lyn is a lightweight and fast image browser and viewer designed for photographers, graphic artists and Web designers. Featuring an extremely versatile and aesthetically pleasing interface, it... Read more
NeoOffice 2014.11 - Mac-tailored, OpenOf...
NeoOffice is a complete office suite for OS X. With NeoOffice, users can view, edit, and save OpenOffice documents, PDF files, and most Microsoft Word, Excel, and PowerPoint documents. NeoOffice 3.x... Read more
LaunchBar 6.4 - Powerful file/URL/email...
LaunchBar is an award-winning productivity utility that offers an amazingly intuitive and efficient way to search and access any kind of information stored on your computer or on the Web. It provides... Read more
Remotix 3.1.4 - Access all your computer...
Remotix is a fast and powerful application to easily access multiple Macs (and PCs) from your own Mac. Features Complete Apple Screen Sharing support - including Mac OS X login, clipboard... Read more
DesktopLyrics 2.6.6 - Displays current i...
DesktopLyrics is an application that displays the lyrics of the song currently playing in "iTunes" right on your desktop. The lyrics for the song have to be set in iTunes; DesktopLyrics does nothing... Read more
VOX 2.5.1 - Music player that supports m...
VOX is a beautiful music player that supports many filetypes. The beauty is in its simplicity, yet behind the minimal exterior lies a powerful music player with a ton of features and support for all... Read more
NetNewsWire 4.0.0 - RSS and Atom news re...
NetNewsWire is the best way to keep up with the sites and authors you read most regularly. Let NetNewsWire pull down the latest articles, and read them in a distraction-free and Mac-like way. Native... Read more
MacUpdate Desktop 6.0.6 - Search and ins...
MacUpdate Desktop 6 brings seamless 1-click installs and version updates to your Mac. With a free MacUpdate account and MacUpdate Desktop 6, Mac users can now install almost any Mac app on macupdate.... Read more
ForkLift 2.6.5 - Powerful file manager:...
ForkLift is a powerful file manager and ferociously fast FTP client clothed in a clean and versatile UI that offers the combination of absolute simplicity and raw power expected from a well-executed... Read more
Drive Genius 4.1.0 - Powerful system uti...
Drive Genius 4 gives you faster performance from your Mac while also protecting it. The award-winning and improved DrivePulse feature alerts you to hard drive issues before they become major problems... Read more

Auroch Digital is Bringing Back Games Wo...
| Read more »
Carbo - Handwriting in the Digital Age...
Carbo - Handwriting in the Digital Age 1.0 Device: iOS Universal Category: Productivity Price: $3.99, Version: 1.0 (iTunes) Description: | Read more »
Draggy Dead (Games)
Draggy Dead 1.1 Device: iOS Universal Category: Games Price: $.99, Version: 1.1 (iTunes) Description: Ditch your dead end job and take up a rewarding career in Grave Robbing today!Guide the recently deceased to a fun filled life of... | Read more »
Bad Dinos (Games)
Bad Dinos 1.0.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.0 (iTunes) Description: | Read more »
The Apple Watch isn't Great as a Fi...
| Read more »
Show the World What You See With Stre.am...
Live broadcasting is getting popular on mobile devices, which is why you can now get Stre.am, by Infinite Takes. [Read more] | Read more »
PhotoTime's 2.1 Update Adds Apple W...
The latest PhotoTime update is adding even more functionality to the handy photo organizing app. Yep, including Apple Watch support. [Read more] | Read more »
Oh My Glob! Adventure Time Puzzle Quest...
Finn and Jake are taking over D3 Go!'s popular puzzle game series in the upcoming Adventure Time Puzzle Quest. [Read more] | Read more »
Earthcore: Shattered Elements - Tips, Tr...
At first glance, Earthcore: Shattered Elements seems like a rather simple card-battling game. Once you’re introduced to skills that will change quite a bit. Even more so once you start to acquire hero cards. But it’s not so complicated that we... | Read more »
Dungeon999F (Games)
Dungeon999F 1.33 Device: iOS Universal Category: Games Price: $.99, Version: 1.33 (iTunes) Description: "The game you must play at least once in your life!" "The game with potential of million downloads globally!" ...is what the... | Read more »

Price Scanner via MacPrices.net

OtterBox Maximizes Portability, Productivity...
From the kitchen recipe book to the boarsroom presentation, the OtterBox Agility Tablet System turns tablets into one of the most versatile pieces of handheld technology available. Available now, the... Read more
Launch of New Car App Gallery and Open Develo...
Automatic, a company on a mission to bring the power of the Internet into every car, has announced the launch of the Automatic App Gallery, an app store for nearly every car or truck on the road... Read more
Memorial Day Weekend Sale: 13-inch 1.6GHz Mac...
Best Buy has the new 13″ 1.6GHz/128GB MacBook Air on sale for $849 on their online store this weekend. Choose free shipping or free local store pickup (if available). Sale price for online orders... Read more
Memorial Day Weekend Sale: 27-inch 3.5GHz 5K...
Best Buy has the 27″ 3.5GHz 5K iMac on sale for $2099.99 this weekend. Choose free shipping or free local store pickup (if available). Sale price for online orders only, in-store prices may vary.... Read more
Sale! 16GB iPad mini 3 for $349, save $50
B&H Photo has the 16GB iPad mini 3 WiFi on sale for $349 including free shipping plus NY sales tax only. Their price is $50 off MSRP, and it’s the lowest price available for this model. Read more
Price drop on 2014 15-inch Retina MacBook Pro...
B&H Photo has dropped prices on 2014 15″ Retina MacBook Pros by $200. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $1799.99 save $200 - 15″ 2.5GHz... Read more
With a Mission to Make Mobile Free, Scratch W...
Scratch Wireless, claiming to be the world’s first truly free mobile service, has announced the availability of a new Scratch-enabled Android smartphone, the Coolpad Arise. The smartphone is equipped... Read more
First-Ever Titanium Alloy Curved iPhone 6 Scr...
One of the most common problems with mobile phones is damage to the screens. The slightest drop can cause a dreaded spider web of gashes and cracks in the glass panel surface that can cost $hundreds... Read more
Preorder new 12-inch MacBook, $10 off, save o...
Adorama has new 12″ Retina MacBooks available for preorder for $10 off MSRP including free shipping plus NY & NJ sales tax only. For a limited time, Adorama will include a free Apple USB-C to USB... Read more
Will iOS 9 Finally Bring Productivity Friendl...
Ah, the irony. From its original announcement in 2010, Apple has doggedly insisted that the iPad remain “simple,” thus arbitrarily limiting its considerable potential as a content creation and... Read more

Jobs Board

*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
Business Development Manager - *Apple* Pay...
**Job Summary** Apple Pay is seeking an experienced Business Development professional to join the Apple Pay team to develop partnerships and strategic alliances with Read more
Project Manager, *Apple* Retail New Store O...
**Job Summary** An Apple Retail New Store Openings & Remodels Project Manager is responsible for successfully managing the openings, remodels, and small works of Read more
SW QA Engineer - *Apple* TV - Apple (United...
**Job Summary** The Apple TV team is looking for experienced Quality Assurance Engineers with a passion for delivering first in class home entertainment solutions. **Key Read more
Partner Marketing Manager - *Apple* Pay - A...
**Job Summary** The Apple Pay partner marketing team is looking for a marketing manager to develop and drive US marketing programs with our financial institution Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.