[NPL] HotMedia 2.0, Now with Mac Support
TweetFollow Us on Twitter

[NPL] HotMedia 2.0, Now with Mac Support

IBM TURNS UP THE HEAT WITH DELIVERY OF HOTMEDIA 2.0

New customers, Mac support and support for third party Java applets
highlight new release

SAN FRANCISCO, May 4, 1999 -- IBM today made it easier to add sizzle
to rich media banner ads and Web sites with the release of HotMedia
2.0*. The second release of the plug-in-free Java** tool includes
electronic-commerce-enhancing features designed to attract, retain
and track customer mouse clicks.

At the @d:tech Conference here, IBM also announced support for third
party Java applets, allowing partners to build Java players that can
be incorporated into HotMedia. As an example, IBM and Interactive
Pictures Corporation (IPIX) will support IPIX 360 degree images as
objects in HotMedia files. As part of this relationship, the HotMedia
toolkit will also be bundled with IPIX products.

IBM also announced the addition of several new customers who are
using HotMedia to add rich media to their Web sites, including
Brookstone, CVS Pharmacy, Designer Outlet and Intellicast.

HotMedia technology plays an important role in IBM's strategy to help
marketing communications companies transform their creative and
business processes to become e-businesses. Through use of HotMedia
and other innovative technologies and services, IBM is helping
marketing communications companies generate new revenues and increase
operational efficiencies.

"Rich media makes the Web more natural, intuitive, and useful --
which is good for advertising agencies and other businesses and
consumers," said Armando Garcia, vice president of Internet media at
IBM. "Eliminating the need for plug-ins, providing authoring support
for the Mac community and adding support for third-party Java applets
such as IPIX, make rich media more accessible to designers and the
people they design for."

New Features
Version 2.0 of the HotMedia toolkit, which can be downloaded
free-of-charge at http://www.ibm.com/hotmedia beginning June 1, 1999,
includes the following new features:

* Authoring support for the Mac: While Macintosh users have always
been able to view HotMedia content over the Web, a version of the
HotMedia assembly tool is now available for creating HotMedia content
on the Macintosh platform (HotMedia v1.2 only).

* Java streaming audio: Using the HotMedia 2.0 assembly tool, users
can include 360 degree images into a HotMedia file. HotMedia 2.0
supports multiple 360 degree Java players and features the IPIX Java
applet. Hotspots, including mouse-over audio effects, can also be
added to 360 degree images.

* Java 360 degree images: Using the HotMedia 2.0 authoring tool,
users can include 360 degree images into a HotMedia file. HotMedia
2.0 supports IBM's own 360 degree panoramic Java player, as well as
the IPIX Java panoramic player. Hotspots, including mouse-over audio
effects, can also be added to 360 degree images.

* New user interface for the HotMedia player: An optional user
interface that communicates user-driven actions (animation, audio,
zoom, 3D, audio controls, etc.) enables users to navigate content
more intuitively.

* Advanced tracking: This facility includes hover-time and flexible
tracking parameters, which extend HotMedia's existing tracking
capability. HotMedia's tracking capabilities are designed to easily
work with a Web site's existing tracking system. As part of IBM's
commitment to privacy, HotMedia's tracking features can be disabled
when the content is created, preventing any tracking of user activity.

* TrackSelect: This new feature enables content authors to "label"
the media tracks within a HotMedia file with information such as
target demographics and minimum required network speed. Using this
feature, Web publishers can target individual elements of, for
example, a banner ad to specific target audiences.

* Timing estimation: A 'timing meter' within the HotMedia assembly
tool provides estimated download times for the various objects in a
HotMedia file based on a target bandwidth.

MatchLogic, the Colorado-based leader in digital marketing solutions,
will use the TrackSelect feature to provide highly targeted online
advertising across the Web. "Together with MatchLogic's demographic
databases and our SpeedSelect solution for determining the effective
bandwidth a user is experiencing, TrackSelect can help provide
compelling, targeted, and bandwidth-appropriate content for the end
user," said Michael Healy, Vice President of Business Development at
MatchLogic.

New Customers
New customers using IBM's HotMedia to enhance their Web sites,
include Brookstone, CVS Pharmacy, Designer Outlet and Intellicast.
Brookstone -- This e-catalog uses HotMedia to display and allow viewers to
interact with particular products -- zooming in for a closer view, rotating
products 360 degrees, and actually playing back product audio features,
including multiple tracks of "soothing sounds" of the ocean, rainforest etc.

CVS Pharmacy -- Visitors to CVS' Web site are greeted by a HotMedia enabled
banner, which serves as a unique navigation tool, allowing viewers to
experience different segments of the site, without leaving their homepage.

Designer Outlet -- This online off-price designer clothing store gives
viewers an interactive 3-D experience through the visualization features of
HotMedia, which allow shoppers to unzip a jacket and examine the lining, all
with the click of a mouse.

Intellicast -- The premiere weather forecasting site on the Web is using
HotMedia to allow visitors to track tornadoes and hurricanes.

IPIX Partnership
Demonstrating its ability to integrate third-party Java functions
into HotMedia, IBM announced a business partnership with Interactive
Pictures Corporation (IPIX), the leader in photography for the
Internet. IPIX will bundle HotMedia 2.0 with its IPIX Camera kits
allowing users to incorporate HotMedia features in IPIX images. This
combination provides IPIX users with hotlink, audio and animation
capabilities without the need for a plug-in. The IPIX wizard is also
built-in to the HotMedia 2.0 authoring tool, making it easy for
designers to incorporate IPIX content into their HotMedia creations.
IPIX will distribute HotMedia 2.0 with its entire product line.

"IPIX images have become a new interactive media type on the
Internet. Our partnership with IBM will accelerate awareness of IPIX
technology by providing Web developers and content creators with a
Java-based enhanced multimedia tool to create innovative rich media
and sticky content," said Jim Phillips, chairman and CEO of
Interactive Pictures. "HotMedia 2.0 with IPIX will give the creative
community a powerful e-commerce solution and consumers the added
benefit of new interactive media experiences that are quick, easy and
fun to view."

About IBM
IBM is the world's largest information technology company, with 80
years of leadership in helping businesses innovate. IBM software
offers the widest range of applications, middleware and operating
systems for all types of computing platforms, allowing customers to
take full advantage of the new era of e-business. The fastest way to
get more information about IBM software is through the IBM software
home page at: http://www.software.ibm.com. For more information about
IBM HotMedia please visit: http://www.software.ibm.com/net.media.

Customer & Partner Contacts:
Brookstone
http://www.brookstone.com/cgi-bin/ncommerce3/ProductDisplay?prmenbr=1&
prrfnbr=2258&TOP10=YES
http://www.brookstone.com/cgi-bin/ncommerce3/ProductDisplay?prmenbr=1&
prrfnbr=130&TOP10=YES
Carol Kate
603-880-9500
Sharon Rached (Image 9 Web dev)
212-268-4444, x14

CVS Pharmacy
http://www.cvs.com
Pooja Panjwani
401-765-1500, x3432

DesignerOutlet
http://www.designeroutlet.com/display2_m.cfm?product=218&dosid=990427193...
Lauren Battista
212-367-8561

Intellicast
http://www.intellicast.com
Michael Sikellian
978-670-5186

Interactive Pictures Corporation (IPIX)
http://www.ipix.com
Patricia Fortuna
408-918-0947

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Printopia 2.1.14 - Share Mac printers wi...
Run Printopia on your Mac to share its printers to any capable iPhone, iPad or iPod Touch. Printopia will also add virtual printers, allowing you to save print-outs to your Mac and send to apps.... Read more
Google Drive 1.24 - File backup and shar...
Google Drive is a place where you can create, share, collaborate, and keep all of your stuff. Whether you're working with a friend on a joint research project, planning a wedding with your fiancé, or... Read more
Chromium 45.0.2454.85 - Fast and stable...
Chromium is an open-source browser project that aims to build a safer, faster, and more stable way for all Internet users to experience the web. Version 45.0.2454.85: Note: Does not contain the "... Read more
OmniFocus 2.2.5 - GTD task manager with...
OmniFocus helps you manage your tasks the way that you want, freeing you to focus your attention on the things that matter to you most. Capturing tasks and ideas is always a keyboard shortcut away in... Read more
iFFmpeg 5.7.1 - Convert multimedia files...
iFFmpeg is a graphical front-end for FFmpeg, a command-line tool used to convert multimedia files between formats. The command line instructions can be very hard to master/understand, so iFFmpeg does... Read more
VOX 2.6 - Music player that supports man...
VOX is a beautiful music player that supports many filetypes. The beauty is in its simplicity, yet behind the minimal exterior lies a powerful music player with a ton of features and support for all... Read more
Box Sync 4.0.6567 - Online synchronizati...
Box Sync gives you a hard-drive in the Cloud for online storage. Note: You must first sign up to use Box. What if the files you need are on your laptop -- but you're on the road with your iPhone? No... Read more
Carbon Copy Cloner 4.1.4 - Easy-to-use b...
Carbon Copy Cloner backups are better than ordinary backups. Suppose the unthinkable happens while you're under deadline to finish a project: your Mac is unresponsive and all you hear is an ominous,... Read more
OmniGraffle Pro 6.3.1 - Create diagrams,...
OmniGraffle Pro helps you draw beautiful diagrams, family trees, flow charts, org charts, layouts, and (mathematically speaking) any other directed or non-directed graphs. We've had people use... Read more
Monosnap 3.1.2 - Versatile screenshot ut...
Monosnap lets you capture screenshots, share files, and record video and .gifs! Capture: Capture full screen, just part of the screen, or a selected window Make your crop area pixel perfect with... Read more

Goat Simulator MMO Simulator (Games)
Goat Simulator MMO Simulator 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: ** IMPORTANT - SUPPORTED DEVICESiPhone 4S, iPad 2, iPod Touch 5 or better.** Coffee Stain Studios brings next-gen... | Read more »
Worms™ 4 (Games)
Worms™ 4 1.02 Device: iOS Universal Category: Games Price: $4.99, Version: 1.02 (iTunes) Description: The latest instalment in the worldwide mega hit franchise! Coming soon to iPhone, iPad and iPod touch. When the guys and girls at... | Read more »
The Deer God (Games)
The Deer God 1.0 Device: iOS Universal Category: Games Price: $6.99, Version: 1.0 (iTunes) Description: 30% off launch sale!!! “It can be a struggle, but it's all worth it when you're shooting fire out your antlers.” Kotaku “The... | Read more »
AppSpy's Patreon campaign kicks off
Occasionally you'll see us use AppSpy's videos here on 148Apps to support an article we've written. That's because we're part of Steel Media, and AppSpy is Steel's video arm, so we're all part of one happy family. [Read more] | Read more »
We're Sorry to Report that Moonrise...
Moonrise is a very promising-looking, Pokemon-esque monster collecting and battling game that we were really looking forward to reviewing, but unfortunately it looks like that's never going to happen. [Read more] | Read more »
The Latest Update for The Sims FreePlay...
Commerce has gotten a little more active with the newest update for The Sims FreePlay, making Sunset Mall more of a hangout than ever before. [Read more] | Read more »
This Week at 148Apps: August 24-28, 2015
The Apps of August With 148Apps How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you're looking for. The ones we love become Editor’s Choice, standing out... | Read more »
NASCAR in Real Racing 3? Sure, Why Not?
I have to give Firemonkeys credit - it's very cool of them to add NASCAR to Real Racing 3 via an update rather than making a separate game for it. But that's a different discussion for another time; for now let's sit back and enjoy driving in... | Read more »
The nuyu is an Inexpensive Activity Moni...
Today, Health o Meter nuyu has announced a series of health and fitness-related products, including the aforementioned activity monitor along with a wireless scale. All at a decent pricepoint, no less. [Read more] | Read more »
The Makers of Overkill are Trying Someth...
Craneballs, the studio responsible for the Overkill series, is taking a little break from all that violence (a little break) to bring us Cube Worm - a 3D take on one of the most classic PC/calculator games in existence. [Read more] | Read more »

Price Scanner via MacPrices.net

Will You Buy An iPad Pro? – The ‘Book Mystiqu...
It looks like we may not have to wait much longer to see what finally materializes as a new, larger-panel iPad (Pro/Plus?) Usually reliable Apple product prognosticator KGI Securities analyst Ming-... Read more
eFileCabinet Announces SMB Document Managemen...
Electronic document management (EDM) eFileCabinet, Inc., a hosted solutions provider for small to medium businesses, has announced that its SecureDrawer and eFileCabinet Online services will be... Read more
WaterField Designs Unveils American-Made, All...
San Francisco’s WaterField Designs today unveiled their all-leather Cozmo 2.0 — an elegant attach laptop bag with carefully-designed features to suit any business environment. The Cozmo 2.0 is... Read more
Apple’s 2015 Back to School promotion: Free B...
Purchase a new Mac or iPad at The Apple Store for Education and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free,... Read more
128GB MacBook Airs on sale for $100 off MSRP,...
B&H Photo has 11″ & 13″ MacBook Airs with 128GB SSDs on sale for $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 11″ 1.6GHz/128GB MacBook Air: $799.99, $100 off MSRP... Read more
13-inch 2.5GHz MacBook Pro (refurbished) avai...
The Apple Store has Apple Certified Refurbished 13″ 2.5GHz MacBook Pros available for $829, or $270 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.... Read more
27-inch 3.2GHz iMac on sale for $1679, save $...
B&H Photo has the 27″ 3.2GHz iMac on sale for $1679.99 including free shipping plus NY sales tax only. Their price is $120 off MSRP. Read more
Apple and Cisco Partner to Deliver Fast-Lane...
Apple and Cisco have announced a partnership to create a “fast lane” for iOS business users by optimizing Cisco networks for iOS devices and apps. The alliance integrates iPhone with Cisco enterprise... Read more
Apple offering refurbished 2015 13-inch Retin...
The Apple Store is offering Apple Certified Refurbished 2015 13″ Retina MacBook Pros for up to $270 (15%) off the cost of new models. An Apple one-year warranty is included with each model, and... Read more
Apple refurbished 2015 MacBook Airs available...
The Apple Store has Apple Certified Refurbished 2015 11″ and 13″ MacBook Airs (the latest models), available for up to $180 off the cost of new models. An Apple one-year warranty is included with... Read more

Jobs Board

*Apple* Desktop Analyst - KDS Staffing (Unit...
…field and consistent professional recruiting achievement. Job Description: Title: Apple Desktop AnalystPosition Type: Full-time PermanentLocation: White Plains, NYHot Read more
Simply Mac *Apple* Specialist- Repair Techn...
Simply Mac is the greatest premier retailer of Apple products expertise in North America. We're looking for dedicated individuals to provide personalized service and Read more
Simply Mac *Apple* Specialist- Service Repa...
Simply Mac is the greatest premier retailer of Apple products expertise in North America. We're looking for dedicated individuals to provide personalized service and Read more
*Apple* Desktop Analyst - KDS Staffing (Unit...
…field and consistent professional recruiting achievement. Job Description: Title: Apple Desktop AnalystPosition Type: Full-time PermanentLocation: White Plains, NYHot Read more
Simply Mac- *Apple* Specialist- Store Manag...
Simply Mac is the largest premier retailer for Apple products and solutions. We're looking for dedicated individuals with a passion to simplify and enhance the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.