FOR IMMEDIATE RELEASE
October 19, 1999

BLUE WORLD AND RFA DIGITAL COLLABORATE ON LASSO WEB HOSTING SERVICES

Companies offer special pricing on Lasso Web database hosting via
FMPHOST.NET service.

Bellevue, WA–October 19, 1999–Blue World Communications, Inc.–pioneers
of the Web Data Engine–today announced a marketing and distribution
agreement with RFA Digital, Inc., the leading vendor of Lasso and FileMaker
Pro webhosting services across multiple platforms. Effective immediately,
Blue World will provide exclusive discounts on FMPHOST.NET Web database
hosting services via the Blue World Store at
http://store.blueworld.com/fmphost/. RFA Digital will recommend and resell
Blue World Lasso Web Data Engine products via the FMPHOST.NET store at
http://store.fmphost.net/.

“RFA Digital has quickly built a fine reputation for quality service,
expertise, reliability and robustness, ” said Bill Doerrfeld, president and
CEO of Blue World Communications, Inc. “We’re delighted to work with RFA
Digital to provide Lasso Web application developers and small workgroup
customers a cost-effective, painless way to begin deploying
high-performance Lasso-driven Web sites.”

“The awesome performance, features, reliability, security and scalability
of Blue World’s Lasso Web Data Engine make it our tool of choice for robust
FileMaker Pro and ODBC database Web hosting services,” said Frank Wible,
president of RFA Digital. “As a leading vendor of Windows NT and Macintosh
Lasso Web hosting services, we’re delighted to partner with Blue World in
service of the rapidly growing base of Lasso customers.”

Effective immediately, the Blue World Store offers an exclusive 10%
discount on four special Web hosting packages as follows:
Package 1: Standard Lasso/FileMaker Hosting (NT or Mac)
Package 2: Your Own Lasso/FileMaker NT Web Server
Package 3: Your Own Power House Lasso/FileMaker NT Web Server
Package 4: Instant E-Commerce Solution Using Lasso and Ch-Ching!

Packages are available as three month introductory Web hosting contracts
serviced through FMPHOST.NET. After the three month introductory period,
customers may continue at the standard FMPHOST.NET rate or simply cancel
their contract without hassle. Blue World and RFA Digital offer a
thirty-day money back guarantee should Web hosting services not deliver as
advertised.

To service the growing demand from customers who desire to migrate from
CDML programmed Web pages to more robust LDML, RFA Digital offers CDML to
LDML format file conversion services at just $15 per page. Details are
available via the FMPHOST.NET website at http://www.fmphost.net/.

ABOUT RFA DIGITAL

RFA Digital, Inc. (RFA) specializes in turn-key solutions for database to
Web integration, custom solutions development and Web database hosting. RFA
is known for its expert recommendations, comprehensive customer support and
strategic partner development with best of class manufacturers and software
companies. In just under five years, RFA Digital has grown from four people
to a projected $8 million corporation with offices nationwide. RFA’s
headquarters are located at 560 Benigno Blvd. , Interstate Business Park,
Bellmawr, NJ 08031; telephone 800/511-0413. Information is available at
www.rfadigital.com or www.fmphost.net.

ABOUT BLUE WORLD

Blue World Communications (http://www.blueworld.com) delivers
cross-platform software tools allowing Web developers and designers to
quickly build sophisticated database-driven Web applications. Blue World
provides the Lasso Web Data Engine (http://www.blueworld.com/lasso/), the
Blue World Store (http://store.blueworld.com) and the Blue World ListSearch
service (http://listsearch.blueworld.com) in fulfillment of its mission to
bring business to the Internet. Cited as the State of Washington’s 12th
fastest growing technology company, Blue World, based in Bellevue, WA is a
privately held company founded in 1992.