[NPL] AdKnowledge's Campaign Manager
TweetFollow Us on Twitter

[NPL] AdKnowledge's Campaign Manager

For Immediate Release

ADKNOWLEDGE INTRODUCES CAMPAIGN MANAGER -- AUTOMATES WEB AD PROCESS AND
INCREASES ADVERTISING EFFECTIVENESS

Newest Component of the AdKnowledge System Saves Advertising Agencies Time,
Money and Hassle in Buying and Trafficking Web Ads

Palo Alto, Calif. -- August 31, 1998 -- AdKnowledge, the only independent
provider of end-to-end web advertising management products for advertising
agencies and their clients, today announced the availability of Campaign
Manager. The latest component of the AdKnowledge System, Campaign Manager,
improves agencies' profitability by streamlining the execution of buys and
the trafficking of web advertising campaigns. With the new Campaign
Manager, the AdKnowledge System builds on the company's web media planning
and ad serving technologies for a single system that makes the web
advertising process more manageable and gives advertising agencies better
control of their web media dollars.

Integrated System Saves Agencies Time and Money

The AdKnowledge System -- which includes four components that span
planning, campaign management, ad placement and tracking, and reporting and
analysis -- increases the effectiveness of campaigns, thereby improving the
return on investment of ad spending. The System's components are seamlessly
integrated to enable agencies to better focus on their core business, and
include:

* Planner, AdKnowledge's comprehensive pre-buy and planning module designed
to help agencies make informed media decisions and negotiate smarter. In
addition to syndicated research from MRI and Simmons, Planner integrates an
extensive amount of research data supplied by third-party partners
including Media Metrix, SRI and NetGuide. And now with this release,
NetRatings' target audience demographics are also included;

* Campaign Manager creates and manages insertion orders and handles
trafficking;

* SmartBanner, the proven technology that automates the placement and
tracking of web advertising campaigns. This advanced technology delivers
all of the leading rich media formats;

* Reporter, for customized reports both during and after campaigns. With
its frequent and near real time reporting capabilities, Reporter enables
effective and efficient creative testing and post-buy analysis.

"The marketplace has been demanding a single solution for the disparate,
often complex processes of planning, buying, trafficking, ad serving and
reporting," said Karen Franco, director of product management at
AdKnowledge. "Now, with Campaign Manager, the AdKnowledge System unifies
these processes into one easy-to-use system for greater control, better
efficiency, more effective ad spending and more profitable web advertising
management."

"AdKnowledge is our partner because they understand our agency's needs,"
said Thomas F. Hespos, Jr., media director, K2 Design, Inc. "The addition
of Campaign Manager to their suite of services will go a long way toward
streamlining our implementation of online ad campaigns. This makes us more
efficient and allows us to give our clients more for their money."

Campaign Management Made Easier & More Effective The new Campaign Manager
includes many features that make the AdKnowledge System a robust tool for
end-to-end campaign management.

Key features include:

* Buy worksheets, which include data from Planner, help agencies keep
information in one place, share it with others in the agency and negotiate
better deals on behalf of clients. Plus, agencies can now easily send RFPs
to any number of sites with just a keystroke;

* Insertion order creation and management enables agencies to easily keep
track of all insertion orders as well as provides the necessary paperwork
to conduct business with web sites;

* Traffic management helps users create traffic instructions for one site
or groups of sites -- just one time -- eliminating the need to re-enter
information multiple times. Users can also send trafficking instructions to
AdKnowledge's SmartBanner ad serving component once, rather than to each
site in a campaign. Users have ultimate control by assigning rotations --
such as every hit, time-based, percentage and more, as well as targeting by
browser, operating system and domain;

* Comprehensive reporting enables users to take advantage of both creative
testing and post-buy analysis reporting. Agencies can see reports in near
real time so they can make smart decisions about which ads are working and
which ones aren't. Users can quickly and efficiently view creatives online
and make changes as often as necessary, or analyze a campaign on a cost per
thousand (CPM) or cost per click (CPC) basis.

Availability and Pricing

The AdKnowledge System is available immediately and the company is
beginning to transition its customers, which number more than 100. The
AdKnowledge System is available on an annual subscription basis. The System
is web-based, so there is no hardware or software to buy, or maintain.
Billing is based on percentage tiers that correlate to agencies' monthly
advertising billing volume.

For more information, or to order the AdKnowledge System, call 800-286-6778
or visit http://www.adknowledge.com.

About AdKnowledge

AdKnowledge is the only independent provider of a complete, end-to-end web
management system that automates the web advertising process and gives
agencies the information they need to maximize the value of their
advertising dollars. The result is decreased costs and increased
profitability for an agency and a higher return on investment for the
advertiser's spending. The AdKnowledge System enables agencies to plan,
buy, traffic, target, serve, report and analyze web advertising campaigns
through one easy-to-manage system. AdKnowledge is a privately held company
funded by Kleiner Perkins Caufield & Byers, Mayfield Fund, The Walden Group
and Partech International. AdKnowledge has headquarters in Palo Alto,
California, maintains offices in New York, and can be reached via phone at
650-842-6500 or on the Internet at http://www.adknowledge.com.

Contact:
Michele Schott
AdKnowledge
650-842-6502
mschott@adknowledge.com

David Templeton
Big Sky Communications, Inc.
203-483-7373
david@bigskypr.com

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Apple Pro Video Formats 2.0.1 - Updates...
Apple Pro Video Formats brings updates to Apple's professional-level codes for Final Cut Pro X, Motion 5, and Compressor 4. Version 2.0.1: Support for the following professional video codecs Apple... Read more
Maya 2015 - Professional 3D modeling and...
Maya is an award-winning software and powerful, integrated 3D modeling, animation, visual effects, and rendering solution. Because Maya is based on an open architecture, all your work can be scripted... Read more
EtreCheck 2.2 - For troubleshooting your...
EtreCheck is a simple little app to display the important details of your system configuration and allow you to copy that information to the Clipboard. It is meant to be used with Apple Support... Read more
OmniOutliner Pro 4.2 - Pro version of th...
OmniOutliner Pro is a flexible program for creating, collecting, and organizing information. Give your creativity a kick start by using an application that's actually designed to help you think. It's... Read more
VLC Media Player 2.2.1 - Popular multime...
VLC Media Player is a highly portable multimedia player for various audio and video formats (MPEG-1, MPEG-2, MPEG-4, DivX, MP3, OGG, ...) as well as DVDs, VCDs, and various streaming protocols. It... Read more
Nisus Writer Pro 2.1.1 - Multilingual wo...
Nisus Writer Pro is a powerful multilingual word processor, similar to its entry level products, but brings new features such as table of contents, indexing, bookmarks, widow and orphan control,... Read more
Tinderbox 6.2.0 - Store and organize you...
Tinderbox is a personal content management assistant. It stores your notes, ideas, and plans. It can help you organize and understand them. And Tinderbox helps you share ideas through Web journals... Read more
OmniOutliner 4.2 - Organize your ideas,...
OmniOutliner is a flexible program for creating, collecting, and organizing information. Give your creativity a kick start by using an application that's actually designed to help you think. It's... Read more
calibre 2.25.0 - Complete e-library mana...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
Things 2.5.4 - Elegant personal task man...
Things is a task management solution that helps to organize your tasks in an elegant and intuitive way. Things combines powerful features with simplicity through the use of tags and its intelligent... Read more

Lifeline... (Games)
Lifeline... 1.1 Device: iOS Universal Category: Games Price: $2.99, Version: 1.1 (iTunes) Description: Lifeline is a playable, branching story of survival against all odds. Using your iPhone, iPad, or Apple Watch, you will help... | Read more »
Pandemic: The Board Game Has Gone Univer...
Don't let the virus win! Now you can download Pandemic: The Board Game, by F2Z Digital Media, for all of your iOS devices. The app is based on the fantastic board game by Z-man games. As employees of the CDC, you and your friends will have to work... | Read more »
Get Ready to Read Bloomberg Business on...
Fans of Bloomberg Business will soon be able to get all their news on the Apple Watch. The app lets you get the top headlines on your main screen and bookmark stories to read later. Using the motion detection in the Apple Watch, the headlines are... | Read more »
Watch This Homerun is Batting for the Ap...
Eyes Wide Games' Watch This Homerun is purportedly the first sports game coming to the Apple Watch, where you'll be up to bat as the pitcher tries to out-manuever you with fastballs, curveballs, and changeups. Using one-touch controls you can try to... | Read more »
Field Trip Can Take You on a Guided Tour...
Field Trip, by Google’s Niantic Labs, is an exploration app that gives you details about the awesome places you can discover wherever you find yourself. The app can show you local history, delicious restraunts, the best places to shop, and places to... | Read more »
Watch Your Six - SPY_WATCH is Infiltrati...
SPY_WATCH, by Bossa Studios, is a new game designed for the Apple Watch. Runmor has it your spy agency has fallen out of favor. To save it, you'll need to train-up a spy and send them on missions to earn you a stunningly suspicious reputation and... | Read more »
Both Halo: Spartan Assault and Halo: Spa...
Halo: Spartan Assault and Halo: Spartan Strike, by Microsoft, have officially landed on the App Store. Spartan Assault pits you against the Covenant with missions geared to tell the story of the origin of Spartan Ops. In Spartan Strike you'll delve... | Read more »
The Apple Watch Could Revolutionize the...
It’s not here yet but there’s that developing sneaky feeling that the Apple Watch, despite its price tag and low battery life, might yet change quite a lot about how we conduct our lives. While I don’t think it’s going to be an overnight... | Read more »
Mad Skills Motocross 2 Version 2.0 is He...
Mad Skills Motocross 2 fans got some good news this week as Turborilla has given the game its biggest update yet. Now you'll have access to Versus mode where you can compete against your friends in timed challenges. Turborilla has implemented a... | Read more »
Kids Can Practice Healthy Living With Gr...
Bobaka is releasing a new interactive book called Green Riding Hood  in May. The app teaches kids about yoga and organic style of life through mini-games and a fun take on the classic Little Red Riding Hood fairy tale. | Read more »

Price Scanner via MacPrices.net

Sale! 15-inch Retina MacBook Pros for up to $...
 MacMall has 15″ Retina MacBook Pros on sale for up to $255 off MSRP. Shipping is free: - 15″ 2.2GHz Retina MacBook Pro: $1794.99 save $205 - 15″ 2.5GHz Retina MacBook Pro: $2244.99 save $255 Adorama... Read more
New 2015 MacBook Airs on sale for up to $75 o...
Save up to $75 on the purchase of a new 2015 13″ or 11″ 1.6GHz MacBook Air at the following resellers. Shipping is free with each model: 11" 128GB MSRP $899 11" 256GB... Read more
Clearance 13-inch Retina MacBook Pros availab...
B&H Photo has leftover 2014 13″ Retina MacBook Pros on sale for up to $250 off original MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.6GHz/128GB Retina MacBook Pro: $1129... Read more
Clearance 2014 MacBook Airs available startin...
B&H Photo has clearance 2014 MacBook Airs available for up to $200 off original MSRP. Shipping is free, and B&H charges NY sales tax only: - 11″ 128GB MacBook Air: $729 $170 off original MSRP... Read more
16GB iPad mini 3 on sale for $349, save $50
B&H Photo has the 16GB iPad mini 3 WiFi on sale for $349 including free shipping plus NY sales tax only. Their price is $50 off MSRP, and it’s the lowest price available for this model. Read more
Mac minis on sale for up to $75 off, starting...
MacMall has Mac minis on sale for up to $75 off MSRP including free shipping. Their prices are the lowest available for these models from any reseller: - 1.4GHz Mac mini: $459.99 $40 off - 2.6GHz Mac... Read more
Taichi Temple First Tai Chi Motion Sensor App...
Zhen Wu LLC has announced the official launch of Taichi Temple 1.0, the first motion sensor app for Tai Chi, offering a revolutionary new way to de-compress, relax and exercise all at the same time.... Read more
CleanExit – Erase your Hard Drive Quickly, Se...
CleanExit works on both Macs and PCs, securely and permanently deleting all files from any type of hard drive, flash-based drive or camera media card making the files permanently unrecoverable.... Read more
250 iPhone 6 Tips eBook Released for $1.99
Bournemouth, UK based iOS Guides has released 250 iPhone 6 Tips, a new eBook available in the iBookstore that reveals a wealth of tips and tutorials for iPhone 6 and iPhone 6 Plus. Priced at $1.99,... Read more
TigerText Introduces First Secure Enterprise...
TigerText, a provider of secure, real-time messaging for the enterprise, has announced the launch of TigerText for the Apple Watch. TigerText for the Apple Watch enables users to securely send and... Read more

Jobs Board

*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
DevOps Software Engineer - *Apple* Pay, iOS...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
*Apple* Pay - Site Reliability Engineer - Ap...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
Sr. Technical Services Consultant, *Apple*...
**Job Summary** Apple Professional Services (APS) has an opening for a senior technical position that contributes to Apple 's efforts for strategic and transactional Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.