[NPL] AdKnowledge Proves Click Rates Ineffective
TweetFollow Us on Twitter

[NPL] AdKnowledge Proves Click Rates Ineffective

AdKnowledge Proves Click Rates Ineffective for Web Marketing Optimization

Report Shows Little Correlation Between Click Rates and Conversion Rates;
Online Marketers Need to Understand Real Drivers of Brand Awareness and
Purchase Behavior

Palo Alto, Calif. - August 16, 1999 - AdKnowledge today released its Q2
Online Advertising Report (OAR). This report is a compilation of Web
advertising statistics and trend analyses gathered from the AdKnowledge
System, and analyzed by the new AdKnowledge eAnalytics division. Together,
the AdKnowledge System and eAnalytics enable marketers and agencies to
measure, optimize and execute Web marketing campaigns. Leading the reports
findings are statistics demonstrating that click rates have little value as
indicators for return on investment (ROI) optimization because their
correlation to conversion rates is so low.

There has been a lot of talk lately about declining click rates, said
AdKnowledge Vice President Steve Findley. This new data proves that Web
advertisers who are just looking at click rates are missing the bigger
picture. The Web is fast becoming a more sophisticated advertising medium.
Because its so measurable, data mining will be increasingly used by smart
marketers to optimize current campaigns and point the way towards more
efficient campaigns in the future. Our customers already are taking
advantage of this capability in AdKnowledges new eAnalytics and DataDNA
services, he added.

The AdKnowledge Online Advertising Report findings include:

1. Click Rates Alone Are of Little Value According to the AdKnowledge OAR,
only 14.3% percent of the time is the ad with the highest click rate in a
campaign also the ad with the highest conversion rate. (Conversion rate is
considered to be the rate at which people are converted from a view of an
ad on the Web to a desirable action on an advertisers site, like a sale or
registration.) Other data shows that when selecting the best Web sites for
a campaign based on click rates and not conversion rates, there is a 50/50
chance of choosing incorrectly. Leaving that much to chance is simply
unacceptable in Web marketing today, said Findley.

2. Web Advertising Expansion Continues
According to the AdKnowledge OAR, the number of sites and networks seeking
advertising has continued to grow. In the second quarter, the number of Web
media properties grew by 296 sites. At the end of March, the Web included a
total of 1,815 sites and networks that accepted advertising, by the end of
June, that number had risen to 2,111 an increase of 16.3%.

3. Average CPMs Decline Further
The report shows online advertising rates continued to decline in Q2, at
the rate of 2.1% for the quarter. In Q1, average CPM cost was $34.96, while
the average CPM cost in Q2 was $34.23. While not a significant dip, it is a
steeper decline rate than seen in Q1, (0.5%) but not as steep as seen in Q4
last year (3%).

4. Rich Media Acceptance Continues Growth The report shows that interest in
rich media advertising continues. All rich media formats experienced
double-digit growth this quarter, as the number of sites accepting rich
media ads continues to increase.

About the OAR Report
AdKnowledge uses a powerful data warehouse to supply valuable information
from its Online Advertising Report (OAR) to marketers and agencies to help
them optimize their Web advertising campaigns. The OAR is a compilation of
Web advertising statistics analyzed by AdKnowledge eAnalytics, which
provides a new level of insight into online brand awareness and purchase
behavior. The information is gathered from the AdKnowledge System, which
includes four components that span planning, campaign buying and
trafficking, ad serving and targeting, and reporting. As the only provider
of a complete set of Web ad management services exclusively to marketers
and agencies that is independent of the media, AdKnowledge is in a unique
position to provide an unbiased snapshot of the online advertising market.
The AdKnowledge Systems database contains more than 2,100 Web sites,
which, according to Nielsen//NetRatings, reaches over 94.1% of the overall
Web audience. The full OAR is available at
http://www.adknowledge.com/oar_2ndqtr99.pdf (requires Acrobat Reader).

About AdKnowledge
AdKnowledge is the only provider of complete Web marketing management
services focused entirely on the needs of advertising buyers. AdKnowledge
combines eAnalytics and data mining with outbound campaign management to
provide sophisticated marketers and agencies with insights into what drives
brand awareness and purchase behavior across all Web sites and networks.
The AdKnowledge System, an easy-to-use, Web-based tool, enables clients to
act on those insights to execute, measure and optimize Web marketing
campaigns. By not selling media, the company remains independent and can
provide marketers with unbiased intelligence. AdKnowledge is a privately
held company, funded by Kleiner Perkins Caufield & Byers, Mayfield Fund,
The Walden Group, Partech International, Sandler Capital Management,
Techno-Venture Co., Ltd. and GeoCapital Corporation. The companys
headquarters are in Palo Alto, California, with offices in New York.
Contact via phone at 650-842-6500 or on the Internet at
http://www.adknowledge.com.

###

Contacts:
Michele Schott Pat Lucas
AdKnowledge Big Sky Communications, Inc.
650-842-6502 530-888-8311
mschott@adknowledge.com pat@bigskypr.com

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

5 slither.io mash-ups we'd love to...
If there's one thing that slither.io has proved, it's that the addictive gameplay of Agar.io can be transplanted onto basically anything and it will still be good fun. It wouldn't be surprising if we saw other developers jumping on the bandwagon,... | Read more »
How to navigate the terrain in Sky Charm...
Sky Charms is a whimsical match-'em up adventure that uses creative level design to really ramp up the difficulty. [Read more] | Read more »
Victorious Knight (Games)
Victorious Knight 1.3 Device: iOS Universal Category: Games Price: $1.99, Version: 1.3 (iTunes) Description: New challenges awaits you! Experience fresh RPG experience with a unique combat mechanic, packed with high quality 3D... | Read more »
Agent Gumball - Roguelike Spy Game (Gam...
Agent Gumball - Roguelike Spy Game 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Someone’s been spying on Gumball. What the what?! Two can play at that game! GO UNDERCOVERSneak past enemy... | Read more »
Runaway Toad (Games)
Runaway Toad 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: It ain’t easy bein’ green! Tap, hold, and swipe to help Toad hop to safety in this gorgeous new action game from the creators of... | Read more »
PsyCard (Games)
PsyCard 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: From the makers och Card City Nights, Progress To 100 and Ittle Dew PSYCARD is a minesweeper-like game set in a cozy cyberpunk... | Read more »
Sago Mini Robot Party (Education)
Sago Mini Robot Party 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: -- Children's Technology Review Editor's Choice -- | Read more »
How to get a high score in every level o...
Sky Charms is an adorable match three puzzler that provides a decent challenge thanks to its creative level design. It regularly presents something new, forcing you to think on your feet. [Read more] | Read more »
Apestorm: Full Bananas (Games)
Apestorm: Full Bananas 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: ***Launch sale – limited time only!*** Fugitive Apes have taken to the skies in search of revenge after humans have... | Read more »
How to create bigger words in Spellspire
Words have power. At least they do in Spellspire,a game about blasting out magical attacks by making words out of a jumble of letters. And it's a lot of fun. But if you want to be the best, you're going to have to think tactically when you start... | Read more »

Price Scanner via MacPrices.net

15-inch 2.2GHz Retina MacBook Pro on sale for...
Amazon.com has the 15″ 2.2GHz Retina MacBook Pro on sale for $1699.99 including free shipping. Their price is $300 off MSRP, and it’s the lowest price available for this model from any reseller (and... Read more
Apple Beats Microsoft at Own Game; Amazon Pri...
First quarter seasonality combined with an overall disinterested customer base led to an annual decline of 14.7% in worldwide tablet shipments during the first quarter of 2016 (1Q16). Worldwide... Read more
Aleratec Releases Mac Software Upgrade for 1...
California based Aleratec Inc., designer, developer and manufacturer of Portable Device Management (PDM) charge/sync products for mobile devices and professional-grade duplicators for hard disk... Read more
Sale! Amazon offers 27-inch iMac, 13-inch 2.9...
Amazon has the 27″ 3.2GHz 5K iMac and the 13″ 3.9GHz Retina MacBook Pro on sale for $300 off MSRP, each including free shipping, for a limited time: - 27″ 3.2GHz/1TB HD 5K iMac (model MK462LL/A): $... Read more
Apple refurbished 13-inch Retina MacBook Pros...
Apple has Certified Refurbished 13″ Retina MacBook Pros available for up to $270 off the cost of new models. An Apple one-year warranty is included with each model, and shipping is free: - 13″ 2.7GHz... Read more
13-inch 2.7GHz/128GB Retina MacBook Pro on sa...
Take $200 off MSRP on the price of a new 13″ 2.7GHz/128GB Retina MacBook Pro (model MF839LL/A) at Amazon. Shipping is free: - 13″ 2.7GHz/128GB Retina MacBook Pro: $1099.99 $200 off MSRP Act now if... Read more
Apple refurbished clearance 15-inch Retina Ma...
Apple has Certified Refurbished 2014 15″ 2.2GHz Retina MacBook Pros available for $1609, $390 off original MSRP. Apple’s one-year warranty is included, and shipping is free. They have refurbished 15... Read more
27-inch 5K iMacs on sale for up to $150 off M...
B&H Photo has 27″ 5K iMacs on sale for up to $150 off MSRP including free shipping plus NY sales tax only: - 27″ 3.3GHz iMac 5K: $2199 $100 off MSRP - 27″ 3.2GHz/1TB Fusion iMac 5K: $1849.99 $150... Read more
What Does The Refreshed 12-Inch MacBook Tell...
A lot of commentators are complaining that Apple’s update of the 12-Inch MacBook last week is a bit of a damp squib. I don’t know what they were expecting, since it would be very unlike Apple to do a... Read more
Free Wittify Keyboard Now Available On The Ap...
A team of Harvard Business School students have announced that the Wittify Keyboard, a new app utility for iOS devices, is now available on the Apple App Store. The Wittify keyboard and application... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Solutions Consultant - Apple (United...
# Apple Solutions Consultant Job Number: 48260200 Phoenix, Arizona, United States Posted: Apr. 22, 2016 Weekly Hours: 40.00 **Job Summary** As an Apple Solutions Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
Simply Mac *Apple* Specialist- Service Repa...
Simply Mac is the largest premier retailer of Apple products in the nation. In order to support our growing customer base, we are currently looking for a driven Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.